On this episode of Christopher Lochhead: Follow Your Different, Ray Wang is back. Like always, we are in for a treat as we go deep into a whole bunch of topics.
Ray Wang is the world’s number one Tech Analyst, and the founds of Constellation Research. He is the author of the bestselling book; Everybody Wants to Rule the World. Ray also hosts his own very popular podcast, called DisrupTV.
So sit back and join us as we have a deep dialogue about Metaverse, the current status of Web 3.0, and the recent major events that are still affecting everyone to this day.
Ray Wang on the Metaverse Economy
The conversation starts off about the Metaverse and the Metaverse Economy. Ray explains that people’s concept of the Metaverse are still in the infancy stages right now. When they hear metaverse, they think AR, VR, or maybe gaming. Simply put, it’s 2D becoming 3D.
Yet according to Ray, there are bigger implications, particularly in the market it will bring in the future.
“The metaverse economy is something that we’re seeing as a $21.7 trillion market by 2030.” – Ray Wang
That sounds like a big number, because it is. Right now, publicly traded tech companies are valued at around $24 trillion. But if you look at it closely, these companies are gradually shifting into the digital space, which is what we now call as “metaverse”. Slowly but surely, the big companies have been positioning themselves in a strategic spot for when the technology catches up to the concept.
Ray Wang on Web 3.0
All of these changes have been possible by the advent of Web 3.0, which is powered by the blockchain and cryptocurrency. But what exactly is Web 3.0?
In order to explain it, you have to understand what the previous iterations were. Web 1.0 is basically a “Read” aspect of the internet. You can have access to websites, but there aren’t a lot of ways to interact with them. Web 2.0 changed that, moving into the “Read/Write” era of the internet. Now there are more services and functions that we can use over the net, but it comes at the exchange of data and information about the users.
Web 3.0 aims to give the users control over their data, like how blockchains can track every step of the transaction made, or how some can limit the amount of data or even restrict outgoing data from their device and browsers, much like what Apple did to Facebook and other social media platforms.
Or at least that’s the idea scenario. But according to Ray, it all depends on who’s holding the reins to the operation.
“These Metaverse economies by design are hopefully going to favor privacy and anonymity of the user, right? It’s gonna be about creating transparency of the seller and protecting your privacy in a transaction. That’s the intent, right? But like all good technology, it’s really about the people behind the intent.” – Ray Wang
Transparency vs Privacy
Speaking of data control, Ray mentions the recent move by Apple to give users the option to turn off data tracking from various apps has got Facebook bothered. Likely because that’s how Facebook gets most of its revenue by using said data to do targeted advertising and such. Moreover, showing that it could be done could open the floodgates to other tech companies to add such a feature in the future.
It seems Apple is taking it a step further, allowing its users to encrypt emails and essential use the iCloud as their own personal VPN when doing their business over the internet.
On the other hand, as FANG companies (Facebook, Amazon, Netflix, Google) seems to be reaching their saturation point (particularly Facebook and Netflix), Facebook moved to launch the Metaverse and rebranded the company to Meta.
Though the metaverse itself seems like a mega category waiting to happen, the issue lies on the fact that it doesn’t seem to be well-defined yet as to what its goals are. People have a vague idea, and some ideas that support the concept already exist. But it all seems like a premature move by Facebook, spurred by the flagging subscriber count and to clear their bad reputation & start from scratch.
In the end, it’s interesting how companies will approach both Transparency and securing the Privacy of its users in this era of Web 3.0.
R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman, and Principal Analyst of Silicon Valley based Constellation Research Inc. He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council’s GeoTech Center.
Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking bestselling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray’s new book about Digital Giants and the future of business titled, Everybody Wants to Rule the World will be released July 2021 by Harper Collins Leadership.
Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world.
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Check out Ray Wang’s latest Book: Everybody Wants to Rule the World
We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
In today’s episode, we have legendary combat veteran Navy seal Brent Gleason. He’s got a red, hot, rocking, new book out called Embrace The Suck. Brent is a successful entrepreneur, author and speaker and his new book is catching everybody’s attention. Today, we get into why Brent thinks we need to lean into pain, how to deal with failure and rise up to any challenge, no matter what.
