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Marketing Through The Crisis: 7 Ideas

Shit is getting weird. It’s going to get weirder before the coronavirus fades from the headlines. The human toll of this pandemic is inconceivable. The economic cost is already devastating. Even with a $2 trillion bailout, the U.S. and the world are hurtling toward a downturn. Pipelines and revenue will be compromised. Budgets and spending…

Data is nature: A refreshing new-world approach to data and technology with Digital Business Guru Big Ben Rewis

Nearly four decades ago, a seventeen-year-old coder living in Boston, Massachusetts with $400 to his name packed his bags, climbed aboard a Green Tortoise Bus and high-tailed it 3,000 miles across the country to San Francisco, California.    There, my buddy and podcast guest, Big Ben Rewis would spend the next thirty-eight years of his…

In 2020 We Should Elect A President Who Advocates For Entrepreneurs. Here’s Why

It’s no surprise that most of the venture capital activity in the US is happening in California. According to a 2017 Brookings report, California is home to 51% of the nation’s venture capital. Basically, if you’re not in California, there’s a severe lack of opportunities for funding. My guess is that this figure probably hasn’t changed…

Is Your 2020 Marketing Plan Radical Enough?

Have you noticed? Most marketers play safe. As a result, most marketing plans are predictable, uncreative and uninspired. The longer I work in the entrepreneurial marketing world, the more I think that, if it’s legendary, it’s radical. So I’d like to propose some ways of thinking, about creating, reviewing and updating marketing plans. So here…

Real Success Vs. Fake Success

Many people think “making it” is about money. Now, money is awesome. And financial freedom is a great goal and a life-changing achievement. But for me, “making it” is not about money. I knew I had truly “made it” when I realized that the journey is the destination. That is to say, I “made it”…

The Difference Between a First Mover and a Category Creator

by: Eddie Yoon, Christopher Lochhead, and Nicolas Cole First published by the Harvard Business Review on 11/21/19. Last year, when SAP spent $8 billion to acquire the online research firm Qualtrics, a price that was roughly 14 times the company’s projected 2019 sales, SAP’s CEO defended the deal by citing a statistic. Companies that create a new category…

Gold Medalist Kerri Walsh Jennings On How Winning Led To Obtaining A Wealth Of Life Advice

What makes Kerri Walsh Jennings remarkable? For starters, she’s the Muhammad Ali of beach volleyball — the undisputed greatest in the game. She owns three Olympic gold medals. 133 career victories. And she’s a two-time Sportswoman of the Year Award recipient. I was pretty pumped to chat with Kerri about her career — and more specifically, her…

Screw Personal Branding: Why Authenticity Is The Best Thing You Can Aspire To In Business

People don’t want to be sold on an idea — they want to learn from a real person through a natural conversation. We’re constantly bombarded with images, taglines, and “sponsored posts” that show us a perfect version of reality. Of course, when you’re trying to sell a product or service you want to show only…

How To Strike Gold By Implementing Legendary Marketing

There’s no reason to be like everyone else when you have the chance to be legendary. I see this all the time in the marketing world. Everyone does the same things — they all have social media and they’re all sending you an email at 2:07 pm on a Tuesday. So why would you do the…