Communications guru and podcaster Bob Evans joins us once again for today’s episode. He and Christopher have a thoughtful conversation on movies, technology, being direct and so much more.
Pondering the Past
Nowadays, watching the news entails being freaked out by the realities of the world. Given all that, would you consider revisiting the film classics like One Flew Over the Cuckoo’s Nest and Cool Hand Luke? Bob says that it might be a good idea if we did.
Remember the iconic scene where Jack Nicholson’s McMurphy tried lifting a water fountain? He couldn’t do it, but at least he tried. Then there was Paul Newman’s Luke who swore death against defeat and who thought nothing was a mighty cool hand.
“We are in a time now when so much of our life is restricted. We’d let our fear shrink our world. We let fear, you know, crush our dreams.” – Bob Evans
Beyond What You’re Dealt
The culmination of all these, Bob says, reflects how it’s not what’s around you that determines what you become. Your fate turns out the way you play yourself. Not much depends on the hand that you’re dealt.
“I think it’s good to go back and look at some of those things and realize we get to parts where we are today by letting it happen. Declining’s a choice.” – Bob Evans
Merits of Technology
When Bob left the media industry to jump into technology, a lot of people said that he was coming to the dark side. When he asked them why they thought so, they would say it was because tech people were dishonest. But to Bob, the change was like coming into a brightly-lit place coming out of the dark side.
People have plenty of valid reasons to “bitch about technology”, but there’s a big but, and Christopher has a few choice words for them.
“Innovation overall has massively increased the well-being of human beings, the lifespan of human beings, and the quality of life of human beings.” – Christopher Lochhead
To hear more about technology, the virtue of being direct, and the downside of judgment-free zones from Bob Evans, download and listen to the episode.
Bob grew up outside of Pittsburg with hardworking parents and his 6 siblings. He graduated from the University of Pennsylvania in 1978 and entered the business world, flowing his passion for information technology and writing.
He rose to become the editor of Information Week, one of the top two publications in technology at the time. Then he became the SVP and Content Director for Information Week’s parent company TechWeb/CMP.
After thirty years in the media business, he left to join the world of software vendors. Following a quick stop at ERP vendor SAP, Bob was recruited by the world 5th richest person, a legendary category designer and entrepreneur Larry Ellison the founder of Oracle.
At Oracle, Bob served as SVP and Chief Communications Officer for Larry. Today, Bob runs his own strategic communications firm, is a prolific writer, a tech industry commentator, public speaker, and a legendary guy.
He hosts the widely popular Cloud Wars Live Podcast.
We hope you enjoyed Bob Evans on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
New Year resolutions have been made. How do we keep from being part of the 6% of people who can’t follow through? Professional athlete turned fitness trainer and entrepreneur Joey Wolfe joins Christopher on today’s episode for some practical ideas to make fitness stick in our lives and improve our well-being.
“I was doing all these other stuff more so than putting my health first and that is completely changed, and I honestly don’t feel like it’s ever going to change again because it’s part of who I am now.” – Joey Wolfe
Coming Up with a Plan
Joey is the founder of Paradigm Sport in Santa Cruz, California, the gym Christopher personally goes to. Every beginning of the year, new faces fill the gym. Then by February, the same people disappear — a trend across the gym business.
You need to have a plan so you don’t become the person that’s done by Valentine’s Day. Everybody has good intentions at the beginning of the year, but you must be clear on what your goals are. And goals are different from results.
Important Behavioral Changes
When planning your fitness routine, you must focus on the goals and the measures you will have to take to fulfill them.
“What are the behavioral changes we need to make in order to get you to achieve those goals… what are the behavioral changes I can be making to make my goal a reality?” – Joey Wolfe
In order to make these changes, you must get into a routine. This is what most people find most troublesome since routines are difficult to establish.
Workout Buddies and Realistic Plans
Joey has never been a morning person, and it remains true until now. But he found a workout group composed of other goal-driven and like-minded entrepreneurs. They helped him ease into the routine of working out first thing in the morning.
An “accountability partner”, along with a realistic plan catered to your fitness level, will help you follow through your plan.
To hear more fitness tips from Joey Wolfe, download and listen to the episode.
Founder & CEO Paradigm Sport
A native of the Central Coast of California, his talent and passion for baseball took him to the professional level where he worked with some of the country’s best trainers. As an ACSM-certified trainer, he now shares his experience and enthusiasm with world-class athletes and fitness clients alike.
