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Posts Tagged ‘Authors’

123 This Could Be Our Future w/ Yancey Strickler, Kickstarter Co-Founder

123 This Could Be Our Future w/ Yancey Strickler, Kickstarter Co-Founder

Join us in another fascinating and timely discussion with Yancey Strickler, Co-Founder & former CEO of Kickstarter, one of the most important new companies in the Startup ecosystem. He is the author of the new book This Could Be Our Future: A Manifesto for a More Generous World.

Yancey is an experienced entrepreneur who shares very powerful insights that apply to your business and your life. Listen to our discussion about Bentoism. It’s an intriguing way to think about life.

A Chapter From The Book

In a chapter of Yancey’s new book This Could Be Our Future: A Manifesto for a More Generous World, he shares about Adele and how he found a startup company that measures loyalty and engagement. Adele faced issues with scalpers purchasing and jacking up prices of her concert tickets.

“Currently, we imagine that economics is how everything should be distributed and here, Adele, found some other value through which to make herself available.” – Yancey Strickler

Through the algorithm, Adele chose Top 30 per area of her most loyal fans. These people got access to tickets at their original prices. According to reports, fans were able to save 6 to 10 million pounds.

A New Lens in Doing Business

Yancey considers the Adele example as a powerful and pervasive lens in doing business. Adele found a could-have-been a post-economic way to distribute goods, placed a halt to that and ultimately, provided more value to her loyal fans.

“To me, that is a new kind of choice, a very new kind of decision. It is suggestive of what, of how capitalism evolves, of how we evolve as a society. Basically, where we all recognize the importance of financial value. We can also recognize the limitations of financial value being so dominant, as it is right now.” – Yancey Strickler

Social Entrepreneurship and Bentoism

Christopher and Yancey exchanged stories about social entrepreneurship and how it has become an emerging conversation right now. Yancey believes that social entrepreneurship will succeed when it becomes a dominant point of view of everyone.

“Right now, marrying a financial purpose for a nonfinancial purpose is like the cute indie thing to do. But we should root for this to be like mainstream arena rock. I want this, headlining stadiums.” – Yancey Strickler

Yancey also shares his idea on Bentoism or Beyond Near Term Orientation. He came up with this idea when he was doodling and creating graphs while evaluating what he wants at the moment and what he would want to achieve in the future. 

To hear more about This Could Be Our Future and more information about Yancey Strickler, Kickstarter Co-Founder, download and listen to the episode.

Bio:

Yancey Strickler is a writer and entrepreneur. He is the cofounder and former CEO of Kickstarter, author of This Could Be Our Future: A Manifesto for a More Generous World, and the creator of Bentoism.

Yancey has been recognized as a Young Global Leader by the World Economic Forum and one of Fast Company’s Most Creative People. 

He’s spoken at the Museum of Modern Art, Sundance and Tribeca Film Festivals, Web Summit, and events around the globe. 

He cofounded the artist resource The Creative Independent and the record label eMusic Selects. Yancey grew up in Clover Hollow, Virginia, and began his career as a music critic in New York City. 

Links:

Yancey Strickler

Bentoism 

Book: This Could Be Our Future: A Manifesto for a More Generous World.

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.

119 From Experiences To Transformations w/ Joe Pine

119 From Experiences To Transformations w/ Joe Pine

We continue our run of legendary authors and today, we hang out with one of the smartest people in business, Joe Pine, one of the godfathers of “The Experience Economy.” It’s the 20th anniversary of his seminal work and he is reissuing an updated version of the book

In this episode, we dig deep into the future of experiences and how companies use it to differentiate and create massive competitive advantage. Pay special attention to Joe’s radical insights around building a data flywheel and the big strategic difference between Facebook and Amazon.

From UI to UX

Joe Pine shares with us about the re-release of The Experience Economy, bearing a new preview, that he and his partner wrote. They focused on the subtitle: Competing for Customer Time, Attention and Money. Companies embraced the importance of user interface in the past and now, user experience, or UX. 

“When the first book came out, we talked about it as a nascent, an emerging, a forthcoming experience economy and now, we say it’s here. It’s all around us. I used to have to argue with people that this was happening. Now, I just say it: people want experiences. People now say, ‘yeah I get it.’” – Joe Pine

Further, Joe shared how the internet was at infancy back then. The www was just created in 1994 and in 1999, they didn’t have much to say about it. However, later over time, Joe shares they looked at it thoroughly and found the reason why people were on the internet was to surf the webto have the experience of things that they couldn’t have otherwise.

