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Follow your Different.™ Podcast Episodes

Find the courage to follow your different through these episodes.

FYD EPISODE 439 America Startup Super Cycle 2026

439 America is in the Middle of a Startup Super Cycle

America is in the middle of something extraordinary, and most people are not paying attention. Since 2021, Americans have filed more than 20 million new business applications. In 2024 alone, the U.S. averaged roughly 430,000 new business applications per month, which is approximately 50% above pre-pandemic levels. This is not opinion. This is data, and…

FYD EPISODE 438 State Farm Pirate Street Journal 7

438 State Farm just asked 19,000 agents to take up to a 40% pay cut. Progressive took its crown without a single one. | The Pirate Street Journal

State Farm recently made headlines by flying thousands of its agents to Las Vegas for what turned out to be a dramatic announcement. Behind the Pink concert and Jimmy Fallon selfies, CEO quietly told 19,000 agents he was tearing up their contracts. Anyone staying past 2027 would face lower commissions, lost deferred compensation, and eliminated…

FYD EPISODE 437 Ray Wang June 2026

437 What’s Going To Happen In Tech Next with Ray Wang

On this episode of Christopher Lochhead: Follow Your Different, we welcome back Ray Wang, Chairman and CEO of Constellation Research, and widely regarded as one of the most insightful technology analysts in the world. In a recent conversation with Christopher Lochhead, Ray Wang shared his unfiltered perspective on the biggest developments shaping the technology landscape…

FYD EPISODE 436 SpaceX 2026

436 A 25-year-old is now worth more than SpaceX’s COO | The Pirate Street Journal

This week’s Pirate Street Journal episode covered three topics that, on the surface, seem unrelated: the SpaceX IPO and its acquisition of AI coding startup Cursor, the rise of plug-in solar panels for everyday consumers, and KFC’s ambitious brand overhaul. But at the end, each story carries a deeper lesson about how categories are born,…

FYD EPISODE 435 The Fatherhood 2.0 Trap Category Pirates

435 The Fatherhood 2.0 Trap | Creator Capitalist Conversations

Fatherhood has never been a static concept. From the Leave It to Beaver era of distant breadwinners to today’s hands-on, emotionally present dads, the role of fathers has shifted dramatically over the decades. But are we truly optimizing fatherhood, or are we simply swapping one set of trade-offs for another? On this episode of Christopher…

FYD EPISODE 434 97% of consulting is monkey-see-monkey-do | The Pirate Street Journal

434 97% of Consulting is Monkey-See-Monkey-Do. Gartner just Lost 70% Proving It | The Pirate Street Journal

On this episode of Christopher Lochhead: Follow Your Different, we talk about how the consulting and research industry is facing a reckoning. Gartner, once a $42 billion empire built on telling companies which technologies to buy, has shed more than $30 billion in market value. Trading around $155 per share after peaking at $551 in…

FYD EPISODE 433 Category Kings of AI

433 Who are the Category Kings of AI Going To Be? | The Pirate Street Journal

The conventional business press obsesses over company rivalries and product launches, but almost never asks the more important question: who is the category king of every market? The Pirate Street Journal flips that lens entirely. On this episode, Christopher Lochhead, Eddie Yoon, and Bri Clark break down three of the most consequential stories in business…

FYD EPISODE 432 The Pirate Street Journal 2026

432 “Lowest Consumer Sentiment” Is Good News? | The Pirate Street Journal

The American consumer is being misread. Surveys say people are panicking, but their behavior tells a completely different story. On this episode of Christopher Lochhead: Follow Your Different, we take a page out of The Pirate Street Journal, as Christopher Lochhead, Eddie Yoon, and Bri Clark broke down three forces reshaping the economy through a…

FYD EPISODE 431 - Politics and Category Design

431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

Most people watch politics the same way they watch sports. Your team, my team, win or lose. We wear our colors, red or blue, and cheer accordingly. But that framing misses something profound about how real change actually happens in political landscapes. There is a different lens worth considering, one borrowed from the world of…

FYD EPISODE 430 Danny Bauer

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

What does it truly mean to make a difference in someone’s life? According to Christopher Lochhead, Category Design pioneer and author, the answer is surprisingly simple: you have to be different. On this episode of Christopher Lochhead: Follow Your Different, Danny Bauer, founder of the Ruckus Maker Club and Better Leaders Better Schools, and Christopher…

Quotes

“This is a great podcast for those who want to be on a constant learning adventure”
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“The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
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“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
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“#1 Podcast for a reason”
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“This is not your average self help podcast”
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“Quite frankly, unlike any other podcast”
- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener

"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
- Podcast Listener

"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
- Podcast Listener

“Christopher Lochhead is the Joe Rogan of Business”


- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

"That was— and I bullshit you not— the most fun interview I have ever had”

- Abby Ellin, Bestselling Author of “Duped” & New York Times Contributor

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Latest Episodes

439 America is in the Middle of a Startup Super Cycle

438 State Farm just asked 19,000 agents to take up to a 40% pay cut. Progressive took its crown without a single one. | The Pirate Street Journal

437 What’s Going To Happen In Tech Next with Ray Wang

436 A 25-year-old is now worth more than SpaceX’s COO | The Pirate Street Journal

435 The Fatherhood 2.0 Trap | Creator Capitalist Conversations

434 97% of Consulting is Monkey-See-Monkey-Do. Gartner just Lost 70% Proving It | The Pirate Street Journal

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