Joey has built a business with the goal of bringing the most advanced techniques and the highest levels of individualized athlete training to the Central Coast community.
- 30-minute workouts will suffice.
- Share your goals with those closest to you, or if you’re up for it share it on social media.
- Get a gym membership or outfit your garage with exercise equipment.
- Have a large visible calendar or “accountability mirror” to track your workouts in advance.
- Have workouts written in advance.
- Find a workout partner who can motivate you.
- Don’t get caught in the mental trap that “going to the gym” is the only way to workout.
What considerations should you make to become a legendary CEO? On this episode of Questions and Cocktails, Christopher Lochhead answers this question and offers his real-life perspective on designing a legendary career.
“I have learned more by being on a few winning teams than I ever learned from being on losing teams.” – Christopher Lochhead
Sorting Out One’s Priorities
How do you find the right job given a specific goal of becoming a CEO? Christopher says that this conversation has been a constant over the years. Just how do you pick the next opportunity to ensure your success?
It seems that many people make career decisions in the complete opposite manner he personally would. A lot of the people he would talk to usually pick salary first, then title, the actual job, and lastly, the potential of the company they will be part of. And while this thinking is understandable, it often isn’t the right way to go.
Team Potential is Important
Christopher would suggest inverting this list, that is, to put potential first before anything else. When making a career decision, ask yourself if you see a company’s potential for growth and its category potential. Mull over the possibility of the company becoming a category king or queen, or if they already are, whether there is a new category opportunity they will prosecute or expand.
It is better to ride on the bench for one of the greatest teams of all times than be a starter on the team that sucks. And it is also important to stumble a few times to learn what you ought not to do. But you should also be able to taste true success and you can only do that by becoming part of a team that will offer you the right opportunities.
Other Things to Consider
The job comes second, then the title. And while money matters, the economics will take care of themselves once everything else is in place.
To hear Christopher expound on these points, download and listen to the episode!
Why should medical professionals put a lot more effort to improve end-of-life care? On today’s episode, internist Dr. Shoshana Ungerleider discusses her life’s mission and why bedside manner is of utmost importance.
“Patients and families deserve better. We have to do a better job at communicating.” – Dr. Shoshana Ungerleider
Three Things We Learned
Patients must be included in the bigger picture
Dr. Shoshana realized a lot of things when she did her ICU residency. None of their palliative measures, complex studying of cases, and wading through data would change the inevitable course of a patient’s journey. But there has always been the need to look at cases in the context of the patient’s entire life and if they had a sense of what was happening around them.
Many doctors aren’t trained to hold conversations
A recent study in the Journal of American Medical Association reported that most doctors don’t have training to converse effectively. This completely blew Dr. Shoshana’s mind. As a hospital-based doctor holding a lot of difficult conversations on goals and progress with patients and their families, this was telling of a public health problem.
Lackluster bedside manners are a public health concern
Indeed, there are more pressing and challenging public health issues in the country. But no patient or family must feel like they have to interrogate medical professionals to get a better understanding of where they stand. Practitioners owe it to people they have sworn to care for, even if only palliative, to tell them everything that they need to know.
Empowerment of patients and families is an ongoing struggle for the medical community. The concern will remain stagnant unless properly addressed. In the end, the patients suffer, and it is disappointing that even in their last stretch, they don’t get the kind of care they deserve.
Dr. Shoshana Ungerleider is a physician, founder, philanthropist and speaker. She works as an internist practicing hospital medicine at California Pacific Medical Center in San Francisco.
Shoshana started the Ungerleider Palliative Care Education Fund. This supports innovative programs that further palliative care education at every level.
She funded Extremis, a short documentary about end of life decision making in the intensive care unit by Academy Award nominated director, Dan Krauss. The film won Best Documentary Short at Tribeca Film Festival in April 2016 and was nominated for a 2017 Academy Award and for 2 Emmy Awards.
She also executive produced End Game. It is a short documentary on hospice and palliative care by Academy Award winning directors Rob Epstein and Jeffrey Friedman. The documentary premiered at Sundance Film Festival this year and was acquired by Netflix.
Shoshana founded End Well, a first of its kind media platform and annual symposium on human-centered design and innovation to improve the end of life experience.
