Follow Your Different

070 Alternative Investing w/ Eric Satz

Alternative Investing w/ Eric Satz

Eric Satz, CEO of Alto IRA and retirement planning advocate, joins us in today’s episode. He is on a mission to enable everyone to invest their retirement money in alternative investments⁠. He actively campaigns for drastic information dissemination among retirees to save them from potential poverty in the future.

Diversifying Investments

Regular listeners might remember the teachings of prior guests like David Osborne or Pat Hiban or Dorie Clark. These smart people recommend a diverse investment strategy that creates multiple income streams over time. Such a strategy will help investors achieve the amazing goal of having investments pay for all expenses.

Eric Satz also promulgates diversifying investments, especially for retirees. He acknowledges the importance of various platforms today, where resources can be easily uploaded and disseminated. Eric and his team from Alto IRA provide information on alternative investments such as private startups, growth companies, real estate, loans, and digital assets and currencies.

“The idea is to open up areas of investment that have the potential to generate higher returns, higher yield and greater levels of current income⁠—so that we are all in a better position to retire.” – Eric Satz

Alarming Truths About Retirement

Eric started his mission with straightforward and entrepreneurial motivation. There is a huge market opportunity of 30 trillion US dollars, sitting in retirement savings. However, only 1% of this amount is invested in alternative assets, instead of around 10 or 20%.

“Investing is proactive, saving is passive. If we don’t change the way we invest, 25 million Americans—elderly Americans—basically will be living in poverty.” – Eric Satz

Eric wanted to fight the conventional wisdom of financial advisors. He considers America to be under a retirement crisis up until 2050. He promotes diversification in investing in businesses commonly considered by upper-middle-class and the elites, like real estate.

Save and Invest

Further, into this episode, Lochhead mentions the importance of having investments while saving on the side.

He further says that retirees should take the opportunity to invest aggressively because of the changing of public-market-private-market dynamics. With a projected 46% increase in capital gains annually, an avid saver can plot his or her retirement early.

To hear more about alternative investing and more relevant information from Eric, download and listen to the episode.

Bio:

Eric Satz, Founder/CEO Alto IRA

An entrepreneur and former investment banker, Eric worked for DLJ/Credit Suisse First Boston before co-founding Currenex, Plumgood Food, and Tennessee Community Ventures, a VC firm.

Eric served on the Board of the TVA from 2015-January 2019, and he teaches an entrepreneurship class to high school students.

A Miami native and diehard ‘Canes and Dolphins fan, Eric went to Amherst College.

After years in NYC and then San Francisco, he and his wife moved to Nashville, her hometown, to raise their kids.

When he’s not breathing life into startup companies, Eric loves to ski, play soccer, and practice yoga.

Links:

Altoira

Eric Satz – Linkedin

Alto Ira Raises Seed Round – Hypepotamus

Will Wall Street be able to earn the trust of younger investors

Book: Rescuing Retirement: A Plan to Guarantee Retirement Security for All Americans

We hope you enjoyed Eric Satz on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

069 Trust w/ Christian Anschuetz & Bob Evans

069 Trust with Christian Anschuetz & Bob Evans

In this episode, former Marine and Entrepreneur Christian Anschuetz and Bob Evans, host of “Cloud Wars Live” podcast, joins us for a conversation about the connection between trust and happiness. They explore the dichotomy of why trust has never mattered more but remains so low in major institutions.

Trust is Collapsing

The conversation starts about personal definitions of trust and how trust and love coincide. The guests share anecdotes on their personal lives and ultimately, how trust adds to overall happiness in any relationship. Given the background of the guests, the discussion took a quick turn in discussing the trust issues of consumers to institutions.

“Whether it’s on a corporate level or a personal level, who we are, on a large part, is the promise or commitment that we make and whether or not we keep those promises or commitment.” – Christian Anscheutz

According to PR Firm Edleman⁠, only 48% of people trust the government and 47% trust the media. Moreover, The Atlantic says, “Trust Is Collapsing in America.” Major corporations are not exempt from this discussion.

