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069 How To Write A Book

069 How To Write A Book

In this episode, Christopher answers an email question from an entrepreneur who wants to become an author. We dive deep into the process of becoming an author, from pitching to publishers or agents, to actual writing, to marketing and promoting. He also talks about the pros and cons of self-publishing versus or seeking the help of top-tier publishers.

The Process of Becoming An Author

Christopher shares the question he recently received: “Did you write a book proposal before getting started on the writing? Or did you write the book first? What were your first steps in acquiring representation, slash a publishing contract?”

“It’s important to note for Play Bigger, we used an agent and a traditional publisher. For Niche Down, we actually went the self-publishing route.” – Christopher Lochhead

Christopher gives an in-depth explanation of his process for both books in this episode.

Traditional Publishing vs. Self-Publishing

Christopher also touched on the pros and cons of traditional publishing and self-publishing, He shares that publishers handle the publication and distribution of the book, but does not touch on marketing. The author has to promote to boost book sales. 

“The other thing about self-publishing, you have a lot more control than you do. When a publisher has your book, you decide what the books gonna look like, the cover art, all that stuff, you decide what kind of paper is going to be used. And of course, the obvious one is you have all of the economics.” – Christopher Lochhead

Get The Ball Rolling: Drafting Content

Answering another set of questions about content creation, Christopher shares their actual process for Play Bigger. Since the book has four authors, they decided who will have the last say in terms of content. They started with writing outlines from their brainstorming/jam sessions and Kevin Maney writes the draft and the rest gives their feedback. 

“What we decided to do was get together in person, which we did at my house for a few days. We had a ton of fun. we brainstormed, we talked, we shared stories and all this. Kevin is the professional author captured all of that.” – Christopher Lochhead

To know more about how to write a book, download and listen to this episode.


Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.

162 Tangentially Speaking w/ Dr. Christopher Ryan Bestselling Author & Podcaster

162 Tangentially Speaking w/ Dr. Christopher Ryan Bestselling Author & Podcaster

Today, we continue our run of legendary authors and podcasters with Dr. Christopher Ryan, author of New York Times bestsellers, Sex at Dawn: How We Mate, Why We Stray, and What it Means for Modern Relationships and Civilized to Death: The Price of Progress. He has a chart-topping dialog podcast is called, Tangentially Speaking,

We have a fun, some times provocative discussion about everything from Muhammad Ali, what’s wrong with modernity, how the world is fundamentally changing, why living in a van is awesome, to what it’s like making a living as roving, smart person.

The Legendary Muhammad Ali

Christopher Ryan and Christopher Lochhead went into an insightful exchange of stories about Muhammad Ali. Chris shares during this lockdown, he discovered a YouTube channel that featured several classic fights and he enjoyed binge-watching on these. 

Chris mentions Pete McCormick, the guy behind a documentary called “Facing Ali” and he interviewed guys who fought Ali. The interesting backstory was, during these tune-up fights, Ali would handpick his opponent. 

“He would tell his agent, he heard one guy, his wife had been killed in an accident, so he will get a quarter-million dollars. He’s beating people up in a charitable, generous way.” – Christopher Ryan

Podcasting Has Been Instrumental

Lochhead describes Ryan as “an insanely smart Ph.D. dude who seems to make a living being a smart guy, writing smart shit, podcasting smart shit, generally being the smart guy in the world.” He says podcasting has been instrumental in getting his message across.

“It used to be, if you want to sit down and share your opinions to a hundred young smart people who are interested in hearing an old guy like me, you had a gig in the university. Universities are designed to filter out people like me or Joe Rogan or you, people who are liable to say something outlandish, to challenge this status quo.” – Christopher Ryan

He further shares that he is generally pessimistic about the modern world, but one of the wonderful things that happened recently is that podcasting exploded. 

“It is almost like a printing press, it just exploded, the opportunity to have direct contact between someone in the audience and the audience chooses whether or not it’s worth listening to. It is not the administrators of the university or publishing house, you know the gatekeepers.” – Christopher Ryan

What It Is Like Living In A Van

Christopher says he owned an apartment for a while until last fall when he spent 5 months in the van. He ditched his apartment, rented a storage space, and continued living life on the road since then. He traveled across the United States during the summer and flew to tropical countries during the wintertime. 

