Today, Eddie Yoon unpacks a recent Harvard Business Review article with his co-author Christopher. Together, they answer some questions, concerns, and explain further why you should quit your corporate job and go solo.
It’s All in the Data
Eddie and Christopher’s HBR article has been receiving a lot of attention. Some of the people amid the buzz expressed their concerns about their thesis. But the data say it all: nearly 70% of solopreneurs make $100,000-250,000 in a year.
This figure is almost twice as much as the average US household. And it is much higher than what Glassdoor reports the average US executive makes yearly—$121,500. It seems solopreneurs are doing as well, if not exceedingly better, than most executives.
“If solopreneur was an industry and a company, everyone would be flocking to this industry in the same way that people did it for Silicon Valley or investment banking or consulting.” – Eddie Yoon
Importance of IPOs
Initial public offering (IPOs) have always been tech-related. But there are notable people who have done it in a non-digitized fashion. One example is Steve Hughes who launched a special purpose acquisition company and eventually skyrocketed as a solopreneur.
To go solo, a bridge needs to be crossed. You must know your investor story and who your target investors are. You must also know why they should believe that you’re worthy of your multiple.
“I think that more people are figuring out that market exists and [so], ‘Why not me?’” – Eddie Yoon
Breaking Out to Do Better
So many people are afraid to break out because of the corporate mothership and the financial aspect tied to the choice. But there are those who confronted their fear of not making enough and ended up earning more while working less.
The other odd benefit to going solo is that as an outsider, solopreneurs tend to be a lot smarter than those who are tied to a company.
“Maybe that’s the extra value that perspective gives you.” – Eddie Yoon
To hear more about the ultimate way of monetizing yourself and making an emotional business case for going solo, download and listen to the episode.
Eddie Yoon is the founder of EddieWouldGrow, LLC a think tank and advisory firm on growth strategy.
Prior to this, he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5 billion dollar of annual profitable growth in consumer packaged goods, durables, robotics and energy.
Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016).
He is also the author of over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Additionally, he has been quoted in the Wall Street Journal, The Economist, Forbes and has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan.
Eddie lives in Chicago with his wife and three children.
Harvard Business Review Article by Eddie Yoon & Christopher Lochhead:
We hope you enjoyed Eddie Yoon on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
With the New Year upon us, how do we make it count? Hal Elrod and Jon Berghoff touch base with Christopher for today’s episode. Together, they discuss ways to make 2019 our best year ever.
“How do I create an identity for myself that I just want to keep living into? I guess I would call that an ‘accountability’ to my image of myself.” – Jon Berghoff
A Shift in Priorities and Values
Hal has been working on two new books. The Miracle Equation comes out in April. Miracle Morning for Couples: How to Make Your Relationship Legendary One Morning at a Time is to be released on Valentine’s Day.
On top of his writing, he’s been busy being the best dad and husband, spending every possible moment with his kids and helping his wife take care of them. This showed especially when he completely forgot about a book deadline in favor of spending time with his kids and a friend’s.
“That’s a fundamental, radical subconscious shift in my priorities and in my values… While I’m still navigating the balance, it’s positive.” – Hal Elrod
The Miracle Equation
Hal has worked on The Miracle Equation long before The Miracle Morning. He has used the equation to teach people and help them exceed everything they have done before.
Two fundamental decisions make up the equation: unwavering faith and extraordinary effort. Any high achiever who has contributed anything extraordinary to this world and achieved something extraordinary in their lives make these two fundamental decisions. They maintain them to achieve those results.
Achieving Inevitable Success
One must establish unwavering faith that you can do something you’ve never done before. This is counterintuitive and defies our human nature. We tend to stick to things we’re familiar with, but it’s important that we go out.
Extraordinary effort must be put forth until results are achieved. It may take a while, even with the two decisions in play, but it’s just like everything.
“When you live your life where you approach your every day, every goal, every dream with unwavering faith and extraordinary effort, your success is inevitable. It’s only a matter of time.” – Hal Elrod
To hear more about making the most out of your year from Hal Elrod and Jon Berghoff, download and listen to the episode.
Co-Founder and President Flourishing Leadership Institute (FLI)
Under Jon’s leadership, the FLI team has designed and facilitated whole-system change efforts through large group collaborative summits for organizations that include BMW, Fathom, Boeing Corporation, Vitamix Corporation, Fortec Medical, and Fairmount Santrol. Jon previously served as the head of sales for the direct sales team at Vitamix Corporation, where revenue grew by 400% in less than 4 years, as their team grew from 175 to over 600 members.
His work in Appreciative Leadership, Emotionally Intelligent Negotiations, and Influence has brought him to Australia, Japan, the UK, and South America. Jon is in high demand, known for his authenticity and highly engaging style of creating powerful learning experiences for participants.
Hal Elrod is on a mission to elevate the consciousness of humanity, one morning at a time.
He is one of the highest-rated keynote speakers in America, creator of one of the fastest growing and most engaged online communities in existence and author of one of the highest rated, best-selling books in the world, The Miracle Morning.
