Follow your Different.™ Podcast Episodes
Find the courage to follow your different through these episodes.
462 The Doomer Industrial Complex
We live in an age where fear is a product. It gets packaged, marketed, and sold to millions of people who never stop to ask who is profiting from their panic. Christopher Lochhead breaks this down brilliantly by taking us back to one of the most instructive fear campaigns in modern history: Y2K. Understanding how…
461 California’s New Life Savings Tax Hiding in the “Billionaire Tax” with Hoover Institute Top Gun Benjamin Jaros
California’s November 2026 ballot carries one of the most consequential financial decisions in the state’s history. Marketed as a one-time 5% billionaire tax, Proposition 40 has drawn serious scrutiny from economists and policy researchers. Among those leading the charge in examining its true implications is Benjamin Jaros, a PhD economist and research fellow at Stanford’s…
460 Apple Is Seven Years Late To The Fold And Takes 44% Of The Money | The Pirate Street Journal
The business press loves a simple story. A new product launches, a stock drops, a company stumbles, and the headlines write themselves. But what gets lost in that noise is the deeper logic driving these events, the category design lens that explains not just what happened, but why it matters. From the Apple Fold to…
459 Dolly Parton Told Elvis No. It Was Worth $10 Million. | The Pirate Street Journal
Dolly Parton was more than a voice. She was a strategist, a visionary, and arguably one of the greatest creator capitalists in the history of the entertainment industry. While the world mourned her passing and celebrated her extraordinary musical catalog, the most important tribute may be the one that focuses not on her songs, but…
458 9/11 Hero Tim Brown
Twenty-five years after the September 11th attacks, the stories of those who lived through that day remain as powerful and necessary as ever. Tim Brown, a career firefighter and emergency management professional, was at the heart of it all. His new book, “The Greatest Love: Lessons for Living with Extraordinary Courage Even After the Worst…
457 Meta Agreed To Pay $18 Billion For What Its Apps Did To Teenagers | The Pirate Street Journal
The business world rarely slows down, and this week was no exception. From Meta’s landmark legal settlement to Nvidia’s jaw-dropping earnings report, the headlines are telling a story that most mainstream media outlets are getting completely wrong. When you look at these events through a category design lens, the picture becomes much clearer and far…
456 The Los Angeles Lakers sold for $12.5 billion in 72 hours | The Pirate Street Journal
The Los Angeles Lakers have just been sold for $12.5 billion, the highest price ever paid for any sports franchise in history. This blockbuster deal has sent shockwaves through the worlds of finance, technology, and sports culture alike. What does it mean when the most iconic basketball team on the planet changes hands under these…
455 “Only Idiot Startup Founders Will Stay In California.” – Mark Cuban | Different
California has long been the heartland of innovation, home to some of the most transformative companies in history. But a new proposal on the ballot is raising serious questions about whether the state is about to undermine the very foundation that made it great. Mark Cuban recently made headlines by stating that only idiot startup…
454 WSJ celebrated Burger King’s 8.5% growth, but doesn’t get BK’s Category Design is still broken | The Pirate Street Journal
The business world was buzzing when Burger King posted 8.5% same-store sales growth in the US, beating McDonald’s by the widest margin in at least two years. Meanwhile, Wendy’s dropped 7%, losing its number two spot in American fast food. But is this turnaround as impressive as the headlines suggest? Through the lens of category…
453 How To Talk To Your Parents About Money Before It’s Too Late | Category Pirates
Money is one of the most emotionally charged topics in any family, yet it is also one of the most important conversations we often avoid. Many adult children discover too late that their parents have made significant financial decisions without any guidance, leaving families scrambling to fix problems that could have been prevented. Whether it…
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
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“Christopher Lochhead is the Joe Rogan of Business”
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"Off-putting to some"
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"Christopher Lochhead is one of the best minds in marketing"
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“Christopher Lochhead is an exploding star – a quasar across the sky."
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"That was— and I bullshit you not— the most fun interview I have ever had”
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