Breaking Promises

At a fundamental level, businesses are expected to have a set of commitments and promises around a product and service. These things make customers come back to the product/brand. However, we live at a time where a lot of major institutions have broken a lot of major promises to consumers, resulting in a massive takedown of trust.

“Trust is being eroded and trust is being created and both seem to be happening on a rocket speed today.” – Bob Evans

Christian and Bob observed that as big companies rise, failure in internal leadership, model setting, and problem recognition also results. It may be an advanced world now. However,  these companies have no clue in keeping their customers’ trust.

Overriding Policies

Internally, policies guide management decisions, while externally, policies help the company lead in new markets. However, policies don’t square well most of the time, especially in terms of bridging the gap between the consumer and the company. No matter how much employees want to help consumers, their hands are tied because of certain company policies.

“How do companies fail to see this and how do they fail to act? It’s not a matter of doing stuff a little better or being more efficient. This is survival and death.” -Bob Evans

To further enhance personalization with consumers, Christian and Bob suggest that companies should explore Artificial Intelligence in customer service. AI can understand a consumer’s profile and history. It can contextualize an appropriate response without causing risks for the company.

To hear more about trust from Christian and Bob, download and listen to the episode.

Bios:

Christian Anscheutz

Chief Digital Officer, UL

Christian Anschuetz is the Chief Digital Officer (CDO) for UL (formerly known as Underwriters Laboratories) where he is responsible for identifying, prioritizing and embedding technology innovation and digital trends into the vision, strategy, and operating models required to sustain and accelerate the company’s growth. Before assuming the role of CDO, he served as UL’s global Chief Information Officer (CIO).

Before joining UL, Christian was the CIO for Publicis Groupe, the 3rd largest communication company in the world.

In addition to holding several other executive positions, Christian also founded a technology services boutique focused on providing cybersecurity services to firms as early as 1998.

Christian holds degrees from the University of Michigan and Stayer University. He is a proud veteran of the United States Marine Corps and the founder of the innovative nonprofit startup, Project RELO.

Bob Evans

Bob grew up outside of Pittsburg, with hard-working parents and his 6 siblings. He graduated from the University of Pennsylvania in 1978 and entered the business world, flowing his passion for information technology and writing.

He rose to become the editor of Information Week, one of the top two publications in technology at the time. Later on, he became the SVP and Content Director for Information Week’s parent company TechWeb/CMP

After thirty years in the media business, he left to join the world of software vendors, after a quick stop at ERP vendor SAP, Bob was recruited by the world 5th richest person, a legendary category designer and entrepreneur –Larry Ellison the founder of Oracle.

At Oracle Bob served as SVP and Chief Communications Officer for Larry.

Today Bob runs his own strategic communications firm, is a prolific writer, a tech industry commentator, public speaker, and a legendary guy.

He hosts the widely popular Cloud Wars Live Podcast.

Links:

Christian Anscheutz – Linkedin

TEDx Talk

Cloud Wars Podcast

Bob Evans – Twitter

Bob Evans – Linkedin

The Atlantic

We hope you enjoyed Bob Evans and Christian Anscheutz on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

068 Can Women & Men Work Together? w/ Shelly Witzke

Can Women & Men Work Together? w/ Shelly Witzke

In this episode, Shelly Witzke joins us to discuss her work relationship with men and with Lochhead in particular. They both have worked together as software salespeople and have developed a close but very professional connection. They talk about how men and women behave in the workplace pre-MeToo movement, establishing common respect for the opposite sex and the subjectivity of interpreting words and actions.    

#MeToo Movement 

In 2017, the #MeToo Movement went viral as social media users attempted to demonstrate the prevalence of sexual harassment. Different people felt strongly about the event. It gave rise to a common point of discussion in the workplace⁠—can men and women still work together?

