Follow Your Different
055 Beware the Fraudcast — Podcasts that Charge Guests
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Lochhead rants about a topic for a raging debate within part of the podcast community. He puts in his two cents on the subject of the fraudcast — podcasts that charge their guests to come on.
“We have never once been paid by a guest to come on this podcast and I think when podcasters do that, they break what you might think of as the social contract with their audience.” – Christopher Lochhead
The Conversation on Fraudcasts
Recently, Christopher’s buddy and fellow podcaster Eric Hunley, host of Unstructured, invited him over for a discussion with another award-winning podcaster Super Joe Pardo. The topic of the conversation? There are certain podcasts like Super Joe’s that for a while now have started the practice of charging guests who come on the podcast.
“I call these podcasts, fraudcasts. And to put it mildly, I think it’s bullshit for a podcaster to charge the guest to come on.” – Christopher Lochhead
Christopher’s Personal Guest Criteria
Every single guest that comes on Christopher’s podcast is someone he is dying to have a conversation with. And all of them, he hopes, are people the listeners would love to listen to. This is the very criteria that he uses, and he does not care whether the guests are big celebrities or not.
“We have many legends whose names you don’t know and these are just people who I think are doing legendary shit that’s different, that’s courageous, and that’s fundamentally interesting, and I’m dying to have a conversation with them.” – Christopher Lochhead
The criteria that he does not use is how much they paid him.
Gray Areas in the Fraudcast Discourse
Of course, there are some gray areas in this discussion. One is that it is fine for guests to pay you as long as you disclose it to your audience.
It is no podcast Christopher would personally listen to. But there are people who would willingly sit through hours of O Shopping Network’s infomercials. To each their own, after all.
To hear more about this hot topic of fraudcasts and relevant information from Christopher, download and listen to the episode.
Links:
Eric Hunley’s Unstructured Podcast: Should Podcast Guests Pay?
Payola: Influencing the Charts
A Brief History of American Payola
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
054 Claude VonStroke Legendary DJ & Music Entrepreneur
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Hailed as the best DJ in America, Claude VonStroke regularly performs for five to ten thousand people and even more.
He shares his origin story, how his truly genius and original plan to learn from the best DJs made him America’s #1 DJ and how worked for 15 long years to make his dreams come true.
“I’m trying to tell you that going after the golden goose isn’t always the best path to success… only a few can get lucky so we don’t even try to go that route. We just try to be legit. We just try to be who we are, and because we do that, it works.“ – Claude VonStroke
Claude’s Early Foray into Music
In an industry that celebrates mostly teenage geniuses, Claude stands out as someone who did gain music production until he was about 32. He grew up in a realm where a youngster could not just find anything on the Internet. Nobody in the neighborhood played the music he wanted to create so he had to forge an unusual path.
“There’s no generational group of artists, every six years flipping over, that’s showing another group of younger people that, ‘Oh, you can be a huge techno DJ from Milwaukee.’” – Claude VonStroke
Cleveland-born, Claude’s musical influences evolved after moving to Detroit. From listening to Uncle Vic playing Journey in Cleveland, he went on and began listening to The Electrifying Mojo’s playlist of Prince and Run-DMC. As the kind of kid who was obsessed with listening to the radio every night, these artists shaped his music taste.
Fifteen Years in the Making
Claude didn’t always want to make music. In the past, he also wanted to be a film director. He took a solid fifteen years to realize that he “sucked” at the project and people management aspect of filmmaking.
“The path is just totally different. It’s like you need to be a real manager of personalities to be a great filmmaker. But to be a musician, you just kinda have to learn to manage yourself.” – Claude VonStroke
Music remained in the closet for years.
Claude knew he was good at it but he didn’t want to admit it and didn’t see that DJing could be a job. He didn’t start going to underground raves until he was 23.
A Genius Plan to Learn
To overcome the fact that he did not know anybody in the music industry, Claude put to use his filmmaking talent. He decided to make a documentary about some techno music and every music DJ who came to San Francisco after moving from Detroit.
In a fascinating turn of events, his inability to license songs forced him to make music that sounded like his interviewee’s. By the end of it, he not only got every single piece of information about these DJs. He learned to make the songs that they made, and the rest is history.
“My first record was big because I’ve been bottled up for 20 years waiting to release a huge record.” – Claude VonStroke
To hear more about Claude’s story of creativity, entrepreneurship and massive risk-taking, download and listen to the episode.