Data Flywheel

Christopher shares his insights on how companies achieve category domination today. He shares that a big part of their strategy is getting their data flywheel spinning.

“The data flywheel is a learning relationship. If you cultivate a learning relationship, it grows and deepens over time. You can almost lock your competitors out because you know more about these customers than they do. Even if they switch, they have to teach them all over again what you already know.” – Joe Pine

Data Privacy

Further, in the discussion, Christopher remarks about how other companies cannot replicate the “data on customer-intimacy” that Amazon has with its customers. Joe agrees with Christopher as Amazon has yet to sell data to anybody, as they want to use it themselves at the moment. 

“From an authenticity standpoint, that corrodes them [Facebook and Apple] from the inside out, because they are selling your data. They’re in it for the data, to sell to somebody else, rather than in it, for your best interest.” – Joe Pine

To hear more about the co-author of “The Experience Economy” Joe Pine, download and listen to the episode.

Bio:

Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.

In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work is a Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.

In 2011, The Experience Economy came out for the first time in paperback as an Updated Edition with new ideas, new frameworks, and many, many new exemplars. Each of Mr. Pine’s publications add a wealth of knowledge and experience to the business world, but The Experience Economy has become a quintessential read.

Mr. Pine also co-wrote Infinite Possibility: Creating Customer Value on the Digital Frontier with Kim Korn, Authenticity: What Consumers Really Want with Mr. Gilmore, and in 1993 published his first book, the award-winning Mass Customization: The New Frontier in Business Competition.

Each book details Mr. Pine’s breakthrough thinking as he has accurately charted many structural shifts — from individualizing goods to today’s focus on customer experiences and many other changes in the economy and consumer sensibility.

The economic competitive reality of the future is fast-paced change. Mr. Pine helps clients design strategies to leverage these new economic opportunities and create experiences that drive revenue.

Since revolutionizing the way we should approach and think about business with The Experience Economy, Joseph Pine has continued to be at the forefront as a thought leader. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum, the original TED conference, and the Consumer Electronics Show.

A former Visiting Scholar with the MIT Design Lab, he is currently a Lecturer with the Columbia University School of Professional Studies, and has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA’s Anderson Graduate School of Management, and the Harvard Design School.

He serves on the editorial boards of Strategy & Leadership and Strategic Direction and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.

Mr. Pine’s experiences prior to co-founding Strategic Horizons include holding a variety of technical and managerial positions with IBM. 

Links:

Linkedin – Joe Pine

Company – Strategic Horizons

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.

118 Why Are We Yelling w/ Buster Benson

118 Why Are We Yelling w/ Buster Benson

In this episode, we continue our run of legendary authors as we feature Buster Benson and his new book, “Why are we yelling?: A fascinating look at why and who we argue.” Buster shares with us the inspiration of his book, the constant-learning that he is having and how it can be applied to work and life, in general.

Agree to Disagree

Buster candidly shared with Christopher that of all the hard topics he decided to take on, it was the topic about disagreements that he deemed to be one of the hardest. He still pursued this topic as he was challenged to tackle this topic. He also admits that the inspiration for the book was his curiosity on cognitive bias.

That is the initial problem. in order to have a conversation about disagreement, we have to be open to the idea that we don’t have the right answer.” – Buster Benson

Birds and Biases

Buster shares that cognitive bias is an evolutionary term. It is a threat that could potentially lower our survival. It has the connotation that if we’re wrong, we would want to avoid it. In modern society, being wrong leads to being ousted from a certain group.

To illustrate this, Buster shared the habits of birds looking for a nesting ground. These birds fight off other birds and other animals to have authority over a tree. In real life, human beings as a bird, are not going to engage other “birds” in civil disagreement. 

“You’re going to just try to be the bigger bird and force the other one out. When we’re no longer in a situation and there’s only one tree and we have to have a nest here, or else we’re gonna die, we ask, is this tree big enough for multiple birds?” – Buster Benson

Growth is the Consequence

The consequence of being wrong is actually growth. Further, Buster shares that if we are good at several skills, it makes us more skilled at everything else. For example: talking, being literate, being able to self reflect magnifies the value of other skills. He introduces the importance of productive disagreement as well in this episode.