“I feel that the common reaction of male to the #MeToo movement is, ‘Don’t even.’” – Shelly Witzke

In this interview, Shelly shares valuable insights such as: how men think differently from women; how women can protect themselves by intuitively deciphering a person’s character and how reputation and patterns of behavior towards other people are important in dealing with the opposite sex.

Respect Begets Respect

Shelly Witzke has her fair share of #MeToo stories. She says that men have also been protective of themselves in the workplace. Men nowadays consider working with women risky, even more so if work requires traveling with the opposite sex. The stories of today differ from her personal and professional stories with Lochhead, as they used to spend loads of time together. There was never a time where Shelly felt she needed to evaluate her work relationship with Christopher. He was clearly respectful of all his colleagues.

“It was obvious from your actions and words that you have utmost respect to human beings and women, no different. Perhaps that’s partly where the trust factor [came from]. Maybe it starts there, maybe it’s built there.”  – Shelly Witzke on Christopher Lochhead

Context Is Everything

Aside from a person’s reliability, one can note that the feeling of threat is highly dependent on each person. A man can utter profanity and be very vocal about his opinions. However,  because of his respectful character, he may not offend the opposite sex.

“From that perspective, it never crossed my mind that I had to guard myself or be careful. I think that’s a big part of our relationship, my feeling of safety.” – Shelly Witzke

A man and a woman can have a peaceful working relationship, just like what Shelly and Christopher have. This can be achieved if the feeling of “safety” is established from the beginning of the relationship. To hear more about how men and women can work effectively together and more relevant information from Shelly, download and listen to the episode. 

Bio:

A software rep in the ‘90’s working with accounting firms and family businesses, Shelly made a bold choice to retire at the height of her career at the age of 33.

Unwilling to continue her life as it was, she forged into the unknown frontier of being a stay at home mom to let her with business degree languish in the idyllic green hills north of Toronto. 

Humbled by parenting, she began to appreciate other moms, and now believes that parenthood forces our hand at leadership skills when we are least prepared. 

Shelly holds an honors bachelor of commerce degree from Lakehead University, and today teaches bread baking in her kitchen and in unique online experiences to bring the smell of fresh bread into every kitchen. 

Spending time with this warm hearted woman, you will crave feeling the blissful softness of proofing dough, delight in the intoxicating smell of homemade bread and learn to listen for the faint crackling of a hot crust as it starts to cool. She hopes that craving will be the beginning of a love affair with your kitchen and your life.


Links:

InsideYourCupboards.com

Linkedin.com/Shelly-Witzke

Instagram.com/insideyourcupboards

We hope you enjoyed Shelly this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes

067 CEO Whisperer Jerry Colonna Reboot

CEO Whisperer Jerry Colonna Reboot Follow Your Different™ Podcast

WIRED calls Jerry Colonna the CEO Whisperer. He believes better human beings make better leaders. Today, he joins Lochhead in a fun and deep adult conversation about his new book, Reboot, and about growing up, what it takes to become a warrior leader and a lot more.

Writing a Book He Would Read

Jerry shares that Reboot is the only book he could write. Anything else would have been complete and utter bullshit. After all, he has had too many scars to bullshit his way through life.

He didn’t even know what he wanted to write when he received his agent’s offer. But soon he realized that they wanted him to be himself and show up. And the experience, coupled with his readers’ reactions, could easily reduce him to tears.

“I wrote the book that I needed to read 20 years ago.” – Jerry Colonna

Words Coming from Life

Towards the beginning of his book, Jerry ran by some of the many hardships people could go through. A co-founder quitting, investors pulling funding, spouses giving up, and many more. Every one of these instances is not some theoretical experience and can happen to anyone.

Such are the moments to stare deeply into our own experience and ask ourselves some important questions. What are we made out of, what have we chosen? But more broadly, in what ways have we been complicit in creating conditions we don’t want?

