Cards Against Humanity Co-Creator Max Temkin Has An Unorthodox View On Work Ethic. Ironically, It’s What Made Him So Successful. Here’s How
Max Tempkin is creative, irreverent, unpredictable, and quite candidly, one of the most fascinating people I’ve ever met. Eight years ago, Max and some friends co-created Cards Against Humanity—a party game for horrible people—with the modest hopes of “delighting a few people.” Within a month after its May 2011 release, the offensively fun card game snatched…
Why Category Creation Is The Hottest Marketing Strategy Today
Giant billboards. Direct mail promotions. Glossy print ads. They’re the oldest marketing strategies in the book. Used for decades, companies simply played the comparison game until someone came out on top. But the days of traditional marketing are over. Having a winning company isn’t about beating rivals in an old game anymore. Instead, today’s most…
How To Build A Legendary Company: Say ‘No’ To Business Models, Forecasting & Projections (And Do This Instead)
By Christopher Lochhead It can be terrifying to start a business. Between finding customers, figuring out your core offering, and projecting revenue, you face a lot of uncertainty as an entrepreneur. And that’s before you’ve even gone to market. To be truly legendary, however, you need the courage to be different than everyone else. Rejecting the pack mentality…
Is There A Formula For Happiness? Science Says There Is
By Christopher Lochhead Lately, it seems that we talk more and more about success and satisfaction and less about being truly happy. This is especially true for young people, who have to work harder than ever for financial security. While NYU Stern Professor of Marketing, Scott Galloway, has done his fair share of research on how…
3 Women Who Are Changing The Way We Think About Designing A Product
The best way to design a category is to find a problem, articulate it powerfully, and make sure others see the solution as you see it. By Christopher Lochhead Most of us can’t go a single hour without reaching for our iPhones. But nobody even knew why they needed an iPhone until Steve Jobs told them. And he…
NBA Legend Bill Walton: Positivity Is The Most Powerful Force
By Christopher Lochhead Click here to listen to the full podcast with the legendary Bill Walton. Things can go tragically, horribly wrong in life. Accidents happen, loved ones get sick and houses burn down. Bill Walton, NBA Hall-of-Famer and Emmy award-winning ESPN announcer, knows this all too well. He has spent half of his adult…
NBA Star Andre Iguodala: Success Is All About Life Design
By Christopher Lochhead When you ask the average professional athlete what got them to where they are, most will credit hard work, determination and discipline. Three-time NBA champion Andre Iguodala’s answer? Life design. The 2012 NBA All-Star and current Golden State Warriors swingman says that, with the right life design, “you’ll learn what it takes…
Should I Start a Business?
By Christopher Lochhead I was 18 when I got thrown out of school for being stupid. It turns out that if you get enough D’s and F’s, they tell you to stop coming. (Later, when I found out that I’m dyslexic, my education made some sense to me.) So, at the age of 18 with…
Why Entrepreneurship Is Legendary
By Christopher Lochhead Some entrepreneurs have one goal: make as much money as possible. Everyone wants to bring home the bacon, to earn big bucks for our work. And cold, hard cash can be a strong indicator that the work we do is valuable. But money isn’t everything. If you only focus on revenue, you…
