Follow Your Different

053 The Difference Between Fact & Stories w/ Dushka Zapata

The Difference Between Fact & Stories w/ Dushka Zapata Follow Your Different™ Podcast

Dushka Zapata joins us for another fun and life-affirming conversation. Dushka and Christopher talk about the origins of her soon-to-be-released book, how recounting something differently is valid, and how stories differ from facts.

Recounting Things Uniquely

Dushka is very aware of her unique thought process that translates into her writing. Oftentimes, her recollection of shared experiences differs from that of other people.

She finds this fascinating. Regardless of what other people say, these instances remind her that she has the license to say things in a different way in order to tell a story. She knows it is not some conscious effort but her recounting of things as exactly as she can.

“I’ve known for a long time that I look at things differently than other people. I think that’s what makes me worth reading—because it’s less about what happened but more of my perspective about it.” – Dushka Zapata

Different is Valid

She will soon be releasing a book about stories from her childhood and her family. She shared some of these stories to her siblings and as expected, they were surprised with the way she saw things. And for such a book, what title can be more fitting other than, This is How I Remember It?

Her book not only celebrates the uniqueness of each individual’s perspective but also nullifies the notion that one point of view is superior to another. The memory of a loved one’s passing is generally painful, but for some people like Dushka, it can also be beautiful.

“I feel really strongly about the way I remember things. It matters to me about how other people claim that I’m not recounting something right… I think that’s a gift. I’m so happy that the way I remember things is like that.” – Dushka Zapata

A Thin Line Between Facts and Stories

Dushka puts simply the difference between facts and stories through an answer to a Quora question. We often make assumptions about people’s behaviors that seem out of the ordinary. And these assumptions, those add-ons, are usually the stories that embellish facts.

Failure to see the difference between the two results in struggles for most people.

“It’s a wonder we understand each other at all because we look at the world through our assumptions and our insecurities, but I also think that we look at the world through a lot of things that never actually take place.” – Dushka Zapata

To hear more about Dushka’s powerful answers to Quora questions, her deeper take on stories and facts, download and listen to the episode.

Bio:

Dushka Zapata is one of the most prolific and popular writers working today.

On question and answer site Quora her work has been viewed over 135 million times.

She’s the author of eight best-selling books.

Dushka has over 20 years of experience as a senior communications executive in Silicon Valley.

When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk.

Links:

Quora Profile

Books on Amazon

New Book –  You Belong Everywhere: and Other Things You’ll Have to See for Yourself

Twitter

LinkedIn

Quora Answers:

We hope you enjoyed Dushka Zapata on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

052 Professor Scott Galloway on the Algebra of Happiness

Professor Scott Galloway on the Algebra of Happiness Follow Your Different™ Podcast

A powerful, researched-based look at happiness with Professor Scott Galloway from NYU. Professor Galloway is one of the most respected voices on the Internet today. He shares how the happiness curve dips in our 20s and 30s, the many “algorithms to achieving a happy life” and why “follow your passion” is the worst advice ever.

The Arc of Happiness

According to Professor Galloway, the arc of happiness starts off at a peak from the age of 0 to 22, when there’s not a lot of responsibility to deal with. Around 25, shit finally gets real. Everything we have been told is simply not going to happen and handed to us on a silver platter.

By the time we’re in our late 20s and 30s, we come to grips with the fact that as a species, we are competitive. We vie for the title of most successful, and when we fail at that, disappointments come in one after the other. At 35-45 years old, we reach the bottom of the smile, where we slowly work our way up once again to a more rewarding life.

“The happiest people in the world are probably the people who shouldn’t be, and that is, [the] seniors.” – Professor Scott Galloway

Algorithms and Equations to Happiness

Through his research, Professor Galloway found about 10 or 12 algorithms and equations directly correlated to someone’s happiness. A lot of factors contribute to happiness—financial, geographical and even demographic.

For instance, the difference between being poor and being financially secure is enormous in terms of contribution to one’s happiness. After all, money can buy you happiness up to a certain point. Where you choose to settle can also affect your chances at success and opportunities for growth, especially as a young person.

“You wanna get to where the snow and the waves are great such that you have the greatest opportunity to be good at what you do.” – Professor Scott Galloway

Why “Follow Your Passion” is Bad Advice

We have heard it time and again. Any speaker would typically sign off with doing what you love when they themselves achieved financial success through, say, iron ore smelting. And the notion that they are actually passionate about such a thing is utter bullshit.