“It’s much easier to look at the world and say, ‘Why are you doing this to me? Why is this happening to me?’ But that’s uninteresting.” – Jerry Colonna

Complicit Versus Responsible

In writing his book, Jerry used the word “complicit” purposefully. He says that it differs from “responsible”, in that being complicit is like “going along with” and also unconscious. And like Joseph Campbell and Carl Jung said, until we make the unconscious conscious, it will direct our lives and we will call it fate.

We can realize how we become complicit in creating such conditions by answering the question of how they have served us. After all, that which persists does so because it delivers something.

“We might maintain structures not in our best interest because they serve this sort of larger wish for love, safety and belonging.” – Jerry Colonna

To hear more about Reboot, warrior leaders with open hearts and more life-altering nuggets from Jerry, download and listen to the episode.

Bio:

The founder and CEO of Reboot.IO, Inc. Colonna is a certified professional coach.

Colonna draws on his wide variety of experiences to help clients design a more conscious life and make needed changes to their career to improve their performance and satisfaction.

He established his coaching practice in 2007. Prior to this work, Colonna was a venture capitalist focused on investing in early-stage technology-related startups.

In 2002, Colonna became a partner with J.P. Morgan Partners (JPMP), the private-equity arm of J.P. Morgan Chase where he led the firm’s investments in companies such as ProfitLogic, Inc.

Colonna served as a director at ProfitLogic until its purchase by Oracle, Inc.

During his time at JPMP, his commitment to the non-profit sector increased significantly. In the fall of 2001, he worked with The Partnership for the City of New York to help launch the Financial Recovery Fund, a $10 million-plus program that made recoverable grants to small businesses impacted by the attacks on the World Trade Center.

He was named co-Executive Director of NYC2012 in January 2002, the organization designed to secure the City’s designation as the representation in the competition to host the 2012 Olympic Games.

In that year, he helped raise more than $6 million to further those efforts.

He joined JPMP from Flatiron Partners.

With his partner, Fred Wilson, Colonna launched Flatiron in August 1996. Flatiron became one of the most successful, early-stage investment programs.

During his tenure with Flatiron, Colonna was responsible for the firm’s investments in companies such as Geocities Inc. and Gamesville Inc. Colonna joined his first venture firm, CMG@Ventures L.P. in February 1995 as a founding partner.

CMG@Ventures was the first “Internet-specific” venture firm.

Prior to joining @Ventures, Colonna worked for ten years for CMP Media, Inc.

From 1985 to 1993, he served in a variety of roles at InformationWeek, including a three-year stint as its Editor.

Colonna also serves as Chair of the Board of Trustees at Naropa University. Naropa University comprises a four-year undergraduate college and graduate programs in the arts, education, environmental leadership, psychology and religious studies.

It is the only accredited Buddhist-inspired university in North America.

He also serves as Chair of the Board of Trustees at the Tibetan Village Project, a not-for-profit, non-political organization dedicated to creating sustainable livelihoods for Tibetans through social entrepreneurship and educational opportunities.

He is also a director at the Good Work Institute, whose mission is to educate and connect a network of local community members and actively support their collaborative efforts to regenerate their places.

The recipient of numerous awards and a compelling speaker on topics ranging from leadership to starting businesses, Colonna has been named to Forbes ASAP’s list of the best VCs and Worth’s list of the 25 most generous young Americans.

A graduate of Queens College, Colonna lives in Boulder, Colo.

Links:

WIRED – This Man Makes Founders Cry

Wikipedia – Jerry Colonna

Reboot.io – Book

We hope you enjoyed Jerry Colonna on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

066 Marketing Assassin Rick Bennett

“Rick Bennett Marketing Assassin Follow Your Different™ Podcast”

Rick Bennett, Silicon Valley’s advertising and marketing secret weapon, joins us for the last installation of this four-part series on Marketing.

He specializes in guerrilla warfare marketing and has been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years. Two of his most spectacular successes are Oracle and Salesforce.com, working with both Larry Ellison and Marc Benioff, respectively.