Leading Through Change
Brent gives us an inside look on what it was like as a legendary combat veteran Navy seal. Moreover, he shares his perspective on the pandemic and what he thinks leaders should be doing. He thinks organizations should reevaluate the needs of its people based on a lot of factors.
“The global pandemic has caused an even heightened level of leadership, complexity, and challenge. As leaders, we’re supposed to show empathy and be innately in tune with what motivates each individual on our team, within our direct reports and our peers. Now with everybody working predominantly in a remote setting, everybody has a different environment that they’re now in. In addition, some people thrive in remote settings and others feel isolation and uncertainty. Greater levels of digital silos are now creating communication challenges. Obviously your organization is going to go through a lot of change.” – Brent Gleeson
Leaning Into The Pain
In his book, he shares psychological, emotional, and physical pain and suffering and how various people deal with pain. There is a purposeful suffering that everyone must engage in to achieve loftier goals and causes greater than ourselves. These will serve to develop individuals in expanding the boundaries of one’s comfort zone. In turn, lead to a more fulfilling, happier, and purpose-driven life.
“When have you ever achieved anything meaningful in your life that did not have something attached to it? Like some level of pain, suffering, or adversity. The answer is nothing. When have you ever done something that gave you true fulfillment that was trapped within the confines of your comfort zone? Nothing. It’s only when we peak beyond the boundaries of the comfort zone and see what’s out there. That is what expands your comfort zone and moves the goalposts. You make it a ritual part of your existence and part of your mindset.” – Brent Gleeson
Taming The Tiger
Brent discusses how in life there are choices down the road that lead you to temptation. He shares how one can tame the tiger and resist temptation. In life, humans are inevitably tempted and human centered, the goal is to mend the relationships or goals one is focusing on.
He shares how it ultimately comes down to the philosophy of simply limiting choices and creating an environment that supports your objective. He discusses how one should set themselves up for success by being purposeful in the environment and what one creates. Lessening the opportunity to be distracted or tempted by things that do not align with the actions necessary to achieve the desired outcome.
“In order to tame my tiger, I had to transform my entire lifestyle and mindsets to limit the choices. I removed every possible element of temptation from my life that would stand in the way of the goals I had made. So my social life, my dietary habits, workout regimen, even going as far as removing people from my life that I knew would stand in the way of achieving that goal. If I wanted to achieve my goal, all that stuff had to go.” – Brent Gleeson
To know more about the legendary Brent Gleeson, his new book and his incredible life journey. Download and listen to this episode.
Brent Gleeson was a member of SEAL Team 5, some of the first SEALs deployed to Iraq in early 2003. He completed combat deployments in Iraq, Africa, and other theaters of war.
After returning to civilian life, Brent earned an MBA and has built award-winning, multi-million dollar organizations that have repeatedly landed on the Inc. 500 list of fastest growing private companies.
He is the author of TakingPoint and has starred in several reality shows including Mark Burnett’s ‘Stars Earn Stripes.’
We continue our run on legendary authors today with none other than NY #1 Best Selling Author, Ryan Holiday. You see, the only authors we ever have are the ones that we think have ideas, teachings, and stories that are worth digging into.
Today, we go deep into the teachings of some of the greatest thinkers in history. Ryan helps us see the events of today through the lens of powerful philosophers and history, providing today, in an incredible context. We deal with big topics like truth, character, pain, and suffering humor, and a lot more.
Invest Time in Reading
Chris lauded Ryan for writing a historical book in the age where almost everyone is addicted to selfies. Ryan was actually amazed himself how in this age and time, people still invest in time and money reading books. He shares what he thinks about good books and why people still opt for a book, instead of getting validation in social media.