Professor Galloway says that we are most passionate about finding what we are good at and becoming great at it. Only then can we become one step closer to happiness.

“The financial and psychological and emotional accouterments that come with being great at something will make you passionate around whatever it is.” – Professor Scott Galloway

To hear from Professor Galloway about the state of young men in America today and why love is ultimately the key to being happy, download and listen to the episode.

Bio:

Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students. He is the author of the Digital IQ Index ®, a global ranking of prestige brands’ digital competence.

In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” (Poets & Quants).

Professor Galloway is also the founder of several firms including:

  • L2, a subscription business intelligence firm serving prestige brands;
  • Red Envelope, an e-commerce firm (2007, $100mm revs.); and
  • Prophet, a global brand strategy consultancy with 250+ professionals

Professor Galloway was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.” Professor Galloway has served on the board of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, and Berkeley’s Haas School of Business.

He received a BA from UCLA and an MBA from UC Berkeley.

Links:

ProfGalloway.com

NYU Faculty Bio

Twitter

Medium

TED Speaker Bio

Vox Interview

Penguin Random House Author Bio

We hope you enjoyed Professor Scott Galloway on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

051 Should I Start a Business?

Should I Start a Business? Follow Your Different™ Podcast

On today’s special episode, Christopher answers a question from a young woman who wants to know whether she should start a business. He touches on two points: the effect of formal education on entrepreneurial success and the distinction between missionaries and mercenaries.

Entrepreneurship is Not for Everybody

Christopher received an email from a 20-year-old woman thinking about leaving school to starting a business. Perhaps inspired by his own story, she sought out his help.

With very few options after getting thrown out of school at 18, Christopher started a business. Entrepreneurship was a way out of a life of struggle for him. However, even a huge proponent of entrepreneurship like Christopher thinks it is not the answer for everybody.

“It’s an interesting thing that for many entrepreneurs, entrepreneurship is the only root that we have.” – Christopher Lochhead

Education Remains Valid for Most

The first thing that you should ask yourself when you consider quitting school to start a business is whether you are really ready. True, a lot has been said about success after dropping out and how college is slowly dying.

But according to the Kauffman Foundation, adults without formal education are much less likely to be entrepreneurs than their educated counterparts. Research also shows that the more educated you are, the more you are going to make. While the media portrays lots of dropout-turned-rockstar tales, the truth is that most entrepreneurs get some education.

“This is coming from a guy who didn’t go to school. but I think you need to think twice before dropping out because for most people, school pays off.” – Christopher Lochhead

Are You on a Mission?

Another question to ask: are you a missionary or a mercenary? Christopher’s buddy Eddie Yoon makes this very important distinction. If you are the latter, then you are going to tap out when it gets hard.

There will be massive losery along the way and the disappointments will be huge. Things that will make you want to quit will happen on a fairly regular basis. Being mission-driven, like what most top VCs dub successful entrepreneurs, is the way to charge forward.

“Your commitment to the mission is what will get you through the hard parts. And there will be hard parts and the hard parts will be way worse than anybody ever expressed to you.” – Christopher Lochhead

To hear more about Christopher’s take on whether you should start a business, download and listen to the episode. Got a question for Christopher? Email him at blackhole@lochhead.com.

Link:

Quora – What would be your advice for a 21-year-old starting a company?

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

050 Can Sales & Marketing Work Together? with Brian Burns

Can Sales & Marketing Work Together? with Brian Burns Follow Your Different™ Podcast

On this episode, a no BS leader in the sales world, legendary author and podcaster Brian Burns.

Brian and Christopher had a captivating free-range conversation about sales & marketing and they unearth some powerful ideas for how the two can work together and they tackled the always important topic of – sales and marketing alignment.

“Certainly in marketing, we’ve got a lot of shiny objects to play with and what I found working with CMOs is they pick the shiny object who enhance their portfolio versus enhance the company’s position.” – Brian Burns

Sales and Marketing Alignment

Have you ever run into this issue? Lochhead found some easy ways to get it right where sales and marketing were completely in sync.

First is for CMOS to treat the quarterly sales number like it was your 100% responsibility.