“‘How do I treat somebody that is normally a threat to my survival, as an opportunity for growth’ is the core cognitive dissonance in disagreement.” – Buster Benson

To hear more about the author of “Why are we yelling?” Buster Benson, download and listen to the episode.

Bio:

Buster Benson wrote the book titled “Why Are We Yelling? The Art of Productive Disagreement”. He also run 750words.com with my wife.

His interests include creative businesses, collaborative disagreements, cognitive biases, enterprise software, messaging platforms, behavior change, social games, silly drawings, making life a little bit better through technology. 

Read more about his through this link. 

Links:

Book: Why are we yelling? 

Cognitive bias cheat sheet

Linkedin: Buster Benson

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.

117 What School Could Be w/ Ted Dintersmith

117 What School Could Be w/ Ted Dintersmith

We continue our run of legendary VCs and legendary authors like our guest for today, Ted Dintersmith. He’s a former top tech VC and he’s the author of the book What School Could Be: Insights and Inspiration from Teachers Across America.

This is a powerful look at what’s possible in education from a smart, committed, super thoughtful guy.

What School Could Be

Ted Dintersmith went to all fifty states, visiting some 200 schools and spoke to different school personnel and students. He says he was stunned by the innovative classrooms and schools he found across the USA. However, he also talked about schools who he described as good in paper, but not as good in reality.

“There were so many schools like that, where on paper, it looks likes the kids are doing really well. Good grades, good test scores, reasonable to good College placements. The point I make is that I think these kids, are not really being helped in terms of being prepared for a world defined and shaped by innovation. They’re actually being impaired.” – Ted Dintersmith

Shifting Mindsets

Ted shares his conversations with school teachers, administrators and students shifted his thinking. He further says that the measure of success in so many schools is aligned with a few narrow capabilities.

He questioned the schools, asking if he puts a kid in their school who excelled at memorizing material, replicating low-level procedures and following instructions, he bets that kid would be on the honor roll.

“SAT tutors say, ‘don’t be creative when you take this test. Don’t think of unusual ways to answer it. Think clearly, simply and formulaically. The 2nd thing is, if it’s hard and it’s going to take a while to figure it out, skip it.’ Is that a great message for the kids?” – Ted Dintersmith

Education is a Pie Eating Contest

Ted continues to share with Christopher his insights that many kids are being told that they’re not gifted because they don’t match up to those narrow skills. Christopher also remarked in an overly simplistic form, that education nowadays is like a “Pie Eating Content” where you jam everything, regardless of what kind of pie it is, and know that the more you take, the better.

“It’s crazy. We organize most of education around what’s easy to test and not what’s important to learn.” – Ted Dintersmith

To hear more about how to encourage kids, unleash their passion and support dedicated teachers and more about Ted Dintersmith, download and listen to the episode.

Bio:

About Ted

Links:

Ted Dintersmith

Twitter: @dintersmith

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.

109 Build A Tribe of Millionaires w/ David Osborn & Pat Hiban

109 Build A Tribe of Millionaires w/ David Osbourne & Pat Hiban

Best selling authors of Tribe of Millionaires, David Osborn and Pat Hiban, joins us to share the story behind their new book. We also have a no BS conversation on making money and why its an important fuel to your life.

Beyond money, we also talk about the power of building a tribe of like-minded people — who will support you in your dreams, goals and a lot more.

Tribe of Millionaires

Entrepreneurs, real estate investors, and authors David Osborn and Pat Hiban talk about their new book and the story behind it. Pat candidly shares that Dan Clements helped them put together this book.

“Dan Clements flew to Japan with 27 billbros, members of our mastermind. He listened to each of these members talk. During that time, we masterminded on how to make money and he heard personal stories that we shared.” – Pat Hiban

Dan created Ethan Martinez, the protagonist in the book, from listening to the stories of GoBundance members. GoBundance is a mastermind group for businessmen, who are millionaires. These men get together and share ideas to improve their net worth, health and/or their marriages.

Ethan Martinez

The book Tribe of Millionaires is a fable about Ethan Martinez. He receives a mysterious invitation after the death of his father. He then embarks on an adventure not only to save his struggling business but to discover his past.