“I opened the book, there’s a story about Xenos, the founder of Stoicism. You get this prophecy as a young man that the Oracle tells him ‘you will become wise when you begin to have conversations with the dead.’ Years later at a chance encounter in a bookstore, do you come to realize that this prophecy was about reading, that books are a way to speak to the dead.” – Ryan Holiday
Condensed Life Experiences
Ryan and Chris discuss life-changing books. Ryan shares an anecdote from Socrates saying: “the reason you read is that you gain quite easily what others learned quite painfully.” He further describes his new book Lives Of The Stoics, as something less about him and more about the wisdom of the past.
“Reading is condensed information. It’s distilled down information. In reading one book, you could jump forward a year of your life, or 10 years of your life. It can save you painful trial and error.” – Ryan Holiday
An Escape and Reassurance
Ryan further shares what he thinks about good books being an escape and reassurance. Reading books, especially historical ones, will make you realize that you are not alone dealing with your feelings or that there are universal truths that span from generations. One of which is human struggling and the fight between good and evil.
“I find whenever I’m stressed about what’s happening, I try to study the past. This gives me a clear view of what’s happening right now.” – Ryan Holiday
To know more about Ryan Holiday and his new NY best-selling book, Lives of the Stoics, download and listen to this episode.
Ryan Holiday is one of the world’s foremost thinkers and writers on ancient philosophy and its place in everyday life.
He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the Way; Ego Is the Enemy; and The Daily Stoic.
He’s newest book Lives Of The Stoics is an instant New York Times Advice & Business Bestseller, USA Today Bestseller, and Wall Street Journal #1 Bestseller.
His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family.
In this episode, we do have a world changer. She’s both an entrepreneur, author, and podcaster. She’s the category queen of a new category of flavored healthy water. Her name is Kara Goldin and she’s the founder and CEO of a product you probably have tried and most likely love called Hint water.
Fortune named Kara one of the most powerful women entrepreneurs and Forbes says she’s one of the 40 Women To Watch Over 40. Today, she reveals how Hint Water could have just been another idea that never went anywhere if she had let her own doubts or the doubts of others be the end of the story.
Undaunted: Overcoming Doubts and Doubters
Kara has recently launched a new book called Undaunted: Overcoming Doubts and Doubters. It is currently number one on the Amazon charts. IN fact, Sheryl Sandberg, Chief Operating Officer at Facebook says it’s a great read for entrepreneurs looking for proof that her dream can come true.
Even if you’re not an entrepreneur, you’re going to love this conversation with Kara and the story behind her book.
You Don’t Need To Know Everything
Christopher asks Kara about the statement, “you don’t need to know everything, you just have to know where to start. Kara expounds on her opinion on this statement. A lot of times, people give all sorts of excuses to not get a project starting. Most people say they lack education, or are not well-experienced enough or they spend too much time with their kids.
“Once you ultimately start moving it forward, that actually adds up to getting over challenges, making progress. Whatever it is, you just have to start somewhere in order to ultimately get it going in some direction. You may change direction as well, but at least if you start somewhere. That’s ultimately what helps you to achieve your dream success.” – Kara Goldin
Looking For The Perfect Job
Kara made a transition from the technology world — where she was an executive handling 200 people — into starting her own business. She was against incredible odds in creating a whole new beverage category and becoming the category queen.
She recounts in this episode what made her decide to do the transition and how while she was looking for the perfect job, she was also scouting to find the best diet and for the best doctors to diagnose her as she gained weight after birthing her kids.
“I saw this, ultimately, this void in the market that would lead me to launch my company Hint. A few steps before that was when I finally decided that the best thing for me to really understand why I wasn’t as healthy as I wanted to be, would be to actually look at ingredients and everything that I was eating and drinking.” – Kara Goldin
To know more about Kara, her journey to a healthy life, and why she is undaunted, download, and listen to this episode.
Kara Goldin is a disruptor, builder, thought leader, and successful entrepreneur.
She is the Founder and CEO of Hint, Inc., best known for its award-winning Hint® water, the leading unsweetened flavored water.
She has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Fortune’s Most Innovative Women in Food & Drink, and EY Entrepreneur of the Year for Northern California.