“I like to do Marketing that causes emergency board meetings and CEO firings at my competitors.” – Christopher’s favorite expression from Rick Bennett

Sharing Best Practices

Having worked together in Silicon Valley, Lochhead considers Rick as one of his “Masters.” Rick is one of the advertising senseis in the field who has been humbled by the experience but is highly regarded in the industry. To Christopher’s surprise, Rick also shared how he extracts one-liners from one of his bestselling books, Niche Down: How to Be Legendary by Being Different.

Rick Bennett, dubbed as The OG (Original Gangster)—a modern-day technology Adman—has successfully implemented uniquely-crafted marketing campaigns. He stressed the importance of one-of-a-kind advertising.

“Ellison’s law states that you are not allowed to say anything that one of your competitors would say—whether in website, email, anywhereso I insist on enforcing that to my clients too.”  – Rick Bennett

Guerilla Marketing: Making Generals Surrender

Rick shared some important insights about guerilla marketing. One of the goals of guerilla warfare is to make the generals of the opposing army make mistakes.

“My ads will attack your competition like a pack of speedy, crazed wolverines” – Rick Bennett

He said, “Demoralize the generals of the opposing army, then they’ll make mistakes. You have your investors to say, ‘Hey we have a winner here’ and you have to make the employees feel that their boss is kicking ass.”

In the end, marketers should aim for a campaign where you make opposing generals psychologically surrender, even before any battle has begun.

To hear more about the interview with Guerilla Marketing Guru Rick Bennett, download and listen to the episode.

BIO:

Rick Bennett specializes in guerrilla warfare marketing.

He’s been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years.

Two of his most spectacular successes are Oracle and Salesforce.com.

Links:

RickBennet.com

LinkedIn

We hope you enjoyed Rick Bennett on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

065 The Power of Niche Networks w/ Gina Bianchini

065 The Power of Niche Networks w/ Gina Bianchini Follow Your Different™ Podcast

Gina Bianchini is a pioneering entrepreneur in social networking and the founder of Mighty Networks. Today, she speaks again with her bro Lochhead. They talk about building digital communities and why the future is about creating niche networks.

“The more and more isolated that we all feel in our daily lives, the more valuable each and every one of these niche brands and businesses that can create compelling experiences.” – Gina Bianchini

Mighty Networks from a Year Ago

Mighty Networks has always been a platform for creators with a purpose. They cater to people—brands and businesses—that want to bring people together and build relationships. In turn, community members can learn and access content together while creators get paid what they are due.

All of that while helping other people become the best versions of themselves. Which is pretty cool because this is the job that everybody wants today.

On Building Niche Networks

Gina came to realize that the notion of finding one’s niche has become fundamental in social networking. That is, people are not only hungry for discovering their niches. They seek people who can put up niche networks.

“We’re all desperate for smaller, more specialized ways of building relationships, having amazing experiences and gaining expertise. The people that can put that together for us will win in a way that has just not been possible before.” – Gina Bianchini

Niche brands, businesses and creators with a purpose are creating their own worlds to help people. Gina says that the faster we all get to that world, the better off we all will be.

The Value Created by Mighty Networks

In a previous episode, Joe Pine shared with Lochhead the difference between being a company that people save time with and one that people spend time with. He says that Mighty Networks is very well on its way to becoming the latter. That is, if it isn’t already.

“Who you bring together matters as much or more to their experience with your brand and the kind of time they wanna spend with your brand as any single thing that you can do as that creator, as that brand.” – Gina Bianchini

To hear more about niche networks from Gina, download and listen to the episode.

Bio:

Gina Bianchini (Twitter: @ginab) is an entrepreneur, investor and the CEO and founder of Mighty Networks, a new type of social network platform for creating communities.

An early pioneer in social networking, she was CEO of Ning, which she co-founded with entrepreneur and venture capitalist Marc Andreessen.

Prior to Ning, Bianchini was co-founder and president of Harmonic Communications which was acquired by Dentsu.