“When this stuff got weird, end of January, I flew back. I didn’t want to get stranded in Asia. I rented a house in a tiny little town in Colorado. I’ve been here, it is fantastic, there’s no problem with social distancing. I like solitude. I like a good solid chunk of quiet and distance.” – Christopher Ryan

To hear more about Christopher and what’s wrong with modernity and how the world is fundamentally changing, download and listen to this episode.


Christopher and his work have been featured just about everywhere, including Netflix, HBO, MSNBC, Fox News, CNN, NPR, The New York Times, The Times of London, Playboy, The Washington Post, Time, Newsweek, and The Atlantic.

Chris has been a featured speaker at TED, SXSW, The Festival of Dangerous Ideas at the Sydney Opera House, the Einstein Forum in Pottsdam, Germany, and is a frequent guest on The Joe Rogan Experience and many other podcasts. 

He’s also provided expert testimony in a Canadian constitutional hearing and appeared in dozens of documentary films and television shows.

Even before co-authoring the New York Times best-seller, Sex at Dawn: How We Mate, Why We Stray, and What it Means for Modern Relationships (translated into 18 languages), with Cacilda Jethá, MD, 

Chris was on a wild ride. 

After receiving a BA in English and American literature in 1984 he spent the next two decades traveling around the world, pausing in unexpected places to work at decidedly odd jobs (e.g., gutting salmon in Alaska, teaching English to prostitutes in Bangkok and self-defense to land-reform activists in Mexico, managing commercial real-estate in New York’s Diamond District, helping Spanish physicians translate and publish their research). 

In his mid-30s, Chris decided to pursue doctoral studies in Psychology at Saybrook Graduate School, in San Francisco, CA, using his dissertation to critique mainstream views of human sexual evolution — providing the core arguments later advanced in Sex at Dawn.

Chris’s latest book, Civilized to Death: The Price of Progress (Simon & Schuster/Avid Reader Press, 2019), questions whether civilization has actually been a net benefit to our species. He hosts a weekly podcast, Tangentially Speaking, often recorded from the road, while traveling in his van, Scarlett Jovansson. 

The podcast features conversations with famous comics, bank robbers, drug smugglers, porn stars, authors, and rattlesnake experts.


Website: Chris Ryan PhD

Instagram: @thatchrisryan

Twitter: @ThatChrisRyan

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

159 Life Design w/ Rhonda Smith

159 Life Design w/ Rhonda Smith

Today, a magical, mystical bestselling author and podcaster, Rhonda Smith, is with us today. She’s got a new book out called The Whole Method and a soul-affirming podcast called Cosmic Smith.

She’s incredibly open about what she calls “radical fullness.”  We talk about why it’s ok, that not everyone is going to like you and why we want to experience everything in life and so much more.

Radical Fullness

Rhonda has overcome becoming a self-described “meth head” to transform her life. has been amazed at what little clean living can do for the body. She described how in the past two and a half years, she was battling a mind-blowing, brutal depression with suicidal tendencies. She copes with the whole situation by what she described as “understanding the darkness of her soul.”

“I finally remember how to be me, and allowed it. Radical acceptance, radical fullness.” – Rhonda Smith

She further shares the void inside every person, which is the center of our force. The dark is the feminine, the light is the masculine. 

“Within the dark, and that void, that discomfort, that deep blackness of our soul,  in that quiet space, when we learn how to sit there, that is when creation happens, just like the womb. It was learning how to be in that void of myself and not have to do or change anything and just be able to sit with it.” – Rhonda Smith

Dealing With Suffering

Christopher asks Rhonda to elaborate on the suffering or that void inside each person. He further shares that we have no choice once suffering “comes for us. We can resist it but we have to go through the fire in one way or another.

“The way I can best describe is like the thing people run from, the thing that keeps us in distraction, the things that keep us constantly seeking.” – Rhonda Smith

Teaching People Compassion

One of the biggest things Rhonda shares in this conversation is that one can’t teach someone to become empathetic or to have compassion. It is something that has to be learned through experience. Christopher and Rhonda exchange their point of view on why humanity has deemed homelessness and hunger as “okay.”

To know more about Rhonda and her views on designing your life, download and listen to this episode.


Rhonda Smith was born and raised in picturesque Northern California. 