The Huffington Post listed her as one of six disruptors in business, alongside Steve Jobs and Mark Zuckerberg.
Kara has successfully navigated the world of large companies and startups in many industries including media, tech, and consumer products.
In addition, she understands retail and direct to consumer well. She is an active speaker & writer and hosts the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries.
Kara’s first book, Undaunted, published by Harper Leadership, will be released in October 2020.
She lives in the Bay Area.
We continue our run on legendary, bestselling authors today with Kevin Maney. Kevin is a technology executive who’s covered tech for over 25 years for outfits like USA Today, Newsweek, and many others. He’s the co-author of my first book: Play Bigger: How Pirates, Dreamers, Innovators Create and Dominate Markets.
Today, we have a fascinating conversation about how technology is driving a massive shift from traditional approaches to health care — which Kevin sort of frames as “sick care”— to a new category that he and his co-authors called health assurance.
Kevin believes that consumers will start to embrace new and interesting products and services when the pandemic ends. In fact, the VC community and Fortune 500 companies started to realize a massive shift within their policies and are now focusing on conscious capitalism.
“We’re actually embarking on a huge project that has around this idea of, call it what you will, conscious capital of responsible innovation.” – Kevin Maney
From Book to New Category Design
Kevin describes how he got together with Stephen Klasko, the CEO of Jefferson Health, one of the biggest health care systems in the country based in Philadelphia. They took that healthcare chapter of Kevin’s book, Unscaled, to write a manifesto.
The manifesto is about 60 pages long, describing how new technologies can take apart the old healthcare system, which was based on taking care of people after they were sick.
“We actually tried to attempt in this book to literally create a new category of healthcare that we call health assurance.” – Kevin Maney
What Healthcare Has Become
In part, Kevin describes the word healthcare as becoming an industrial complex, in reality, is not a “healthcare system.” He further shares that the system is designed to take care of us after something bad happens to us, not to help us stay healthy. The economic incentives are around doing operations and not keeping us “out of hospitals.”
“We ended up writing about in the book, these health assurance technologies that have been in place before COVID happened. You would have been able to see the patterns happening as it shifts around the globe, in almost real-time. So we ended up redoing the book to reflect all of that.” – Kevin Maney
To learn more about healthcare and why the future calls for health assurance, download and listen to this episode.
Kevin Maney is a bestselling author, award-winning columnist, and partner at Category Design Advisors (CDA). He co-authored Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, which gave birth to the discipline of category design.
His book The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM is the definitive biography of the man who built IBM.
Maney has been a contributor to Newsweek, Fortune, The Atlantic, Fast Company, Strategy + Business, HBR.com, CNN, and ABC News, among other media outlets.
Additionally, he was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, Maney was a columnist, editor, and reporter at USA Today.
He’s appeared frequently on television and radio, including CBS Sunday Morning and NPR, and lectures at conferences and universities, including New York University, UNC in Chapel Hill, and his alma mater, Rutgers.
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Today, we have a legendary conversation about schools and education. This is a topic that is not getting enough attention right now. With us today is Ted Dintersmith, the author of a great book called What School Could Be: Insights and Inspiration From Teachers Across America.
We talk about how we can make school work, especially today that we have a new reality. Ted has some powerful insights and some great ideas about that. We even get into how to make the weirdest school year in modern history as an opportunity to reimagine school and reimagine learning.
What School Could Be
Ted was with us back in 2019, at Episode 117, shortly after his book came out and he’s back as Chris digs into one of two important issues that we face today during Covid19, education. The other topic he will dive deep into is entrepreneurship. (Watch out for the next episode with the University of California. Santa Cruz, Professor Rob Fairley)
He’s been talking to a lot of the top educators in the country. Further, he gives us insights as we are standing on the edge of the new school year. If you care about our future, if you care about kids, if you care about education, I think you’re going to love this conversation with Ted.
Non-traditional Methods of Learning
Ted shares with Christopher how he checked back with parents, teachers, school administrators, and students when Covid19 started. One outstanding finding he got was that those who were practicing non-traditional methods of learning were optimistic during this time.