“Basically, what happens was, his father dies and he goes to his Dad’s funeral to settle the estate. He hasn’t talked to his father in over 20 years. When he gets there, his father’s pallbearers are all millionaires and multi-billionaires.” – Pat Hiban

Ethan needed to spend a week with these pallbearers on an island before he could inherit the Estate. He then discovers what makes these men successful. Ultimately, he figures out how he can apply these learnings to his life.

Money Fuels Life

David shares how people are more receptive to stories, rather than hard facts. He also adds the importance of spending time with like-minded people who share the same dreams and aspirations.

“You can choose it yourself and put yourself around a lot of people who are on the same journey. That will remind you on a perpetual basis of the greatness you’re choosing. It’s way easier to be great when everyone around you is great.” – David Osborn

Furthermore, he laments how the whole system does not teach kids and adults about making and keeping money. He stresses that money is not everything. However, it allows an individual to create a life that he or she desires.

“Some people think you are a jerk because you talk about money. If you’re doing it with your financial planner, they’ve got an agenda. Me and Pat just have that ability to talk about that wide range of topics including money and being genuinely interested in each other’s well-being. That’s what we’ve created in the tribe too.” – David Osborn

To hear more about how to Build A Tribe of Millionaires and more relevant information about David Osborn and Pat Hiban, download and listen to the episode.

Bio:

David Osbourne

After sticking out his thumb and traveling the world, David returned home to Austin, Texas broke and unemployed, at the age of 26. Though his travels may not have yielded wealth, they instilled the key motivation that he brings to every part of his life to create it — freedom.

Because to have everything you ever wanted takes the opportunity to design your life and believe it can happen.

Through this intention, David began to test his entrepreneurial merits alongside his business-partner mom in the world of real estate. The results were nothing short of remarkable. In less than 10 years, David built one of the top real estate brokerages in the world and he founded over 50 companies.

Yet, more than anything else, the inherent freedom derived from his success awards him the time to focus on the importance on what matters most: being a proud father of two beloved daughters, a son, and husband to the wonderful and talented Traci Osborn.

Today, David continues to travel the world not only to be enlightened by new experiences but to share his insight and expertise with others so they, too, can truly be free.

Pat Hiban

Pat Hiban Interviews Real Estate Rockstars is a top-ranked, 3-day a week real estate podcast. He interviews the best of the best in and around the real estate industry.

He is also the founder of REBUS UNIVERSITY which trains real estate agents to be successful and men’s mastermind group GoBunbance.

After building a team of over 50 members and making millions in the Real Estate Sales World, Pat realized he had spent over two decades being lead by mentors while growing very few mentees.

It was at this point that he wrote his New York Times Best Selling Book -“6 steps to 7 figures, A Real Estate Professional’s Guide Building Wealth and Creating your Destiny.”

Not too long after, Pat Hiban Interviews Real Estate Rockstars was born.

Pat has not always been a semi-retired, New York Times International Best Selling Author, podcast host, entrepreneur, and billion-dollar real estate agent.

After throwing his graduation cap at Frostburg State University in the summer of 1987 (A long time ago), Pat set out to find that necessary three-letter word…..JOB.

While trying to get his Real Estate license Pat substitute taught in Maryland, where he has lived his entire life.

His first year in Real Estate was…. decent. Selling 10 homes, and taking home $13,700 in commissions Pat knew that he needed more.

At the beginning of his third year in the industry, attending a Floyd Wickman Sweathog Course changed his life, and allowed him to realize that being a listing agent was the way to go. He made a commitment and switched to prospecting regularly for listings by calling up and down every street in town looking for future sellers. BOOM business for him tripled. From there, the sky was the limit.

After spending a few years at Long and Foster Realty, he made a switch to RE/MAX where he spent the next 15 years.

In 2004, he became the #1 RE/MAX agent in the world.

Links:

Linkedin – Pat Hiban

Linkedin – David Osborn

Tribe of Millionaires

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.

108 Top 1% of Enterprise Technology Investors Bruce Cleveland 

108 Top 1% of Enterprise Technology Investors Bruce Cleveland

As we continue our run on legendary VCs, we feature today Bruce Cleveland, an entrepreneur, executive, venture capital investor and best selling author of Traversing the Traction Gap. We have a fun and insightful conversation today about the state of enterprise tech and why its the best place to create enduring value. We also touch important points on digital transformation and a lot more!