Bio:
Barclay Crenshaw (a.k.a. Claude VonStroke)
- DJ Magazine says he is the best DJ In America
- Billboard Magazine says his label, Dirty Bird is one of the top 5 Independence Dance Labels
- Mix Magazine named Dirty Bird the label of the decade
- He’s also got a critically acclaimed Radio Show and podcast called “The Birdhouse”
In this day and age of music cross-pollination, Claude VonStroke sits at the forefront of all that is good, proper and most importantly, fun.
VonStroke is just as relaxed in his home studio building beats as he is dropping massive underground records in a room filled by thousands.
DJ-wise, his relentless touring of every major city, festival and basement after-party around the world has only enriched his unique perspective on music.
As the owner of the record label, DIRTYBIRD, Claude also built an impeccable A&R roster signing acts like Justin Martin, Julio Bashmore, Catz n Dogz, Riva Starr, Tim Green, Breach, Eats Everything, Shadow Child and Shiba San, well before they broke out of their hometown scenes. (And even naming a few of these artists.)
Today, DIRTYBIRD continues to surprise and innovate in the underground dance scene, releasing an enigmatic combination of house, funk, dirty-bass and electronica.
Sonically, VonStroke has released three original artist albums, a remix album and several high profile mix and remix compilations.
Highlights include working with and on records for Bootsy Collins, Rihanna, Disclosure and Green Velvet as well as a few number #1 & #2 hits on Beatport.
Most importantly, VonStroke has kept it original, fun and funky.
A lot of his success can be attributed to a good attitude. Claude does not scowl and look mean while he DJs.
He does not pretend to know everything and he truly loves his fans.
He is grateful to be curating, creating and performing music for a living and he knows that the reason people go to parties is to shake their booty and have fun.
Catch him play at numerous festivals, clubs or even better at his legendary DIRTYBIRD BBQ series of outdoor events.
Links:
10 MOMENTS THAT DEFINED CLAUDE VONSTROKE
Meet the Women Running One of Electronic Music’s Biggest Labels
The 5 Best Independent Dance Labels of 2017
#1 Label of the Decade, Mix Mag
We hope you enjoyed Claude VonStroke on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
053 The Difference Between Fact & Stories w/ Dushka Zapata
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Dushka Zapata joins us for another fun and life-affirming conversation. Dushka and Christopher talk about the origins of her soon-to-be-released book, how recounting something differently is valid, and how stories differ from facts.
Recounting Things Uniquely
Dushka is very aware of her unique thought process that translates into her writing. Oftentimes, her recollection of shared experiences differs from that of other people.
She finds this fascinating. Regardless of what other people say, these instances remind her that she has the license to say things in a different way in order to tell a story. She knows it is not some conscious effort but her recounting of things as exactly as she can.
“I’ve known for a long time that I look at things differently than other people. I think that’s what makes me worth reading—because it’s less about what happened but more of my perspective about it.” – Dushka Zapata
Different is Valid
She will soon be releasing a book about stories from her childhood and her family. She shared some of these stories to her siblings and as expected, they were surprised with the way she saw things. And for such a book, what title can be more fitting other than, This is How I Remember It?
Her book not only celebrates the uniqueness of each individual’s perspective but also nullifies the notion that one point of view is superior to another. The memory of a loved one’s passing is generally painful, but for some people like Dushka, it can also be beautiful.
“I feel really strongly about the way I remember things. It matters to me about how other people claim that I’m not recounting something right… I think that’s a gift. I’m so happy that the way I remember things is like that.” – Dushka Zapata
A Thin Line Between Facts and Stories
Dushka puts simply the difference between facts and stories through an answer to a Quora question. We often make assumptions about people’s behaviors that seem out of the ordinary. And these assumptions, those add-ons, are usually the stories that embellish facts.
Failure to see the difference between the two results in struggles for most people.
“It’s a wonder we understand each other at all because we look at the world through our assumptions and our insecurities, but I also think that we look at the world through a lot of things that never actually take place.” – Dushka Zapata
To hear more about Dushka’s powerful answers to Quora questions, her deeper take on stories and facts, download and listen to the episode.
Bio:
Dushka Zapata is one of the most prolific and popular writers working today.
On question and answer site Quora her work has been viewed over 135 million times.
She’s the author of eight best-selling books.
Dushka has over 20 years of experience as a senior communications executive in Silicon Valley.
When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk.
Links:
New Book – You Belong Everywhere: and Other Things You’ll Have to See for Yourself
Quora Answers:
- Is there an age where it no longer makes any sense to take ballet lessons?
- My boyfriend doesn’t text me first. I have to text him first, and after that, he often doesn’t text me back. Why?