Hal actually died at age 20, hit head-on by a drunk driver at 70 miles per hour. His heart stopped for 6 minutes and he broke 11 bones. Eventually, he woke from a coma to be told by doctors that he would never walk again.
Not only did Hal walk, he went on to run a (52 mile) ultra-marathon and become a hall of fame business achiever—before the age of 30.
Then, in November of 2016, Hal nearly died again. His kidneys, lungs, and heart were on the verge of failing. This led to a diagnosis of a very rare, very aggressive form of cancer (acute lymphoblastic leukemia).
Hal is now cancer-free and the Executive Producer of The Miracle Morning Movie. It’s a documentary that both shows you the morning rituals of some of the world’s most successful people, as well as takes you around the world to show you the life-changing impact that Miracle Mornings are having, globally.
Hal is also the host of the highly acclaimed Achieve Your Goals podcast, creator of the Best Year Ever Blueprint Live Experience, and bestselling author of ten  books in The Miracle Morning book series.
As one of the most inspiring, highly entertaining (we’re talking “wannabe stand-up comedian” level humor!), and one of the most in-demand keynote speakers in the world, whether you are an individual or an organization, Hal will give you the tools to Wake Up to Your Full Potential.
We hope you enjoyed Hal Elrod and Jon Berghoff on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
How does creativity bloom and do we really need a soulmate? Dushka Zapata is a talented writer and a communications executive at Silicon Valley. Today, she joins us to talk about writing, soulmates, the difference between blame and responsibility, and a whole lot more.
“The greatest lie ever told is that there is someone out there that can make you peaceful, happy and full.” – Dushka Zapata
Three Things We Learned
Creativity blooms from unpredictability and solitude
Dushka thinks that her fast-paced workplace along with everything else that happens to her on the regular enable her writing. In truth, being in one’s comfort zone can be gray and may kill the stories that one has to write. Striking the perfect balance between unpredictability and solitude to allow oneself to breathe helps in maintaining creativity.
Boredom and distraction are not a dichotomy
The inability to feel pleasure or anhedonia stems from both boredom and perpetual distraction. But distraction does not mean the complete opposite of boredom, and oftentimes unhealthy distractions take on the form of false entertainment fed to the brain. Perpetual distraction may also lead to burnout, especially if boredom still lingers even after giving in to one distraction after another.
Finding one’s soulmate will not fix you
Dushka actively answers questions on Quora and one of the many things that she has been asked is whether or not we need a soulmate. But this is just one of the many lies that we from every other person. We don’t need to find someone to end our suffering from dissatisfaction and despair or being disheartened and lonely, as this belief oftentimes enhances a permanent sense of restlessness.
Humans are already whole and our secret sense of dissatisfaction and loneliness is actually inherent to the human condition. In fact, no one out there has the ability to bail you out. Eventually, you can pick out someone to walk beside you through everything, but the antidote to your loneliness does not exist in anyone outside of yourself but you.
Dushka Zapata is a best-selling author and her work has been viewed over 120 million times on Quora. She serves as the VP of Communications at public technology company Zendesk.
We hope you enjoyed Dushka Zapata on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
How does one walk out of an endeavor and successfully pick it up again somewhere along the way? Steve Olsher is an entrepreneur, CEO, author and podcaster. Today he talks about failures and successes, how to come back from losses, and how Chicago almost killed him.
“I look like I do a lot but I implement what I call strategic abandon, which is just getting a lot of things done in a very efficient and cost-effective manner.” – Steve Olsher
Three Things We Learned
Walking away from something you built
At some point in his entrepreneurial journey, Steve and his team got blinded by the dot-com light and Wall Street’s take on domains. They signed away management rights, but in March 2000, it became clear that the people working behind the project failed. Steve walked away from the domain after spending nine years building the company, a scary piece of his life.
A restart on an abandoned endeavor
When the company ended up tanking and getting buried, he walked away and got into real estate development instead to build up a portfolio of millions of dollars in product. But one day, the Wall Street Journal headline read that domain prices were approaching pre-bubble valuations. And so Steve began his search for the buyer of the domain.
Reinventing a dream
It wasn’t until Christmas Eve of 2006 when the buyer sent Steve an e-mail with detailed instructions on how to reclaim his domain. While it was bound to raise suspicions, Steve went along with the offer, sending login credentials that weren’t attached to anything. By some miracle, he got exactly what was promised in under a grand total of five minutes.
Steve received several offers to buy his domain and one in particular bailed after a couple of installments. From there, he took the site and his capital, actively seeking out people he could work with. Everything is going well, despite the inevitable moments when they don’t see eye-to-eye and the company’s happy ending that has yet to be written.
Steve Olsher is America’s Reinvention Expert and has taught thousands how to NICHETIZE!™ (nitch a tize) by identifying and monetizing their WHAT. Steve is the author of Internet Prophets: The World’s Leading Experts Reveal How to Profit Online and also of USA Book News’ Self-Help Book of the Year, Journey To You: A Step-by-Step Guide to Becoming Who You Were Born to Be.