We hope you enjoyed Dr. Shoshana Ungerleider on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
On Episode 211, Christopher Lochhead got on with Praxis students for an up close and personal Q&A session. Today, the second part of this conversation continues, teeming with business stories and learnings that ultimately culminated in realizing the importance of niching down.
“Nobody makes it alone. Other people make you successful.” – Christopher Lochhead to Praxis students
Three Things We Learned
‘Extraordinary’ isn’t for everyone
Most people want to become legends in their own right, and some of them equate this to being extraordinary. The thing is, some people don’t necessarily want to be extraordinary as long as their business is profitable. The pitfall of this line of thinking, however, is that category violence happens all the time and so paying attention to everything is a must.
Cultivating relationships is key to success
It has been an ongoing experience in Christopher’s life how much other people make him successful. In a community where everyone strives to differentiate themselves through the careers they want to launch, finding someone to resonate with is a blessing. This results in a collective spirit of wanting your contemporaries to do extremely well alongside you.
To extend a hand is powerful
You don’t have to help everybody within a five-foot radius of you. But it’s always a powerful thing to extend a hand to somebody else. When we go out of our way to contribute our strengths that are someone else’s weaknesses, we create something powerful.
Christopher gets asked around a lot why he’s friends with so many CEOs. The truth of the matter is that when he first met them, they weren’t the successful people that they are now, but people who were on the verge with him. With the inspiration brought by his peers, he was able to rise up and take his game up several notches to become his present self.
We hope you enjoyed this second installment of Legends and Losers Q&A episode with Praxis students! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
How do you design a legendary career and life? On this special Q&A episode of Legends and Losers, Christopher Lochhead hangs out with 75 young Praxis students enroled in the program by the one and only Isaac Morehouse. They talk how to niche down and what it takes to become undeniable.
“To be different, to create something new, you have to identify a problem that people are experiencing or deficit in the world, something that could be better and invent something that makes it better.” – Hannah Frankman, Praxis student
Three Things We Learned
Legends are different
When we come to think about it, every person, company or athlete that we respect or admire share some things in common with their fellow legends. These people are different and they follow their different, not bothering to fit in. They’re original, unique, took and broke new ground, and left the world changed forever.
Legends niche down
Legendary people become successful by proactively positioning themselves. They specifically tell the world how to think about them, what problem they solve and why that problem matters. By doing so, they become evangelists for that problem and turn it into the niche that they become known for and dominate.
“Different” is more interesting than “better”
When you’re hustling in a category with a queen that shares two-thirds of the market, it’s close to impossible to be better. In the grand scheme of things, the game of better is less interesting. Being different still wins over more attention and reaps more success than trying to lap a competition.
Christopher got thrown out of school at 18, thinking that he was stupid. It wasn’t until he was 21 that he discovered he has learning differences. By embracing these and making the most out of his limited options, he was able to start his company and launch his career that is legendary in its own right.
We hope you enjoyed this Legends and Losers Q&A episode with Praxis students! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
What makes a great leader and how can the United States become actually united? On this episode of Legends and Losers, entrepreneur, multi-time bestselling author and US Four-Star Gen. Stan McChrystal joins us to talk about why people should serve the country, his 9/11 experience and more.
“If we let members of our society not feel like fully invested, they’re not going to do the kinds of things that we’d want citizens to do.” – Gen. Stan McChrystal
Three Things We Learned
A great leader needs not emulate another
Gen. McChrystal has been an educator since he left the service. He has concentrated his efforts on the youth, helping them become the great leaders that they have the potential to be. What he first drills is the importance of defining their own values, ethics and strengths, because they can’t be somebody else they want to emulate.
Every American citizen must serve the country
Young people should do a year of military service to the country, and by extension, the Americans. This stems from the need to strengthen the bond of citizenship to move the country forward. We must bring back the sense of connectedness that seems to have gone away.
It took awhile for the terror of 9/11 to sink in
That year, Gen. McChrystal spent a month-long program in Kuwait geared towards raising awareness of the situation in the Gulf region. There has been a high level of alert for an anticipated attack, but back in the US, September 11 was a bright day Gen. McChrystal spent practicing parachute jumping. When the first tower was struck, they all took it as a freak accident, and it wasn’t until the second hit that they realized what it truly was.
Ever since 9/11, America was changed. It continues to change. Unless people are going to do their part even when the country asks nothing of them, America wouldn’t move forward.