Legendary VCs

Joining our list of legendary VCs that we have featured on Follow Your Different is Bruce Cleveland. He joins Randy Komisar (Episode 106) and Heidi Roizen (upcoming episode). He is the founding partner of Wildcat Ventures which has been rated in the top 1% of enterprise technology investors on the planet.

At the moment, he is taking up his Masters Degree at John Hopkins University, America’s first research university. He took up Digital Communication, which he feels would be beneficial for writing content for his succeeding books. 

Enterprise Tech Scene

Bruce shares a number of important insights into the enterprise tech scene. Furthermore, he shares that the valuations of companies of public SAS companies or tech companies selling into enterprise using a subscription model are reflective of the enduring value.

Additionally, he cites examples of consumer companies that require a tremendous amount of capital, as opposed to enterprise companies, which require much less.

“Consumers require so much capital, not a fund to build a product but to build the market share.” – Bruce Cleveland

Enterprise vs. Consumer Company

Bruce shares what investors are looking for enterprise and consumer companies. The MOIC or The Multiple On Investment Capital is nominally better in an enterprise. However, he mentions that the issue is these enterprise companies take longer to build up. 

“You don’t get those big mark up in the first 2 years, as the company began to scale and show minimum viable traction. The important part here is a lot of limited partners, people who invest in venture firms. They want to see early mark up in your funds.” – Bruce Cleveland

These investors want to see great markups to show the committee that the firm is of great financial health. However, they don’t inform the committee how much money they need to get the company “out of the door.”

“They are extraordinarily capital intensive, and the multiple uninvested capitals are high. A lot of these things are faddish. They may work initially, I don’t know, they can move in other areas. Then they’ll be okay, but a lot of times, these things can come and go.” – Bruce Cleveland

To hear more about the Top 1% of Enterprise Technology Investor Bruce Cleveland, download and listen to the episode.

Bio:

Bruce Cleveland is a Founding Partner at Wildcat. He focuses on investments in AI marketing, EdTech, enterprise software as a service (SaaS) and the Internet of Things (IoT). 

He’s also the author of Traversing the Traction Gap.

His specific areas of interest include enterprise automation, education and training, and general business applications. Bruce likes working with early-stage companies that use technology and data to increase revenue and decrease costs.

An avid adventurer and sailor, Bruce enjoy the challenge of creating new companies and navigating new markets. 

He is interested in growing entrepreneurial hubs outside of Silicon Valley, with a particular focus on the Pacific Northwest. 

Bruce also is committed to sharing his knowledge and experience through the Traction Gap Framework™. This aims to help entrepreneurs navigate the critical go-to-market period between initial product release (IPR) and reaching minimal viable traction (MVT).

As a son of school teachers, Bruce supports continued education. 

He founded GreenFig to offer applied business science training to higher-ed students and individuals in job transition.

Bruce held senior executive roles in engineering, product management and product marketing. He worked with companies, such as Apple, AT&T, Oracle, and Siebel Systems.

In this role, Forbes and IDC credited him with creating the most effective B2B alliance program in the software industry. 

Bruce began his venture capital career at InterWest Partners, where he was the first investor and a former board member of Marketo. The company held an IPO in 2013 and was acquired by Vista Equity Partners in 2016 for $1.8 billion.

Bruce attended the United States Military Academy, West Point, and received a B.S. in business administration from CSU, Sacramento.

Links:

Wild Cat 

Traction Gap

Linkedin – Bruce Cleveland

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.

020 The Power of Podcast Guesting w/Tom Schwab, CEO of Interview Valet

020 The Power Podcast Guesting w/Tom Schwab, CEO of Interview Valet

From time to time, we will bring on guests to go deep on a topic in a particular field. Today’s guest is Tom Schwab, founder of Interview Valet. As we celebrate International Podcast Day, we will discuss the power of podcast guesting and why it is a strategic component of legendary marketing today.

Connecting with People

Tom stresses the importance of podcast guesting, especially for business executives, authors, and entrepreneurs. He believes exposure brings opportunity and podcast guesting is one of the most intimate and targeted ways for customers to know somebody.

