Are you marketing or starting a movement?
Recently legendary entrepreneur and VC David Sacks joined me for a deep dive podcast conversation on a very powerful idea. Legends don’t do marketing, they start movements. Here’s his recent blog post that is ripping through the tech startup world. It’s worth every second: During this campaign season, many of us are reflecting on how…
Why personal branding is BULS**T!
Simone McNichols-Thomas Guest Post Post originally published in Sales Impact Academy Blog Are you ready to be slapped in the face with some hard truths? “The majority of what we think we know about marketing is bullshit” and “Personal Branding” should be given a hard pass if you’re serious about dominating your market and being…
How Businesses Can Weather Monumental Challenges Through Thoughtful Aggression and Radical Generosity
Tony Kontzer Guest Post About 10% of companies get stronger during a downturn, according to Christopher Lochhead, a podcaster, best-selling author, and former chief marketing officer, and companies desperately want to be part of that 10% when the economy recovers. While Lochhead would be the first to admit that he doesn’t have all the answers,…
Here’s how I met Christopher Lochhead…
By Cole Schafer One afternoon I found myself at a dimly lit bar in an abandoned ghost town somewhere outside of Santa Cruz, California. It was the type of place where the bartops are as knuckle-worn as Russian Boxers and the hard-living regulars wear faces that make Russian Boxers look like Bo Derek. I was…
A Call For Unity | Yesterday In Santa Cruz
Monday June 8th, 2020 Yesterday in Santa Cruz, I cried at the vigil for Sargent Damon Gutzwiller, of the Santa Cruz County Sheriff’s department. He was shot to death on Saturday. Yesterday in Santa Cruz, I paddled out for George Floyd. With over 500 people (A paddle out is how surfers mourn). There have been…
Women used to make 84% less than men
Thankfully, a clever marketer called bullshit. It was right after World War II ended. Men were returning home from Germany to pick up their jobs in the factories. They found themselves in a workplace that had changed considerably. While the men were off at war, the women served their country by taking up jobs in…
A Podstorm: A Powerful Idea For Podcasters & Podcast Listeners
Merriam-Webster defines a Tweetstorm as: “A series of related tweets posted by a Twitter user in quick succession.” So then what exactly is a Podstorm? “A Podstorm is a series of related episodes posted in quick succession by a podcaster.” In May 2020, we launched the first-ever #Podstorm with my marketing podcast releasing a new…
Top VC Unveils Crisis Leadership Strategies For Entrepreneurs
by Guest Blogger Navin Chaddha The coronavirus pandemic has upended the way venture capitalists and startup founders interact, meaning that to raise a round, entrepreneurs need to adapt. These are his top five tips for building a successful company amid and after the outbreak. Show strong leadership, make a playbook, try an all-remote culture,…
5 Ways to Stimulate Cash Flow in a Downturn
Business leaders have rightly focused on the most urgent issues regarding Covid-19, such as the safety of their employees and customers, and the security of their supply chains. The critical next step is to try to keep cash flowing by managing near-term revenue and expenses. History teaches us valuable lessons for managing cash during a…