Former U.S. Defense Secretary Robert Gates said that General McChrystal is “perhaps the finest warrior and leader of men in combat I ever met.”
In his last military role the General served as Commander, International Security Assistance Force (ISAF) and Commander, U.S. Forces – Afghanistan.
He previously served as Director, Joint Staff from August 2008 to June 2009 and as Commander of JSOC from 2003 to 2008.
A one-of-a-kind commander with a remarkable record of achievement, U.S. Four-Star General Stan McChrystal is widely praised for creating a revolution in warfare that fused intelligence and operations.
He is also known for developing and implementing the counter-insurgency strategy in Afghanistan and for creating a comprehensive counter-terrorism organization that revolutionized the way military agencies interact and operate.
A dynamic, powerful speaker, McChrystal impresses audiences with field tested leadership lessons, stressing a uniquely inclusive model that focuses on building teams capable of relentlessly pursuing results.
When old systems fall short, he believes true leaders must look for ways to innovate and change.
Citing stories from his career, McChrystal reveals a four-star management strategy, concentrating on openness, teamwork, and forward-thinking.
Few can speak about leadership, teamwork, and transformational change with as much insight.
We hope you enjoyed Gen. Stan McChrystal on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
What is future hacking and how does it affect individual and organizational performance? On today’s episode of Legends and Losers, Bix and Joe Bickson elucidate this term that has allowed them to create ways to help people break out of themselves and the organizations that they’re a part of.
“What we call a future hack is to get inside your guts or the guts of your organization, and develop the ability to create and fulfill the future of your choosing.” – Joe Bickson
Three Things We Learned
Future hacking in a nutshell
We define a hack as an effort to get inside and get a piece of digital gear with the intention of using it for a different purpose. Joe says that future hacking is the process and idea of creating ways to help people break out of acting on someone else’s thinking. It’s ultimately a unique design and body of knowledge for individuals and organizations to perform in extraordinary ways.
The case for most executives
In the traditional corporate sphere, executives get paid to produce the intended future. CEOs report to a board and work so that plans agreed upon on happen. They work, produce and align different factors to achieve a set of outcomes in the future, entirely different from the concept of hacking a future.
Setting a goal versus future hacking
People don’t get paid for something that’s already going to happen. Performance often remains encased in a paltry definition of achieving a goal. Future hacking enables people to gain access and get their hands on the dials and controls of performance.
The status quo of measuring performance against a set of outcomes to achieve in the future isn’t worth preserving. To create a future, we need to gain access of tools to be more hands-on when it comes to performance. Bix and Joe Bickson work with people to help them get ahold and hack their own futures.
Bix and Joe Bickson are a team of a baby boomer and millennial working together to create new organizational DNA.
We hope you enjoyed Bix and Joe Bickson on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
On today’s episode of Legends and Losers Unlocked, Christopher Lochhead tackles another topic that has been on his mind of late. Entrepreneur and Tesla founder Elon Musk has received a lot of negative press recently. Christopher proceeds to break down what the press doesn’t get.
“These geniuses, these people who take big risks are by definition unique, by definition strange. They are doing things that are exponential, not incremental.” – Christopher Lochhead on Elon Musk
The Controversial Elon Musk
Lately, Elon Musk has done some things that are a little bit unusual. These include tweeting a lot about taking Tesla private and claims about the rescue of the boys in a cave in Thailand that got people upset. Not to mention the piping hot issue of his smoking weed and drinking scotch when he guested on a podcast.
These concerning issues have raised a couple of eyebrows, but the press has only managed to skim the surface.
Mega Outlier in a World of Outliers
Elon spends his whole life going too far to find out how far he can go. And this is what the mainstream media doesn’t get. The entrepreneur creates electric cars and spaceships and wants to put tunnels under Los Angeles, and all these scream wacky.
Of course not everything that he does should be condoned. But Elon isn’t a button-down CEO. He is someone who exponentially moves the world forward, not incrementally running a company to squeeze out an extra penny of earnings next quarter.
Every Legend Gets Criticized
We must also note that legendary creators and innovators always get criticized in one way or another. One day people said Thomas Edison was a fake and a killer. They didn’t spare Benjamin Franklin and Steve Jobs.
Nobody is perfect. But these geniuses are, by definition, different.
We hope you enjoyed Elon Musk What The Mainstream Business Press Doesn’t Get! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!