She spends most of her time between the San Francisco Bay area and the Sierra Nevada mountains with her majestic little wiener dog, Saylor Love.

Rhonda shares her message on stage, as well as through podcasting, coaching, and her work with sacred plant medicine. She uses all of these modalities to support people in remembering the truth about who they are.

Rhonda believes that only when we embrace the darkest parts of ourselves, do we learn the lessons that lead to remembering and living our deepest truth. 

The greatest work of our lives is being willing to stand naked with all of our masks removed. The current state of our planet (living earth) and humanity is a catalyst to understand the way we’ve been living isn’t working! 

This was the spark that ignited Rhonda’s mission. 

Her newest company, “The Expanded Hueman” is set up to answer the question “What comes next after personal development?” It’s an invitation for us all to stop the madness of endlessly seeking outside ourselves. Her book, The Whole Method, is about remembering how to journey back into ourselves and once there, discover everything we need.

It’s when you realize that who you are on the inside doesn’t quite match up to the persona you’ve created on the outside – You’ve done well, people look up to you, but deep inside there’s a niggle that something’s not right…

Something is missing. You suspect there’s more for you to learn.


We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

158 Turn Barriers Into Windows w/ Marine Akshay Nanavati

158 Turn Barriers Into Windows W/ Marine Akshay Nanavati

Welcome to another amazing episode with Combat Veteran and US Marine Akshay Nanavati. He joined us at Episode 142, which was one of the top-rated episodes. Due to insistent public demand, he’s back. Akshay is a speaker, entrepreneur, ultra runner, non-profit founder, and best selling author.

Today, we specifically talk about dealing with life and moving forward in the face of fear and adversity. He of all people is powerfully equipped to empower those who are having a hard time dealing with C19. Listen carefully to Akshay’s ideas on how to change barriers with questions and more!

Solitude During C19

Akshay starts the conversation sharing about coins and medals with the iconic Marines raising a flag in the battle of Iwo Jima. He narrated how honored he is to be a part of the Marines who represents courage and valor in battles.

He further shares that he has been living in solitude prior to the Covid19 pandemic. He does some amazing activities to meditate and to practice stillness. 

“I’m used to it and I don’t mind the solitude. I’ve trained in solitude in the sense like, I spent 7 days in pitch darkness, isolation, and silence, to confront my fear of stillness to master the experience of solitude but at the same time, as we briefly touch on I do have moments that I feel that sense of loss.” – Akshay Nanavati

Living in Paradox

Living in paradox, Akshay describes himself as someone who is social but likewise, enjoys his solitude. He shares how he cried himself to sleep while reading a book ISIS abducting a woman to become their sex slave. 

“I read these intense books to remind me of the pain and suffering in the world and to stay focused on my mission. My solitude allows me to go into space that I would not be able to go to if somebody else was here.” – Akshay Nanavati

He further shares another activity that he does, which Christopher describes as an activity he wouldn’t do in a million years. 

“When the world is intense, to me, that’s a time to dig deeper into it. I actually put a horrible death metal music. It’s not actually music, its noise, and I put on a strobe light. I meditate and practice stillness with it. It was very intense, but its a great practice to master stillness in the face of chaos.” – Akshay Nanavati

Overcoming Solitude in C19

A lot of people have actually improved communications with others during this crisis. A number of people utilized Zoom and social media to communicate with friends, family, and loved ones. Akshay shares that connection is important as humans are naturally tribal creatures.

“I think the problem is, what we’re doing right now, is the same as what we’re doing before, which is basically running away from pain, running away to having to confront ourselves and now we’re being forced into that world.” – Akshay Nanavati

To hear more about dealing with life and moving forward in the face of fear and adversity and to learn more about Akshay, download and listen to this episode.


Akshay Nanavati (born October 15, 1984) is a United States Marine veteran, speaker, entrepreneur, ultra runner and author. 

He served in Iraq during Operation Iraqi Freedom and was later diagnosed with post traumatic stress disorder. His book Fearvana was endorsed by the Dalai Lama and Jack Canfield.



