Posts by Christopher Lochhead
043 Drive Revenue Now | Marketing PodStorm #5
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Welcome to Lochhead on Marketing, where we are trying the first world’s Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going to happen, at any kind of scale, without legendary marketing.
Today, let’s talk about a few, very simple ideas that can help drive revenue for both B2C companies and B2B companies.
Get Radically Visible
As we are trying to come back and slowly opening up the economy, Christopher encourages B2C companies to get radically visible in their communities.
“The way to do that is to be thoughtfully aggressive and radically generous. A couple of ideas, sponsor some shit, food bank fundraiser, any kind of charity fundraiser. Be associated with helping to make good things happen in your community in a way that is very generous and that let’s people know you are back in business.” – Christopher Lochhead
Get Practical and Tactical
On the B2B side, Christopher shares similar, simple thoughts. He encourages B2B professionals to go back to the old school: cold calling and cold emailing.
“If you are in the B2B space, I highly recommend you get on a named account model because, we could do a whole podcast on it, but the net of this is, when you are on a named account model, your salespeople and your marketing people know exactly who to go after, especially in this case, we’re trying to drive revenue now.” – Christopher Lochhead
Final Advice
Christopher gives out clear examples of what you can do for your business at this time, whether you are in B2B or B2C. He shares that there are potential buyer avatars out there that are willing to drive revenues for your company.
“Reach out and touch ‘em. Try to do something creative and something radically generous to get their attention and hopefully set up some phone calls.” – Christopher Lochhead
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.
Gain the visibility and control you need in your business: https://netsuite.com/different
Turn data into doing: https://splunk.com/d2e
041 Marketing Lightning Strikes| Marketing PodStorm #3
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Welcome to Lochhead on Marketing, where we are trying the first world’s Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going to happen, at any kind of scale, without legendary marketing.
In this episode, let’s discuss if you are either part of the noise or how you can rise above the noise with the power of a marketing lightning strike!
Reach and Frequency
It turns out that most marketing executions are predicated on an ancient idea on reach and frequency. The theory is, the more people who see your marketing efforts, the more successful your company will be.
“The reality is we get somewhere between 40,000 to 60,000 marketing messages a day. Reach and frequency really doesn’t work anymore.” – Christopher Lochhead
Christopher shares the idea of a lightning strike. It is taking a disproportionate amount of your marketing resources and execute in a very short period of time, against a small number of targets to get the maximum leverage.
Play Bigger: What is a Lightning Strike?
Now, let’s talk about how to stand out;
An excerpt from Play Bigger reads:
“A great lightning strike is a category-defining event. It evangelizes a new problem or an old problem that can be solved in a new way. It tells the world that this company knows how to define the problem and knows how to solve it. It makes potential customers believe that the company has the solution, and makes would-be competitors panic and call emergency board meetings. A strike is an event or coordinated series of events in a small window of time. It can take many forms. It can be tied to a product unveiling or a new round of funding. It could be a manufactured industry summit for the sole purpose of the strike.”
Do It Tight
The idea for a lightning strike comes from the movie industry. They stir up events to get maximum attention the two weeks before a movie launches.
What do you need? Christopher shares the following
- Pick a timing.
- Get super clear on your target audience.
- Make your target list as small as possible. You’re looking for leverage. You want to move your market category to action, by activating the most powerful, influential people in your category. If you get their attention and imagination and you get them talking. The idea is, “if you’re one of our Super Consumers, there is not a chance you’ll miss our lightning strike. You looking to create fast, word of mouth, leverage.
- Think of ALL of the components of the marketing mix that you use: Ads, PR, Social, Direct mail, email, podcasts, blogs, etc. Do a few legendary marketing executions that combined, will have maximum impact
To hear more about specific real-life lightning strikes event, download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.