She has also held positions at CKS Group and Goldman Sachs & Co.

She graduated from Stanford University in 1994 and has been featured on the cover of Fortune magazine, on Charlie Rose and appeared in many top business publications.

Links:

Wikipedia

MightyNetworks.com

Twitter

LinkedIn

Strategy + Business – The global village needs walls

We hope you enjoyed Gina Bianchini on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

064 How To Be A Legendary Marketing Leader w/ Sangram Vajre

How To Be A Legendary Marketing Leader w/ Sangram Vajre Follow Your Different™ Podcast

On this episode, one of the new modern marketing leaders Sangram Vajre joins Lochhead for a riveting conversation. Sangram shares his takes on consumer and enterprise tech, category design, being an evangelist and so much more.

Boom in Enterprise

About 50 enterprise tech companies have gone public with a median increase of 126% in value since 2016. These numbers eclipse consumer tech companies, which have displayed a median of 15% market value increase. Lochhead and Sangram dish out their own conjectures about this gap between consumer and enterprise tech.

“A theory is that your job depends on it (enterprise tech). Pinterest going up and down doesn’t change, really, my job day-to-day… Zoom is a must thing right now for businesses.” – Sangram Vajre

Lochhead adds that consumer businesses are hit businesses and more vitamin-esque than aspirin-esque. Founders also tend to build consumer businesses on a short period of time due to the pressure of their predecessors’ success stories. In effect, these add to the scrambling and failure to permeate the market better.

From Poison to Accelerator

Pick-and-shovel enterprise tech is a poison that companies can run without back in the day. People knew there were pain points and yet they continued to work around them. But with the dawn of products like Zoom, everything in business has monumentally changed.

“It has gone on from being a poison to an accelerator for our business. I feel like there is something to that—the shovel is now in the house.” – Sangram Vajre

It takes a couple of years to build something that a business can run on, even at a small scale. Rather than the hype, enterprise businesses bank on this usability.

To Become an Evangelist

The Chief Evangelist of Terminus says that building a community takes humility and authenticity. It also requires really caring and having an evangelistic view of the problem.

“I will fight until the ends of the earth to fix this problem and even if it’s not fixed, I will do my contributions to fix it. And that, to me, is the definition of evangelist in a nutshell.” – Sangram Vajre

To hear more about marketing and evangelization from Sangram, download and listen to the episode.

Bio:

Sangram is the co-founder and Chief Evangelist of Terminus, a leader in account-based marketing that has raised over $20 million in funding.

Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget. Salesforce then acquired ExactTarget for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM), published by Wiley.

Sangram is an international speaker and host of the top 50 business podcast called #FlipMyFunnel, and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews.

Sangram aims to build the largest and most engaged community of B2B professionals in the world.   

Links:

Flip My Funnel – author page

LinkedIn

Twitter

Terminus

Amazon – Account-Based Marketing for Dummies

We hope you enjoyed Sangram Vajre on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

063 Marketing Over Coffee Playbook w/ John Wall

Marketing Over Coffee Playbook w/ John Wall Follow Your Different™ Podcast

John Wall hosts the super popular Marketing Over Coffee Podcast. He joins Lochhead today in this first installment of a four-part series on legendary marketing. John shares his love of podcasting, the origins of his new book and all things marketing-related.

The Beauty of Podcasts

John believes that podcast is the easiest way to get in front of an audience who seek specific content. Everyone gets busy but they still want to learn and educate themselves. The thing is, they would rather consume media while exercising, commuting, or even while doing the lawn.

Podcasts are also very intimate, not only in the sense that listening to them means willingly letting someone speak in your ear. More often than not, the audience gets to know the hosts for who they actually are. His audience share the same love of the things that John himself is into, after all.

“Actors would be freaked out because people think that they are a character that they’re not, but with podcasting, it is really you that you’re putting out there so they do know the real you.” – John Wall

Marketing Over Coffee

John’s second book, Marketing Over Coffee Playbook, came from the desire to dig into years’ worth of podcast. He figured there was no easy way to get all the good stuff from that much content unless the audience consume all the show notes.