Twitter: @fearvanalife

Instagram: @fearvana

Wikipedia: Akshay Navati

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

157 How AI Can Work For Everyone w/ Girl Decoded Author, Rana el Kaliouby

157 How AI can work for everyone, w/ Girl Decoded Author Rana el Kaliouby

Today, we have a riveting conversation with Dr. Rana el Kaliouby.  She’s a tech / AI entrepreneur and the author of a brand new book out called Girl Decoded. Rana is the co-founder and CEO of Affectiva. Her work on A.I. is bleeding edge, particularly around human and emotional AI and the ethics of AI and more. This is a stunning, inspiring, real dialogue that you’ll surely love.

Top Woman in Tech

Rana el Kaliouby is a Muslim woman kicking butt in the American tech entrepreneur world. She holds a Ph.D. from the University of Cambridge and a Post Doctorate at MIT. She’s one of Fortune’s 40 Under 40 and Forbes says she’s one of America’s Top 50 Women in Tech.

She describes her success as a privilege for having supportive parents who made sure she and her siblings get a top-notch education. 

“I grew up surrounded by strong women but it was always understood that your priority is the family and you do your work on the side, that was the context.” – Rana el Kaliouby

EI and AI, Counterintuitive

Christopher asks about how Rana speaks about Emotional intelligence in the AI world as it is oftentimes, counterintuitive. Rana shares how her endeavors connected the two.

“Even 25 years ago, I saw this pattern, with tech, it empowers us to communicate with more people. But I always felt there was something missing. We were communicating with more and more people so the quantity is there but the quality of the connection wasn’t quite there. It was almost like an illusion of a connection. – Rana el Kaliouby

Rana shares about her first time living abroad. She was newly married at the time and she found herself away from her family and then-husband who had to stay behind to run a software company. She realized that despite spending a lot of time with her laptop and mobile phone, she always felt alone due to a lack of intimacy of technology. 

Importance of Emotional Intelligence

During Rana’s study abroad, technology served as the main portal of communication between her and her family. However, it fails to communicate the richness of her voice, intonation, facial expressions, and gestures. Non-verbal communications are lost she was chatting over text with her family.

“That just got me thinking, emotional intelligence and our emotions, in general, are so important in how we live our lives, how we make decisions, how we connect with one another, how we learn, how our memory gets encoded yet, in the digital universe, its devoid of all of that. That set me on the path of building technology that has AI and emotional intelligence and maybe even someday, empathy.” – Rana el Kaliouby

To hear more about Rana ’s views on human and emotional AI and the ethics of AI, download and listen to this episode.


Rana is co-founder and CEO of Affectiva. 

Having defined the category of Emotion AI, Rana is now pioneering Human Perception AI: technology that can understand all things human.  

A passionate advocate for innovation, ethics in AI and diversity, Rana has been recognized on 

Fortune’s 40 Under 40 and Forbes America’s Top 50 Women in Tech. 

Rana is a World Economic Forum Young Global Leader.  

She holds a PhD from the University of Cambridge and a Post Doctorate at MIT.


Linkedin: Kaliouby

Twitter: @kaliouby

Affectiva Leadership Team

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

156 Samsung Rising: Geoffrey Cain, Bestselling Author

156 Samsung Rising: Geoffrey Cain, Bestselling Author

We continue our run of legendary authors with best selling author of the brand new book Samsung Rising, Geoffrey Cain. He takes us into both South and North Korea, what it’s like to live in both places and how relatively small South Korea gained out-sized economic power. We also talk about how Samsung grew from a fish market to a mega-empirical, multi-national, with 300,000 employees. There’s a ton here you’ll find fascinating.

South Korea

Geoffrey gives a great visual description of both North and South Korea in this episode. He lived on and off in South Korea from 2009 to 2016 and have visited North Korea as well for two weeks as a reporter.

He further describes how South Koreans practice their right to assemble to petition about issues such as powers of major corporations, labor unions, and the like. He relates South Korea to the French who have massive protests, too. 

“Korean democracy is quite young, it was only 1987 that Korea became a democracy. It wasn’t until many years later that it really became a full democracy. It was a corrupted democracy for a long time. The fascinating thing was the fact that I’m standing in the Square, and I could turn north and look north and I would realize that about 45 minutes or an hour drive away from me, is the border of North Korea.” – Geoffrey Cain

North Korea

On the border of South Korea lies what they call the DMZ or the Demilitarized Zone. It is one of the most heavily mined places on Earth. Former President Bill Clinton even visited and said: “its the scariest place on Earth.”

