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Jerry Colonna, “The CEO Whisperer,” Says Vulnerability Is The Key To Strong Leadership. Here’s How

When in a position of power, there is strength in vulnerability. I recently had a jam session with Jerry Colonna on my podcast to discuss positional power in the workplace—more specifically, how to lead properly in a place of professional power. For those that don’t know, Jerry is the founder and CEO of Reboot.IO, a coaching company aiming…

What is the number one thing a startup founder can do to ensure a seed stage investment?

Sell category potential. Investors must believe they are getting in early, in an emerging market category. Savvy investors seek potential, not performance. They identify companies leveraging technology to create and dominate new market categories that show promise for significant growth. Because elite tech investors know two things that others don’t: First, the category makes the company. There is no such…

Cards Against Humanity Co-Creator Max Temkin Has An Unorthodox View On Work Ethic. Ironically, It’s What Made Him So Successful. Here’s How

Max Tempkin is creative, irreverent, unpredictable, and quite candidly, one of the most fascinating people I’ve ever met. Eight years ago, Max and some friends co-created Cards Against Humanity—a party game for horrible people—with the modest hopes of “delighting a few people.” Within a month after its May 2011 release, the offensively fun card game snatched…

Why Category Creation Is The Hottest Marketing Strategy Today

Giant billboards. Direct mail promotions. Glossy print ads. They’re the oldest marketing strategies in the book. Used for decades, companies simply played the comparison game until someone came out on top. But the days of traditional marketing are over. Having a winning company isn’t about beating rivals in an old game anymore. Instead, today’s most…

How To Build A Legendary Company: Say ‘No’ To Business Models, Forecasting & Projections (And Do This Instead)

By Christopher Lochhead   It can be terrifying to start a business. Between finding customers, figuring out your core offering, and projecting revenue, you face a lot of uncertainty as an entrepreneur. And that’s before you’ve even gone to market. To be truly legendary, however, you need the courage to be different than everyone else. Rejecting the pack mentality…

Is There A Formula For Happiness? Science Says There Is

By Christopher Lochhead   Lately, it seems that we talk more and more about success and satisfaction and less about being truly happy.  This is especially true for young people, who have to work harder than ever for financial security. While NYU Stern Professor of Marketing, Scott Galloway, has done his fair share of research on how…

3 Women Who Are Changing The Way We Think About Designing A Product

The best way to design a category is to find a problem, articulate it powerfully, and make sure others see the solution as you see it. By Christopher Lochhead   Most of us can’t go a single hour without reaching for our iPhones. But nobody even knew why they needed an iPhone until Steve Jobs told them. And he…

NBA Legend Bill Walton: Positivity Is The Most Powerful Force

By Christopher Lochhead Click here to listen to the full podcast with the legendary Bill Walton. Things can go tragically, horribly wrong in life. Accidents happen, loved ones get sick and houses burn down. Bill Walton, NBA Hall-of-Famer and Emmy award-winning ESPN announcer, knows this all too well. He has spent half of his adult…

NBA Star Andre Iguodala: Success Is All About Life Design

By Christopher Lochhead When you ask the average professional athlete what got them to where they are, most will credit hard work, determination and discipline. Three-time NBA champion Andre Iguodala’s answer? Life design. The 2012 NBA All-Star and current Golden State Warriors swingman says that, with the right life design, “you’ll learn what it takes…