We hope you enjoyed Dushka Zapata on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
052 Professor Scott Galloway on the Algebra of Happiness
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A powerful, researched-based look at happiness with Professor Scott Galloway from NYU. Professor Galloway is one of the most respected voices on the Internet today. He shares how the happiness curve dips in our 20s and 30s, the many “algorithms to achieving a happy life” and why “follow your passion” is the worst advice ever.
The Arc of Happiness
According to Professor Galloway, the arc of happiness starts off at a peak from the age of 0 to 22, when there’s not a lot of responsibility to deal with. Around 25, shit finally gets real. Everything we have been told is simply not going to happen and handed to us on a silver platter.
By the time we’re in our late 20s and 30s, we come to grips with the fact that as a species, we are competitive. We vie for the title of most successful, and when we fail at that, disappointments come in one after the other. At 35-45 years old, we reach the bottom of the smile, where we slowly work our way up once again to a more rewarding life.
“The happiest people in the world are probably the people who shouldn’t be, and that is, [the] seniors.” – Professor Scott Galloway
Algorithms and Equations to Happiness
Through his research, Professor Galloway found about 10 or 12 algorithms and equations directly correlated to someone’s happiness. A lot of factors contribute to happiness—financial, geographical and even demographic.
For instance, the difference between being poor and being financially secure is enormous in terms of contribution to one’s happiness. After all, money can buy you happiness up to a certain point. Where you choose to settle can also affect your chances at success and opportunities for growth, especially as a young person.
“You wanna get to where the snow and the waves are great such that you have the greatest opportunity to be good at what you do.” – Professor Scott Galloway
Why “Follow Your Passion” is Bad Advice
We have heard it time and again. Any speaker would typically sign off with doing what you love when they themselves achieved financial success through, say, iron ore smelting. And the notion that they are actually passionate about such a thing is utter bullshit.
Professor Galloway says that we are most passionate about finding what we are good at and becoming great at it. Only then can we become one step closer to happiness.
“The financial and psychological and emotional accouterments that come with being great at something will make you passionate around whatever it is.” – Professor Scott Galloway
To hear from Professor Galloway about the state of young men in America today and why love is ultimately the key to being happy, download and listen to the episode.
Bio:
Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students. He is the author of the Digital IQ Index ®, a global ranking of prestige brands’ digital competence.
In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” (Poets & Quants).
Professor Galloway is also the founder of several firms including:
- L2, a subscription business intelligence firm serving prestige brands;
- Red Envelope, an e-commerce firm (2007, $100mm revs.); and
- Prophet, a global brand strategy consultancy with 250+ professionals
Professor Galloway was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.” Professor Galloway has served on the board of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, and Berkeley’s Haas School of Business.
He received a BA from UCLA and an MBA from UC Berkeley.
Links:
Penguin Random House Author Bio
We hope you enjoyed Professor Scott Galloway on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
051 Should I Start a Business?
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On today’s special episode, Christopher answers a question from a young woman who wants to know whether she should start a business. He touches on two points: the effect of formal education on entrepreneurial success and the distinction between missionaries and mercenaries.
Entrepreneurship is Not for Everybody
Christopher received an email from a 20-year-old woman thinking about leaving school to starting a business. Perhaps inspired by his own story, she sought out his help.
With very few options after getting thrown out of school at 18, Christopher started a business. Entrepreneurship was a way out of a life of struggle for him. However, even a huge proponent of entrepreneurship like Christopher thinks it is not the answer for everybody.
“It’s an interesting thing that for many entrepreneurs, entrepreneurship is the only root that we have.” – Christopher Lochhead
Education Remains Valid for Most
The first thing that you should ask yourself when you consider quitting school to start a business is whether you are really ready. True, a lot has been said about success after dropping out and how college is slowly dying.
But according to the Kauffman Foundation, adults without formal education are much less likely to be entrepreneurs than their educated counterparts. Research also shows that the more educated you are, the more you are going to make. While the media portrays lots of dropout-turned-rockstar tales, the truth is that most entrepreneurs get some education.
“This is coming from a guy who didn’t go to school. but I think you need to think twice before dropping out because for most people, school pays off.” – Christopher Lochhead
Are You on a Mission?
Another question to ask: are you a missionary or a mercenary? Christopher’s buddy Eddie Yoon makes this very important distinction. If you are the latter, then you are going to tap out when it gets hard.
There will be massive losery along the way and the disappointments will be huge. Things that will make you want to quit will happen on a fairly regular basis. Being mission-driven, like what most top VCs dub successful entrepreneurs, is the way to charge forward.
