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Learn more about Christopher Lochhead

Lochhead About


Christopher Lochhead is a thirteen-time #1 bestselling CoAuthor, #1 charting business dialogue podcaster, co-creator of Category Pirates and is best known as a "godfather" of Category Design.

He’s been an advisor to over 50 venture-backed startups, is a venture capital limited partner, who is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive).

He has Co-Authored

  • Play Bigger
  • Niche Down
  • Snow Leopard
  • Category Design Toolkit
  • A Marketer's Guide To Category Design
  • Category Pirates mini-book newsletter

His books Play Bigger, Niche Down and Category Design Toolkit were
the first on management discipline Category Design.

He and his partners at Category Pirates are on a mission to entrepreneurs, marketers, and creators design a different future.

Christopher Lochhead | Follow Your Different
is a #1 charting business dialogue podcast and Lochhead on Marketing is a #1 charting Marketing and Category Design podcast.

Born in Montreal Canada, Lochhead is a dyslexic paperboy who got thrown out of school at 18. With few options, he became an entrepreneur.

The Marketing Journal calls him, “one of the best minds in marketing”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him, “off putting to some”.

Podcaster Neil Pearlberg calls Follow Your Different, "the worst business podcast" and Podcast Magazine calls Follow Your Different, "the best business podcast".