“The kids they work with were really good — pre-COVID — on identifying what they wanted to learn, turning that into an initiative. They wanted to manage their own time and draw out appropriate resources, other adults’ online stuff, and then sticking with it until they proved something they cared about. In my book, with no sense of a looming pandemic. I said this is a really important skill for adults.” – Ted Dintersmith
Anxiety and Stress
This time has caused much anxiety and stress for teachers and school administrators. There is no right formula and it involves a lot of variables in deciding how to operate schools come September.
Chris and Ted also discussed how “inconvenient” this set-up is for those who can privileged, but how devastating this set-up could be for a single-parent, juggling multiple jobs.
“Even if you had a great plan to reopen, it requires money. Now, you just start marching through everything that has to be done safely for you to say, here’s our plan to reopen. Here’s an effective transportation plan. Here’s an effective disinfected plan. Here’s how we’re going to staff classrooms, here’s what would happen to our students. Here’s how we’re going to add nurses on call. You look at everything that’s required and then you say, ‘oh, by the way, do it with even fewer budget dollars because state local budgets have been hammered.” – Ted Dintersmith
To know more about Ted and how school could be during Covid19, download and listen to this episode.
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
In this episode, our host Christopher Lochhead speaks with Rob Chestnut on why integrity matters more than ever. Rob is the former chief ethics officer of Airbnb and the author of the new book Intentional Integrity.
Chris and Rob go deep on strategies for handling a crisis and how leaders have to deal with the speed required in this age of canceled culture to get positive results. They talk about what exactly a chief ethics officer is, and why more companies are adding the position. Pay special attention to what Rob says about corporate MBAs and his thoughts on what the work world looks like after C19.
Coping With Change
Rob shares that the world is changing so rapidly. He says that he admires how we, especially kids, are coping with this incredible rate of change. He also shares the changes in leadership both corporations and governments.
“I think the world is moving toward integrity, though. There’s a connectedness that has led all of us to think about others in ways that maybe we haven’t been thinking about people in the past.” – Rob Chestnut
Christopher shares a recent incident in a Santa Cruz restaurant and how it got a taste of “cancel culture” from its customers and employees, Rob shares his insights into this current movement, where employees and customers rally online.
“Customers want to do business with businesses that share their values. Employees want to work in places that share their values. What we’re seeing more and more is, if there’s a mismatch, customers leave. Customers will leave very quickly and move their business elsewhere. If they perceive a business that isn’t in line with their values. The same thing with employees, more than ever today.” – Rob Chestnut
Chief Ethics Officer
Rob also shares what a chief ethics officer does. Rob shares it is important for employees to know that someone is standing up and speaking about issues. He shares how this was implemented in Airbnb who has 5000 employees now.
“The chief ethics officer does not make a company ethical, and a company doesn’t need a chief ethics officer to be ethical. That role can help drive integrity into the culture of the company, by being the spokesperson on the leadership team, for ensuring that the company doesn’t lose sight of its Northstar, of its purpose and its mission and to ensure that the company is thinking about all of this different shareholder, stakeholders, employees and alike.” – Rob Chestnut
To know more about Rob Chestnut and intentional integrity, download and listen to this episode.
Rob Chesnut is the general counsel at Airbnb Inc.
As Senior Vice President and General Counsel for Chegg, Rob oversees the company’s corporate and legal relations.
Rob brings over twenty-five years of legal experience from high profile e-commerce and technology companies.
Prior to Chegg, Rob served as the Senior Vice President and General Counsel for LiveOps, Inc., a leading provider of call center outsourcing services. Before LiveOps Inc., he worked as eBay’s Senior Vice President of the Trust and Safety Department, where he oversaw the development of the company’s global detection infrastructure.
With extensive experience in the U.S. Justice Department, Rob is the recipient of the Department’s John Marshall award for litigation, and the CIA’ Outstanding Service Medallion.
When he’s not working, Rob loves to spend time with his family or head out to the golf course.
