Creator Capital: It’s Time To Transition From Knowledge Worker To Creator Capitalist
Dear Friend, and future Creator Capitalist, You’re living through one of the most exciting moments in human history. Right now, you have the opportunity to design the career of your dreams. To create a life of radical abundance and unparalleled freedom. To do work that genuinely matters, taps into your greatest strengths, and allows you…
The AI Category Gets An F For Marketing.
The AI category deserves an F for marketing. Actually, let me go further: The AI industry gets an F. The media gets an F. Politicians get an F. And CEOs using AI as cover for layoffs get a giant, flaming F. Only the tech industry could take the single greatest innovation in human history… …and…
From Knowledge Workers to Creator Capitalists: Christopher Lochhead’s Vision for the AI Era
At the 2026 AI Agent & Copilot Summit 2026, Christopher Lochhead opened with a provocative idea: AI is not just another wave of technology, it’s one of the most important innovations in human history, comparable to the invention of fire or the wheel. But his keynote wasn’t about the power of AI itself. It was…
What Is a Creator Capitalist?
What Is a Creator Capitalist? You’ve built a career. You’re smart. You work hard. And yet… something feels off. AI is eating tasks. Org charts are flattening. Platforms are rewriting the rules in real time. The old career playbook—get good, execute well, climb slowly—is cracking. So what replaces it? A Creator Capitalist. Not an influencer.…
Category Creation for Startup Entrepreneurs: How to stop competing and start creating
Let’s start with a painful truth: most startups never actually start something new. They enter an existing market. They build a slightly better product. And then they drown in a sea of sameness. That’s not entrepreneurship. That’s incrementalism with a hoodie. If you want to build something legendary—not just “fundable”—you have to stop playing…
Silicon Valley Legend, Rick Bennett, Took Oracle From $15M In Revenue To Over $1B. Here’s How.
In Silicon Valley, Rick Bennett is a coveted secret weapon. If you want to psychologically attack the competition with your marketing tactics, Rick is your guy (if you can get him). He won’t bother with hesitant clients. He doesn’t do boring, safe, or average. Hire somebody else for that. Rick Bennet is the AC/DC of advertising and…
Snow Leopard: Why Legendary Writers Create A Category Of One
Most writers spend their entire lives trying to become “great.” But what does being a great writer mean? Is it when you go viral, and accumulate over a million views on something you’ve written? Is it when a major publisher gives you a book deal? Is it when a magazine says you’re “talented?” Is it…
How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
Recessions are the worst time to fight for demand. And recessions are a great time to create demand. Originally published by Category Pirates🏴☠️ Dear Friend, Subscriber, and Category Pirate, We are in a recession. (Not officially, but it is not looking good.) Stocks are down. Startup valuations have plummeted. Bitcoin and Ethereum have lost more…
Why (Positional) Power Is NOT The Greatest Power: The Legendary Lesson Madeleine Albright Taught Me
As a door opened, a soft “aahh” came over the 25 executives waiting. Madam Secretary had arrived. (Everyone was there for her, but it was still surprising to actually see her) The first female US Secretary of State was radiant in red. (Featuring one of her famous brooches) Warm, welcoming, laughing and listening, she took…