South Korea (SK) is described as orderly but with bustling cars and noise, he describes the DMZ in North Korea as barren land. There were no lush trees like in SK and the whole vibe of Pyongyang, the capital was similar to a dystopian sci-fi movie. 

Miracle in Han River

The unexpected growth of South Korea is often called as the Miracle in Han River. The country was able to come out of nowhere and take on the world. This is what Geoffrey discussed in his book Samsung Rising.

“The story of this nation that has been overlooked in the past—it is small, it is seen as inconsequential, it is this little peninsula next to this major giant, China, smash right there with Japan, which is also a big power subject to all kinds of war and sufferings in the past—but somehow managed to become this powerhouse of technology and economy and industry and democracy.” – Geoffrey Cain

To hear more about Geoffrey’s views on China and Asia more broadly, the Coronavirus and the battle for worldwide AI supremacy, download and listen to this episode.


Geoffrey Cain is an award-winning foreign correspondent, author, commentator, anthropologist, and scholar of East and Central Asia.

His first book, Samsung Rising: The Inside Story of the South Korea Giant That Set Out to Beat Apple and Conquer Tech, from a decade of his coverage of the world’s largest technology conglomerate, was published in March 2020 by Currency at Penguin Random House.

A former correspondent at The Economist, Cain is a regular commentator in The Wall Street Journal, Time, Foreign Policy,

The New Republic and The Nation, and a frequent guest on CNN, MSNBC, BBC and Bloomberg.

Cain writes about the ways that technology is upending our lives, communities, governments and businesses.

His work takes him to the world’s most authoritarian and far-off places, from inside North Korea to the trans-Siberian railway across Russia, from investigations into genocide in Cambodia to experiments in technological surveillance in China.

Cain is sought out as a consultant on government, business and technology, having advised the World Health Organization, Open Government Partnership, the United Nations humanitarian affairs office, and major multinational corporations and investment firms.

A Fulbright scholar, he holds a master’s with distinction from London’s School of Oriental and African Studies and a bachelor’s at The George Washington University, which he attended on a music scholarship.

He is a term member of the Council on Foreign Relations and a security fellow at the Truman National Security Project.

Born in Los Angeles and raised in Chicago, Cain lives in Istanbul, Turkey, and Washington, DC. He plays the jazz trombone.


Geoffrey Cain

Twitter: @geoffrey_cain

Linkedin: Geoffrey Cain

The NY Times: Samsung: The Tech Monster That Conquered the World

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

155 4Star General Stan McChrystal: Crisis Leadership, Digital Business & Government, COVID19 & Advice for the US President

155 4Star General Stan McChrystal: Crisis Leadership, Digital Business & Government, COVID19 & Advice for the US President

Today, we have a legendary conversation with a legendary American Hero, retired 4-Star General, bestselling author, entrepreneur and educator Stan McChrystal. He is the partner of Chris Fussel who was recently on Follow Your Different Episode #149.

We get into these topics: leadership, digital leadership, crisis management, his view on how we got here with COVID19 and how we get out of it. We also discuss the digital divide between the public and private sectors and what we should do about, Pay special attention to The General’s advice for business leaders, State Governors and The President of The United States.

An Experience No One Predicted

Former Defense Secretary Robert Gates calls Stan “perhaps the finest warrior and leader of men in combat I ever met.” This was definitely one of the greatest descriptions one could say about him. He is the kind of leader any company would want in their team, especially during these unusual times.

Stan described this coronavirus pandemic as disorienting. It is highly different from most of the crises in our lives. We face an amorphous viral threat and we get affected economically as well/. 

“So the average person is going through an experience he probably has never predicted. He got to get his mind around it and not just their own mind, but also their family, their organization and all the people they care about.” – Stan McChrystal

Leadership During Unusual Times

Aside from possessing leadership fundamentals, Stan calls for a different kind of leadership during these unusual times. 

“Your organization can have had a strategy you’re very comfortable with that was executing in a set of places. Suddenly that strategy, for any number of reasons, appear to be absolutely invalid now. So the leaders got a role to first, give people a sense of direction and then provide direction. And finally, the leaders got to inspire.”  – Stan McChrystal

On Digital Leadership

Christopher asked Stan about the daily video briefings he spearheaded when he was in the military and Stan gave a nice story back in memory lane. He was citing this as one of the best examples of digital leadership especially in times of crisis.