Today, we have one of our regular guest Dushka Zapata, one of the most prolific and important writers on planet Earth. Her work has been viewed on the Question and Answer site Quora, 165 million times. She’s got a brand new book out called Feelings are Fickle, and Other Things I Wish Someone Had Told Me. We have a great conversation and she will definitely help you make sense of all that is happening in the world today.
How Are You?
Christopher and Dushka discuss how this question has been asked a lot of time during this time of Covid19. They shared how you can respond to this question or how to ask other the same question. Dushka shares the importance of intently asking since most people are suffering during this time.
“I think that anyone that you encounter today, anyone is isolated, scared, overwhelmed, maybe unemployed, stressed. It’s just like a really, really a moment of reckoning.” – Dushka Zapata
Writing During Covid19
Dushka also shares about how she stopped posting online and started listening. She shares her process now as compared to pre-Covid19. The themes of her writing are more about shared experiences and now more than ever, everybody is experiencing the same thing. She finds it universal that everybody can relate now to her writing.
“I have friends everywhere. I’ve lived in many places in the world throughout my life, and I have friends in Italy and friends in Switzerland and friends across Asia. We’re all going through the same thing, through similar concerns and similar fears. It’s horrible and fascinating.” – Dushka Zapata
Cocoon Time and Optimism
Christopher asks Dushka about her thoughts about the world being in a cocoon time, where there is pre-Covid19 and then there’s the future. Dushka describes it beautifully as she says this metaphor is full of optimism, as it relates to a caterpillar turning into a colorful and iridescent butterfly.
“I think I would want to make a distinction between optimism and toxic optimism. Toxic optimism is: ‘I believe that things will work out in a good way.’ That is optimism. Toxic optimism is ‘me believing that things will work out in a good way’ is a wall between me and understanding the possibilities. So am I putting up other possibilities that people have not considered or am I blind to what’s actually happening today?” – Dushka Zapata
To hear more about Dushka and why feelings are fickle, download and listen to this episode,
Dushka Zapata is one of the most prolific and popular writers working today.
On question and answer site Quora her work has been viewed over 165 million times.
She’s the author of ten best-selling books.
Dushka has over 20 years experience as a senior communications executive in Silicon Valley.
When she’s not writing, she works as a communications executive in San Fransciso.
In this episode, Christopher answers an email question from an entrepreneur who wants to become an author. We dive deep into the process of becoming an author, from pitching to publishers or agents, to actual writing, to marketing and promoting. He also talks about the pros and cons of self-publishing versus or seeking the help of top-tier publishers.
The Process of Becoming An Author
Christopher shares the question he recently received: “Did you write a book proposal before getting started on the writing? Or did you write the book first? What were your first steps in acquiring representation, slash a publishing contract?”
“It’s important to note for Play Bigger, we used an agent and a traditional publisher. For Niche Down, we actually went the self-publishing route.” – Christopher Lochhead
Christopher gives an in-depth explanation of his process for both books in this episode.
Traditional Publishing vs. Self-Publishing
Christopher also touched on the pros and cons of traditional publishing and self-publishing, He shares that publishers handle the publication and distribution of the book, but does not touch on marketing. The author has to promote to boost book sales.
“The other thing about self-publishing, you have a lot more control than you do. When a publisher has your book, you decide what the books gonna look like, the cover art, all that stuff, you decide what kind of paper is going to be used. And of course, the obvious one is you have all of the economics.” – Christopher Lochhead
Get The Ball Rolling: Drafting Content
Answering another set of questions about content creation, Christopher shares their actual process for Play Bigger. Since the book has four authors, they decided who will have the last say in terms of content. They started with writing outlines from their brainstorming/jam sessions and Kevin Maney writes the draft and the rest gives their feedback.
“What we decided to do was get together in person, which we did at my house for a few days. We had a ton of fun. we brainstormed, we talked, we shared stories and all this. Kevin is the professional author captured all of that.” – Christopher Lochhead
To know more about how to write a book, download and listen to this episode.
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.