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Is Your 2020 Marketing Plan Radical Enough?

Have you noticed? Most marketers play safe. As a result, most marketing plans are predictable, uncreative and uninspired. The longer I work in the entrepreneurial marketing world, the more I think that, if it’s legendary, it’s radical. So I’d like to propose some ways of thinking, about creating, reviewing and updating marketing plans. So here…

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Real Success Vs. Fake Success

Many people think “making it” is about money. Now, money is awesome. And financial freedom is a great goal and a life-changing achievement. But for me, “making it” is not about money. I knew I had truly “made it” when I realized that the journey is the destination. That is to say, I “made it”…

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The Difference Between a First Mover and a Category Creator

by: Eddie Yoon, Christopher Lochhead, and Nicolas Cole First published by the Harvard Business Review on 11/21/19. Last year, when SAP spent $8 billion to acquire the online research firm Qualtrics, a price that was roughly 14 times the company’s projected 2019 sales, SAP’s CEO defended the deal by citing a statistic. Companies that create a new category…

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Gold Medalist Kerri Walsh Jennings On How Winning Led To Obtaining A Wealth Of Life Advice

What makes Kerri Walsh Jennings remarkable? For starters, she’s the Muhammad Ali of beach volleyball — the undisputed greatest in the game. She owns three Olympic gold medals. 133 career victories. And she’s a two-time Sportswoman of the Year Award recipient. I was pretty pumped to chat with Kerri about her career — and more specifically, her…

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Screw Personal Branding: Why Authenticity Is The Best Thing You Can Aspire To In Business

People don’t want to be sold on an idea — they want to learn from a real person through a natural conversation. We’re constantly bombarded with images, taglines, and “sponsored posts” that show us a perfect version of reality. Of course, when you’re trying to sell a product or service you want to show only…

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How To Strike Gold By Implementing Legendary Marketing

There’s no reason to be like everyone else when you have the chance to be legendary. I see this all the time in the marketing world. Everyone does the same things — they all have social media and they’re all sending you an email at 2:07 pm on a Tuesday. So why would you do the…

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Calling All Copycats: Why Your Business Needs Competition To Thrive

If you asked the audience to make a list of things that are sexy, I’d bet you big money that you wouldn’t find garbage on it. Garbage is not sexy. We flush it down the toilet, put it in the trash can, ship if off to somewhere we don’t have to think about it. But…

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How Jobs Will Look

The U.S. is in the middle of a digital transformation. Artificial intelligence and technology breakthroughs are changing our world—for better or worse. In this fast-paced landscape, some businesses will thrive, and some will fail. One of the most eye-opening conversations I’ve had on this subject was with billionaire entrepreneur Tom Siebel. In 2006, Tom sold…

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3 Secrets To Building Billion Dollar Companies From David Sacks

Plenty of people in Silicon Valley would pay $10,000 to sit down and chat about business with the extraordinary David Sacks. David is one of the all-time great entrepreneurs. He’s the founder and CEO of Yammer, which sold to Microsoft for a cool $1.2 billion. He was also on the original team at PayPal and an angel investor in Facebook,…

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