162 Tangentially Speaking w/ Dr. Christopher Ryan Bestselling Author & Podcaster
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Today, we continue our run of legendary authors and podcasters with Dr. Christopher Ryan, author of New York Times bestsellers, Sex at Dawn: How We Mate, Why We Stray, and What it Means for Modern Relationships and Civilized to Death: The Price of Progress. He has a chart-topping dialog podcast is called, Tangentially Speaking,
We have a fun, some times provocative discussion about everything from Muhammad Ali, what’s wrong with modernity, how the world is fundamentally changing, why living in a van is awesome, to what it’s like making a living as roving, smart person.
The Legendary Muhammad Ali
Christopher Ryan and Christopher Lochhead went into an insightful exchange of stories about Muhammad Ali. Chris shares during this lockdown, he discovered a YouTube channel that featured several classic fights and he enjoyed binge-watching on these.
Chris mentions Pete McCormick, the guy behind a documentary called “Facing Ali” and he interviewed guys who fought Ali. The interesting backstory was, during these tune-up fights, Ali would handpick his opponent.
“He would tell his agent, he heard one guy, his wife had been killed in an accident, so he will get a quarter-million dollars. He’s beating people up in a charitable, generous way.” – Christopher Ryan
Podcasting Has Been Instrumental
Lochhead describes Ryan as “an insanely smart Ph.D. dude who seems to make a living being a smart guy, writing smart shit, podcasting smart shit, generally being the smart guy in the world.” He says podcasting has been instrumental in getting his message across.
“It used to be, if you want to sit down and share your opinions to a hundred young smart people who are interested in hearing an old guy like me, you had a gig in the university. Universities are designed to filter out people like me or Joe Rogan or you, people who are liable to say something outlandish, to challenge this status quo.” – Christopher Ryan
He further shares that he is generally pessimistic about the modern world, but one of the wonderful things that happened recently is that podcasting exploded.
“It is almost like a printing press, it just exploded, the opportunity to have direct contact between someone in the audience and the audience chooses whether or not it’s worth listening to. It is not the administrators of the university or publishing house, you know the gatekeepers.” – Christopher Ryan
What It Is Like Living In A Van
Christopher says he owned an apartment for a while until last fall when he spent 5 months in the van. He ditched his apartment, rented a storage space, and continued living life on the road since then. He traveled across the United States during the summer and flew to tropical countries during the wintertime.
“When this stuff got weird, end of January, I flew back. I didn’t want to get stranded in Asia. I rented a house in a tiny little town in Colorado. I’ve been here, it is fantastic, there’s no problem with social distancing. I like solitude. I like a good solid chunk of quiet and distance.” – Christopher Ryan
To hear more about Christopher and what’s wrong with modernity and how the world is fundamentally changing, download and listen to this episode.
Bio:
Christopher and his work have been featured just about everywhere, including Netflix, HBO, MSNBC, Fox News, CNN, NPR, The New York Times, The Times of London, Playboy, The Washington Post, Time, Newsweek, and The Atlantic.
Chris has been a featured speaker at TED, SXSW, The Festival of Dangerous Ideas at the Sydney Opera House, the Einstein Forum in Pottsdam, Germany, and is a frequent guest on The Joe Rogan Experience and many other podcasts.
He’s also provided expert testimony in a Canadian constitutional hearing and appeared in dozens of documentary films and television shows.
Even before co-authoring the New York Times best-seller, Sex at Dawn: How We Mate, Why We Stray, and What it Means for Modern Relationships (translated into 18 languages), with Cacilda Jethá, MD,
Chris was on a wild ride.
After receiving a BA in English and American literature in 1984 he spent the next two decades traveling around the world, pausing in unexpected places to work at decidedly odd jobs (e.g., gutting salmon in Alaska, teaching English to prostitutes in Bangkok and self-defense to land-reform activists in Mexico, managing commercial real-estate in New York’s Diamond District, helping Spanish physicians translate and publish their research).
In his mid-30s, Chris decided to pursue doctoral studies in Psychology at Saybrook Graduate School, in San Francisco, CA, using his dissertation to critique mainstream views of human sexual evolution — providing the core arguments later advanced in Sex at Dawn.