“Your commitment to the mission is what will get you through the hard parts. And there will be hard parts and the hard parts will be way worse than anybody ever expressed to you.” – Christopher Lochhead
To hear more about Christopher’s take on whether you should start a business, download and listen to the episode. Got a question for Christopher? Email him at bl*******@******ad.com.
Link:
Quora – What would be your advice for a 21-year-old starting a company?
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
050 Can Sales & Marketing Work Together? with Brian Burns
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On this episode, a no BS leader in the sales world, legendary author and podcaster Brian Burns.
Brian and Christopher had a captivating free-range conversation about sales & marketing and they unearth some powerful ideas for how the two can work together and they tackled the always important topic of – sales and marketing alignment.
“Certainly in marketing, we’ve got a lot of shiny objects to play with and what I found working with CMOs is they pick the shiny object who enhance their portfolio versus enhance the company’s position.” – Brian Burns
Sales and Marketing Alignment
Have you ever run into this issue? Lochhead found some easy ways to get it right where sales and marketing were completely in sync.
First is for CMOS to treat the quarterly sales number like it was your 100% responsibility.
“If you’re the head of sales and I’m the head of marketing and we’re working together, it’s not your number, it’s our number. It’s not your company, it’s our company.” – Christopher Lochhead
Breaking the Gap between Sales and Marketing
Being in a field is where you will really learn.
“I think the misalignment of sales and marketing, generally is the fault marketing.” – Christopher Lochhead
To hear more about Brian a no BS leader in the sales world, download and listen to this episode.
Bio:
Brian Burns is the sales guru in Silicon Valley and a host of two podcasts in the top 15 in business on iTunes, The B2B Revenue Leadership show, and The Brutal Truth about Sales and Selling.
He has authored four books on B2B sales and marketing and he has over 25 years of experience.
Links:
We hope you enjoyed Brian Burns on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
049 How to Build a Business that Works for your Life with Ever Gonzalez
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On this episode, we have a podcaster who is loved by entrepreneurs Ever Gonzalez.
Ever and Christopher had a fun and informative conversation about designing business that serves your life, not the other way around, and what he’s learned in talking to over 400 success entrepreneurs on his popular podcast.
“I would much rather take it a little bit easier and have the things that are important to me my family, freedom, time than to hustle, hustle, hustle and have all the money in the world for what reason.” – Ever Gonzalez
Outlier On Air
Ever had an amazing journey in his life, a great career, and he a successful run as an entrepreneur running a freight management company all starting his podcasting in December 2013.
At first, it was strictly for entrepreneurs, but halfway thru it, he became curious with other authors and people that he wanted to know more. He’s enjoyed talking about business and people and now, it has over 422 episodes.
Unpacking Hustle
A lot of people today wants to be famous and they are losing money trying to follow this dream because they were hustling. As we get older, we have to step back, think and slow things down in order to get good results.
Ever said that he’s living a life that he can control, a life that provides him freedom, still makes some money and working on projects that he’s passionate about.
“Hustle is a no shit, Sherlock. You can go back and look at any book, of what anybody who’s ever been successful, it takes hard work.” – Christopher Lochhead
Finding the Right Pace
Most people don’t know how to value time and being in balanced is something that is hard to do especially working in entrepreneurial businesses.
In reality, what we shared with younger entrepreneurs is that there will be plenty of time and they will be less effective, if they burn themselves out.
Remember the point of all of this work is to deign a legendary life, not kill yourself “hustling”
According to Ever, he had seen the ups and downs, but it’s the mental health that scares him.
In a lot of ways, success is about learning to manage you own psyche.
To hear more about Ever a podcaster who is loved by entrepreneurs, download and listen to this episode.
Bio:
Ever Gonzalez is an entrepreneur, CEO, a top podcaster and the Founder of OutlierHQ, a media and events company that provides resources to help entrepreneurs start, grow, and scale their businesses. He is also the host of Outlier On Air, a weekly podcast that interviews Founders, Disrupters, and Mavens.
Links:
We hope you enjoyed Ever Gonzalez on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
048 How to Make Any Career Creative with Tania Katan
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“Every rockstar business needs a punk.” – Tania Katan
On this episode, the incredible Tania Katan has a riveting conversation with Christopher about how to put the spark of joy back into work and life, how she overcame breast cancer and how it shaped her life.
Tania is a powerful example of someone who “used her different” to make her place in the world.
She shares the captivating story of how she went from acting, to working in enterprise technology, to becoming an advocate for women in tech, to becoming a successful author and more.