“If you’re the head of sales and I’m the head of marketing and we’re working together, it’s not your number, it’s our number. It’s not your company, it’s our company.” – Christopher Lochhead

Breaking the Gap between Sales and Marketing

Being in a field is where you will really learn.

“I think the misalignment of sales and marketing, generally is the fault marketing.” – Christopher Lochhead

To hear more about Brian a no BS leader in the sales world, download and listen to this episode.

Bio:

Brian Burns is the sales guru in Silicon Valley and a host of two podcasts in the top 15 in business on iTunes, The B2B Revenue Leadership show, and The Brutal Truth about Sales and Selling.

He has authored four books on B2B sales and marketing and he has over 25 years of experience.

Links:

B2BRevenue.com

Twitter

LinkedIn

We hope you enjoyed Brian Burns on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

049 How to Build a Business that Works for your Life with Ever Gonzalez

How to Build a Business that Works for your Life Follow Your Different™ Podcast

On this episode, we have a podcaster who is loved by entrepreneurs Ever Gonzalez.

Ever and Christopher had a fun and informative conversation about designing business that serves your life, not the other way around, and what he’s learned in talking to over 400 success entrepreneurs on his popular podcast.

“I would much rather take it a little bit easier and have the things that are important to me my family, freedom, time than to hustle, hustle, hustle and have all the money in the world for what reason.” – Ever Gonzalez

Outlier On Air

Ever had an amazing journey in his life, a great career, and he a successful run as an entrepreneur running a freight management company all starting his podcasting in December 2013.

At first, it was strictly for entrepreneurs, but halfway thru it, he became curious with other authors and people that he wanted to know more. He’s enjoyed talking about business and people and now, it has over 422 episodes.  

Unpacking Hustle

A lot of people today wants to be famous and they are losing money trying to follow this dream because they were hustling. As we get older, we have to step back, think and slow things down in order to get good results.

Ever said that he’s living a life that he can control, a life that provides him freedom, still makes some money and working on projects that he’s passionate about.

“Hustle is a no shit, Sherlock. You can go back and look at any book, of what anybody who’s ever been successful, it takes hard work.” – Christopher Lochhead

Finding the Right Pace

Most people don’t know how to value time and being in balanced is something that is hard to do especially working in entrepreneurial businesses.

In reality, what we shared with younger entrepreneurs is that there will be plenty of time and they will be less effective, if they burn themselves out.

Remember the point of all of this work is to deign a legendary life, not kill yourself “hustling”

According to Ever, he had seen the ups and downs, but it’s the mental health that scares him.

In a lot of ways, success is about learning to manage you own psyche.

To hear more about Ever a podcaster who is loved by entrepreneurs, download and listen to this episode.

Bio:

Ever Gonzalez is an entrepreneur, CEO, a top podcaster and the Founder of OutlierHQ, a media and events company that provides resources to help entrepreneurs start, grow, and scale their businesses. He is also the host of Outlier On Air, a weekly podcast that interviews Founders, Disrupters, and Mavens.

Links:

Outlierhq.com

Twitter

LinkedIn

We hope you enjoyed Ever Gonzalez on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, TwitterInstagram and subscribe on iTunes!

048 How to Make Any Career Creative with Tania Katan

How to Make Any Career Creative Follow Your Different™ Podcast

“Every rockstar business needs a punk.” – Tania Katan

On this episode, the incredible Tania Katan has a riveting conversation with Christopher about how to put the spark of joy back into work and life, how she overcame breast cancer and how it shaped her life.

Tania is a powerful example of someone who “used her different” to make her place in the world.

She shares the captivating story of how she went from acting, to working in enterprise technology, to becoming an advocate for women in tech, to becoming a successful author and more.

Tania is famous for starting the empowerment campaign #ItWasNeverADress. 

“We don’t need to be in a job or a field that is uniquely creative in order to be uniquely creative within the work we do.” – Tania Katan

Authoring Bestseller “Creative Trespassing”

Tania wrote the book as a dialogue and a monologue.

This reflects the way she holds her book tours and keynote speeches. She lets her audience talk and give her feedback while she listens to them.

Real conversations inspire her.

When she went to record the audiobook, she brought a photograph of her friends, family and other people who inspire her to the studio. This allowed her to feel that she was sharing her stories with them.

Unpacking the Dedication

Tania says that she was born as an outsider.

