044 Legendary Sales Culture with Dan Casetta
On this episode, we get to hang out with the incredible Dan Casetta. Christopher had a fascinating conversation with Dan about how to build a legendary culture, powerful ideas in recruiting and training, how to lead a young sales teen, how to change limes while saving dimes and a ton more!
Dan ran the Western part of the Cutco’s sphere that touches the Pacific Ocean with 5,000 salespeople in it. What he loves about this is they get to impact a lot of young people at the time that are critical in their lives.
They get to learn a whole lot of
life skills, knowledge, habits and ways of thinking that make a difference for
“Once you invest time and energy, help them develop and do well, help shape their attitude about the experiences that they have, so that they end up succeeding.” Dan Casetta
They usually start with the people they know, as in, referrals. It is easier for them to train and develop those people that have been personally recommended. The training is critical and the method of recruiting precedes the training as well.
According to Dan, once the summer is over and school starts, they continue to work with these young people to support their needs. They also have what they call Leadership Academy, where the trainees continue to gain more skills and knowledge that will help them to lead the team.
“We judge people based on attitude, not necessarily based on what part of the town they live in or their background.” – Dan Casetta
At a very young age, Dan was exposed to the concept of personal development. As he grew up in the business, a large part of the training and development that he did is to help people with their lives.
They teach topics and ideas that are just not related to selling Cutco, but also develop each person in his organization as humans, as people. He created this environment of personal growth in his organization and became successful in this kind of field.
“Help people with their lives, not just their jobs.” – Dan Casetta
To hear more about Dan, a sales leader and business and life coach, download and listen to this episode.
Dan Casetta is a record-setting sales manager, business & life coach, national speaker, culture shaping executive and a longtime member of the Cutco. He is also one of the best-selling authors of the book, Success Starts Today with the famous Jack Canfield, author of the “Chicken Soup for the Soul” series.
Some of his blogs are:
• Your Words Matter
• The Magic Secret (Part 1 and 2)
• Decision-Making: Insights to Help You Make Better Choices
• How Much Does It Cost?
• Why Me?
We hope you enjoyed Dan Casetta on this episode
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