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Follow your Different.™ Podcast Episodes

Find the courage to follow your different through these episodes.

FYD EPISODE 454 Burger King Reddit and Mascots PSJ 2026

454 WSJ celebrated Burger King’s 8.5% growth, but doesn’t get BK’s Category Design is still broken | The Pirate Street Journal

The business world was buzzing when Burger King posted 8.5% same-store sales growth in the US, beating McDonald’s by the widest margin in at least two years. Meanwhile, Wendy’s dropped 7%, losing its number two spot in American fast food. But is this turnaround as impressive as the headlines suggest? Through the lens of category…

FYD EPISODE 453 How to talk to your parents about money 2026

453 How To Talk To Your Parents About Money Before It’s Too Late | Category Pirates

Money is one of the most emotionally charged topics in any family, yet it is also one of the most important conversations we often avoid. Many adult children discover too late that their parents have made significant financial decisions without any guidance, leaving families scrambling to fix problems that could have been prevented. Whether it…

FYD EPISODE 452 Zuckerberg Meta and AI 2026

452 Zuckerberg Is Spending $600 Billion To Buy The One Thing That Was Never For Sale | The Pirate Street Journal

The business world is obsessed with who has the biggest AI model, the fastest chips, and the most impressive benchmarks. But the real question shaping the next decade of technology is not about computing power. It is about trust. Meta recently made headlines when Mark Zuckerberg published a 6,500-word manifesto outlining his vision for democratizing…

FYD EPISODE 451 US Economy DisruptTV 2026

451 The US Economy Counter Factual, How to Make Your Kids Rich & More | DisruptTV

Most mainstream media outlets have spent the last several years convincing Americans that a recession is either here or just around the corner. But according to tech analyst Ray Wang and category design pioneer Christopher Lochhead, the real story about the US economy looks very different from what we are being fed. In a recent…

FYD EPISODE 450 Chili's Basic Tech PSJ 2026

450 Chili’s Is Up 500% Since 2022 Betting On Basic Tech | The Pirate Street Journal

Most business coverage focuses on companies, products, and technologies. Rarely does anyone ask the more important question: what is actually happening inside the market category that makes a business win or lose? The Pirate Street Journal exists to answer exactly that question. On this episode, Christopher, Eddie, and Bri unpacked three stories that expose how…

FYD EPISODE 449 Google Cash Flow PSJ 2026

449 Google’s Free Cash Flow Went Negative For The First Time. Does it matter with $242 billion in cash? | The Pirate Street Journal

On this episode of The Pirate Street Journal on Chistopher Lochhead: Follow Your Different, the trio tackled three major business stories that mainstream financial media fumbled. From Google’s record-breaking quarter to AI disrupting the legal industry and a historic merger of black-owned banks, the conversation offered a perspective that most financial journalists simply miss because…

FYD EPISODE 448 Lee Hartley Carter 2026

448 Mid-term Madness, Oprah or George Clooney Running For President? with Political Pollster & Advisor Lee Hartley Carter

Political strategist and pollster Lee Hartley Carter recently joined us at the Christopher Lochhead: Follow Your Different podcast to share her sharp insights on the current American political landscape. As the founder of Carter Intelligence Group and author of “Persuasion: Convincing Others When Facts Don’t Seem to Matter,” Lee Hartley Carter brings a rare combination…

FYD EPISODE 447 Niching Down AI Data PSJ 2026

447 Niching Down on Weird Data with AI Solves Ice Cream, Movies, and Power Bottlenecks | The Pirate Street Journal

We are living through a fundamental shift in how businesses operate, compete, and create value. The Pirate Street Journal, hosted by Christopher, Eddie, and Bri, breaks down three major business stories through the category design lens, revealing a common thread that most mainstream business coverage misses entirely. That thread is AI data, and how the…

FYD EPISODE 446 Ted Dintersmith Aftermath 2026

446 Aftermath: The Life-Changing Math That Schools Won’t Teach You with Ted Dintersmith

Ted Dintersmith, legendary venture capitalist and education advocate, joins Christopher Lochhead: Follow Your Different again to talk about his new book “After Math: The Life-Changing Math That Schools Won’t Teach You.” With decades of experience at Charles River Ventures and years spent championing education reform, Ted Dintersmith brings a refreshing and urgent perspective on why…

FYD EPISODE 445 Data Center PSJ 2026

445 Count Your Blessings and Your Burdens When It Comes to Data Centers, Price Increases and Careers | The Pirate Street Journal

The Pirate Street Journal takes a sharp look at business through the category design lens, and this episode delivers three stories that reveal how the decisions made today will define economic winners and losers for decades. From data center legislation in New York to Apple raising prices and a Costco cashier becoming a millionaire, each…

Quotes

“This is a great podcast for those who want to be on a constant learning adventure”
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“The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
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“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
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“#1 Podcast for a reason”
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“This is not your average self help podcast”
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“Quite frankly, unlike any other podcast”
- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener

"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
- Podcast Listener

"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
- Podcast Listener

"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
- Podcast Listener

“Christopher Lochhead is the Joe Rogan of Business”


- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

"That was— and I bullshit you not— the most fun interview I have ever had”

- Abby Ellin, Bestselling Author of “Duped” & New York Times Contributor

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Latest Episodes

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462 The Doomer Industrial Complex

461 California’s New Life Savings Tax Hiding in the “Billionaire Tax” with Hoover Institution Top Gun Benjamin Jaros

460 Apple Is Seven Years Late To The Fold And Takes 44% Of The Money | The Pirate Street Journal

459 Dolly Parton Told Elvis No. It Was Worth $10 Million. | The Pirate Street Journal

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