He is the creator and host of Internet Prophets LIVE!; co-star of the groundbreaking film The Keeper of the Keys with Jack Canfield, John Gray, and Marci Shimoff; and has appeared on ABC TV, FOX TV, CNBC.com, and more than 200 radio shows including national programs hosted by Lou Dobbs, Jim Bohannon, and Mancow Muller.
Steve is a successful entrepreneur who’s applied his business acumen and communication skills to a wide range of endeavors. He has also earned the rank of brown belt in Brazilian Jiu-Jitsu, training under the late Carlson Gracie, Sr. All of his varied, real-world experiences have contributed to the concepts found in his award-winning books.
Steve lives in Chicago with his wife Lena and their three sons Bobby, Isaiah and Xavier who remind him every day why his motto is “Let Love Rule.” Meet him and receive free NICHETIZE!™ training at SteveOlsher.com.
We hope you enjoyed Steve Olsher on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
What makes a great leader and how can the United States become actually united? On this episode of Legends and Losers, entrepreneur, multi-time bestselling author and US Four-Star Gen. Stan McChrystal joins us to talk about why people should serve the country, his 9/11 experience and more.
“If we let members of our society not feel like fully invested, they’re not going to do the kinds of things that we’d want citizens to do.” – Gen. Stan McChrystal
Three Things We Learned
A great leader needs not emulate another
Gen. McChrystal has been an educator since he left the service. He has concentrated his efforts on the youth, helping them become the great leaders that they have the potential to be. What he first drills is the importance of defining their own values, ethics and strengths, because they can’t be somebody else they want to emulate.
Every American citizen must serve the country
Young people should do a year of military service to the country, and by extension, the Americans. This stems from the need to strengthen the bond of citizenship to move the country forward. We must bring back the sense of connectedness that seems to have gone away.
It took awhile for the terror of 9/11 to sink in
That year, Gen. McChrystal spent a month-long program in Kuwait geared towards raising awareness of the situation in the Gulf region. There has been a high level of alert for an anticipated attack, but back in the US, September 11 was a bright day Gen. McChrystal spent practicing parachute jumping. When the first tower was struck, they all took it as a freak accident, and it wasn’t until the second hit that they realized what it truly was.
Ever since 9/11, America was changed. It continues to change. Unless people are going to do their part even when the country asks nothing of them, America wouldn’t move forward.
Former U.S. Defense Secretary Robert Gates said that General McChrystal is “perhaps the finest warrior and leader of men in combat I ever met.”
In his last military role the General served as Commander, International Security Assistance Force (ISAF) and Commander, U.S. Forces – Afghanistan.
He previously served as Director, Joint Staff from August 2008 to June 2009 and as Commander of JSOC from 2003 to 2008.
A one-of-a-kind commander with a remarkable record of achievement, U.S. Four-Star General Stan McChrystal is widely praised for creating a revolution in warfare that fused intelligence and operations.
He is also known for developing and implementing the counter-insurgency strategy in Afghanistan and for creating a comprehensive counter-terrorism organization that revolutionized the way military agencies interact and operate.
A dynamic, powerful speaker, McChrystal impresses audiences with field tested leadership lessons, stressing a uniquely inclusive model that focuses on building teams capable of relentlessly pursuing results.
When old systems fall short, he believes true leaders must look for ways to innovate and change.
Citing stories from his career, McChrystal reveals a four-star management strategy, concentrating on openness, teamwork, and forward-thinking.
Few can speak about leadership, teamwork, and transformational change with as much insight.
We hope you enjoyed Gen. Stan McChrystal on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Where do you draw the line between planning to ensure smooth sailing and just getting on with an endeavor that ultimately ends up in learning? On today’s episode, serial entrepreneur, podcast host and author Daniel Gefen talks about the value of authenticity and spontaneity over polished scripts, the beauty of just doing, and how to gain self-respect.
“Self-respect comes from doing hard work and achieving things.” – Daniel Gefen
Three Things We Learned
People fall prey to procrastination to achieve perfection
We don’t consume things far removed from our realities, and we don’t appreciate anything that is deceptively picture-perfect either. But we are also susceptible to putting off what we must do in hopes of achieving perfection. What it ultimately boils down to, however, is the fear of actually taking action.
How we know it is time to quit working on ourselves
Self-improvement is important, but there comes a point when we need to stop learning and start doing instead. This applies to a lot of things, from feeling that you lack enough information to start writing the book you want to write about or planning the architecture of a house that won’t build itself. A lot of successful people don’t stall; they just do.
We have way too much time on our hands
Because it is such a luxury nowadays, people have way too much time to spare thinking too deeply into things. A certain kind of unease usually follows this, and no self-respecting human should subject themselves to such quandaries. But we earn self-respect not through stalling but through hard work and achieving.
There is a fine line between learning to gain self-improvement and doing to learn. With life so unpredictable that we don’t ever truly become ready for it, which of the two is the way to go?
In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes, INC, CIO, Influencive, Success Radio and over 70 leading podcasts.
Daniel lives with his wife Lorren and 4 children in the hills of Bet Shemesh, Israel.
You can listen to his show by searching for ‘Can I Pick Your Brain?’ on iTunes or other podcast platforms.
We hope you enjoyed Daniel Gefen on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!