“Out of necessity, we spread our force. That was 2003 and then we realize, how do you synchronize that? We were at the beginning of the technological boom and we latched on the video conferences, laptops and we connected the entire force, every day, for 90 minutes. When I took command, it was 50 people for 30 minutes. Then we opened it to 7500 people for 90 minutes. To some people, it may sound like madness but it was the most efficient thing I’d ever been a part of,” – Stan McChrystal

To know more about the digital divide between the public and private sectors and what we should do about it and The General’s advice for business leaders, State Governors and The President of The United States, download and listen to this episode, 


Stan McChrystal is a retired 4-Star US General.

He is best known for his command of Joint Special Operations Command (JSOC) in the mid-2000s.

His last assignment was as Commander, International Security Assistance Force (ISAF) and Commander, United States Forces – Afghanistan (USFOR-A).[5] He previously served as Director, Joint Staff from August 2008 to June 2009 and as Commander of JSOC from 2003 to 2008, where he was credited with the death of Abu Musab al-Zarqawi, leader of Al-Qaeda in Iraq

General McChrystal was awarded the Distinguished Service Medal by Army Chief of Staff Gen. George Casey and the Defense Distinguished Service Medal by Secretary of Defense Robert Gates.

General McChrystal founded McChrystal Group in January 2011 to deliver innovative leadership solutions to businesses globally in order to help them transform and succeed in challenging, dynamic environments. 


McChrystal Group

Linkedin – Stan McCrystal

Leaders: Myth and Reality

My Share of the Task: A Memoir

Team of Teams: New Rules of Engagement for a Complex World

Wikipedia – Stanley McChrystal 

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

154 Responsible Hyper-growth w/ Arisa Amano & Bob Remeika Co-founders Internal.IO

154 Responsible Hyper-growth w/ Arisa Amano & Bob Remeika Co-founders Internal.IO

In this episode, two mission-driven, Silicon Valley entrepreneurs Arisa Amano and Bob Remeika, co-founders of hot startup Internal.IO and they are on a mission to change Internal systems and productivity.

We have a real conversation about how technology can positively change the way work gets done, why is it important to protect customer data and how the two of them have built both their relationship and their company.


Prior to co-founding the blockchain company Harbour, Anisa and Bob met at Yammer. They went ahead and launched Internal.IO when they realized that they have been building internal tools for different companies in the past. 

“When Anisa and I were at Harbor, we realized we built this console internally and we look back and every other company that we’ve ever been at, we built internal tools for every single one. We started thinking about, what would be a good console and why do they get so bad?” – Bob Remeika

Access Abuse and More

Bob further shares their observation on why consoles are inefficient. Companies always try to determine where to allocate engineering resources and ideally, they should be working for the core product since it is vital to the business. He further shares that consoles often times becomes a “Frankenstein Project” or a hodgepodge of information. 

“These internal tools are necessary but what happens is you always go with what is the common denominator. Building them? You usually zap them together and so, you wind up with something that is inherently insecure. You’re giving away way too much customer information to too many employees throughout your organization, so you’re subject to access abuse.” – Bob Remeika

Consoles or Internal Tools

Anisa shares that Internal. IO aims to replace the internal tools that companies built. She cites Uber as an example, where the main product is the ride-booking service. However, in the background, there are multiple departments that need to share information to be able to fulfill their jobs, such as Customer Service or Operations. 

The concern, however, the console is either hard to use or the app does not have proper permissions in place to control the access or the app is partially broken and a lot of different issues because its not the core focus of the company. That is where Internal.IO comes in. 

To know more about why it’s cool to disagree, how Anisa and Bob have built trust and to know their thoughts on responsible hyper-growth, download and listen to this episode, 


Arisa Amano began her career at VMware, a software company that provides cloud computing and platform virtualization software and services. As their marketing manager, she analyzed customer usage of products and created marketing campaigns; one of the campaigns was a YouTube video contest called “Run It with VMware.” 

In 2010, she worked at MTV Networks as a Product Marketing Lead for Social Games. She worked across Nickelodeon, MTV, and Comedy Central groups. 