She wrote about the reality of her life and how she found a way to use “outsiderness” or “misfitness” to create a value for both companies and the people around her.

Her being different is how she makes a difference.

“Embracing the fact that we are misfits and we are flawed allows us to actually take risks and know that the outcome is going to be better than ‘okay’.” – Tania Katan

We Teach When We Most Need to Learn

At the age of 21, her breast was removed to save her life.

Following this event, she felt less—“other”—until she came to a realization when she became an adult.

Nobody is perfect.

Being an outsider can be painful for some people, and this is the epitome of irony. Every human being goes through the same dilemma and we all can feel uncomfortable and scared of becoming misfits.

This is where Tania’s need and desire to speak for them came from—the need to learn herself.

“To be perfect is like to be invisible.” – Tania Katan

By finding a way to harness her different, Tania is the epitome of “why fit in, when you can stand out”.

To hear more about how Tania went from theater to tech industry and how she thinks every rockstar business needs a punk, download and listen to this episode.

Bio:

Tania Katan is an inspirational speaker, creative consultant and co-creator of the #ItWasNeverADress campaign. She is also the best-selling author of the book, Creative Trespassing.

She has been a featured speaker at CiscoLive!, S.H.E. Summit, Business of Software, Expedia, Uber, Etsy, Humana, Google, Amazon, Comedy Central Stage, TEDx, and more. 

Links:

TaniaKatan.com

LinkedIn

Twitter

TaniaKatan.com/book

TaniaKatan.com/audiobook

We hope you enjoyed Tania Katan on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, TwitterInstagram and subscribe on iTunes!

047 B2B Enterprise Tech On Fire with Christopher Lochhead

B2B Enterprise Tech On Fire with Christopher Lochhead Follow Your Different™ Podcast

On this episode, Lochhead shares some of the amazing things going on in the enterprise tech industry.

Enterprise Tech on the Rise

Back in 2012, the legendary venture capitalist Jim Goetz of Sequoia made a declaration that tech entrepreneurs were too focused on the consumer world and have ignored the $500-billion market opportunity, which is the enterprise space. Soon after, the Cloud went bigtime—the tipping point for a lot of big innovations. 

Bob Evans of the awesome podcast Cloud Wars said that for Q1 of 2019, Microsoft, Amazon and IBM will combine for $23 billion in Cloud revenue.

“Twice as many enterprise startups have become billion-dollar companies compared to consumer startups.” – Jim Goetz, Senior Partner Sequoia Capital

The Golden Age

Over the last 10 years, there has been an acceleration of innovation. According to Lochhead, this is the greatest time in history to be in the tech industry and particularly in the tech enterprise industry.

“The enterprise space is—if you’re willing to dig it out, if you’re willing to work hard on it and be smart—it’s less binary than the consumer space. With grit, some intelligence, some great technology and some category design, you can really make something of yourself.”  – Christopher Lochhead

Enterprise vs Consumer Tech Companies

Rolfe Winkler, the author of the article, The Tech IPO Delivering the Most for Investors, points out that enterprise companies produced a median of 126% stock growth, compared to a median of 15% increase for consumer tech companies. 

Consumer tech is a hit business, but it is hard to predict in a way that enterprise tech is not. Christopher also thinks that it’s getting tougher to find new niches in the consumer side and startups are afraid of the big players.

“Consumer-focused businesses may have more cachet, but technology startups that cater to companies are what is really hot.” – Rolfe Winkler, The Wall Street Journal

To hear more about the dynamic enterprise tech industry download and listen to this episode.

Bio:

Christopher Lochhead is a #1 Best Selling Amazon Author and “Top 30” rated Podcaster. He is a former 3 time public company Chief Marketing Officer in the enterprise technology business where he spent more than 2/3 of his career. He’s been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist.

He co-authored two best seller books:

Niche Down: How To Become Legendary By Being Different 

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.