“I love podcasts because its a way to really connect with people. You’re not yelling, you’re talking with them. They’re choosing to listen to you.” – Tom Schwab

Mainstream Media vs. Podcasting

Tom discusses how powerful podcasting. He says it should be a major part of one’s content strategy. In mainstream media, aside from the cost to advertise (television, print, and radio), one acquires a limited time and limited space, unlike in podcast guesting, where it reaches hundreds of thousands, overtime.

“You’re tapping into an audience, getting that like and trust, getting introduced by someone,  they already know. The other thing too is, if you do a live speech, it’s really hard to repurpose that content. If you do a podcast interview, you can do the transcript to make blogs.” – Tom Schwab

Christopher agrees with Tom, as he speaks based on experience. He mentions how he appears on different mainstream media and only get to share a portion of his thoughts for a few seconds.

“Podcast interview is an easy and scalable way to really go deeper. People will understand you and what really drove you, why you got into the business. People should know they could like and trust you. That’s really hard to do in a 30 sec clip or a little Facebook ad.”  – Tom Schwab

The Golden Age of Podcasting

Tom cites Harvard University and the conference that they organized last year on podcasting. They call this time as the Golden Age of Podcasting and there is never the best time to explore podcast advertising other than at the present time.

Christopher also shares that there is a lot of whitespace opportunity in podcasting. He believes that there is a high value for sponsors because podcasts provide a high level of intimacy in terms of getting to know the guests through a conversation.

“I think today, brands want to know the heart behind it. Those people that can get out there early and explain that, not in an ad but in an actual conversation. To me, that’s where you can really build up a lifetime value of a customer.” – Tom Schwab

To hear more about the power of podcast guesting and more relevant information from Tom Schwab, download and listen to the episode.

Bio:

Tom Schwab knows how to build an online business.

He’s done it successfully several times and now helps others find online success with podcast interview marketing.

Marketing at its heart is starting a conversation with someone who could be an ideal customer.

Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.

The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.

Links:

Linkedin – Thomas Schwab

Interview Valet

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.

105 The Freak Factor w/ David Rendall

105 The Freak Factor w/ David Rendall

Today’s guest is David Rendall—a standup comedian, with a doctorate in organizational leadership and author of The Freak Factor—gives us a run-down on self-acceptance which benefits our personal and business life. He talks about how our weaknesses can become strengths and why finding people who are weird like you is a good thing.

The Good and the Bad

Twiggy. Stickman. Ladder. These are some of the nicknames of David Rendall during his younger years. He was unusually skinny when he was young and was working odd jobs, something that most people of his age would not even bother to try. However, David turned his life around and embraced his inner freak.

The word freak usually has dual meanings. If people dub someone as a control freak or a neat freak, it usually means they are overdoing it and they need to tone it down. On the other hand, being called a freak in a sporting context means you have outside of ordinary skills.

“Freak is often a term we use for criticism but its also a term we use positively. I want both of those associations. I want it to remind people of something negative and positive at the same time.” – David Rendall

Embracing The Freak in You

David encourages people to be different in a very specific way. People should be willing to be themselves and to disregard the idea that they need to hide their weaknesses. Most of the time, people suppress who they are because of the pressures from their parents, teachers, employers, friends, and society.

“I’m trying to get people to see themselves differently and finding their strength in spite of that weakness and be willing to amplify and embrace those parts of themselves.” – David Rendall

Oftentimes, David says that people sacrifice uniqueness for acceptance. In his book, he discusses the importance of affiliation. He defines it as finding other people who are a freak in their own ways.

“Partner with people who are strong where you are weak. Look for the people who are different from you, but the other side of that is, finding the right spot and finding the right people.” – David Rendall

Be Weird and Different.

As he encourages people to find others who are also weird, he reminds people to not expect acceptance, love, and connection from everyone. He advises people not to force themselves everywhere, instead, to find people who will accept them as they are.

“You’re not gonna win everybody over. Ultimately it’s about finding people like youfor the weird person that you are, instead of ‘they’ll like you once you’ve changed.’” – David Rendall

He also shares the reason why people get stuck hiding who they are: because they thought people around them know better than them. These people—parents, teachers, employers—are often bound by rules of success and they thought imposing these will also ensure success.

To hear more about The Freak Factor, and more information about David, download and listen to the episode.