In March 2011, Amano became the Director of Product Marketing & Design for Yammer. In December 2013, her role changed to Head of Lifecycle Marketing. She was part of the company until they were acquired by Microsoft. 

In December 2014, Amano began playing the role of Vice President of Products for Zenefits. owned the complete relaunch of the Zenefits’ product suite, launching Z2 and HROne. 

In 2017, Arisa Amano co-founded Harbor (blockchain) with Bob Remeika. Their team is in the process of creating a decentralized compliance protocol that standardizes the way securities are issued and traded on blockchains.


Bob Remeika is Co-Founder and CTO at Harbor, Inc.


Twitter: @arisa_amano

Linkedin: Arisa Amano

Linkedin: Bob Remeika

Twitter: @bob_remeika

A newly funded startup, Internal, says it wants to help companies better manage their internal consoles

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

147 How Coronavirus Really Started? w/ #1 Tech Analyst R “Ray” Wang, Chairman, Constellation Research

147 How coronavirus really started? w/ #1 Tech Analyst R "Ray" Wang Chairman Constellation Research

Today, #1 technology analyst, author of the smash hit, “Disrupting Digital Business” and founder of Constellation Research, Ray Wang is back. To add to our list of controversial episodes, Ray shares his thoughts on how Coronavirus really started, It’s impact on society and why we better be ready for a new normal. This is a fantastic, thought-provoking dialogue!

The New Normal

As we are currently facing a pandemic, Ray shares the new normal that we should all be prepared for. He shares there will be mass testing, so the health officials can compare the figures versus the mortality rates. Governments will also impose the suspension of business operations and will strictly enforce home quarantines and lockdowns.

“If you look at the 2019-2020 flu season, we had 15 million cases, 140,000 hospitalizations, and 8200 deaths. We can handle 140,000 hospitalizations over 8 to 10 weeks, that’s not an issue. This is the surge in the hospitalization, that occurs all at once. We can’t handle 140,000 a week, that would just blow up the entire hospital bed capacity.” – Ray Wang

Initial Containment

Ray refreshes our memory during January, where several reports circulated about a new strain of flu that is affecting China. He spoke with several colleagues from the Chinese scientific community who said they were prohibited to use messaging apps to discuss this. The Chinese Communist Party members decided to play the issue down.

“Even if those numbers are not accurate, a lot of people were saying, contain, shut down, all travel in and out of China. If they had done that, we weren’t here today. It’s not “blame game time,” but that’s how we contain a crisis.” – Ray Wang

Viral Research Gone Wrong

Ray shares some provocative information that he received from several scientists in China. Apparently, in a viral laboratory near Wuhan, some scientists are modifying bat genomes. For some reason, there must have been a breach in safety protocols, which ended in spreading the virus through patient zero in Wuhan Wet Market. 

“Nobody wanted to talk about it because there was a dual-use lab. If you’re a government, you don’t want to hurt your own people either. Today, what’s actually happening is they are trying to cover up for that.” – Ray Wang

To hear more about Ray and about coronavirus and its impact on the society, download and listen to this episode. 


R “Ray” Wang (pronounced WAHNG) is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc.  

He’s also the author of the popular business strategy and technology  blog “A Software Insider’s Point of View”. 

With viewership in the 10’s of millions of page views a year, his blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations.  

Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital.

His new best selling book Disrupting Digital Business, published by Harvard Business Review Press and now globally available provides insights on why 52% of the Fortune 500 have been merged, acquired, gone bankrupt, or fallen off the list since 2000.  

In fact, this impact of digital disruption is real.  However, it’s not the technologies that drive this change. It’s a shift in how new business models are created.

Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, Personify, and Johns Hopkins Hospital.  He is a prominent and dynamic keynote speaker and research analyst working with clients on digital, innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data. Hiring a professional photographer to capture the proposal has become popular in recent years, but is it right for you? Here the pros and cons.

His Silicon Valley research firm, Constellation Research, Inc., advises Global 2000 companies on the future, business strategy, and disruptive technology adoption.  

Ray is a regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service, and other global media outlets.  Wang has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.


Linkedin – RWang0

Twitter – @rwang0 – R Ray Wang

Understanding Case Fatality Rates For #COVID19 #CoronaVirus

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