Links:

Lochhead.com

Twitter

LinkedIn

Quora.com

Instagram

Links for Articles and Data Sources:

“As Cloud Market Roars, Microsoft, Amazon and IBM Will Total $23 Billion in Q1 Cloud Revenue”

WSJ Article

Pitchbook

Jeff Richards Episode

Eric Yuan Episode

Vineet Jain Episode

1 Life Fully Lived Conference

We hope you enjoyed Christopher Lochhead on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

046 How to Crash Your Career with Isaac Morehouse

How to Crash Your Career with Isaac Morehouse Follow Your Different™ Podcast

It’s time to get some deeper insights from our guest, we have Isaac Morehouse. In this episode, Isaac and Christopher had a wonderful conversation on how to start or restart your career. They also talked about how to discover the right role for yourself, how to build the right skills to fulfill those roles and how to get the job of your dreams.

Crash Your Career

This is the most condensed version that Isaac came up with to get across the same mindset in a way of thinking about career launch. He is very passionate about helping young people so they don’t get left behind.

The way he processes his ideas is by talking and writing about them that helps him to put his visions of category designs into words.

“If I explain it, then maybe there’s a big chance that I can build it.” – Isaac Morehouse

Career Launch

This is the first step that we need to focus on in order to have a legendary start. According to Isaac, they are focused on 3 things – discover some roles, build a profile and tailor a pitch.

If you can do all those 3 things, it will get a lot easier and you can have an amazing career launch.

“Paper credentials aren’t going to launch your career, you’ve got to be your own credential” – Isaac Morehouse

Unpacking the 3 Things

He compares the idea of, what do you want to be when you grow up to a funnel. Every step in your life, you should be moving in that funnel and people are being trapped because of this.

The perfect fit for you is probably something that doesn’t exist yet, something that you have never heard of or hasn’t been invented yet. The way to get to it is to start experimenting as you will learn by doing it.

“The only way to know what is a really good fit is to try anything that is not really a bad fit.” – Isaac Morehouse

To hear more about Isaac Morehouse, founder and CEO of Crash, download and listen to this episode.

Bio:

Isaac Morehouse is the founder and CEO of Crash, the career launch platform, and the founder of Praxis, a startup apprenticeship program. He is the author of the wonderful new book called Crash Your Career. Isaac’s business was focused primarily not exclusively on younger people in helping them get an amazing start to their career.

Some of his blogs are:
• The Delicate Art of Listening but not Listening
• Life By Subscription
• Music as Programming

Links:

IsaacMorehouse.com

Crash.co

DiscoverPraxis.com

We hope you enjoyed Isaac Morehouse on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

045 Bedtime Stories for Managers with Dr. Henry Mintzberg

Bedtime Stories for Managers with Dr. Henry Mintzberg Follow Your Different™ Podcast

In today’s episode, the awesome Dr. Henry Mintzberg sits with us. He unpacks some powerful, provocative and counterintuitive approaches to managing and decision making. He also tells us why he thinks we need less of what he calls, Lofty Leadership.

Bedtime Stories for Managers

Manager is not a word we hear that often. One of the stories is we can’t separate leadership from management. Good managers lead and nobody wants a leader who does not manage.

Everyone thinks that they are leadership expert, but for Dr. Mintzberg, people must practice both together to succeed and enhance a community.

“Managers are leaders and leaders are managers.” – Dr. Henry Mintzberg

Community vs. Networking

Communities tend to be small as the network can be massive. He compares these two as the first one can be more personal while networks are more on relationships and can be critical.

According to Dr. Mintzberg, community is networking. You keep your community small, but your network of communities is across the whole organization.

“An effective organization is a community of human beings, not a collection of human resource.” – Dr. Henry Mintzberg

The Epidemic of Managing without a Soul

Have you experienced something where you walk on a certain hotel or restaurant and then 2 minutes later, you can tell if the place is together or not? For sure, some of us can get that feeling and this is what Dr. Mintzberg means when he says there is no feeling in the place.

This has been a theme that would come by entrepreneurs, CEOs, and people managing businesses. He said that the best way to manage an organization is by connecting with them.

“Managing is about eating scrambled eggs and live your customers’ experience. Connect with them.” – Dr. Henry Mintzberg

To hear more about Dr. Mintzberg, a Canadian academic and author on business and management, download and listen to this episode

Bio:

Professor Henry Mintzberg, OC OQ FRSC is a Canadian academic and author on business and management. He is the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in Montreal, Quebec, Canada where he has been teaching since 1968.

Some of his works are:
• Managers Not MBAs

• Strategy Safari

• The Rise and Fall of Strategic Planning

Links:

HenryMintzberg.com

We hope you enjoyed Dr. Henry Mintzberg on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!