Bio:

David Rendall. Randall. Randell. Rendell. Reynolds. Whatever.

No one knows how to pronounce his last name.

David’s mission in life is to be hilarious and helpful.

He’s a standup comedian with a doctorate in management.

A class clown turned leadership professor, he went from disrupting classes to teaching classes to disrupting companies and conferences from Portland to Paris to Pakistan.

After being criticized and punished his whole life for being hyperactive, he now channels his frantic energy to compete in Ironman triathlons and ultramarathons.

He wears more pink than the average middle-aged man. Well, actually, he wears more pink than an eight-year-old princess.

As a nonprofit executive, he built businesses to employ people with disabilities.

During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent.

His clients include the US Air Force, Australian Government, and Fortune 50 companies such as Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm.

In addition to his doctorate in organizational leadership, David has a graduate degree in psychology.

He is the author of four books: The Four Factors of Effective Leadership, The Freak Factor, The Freak Factor for Kids and

• Pink Goldfish

Links:

David Rendall

Freak Factor: Discovering Uniqueness by Flaunting Weakness

Twitter: @daverendall

Linkedin: Dave Rendall

Instagram: giantfreakinpink

Facebook: Dave Rendall

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

101 What Motivates Entrepreneurs? w/ Jaime Masters

101 What Motivates Entrepreneurs? w/ Jaime Masters

Our guest today, Jaime Masters is an entrepreneurial coach and podcasting pioneer. She hosts “Eventual Millionaire” and she shares with us today some fun, practical and insightful learnings on what it takes to become a legendary entrepreneur.

She is an engaging business thinker who has her own quirks (love for costumes) and an amazing mother of two kids who are budding entrepreneurs.

From Tardy to Masters

Jaime Masters hosts the podcast Eventual Millionaire, where Christopher was once invited to promote his first book Play Bigger. She has interviewed close to 500 millionaires and she shares them through her book of the same title, Eventual Millionaire.

Jaime shares with us some funny and serious experiences she had when she started using her maiden name again. The name “Jaime Masters” is now a brand and she admits that she has no further intention of changing her name again, even when she remarries.

“It was something like, looking out when I’m 60, which person do I want to be? Which brand do I want to be building on my life?” – Jaime Masters

Her Kids Attend Entrepreneur School

It was a fun and admirable part of this episode when Jamie shared that her kids, a 12 and 10-year old, go to Entrepreneur School. The school has no homework and grades. They also do not have teachers, instead, they have guides. The school maximizes gamification for their modules.

“They’re learning 2x faster also, which is another thing the school wants. They learn life skills. My son video edited for my clients and is better than the editor that has been with me for 8 years.” – Jaime Masters

Part of teaching life skills, they are set to become entrepreneurs early as they are encouraged to sell products and services during their summer vacation. Jamie’s son went door-to-door with his pressure washer business and her daughter went to sell rosemary to neighbors.

“To me, the best thing about the school is, it’s about grit and pushing you out of your comfort zone. Teaching that at such a young age, not teaching memorization.” – Jaime Masters

Concerns and Motivations of Solopreneurs

Having interviewed around 500 millionaires, Jaime shares the inability to decide whether or not to hire a team is a common concern for them. Jaime further shares her process of assessing and diagnosing her clients’ concerns because sometimes, it is not a “team-problem” but an “owner-problem.”

Furthermore, she acknowledges the fact that most entrepreneurs want progress in their business. She reminded, however, her personal experiences of failing due to the wrong reasons.

“Knowing yourself really, really well is the best thing in entrepreneurship, even though it’s shitty. There are millions of holes that open up but thankfully, the holes to fill it are not achievement and materialism, which you’ll find out if you’re long enough in the game.” – Jaime Masters

To hear more about what motivates entrepreneurs and more relevant information about Jamie, download and listen to the episode.

Bio:

Jaime Masters is a podcasting pioneer, host of the popular “Eventual Millionaire”, a Business Coach, Keynote Speaker, and Best Selling Author.

She’s been featured on:
CNNMoney, Yahoo’s homepage (6x), Business Insider, Inc, CNN Newsroom, Entrepreneur, Fox Business News, Success Magazine and Christopher Lochhead Follow Your Different.

Links:

Eventual Millionaire

Twitter: @eventualmillion

Linkedin: jaimekmasters

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