Tania is famous for starting the empowerment campaign #ItWasNeverADress.
“We don’t need to be in a job or a field that is uniquely creative in order to be uniquely creative within the work we do.” – Tania Katan
Authoring Bestseller “Creative Trespassing”
Tania wrote the book as a dialogue and a monologue.
This reflects the way she holds her book tours and keynote speeches. She lets her audience talk and give her feedback while she listens to them.
Real conversations inspire her.
When she went to record the audiobook, she brought a photograph of her friends, family and other people who inspire her to the studio. This allowed her to feel that she was sharing her stories with them.
Unpacking the Dedication
Tania says that she was born as an outsider.
She wrote about the reality of her life and how she found a way to use “outsiderness” or “misfitness” to create a value for both companies and the people around her.
Her being different is how she makes a difference.
“Embracing the fact that we are misfits and we are flawed allows us to actually take risks and know that the outcome is going to be better than ‘okay’.” – Tania Katan
We Teach When We Most Need to Learn
At the age of 21, her breast was removed to save her life.
Following this event, she felt less—“other”—until she came to a realization when she became an adult.
Nobody is perfect.
Being an outsider can be painful for some people, and this is the epitome of irony. Every human being goes through the same dilemma and we all can feel uncomfortable and scared of becoming misfits.
This is where Tania’s need and desire to speak for them came from—the need to learn herself.
“To be perfect is like to be invisible.” – Tania Katan
By finding a way to harness her different, Tania is the epitome of “why fit in, when you can stand out”.
To hear more about how Tania went from theater to tech industry and how she thinks every rockstar business needs a punk, download and listen to this episode.
Bio:
Tania Katan is an inspirational speaker, creative consultant and co-creator of the #ItWasNeverADress campaign. She is also the best-selling author of the book, Creative Trespassing.
She has been a featured speaker at CiscoLive!, S.H.E. Summit, Business of Software, Expedia, Uber, Etsy, Humana, Google, Amazon, Comedy Central Stage, TEDx, and more.
Links:
We hope you enjoyed Tania Katan on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
047 B2B Enterprise Tech On Fire with Christopher Lochhead
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On this episode, Lochhead shares some of the amazing things going on in the enterprise tech industry.
Enterprise Tech on the Rise
Back in 2012, the legendary venture capitalist Jim Goetz of Sequoia made a declaration that tech entrepreneurs were too focused on the consumer world and have ignored the $500-billion market opportunity, which is the enterprise space. Soon after, the Cloud went bigtime—the tipping point for a lot of big innovations.
Bob Evans of the awesome podcast Cloud Wars said that for Q1 of 2019, Microsoft, Amazon and IBM will combine for $23 billion in Cloud revenue.
“Twice as many enterprise startups have become billion-dollar companies compared to consumer startups.” – Jim Goetz, Senior Partner Sequoia Capital
The Golden Age
Over the last 10 years, there has been an acceleration of innovation. According to Lochhead, this is the greatest time in history to be in the tech industry and particularly in the tech enterprise industry.
“The enterprise space is—if you’re willing to dig it out, if you’re willing to work hard on it and be smart—it’s less binary than the consumer space. With grit, some intelligence, some great technology and some category design, you can really make something of yourself.” – Christopher Lochhead
Enterprise vs Consumer Tech Companies
Rolfe Winkler, the author of the article, The Tech IPO Delivering the Most for Investors, points out that enterprise companies produced a median of 126% stock growth, compared to a median of 15% increase for consumer tech companies.
Consumer tech is a hit business, but it is hard to predict in a way that enterprise tech is not. Christopher also thinks that it’s getting tougher to find new niches in the consumer side and startups are afraid of the big players.
“Consumer-focused businesses may have more cachet, but technology startups that cater to companies are what is really hot.” – Rolfe Winkler, The Wall Street Journal
To hear more about the dynamic enterprise tech industry download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Best Selling Amazon Author and “Top
30” rated Podcaster. He is a former 3 time public company Chief Marketing
Officer in the enterprise technology business where he spent more than 2/3 of
his career. He’s been called “one of the best minds in marketing” by The
Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by
NBA legend Bill Walton and “Off-putting to some” by The Economist.
He co-authored two best seller
books:
• Niche Down: How To Become Legendary By Being Different
• Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.
Links:
Links for Articles and Data Sources:
“As Cloud Market Roars, Microsoft, Amazon and IBM Will Total $23 Billion in Q1 Cloud Revenue”
We hope you enjoyed Christopher Lochhead on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