So he and his team set forth and got his existing content transcribed. Put into bite-sized nuggets, readers could easily go through topics they want to learn about, especially on marketing and tech.

“This book lets you take kind of a super shot of years’ worth of shows in one sitting.” – John Wall on Marketing Over Coffee Playbook

AI and Machine Learning for Marketing

Marketing can hugely benefit from artificial intelligence and machine learning, John says. Take for example machine learning for SEO. A marketer can take any SEO tool and grab a bunch of their competitor’s terms to find out how they score against them.

Machine learning makes SEO tools more powerful, too. It helps sift through and produce data on terms you rank at the top for and competitors find hard to crack into. These data can then guide content production to defend your spot in the game.

“There’s basically five areas where we see artificial intelligence and machine learning providing the most value to marketers.” – John Wall

To learn more about podcasts, marketing, AI and machine learning from John himself, download and listen to the episode.

Bio:

John speaks, writes and practices at the intersection of marketing, sales, and technology.

He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn, and has been featured on iTunes.

Links:

MarketingOverCoffee.com

LinkedIn

The Marketing Over Coffee Playbook: Now with More Wins and Wrecks!

We hope you enjoyed John Wall on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

062 Andre Iguodala NBA Legend

Andre Iguodala NBA Legend Follow Your Different™ Podcast

We revisit Lochhead’s conversation with Andre Iguodala to celebrate the basketball legend’s new book, The Sixth Man. What does it take to become an NBA World Champion with a thoughtful life design? The finals MVP of the Golden State Warriors joins us today to give an insider’s view.

“How can this one thing turn into everything? How can you build something that hasn’t been built?” – Andre Iguodala

Finding His Way to the Bay

Before he joined the Warriors, Andre had seen his fair share of rainy and muggy days. It was during that time that he chose to sit back and watch basketball a lot. Seeing his opponents and the certain kind of joy they had, he soon realized that he wanted to be in a place where he could enjoy basketball.

“I just paid attention and it’s kind of being aware of your surroundings. That’s what kind of brought me here.” – Andre Iguodala

Strengthening the Team’s Core

Warriors’ head coach, Steve Kerr understood the ups and downs of playing in the NBA. The environment and mood of the team ultimately affect performance on the court. As coach, he gave the players the freedom to enjoy what they do.

Everyone appreciates this mentality that the coach has. He’s all about supporting everyone and wanting them to succeed. This strong core enables them to build a culture that is key to their success as a team.

Success from Building Culture

A lot of people would say that in order to have success, you need to have the best talent. This is true. But Andre has seen other teams with strong individual talents that fall apart from the lack of a great match of personalities and well-founded culture.

“You can have all the talent in the world but if you don’t have the right culture, their personalities don’t fit, there’s just gonna be a lot of dysfunction.” – Andre Iguodala

There’s plenty of factors that come into play when aiming for success. And a team should act like a machine, with its members on the same page, on the same path, and moving at the same pace.

“What the team has been able to do here is find the right personalities to fit the culture that we have built here.” – Andre Iguodala on the Warriors

To hear more about the Warriors, Andre’s business sense, and his investment in Silicon Valley, download and listen to the episode.

Bio:

Andre Iguodala is a professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). He was an NBA All-Star in 2012 and named to the NBA All-Defensive Team twice.

He won a championship with the Warriors in 2015. Andre was also named the NBA Finals Most Valuable Player that year. He was also a member of the gold-winning national team at the 2010 FIBA World Championship and 2012 Summer Olympics. (Source: Andre Iguodala- Wikipedia)

Links:

Instagram

Twitter

mindofai9.com

Blog on NBC Sports’ “Andre Iguodala Doesn’t Always Do Podcasts”

We hope you enjoyed Andre Iguodala on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!