Chris’s latest book, Civilized to Death: The Price of Progress (Simon & Schuster/Avid Reader Press, 2019), questions whether civilization has actually been a net benefit to our species. He hosts a weekly podcast, Tangentially Speaking, often recorded from the road, while traveling in his van, Scarlett Jovansson.
The podcast features conversations with famous comics, bank robbers, drug smugglers, porn stars, authors, and rattlesnake experts.
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
040 Making Your Market Category A Must Have | Marketing PodStorm Episode 2
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Welcome to Lochhead on Marketing, where we are trying the first world’s Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going to happen, at any kind of scale, without legendary marketing.
In this episode, let’s talk about, arguably, the most important issue facing your marketing as you go forward powerfully: is your category a must-have, a nice to have or a don’t really need to have?
Customers Prioritize Categories When…
Christopher shares an important insight from a lot of CEOs and CMOs saying “our problem is that we are too much of a vitamin and not enough of an aspirin.” As it turns out, the more strategic, valuable, and urgent the market perceives a category, the greater the chances these customers will prioritize and buy from that business.
“I think there’s something very important to understand about what’s going on right now in the economy. We are all in a game of wallet share, much more than a game of market share. Customers’ wallets, as a result of the recession, are much smaller. They are going on a prioritization, deciding what is more important and what they can live without.” – Christopher Lochhead
Becoming a Must-have Is Job Number 1
Christopher mentions his observation about the mistake most companies are making as the economy starts to open up. They are evangelizing their brand, not their category.
“A brand is about us, is about our company it is about our product. The category is about customers, their problems, their opportunities. Categories are about customers, brands are about us. Right now, savvy marketers are focused on their customers and making their space, their category, critical.” – Christopher Lochhead
A Couple of Examples
The Washington Post has a very powerful tagline “democracy dies in darkness.” They are not hard-selling their brand, services, and company. The Washington Post is laying down a point of view about democracy and evangelizing this point of view results to elevating the value of Free Press.
“By evangelizing the category and keeping your brand more on the background, you also elevate your brand above everybody else in the category because, in the mind of the consumer, the company or the person evangelizing the category must be the category queen or king.” – Christopher Lochhead
To know more about how to make your market category a must-have, download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,Instagram and subscribe on iTunes! You may also subscribe to his newsletter,The Difference, for some amazing content.
039 This Recession Will Not Stand, Man | Marketing PodStorm Episode 1
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Welcome to Lochhead on Marketing, where we are trying the first world’s Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going to happen, at any kind of scale, without legendary marketing.
In this episode, let’s talk about what is possible: it is possible to emerge from this downturn as a stronger business because this recession is not going to stand, man!
The HydraFacial Story
The legendary Peter Drucker once said: “the entrepreneur always searches for change, response to it and exploits it as an opportunity.” As hard as it is, particularly in this unprecedented time, legendary leaders are looking for opportunity and in many cases, they are finding it.
Christopher Lochhead conversed recently Clint Carnell, CEO of HydraFacial at Follow Your Different Episode 160, and Clint shares how they are dealing with the current C19 crisis, through radical business transformation.
How To Deal With “Ambush”
Last year was HydraFacial’s best year ever. When C19 hit, their entire category got stopped. Clint describes this as “being ambushed.” What do you do if this happens to your business?
“First of all, you summon your entrepreneurial spirit and you get, what my buddy Eddie Yoon call, thoughtfully aggressive and radically generous.” – Christopher Lochhead
HydraFacial partnered with a small company and they created the world’s first reusable cotton mask, infused with copper, which has natural anti-bacterial properties. Second, they entered the ventilator manufacturing business. Lastly, their call centers were converted to “helplines” to support the community during this crisis.
Roaring Out This Recession
Walter Frick in an article he wrote for Harvard Business Review cited amazing facts and figures that prove it is possible to turn your business around this recession.
“Recessions of 1980, 1990, and 2000, 17% of the 4,700 public companies they studied fared particularly badly: They went bankrupt, went private, or were acquired. But just as striking, 9% of the companies didn’t simply recover in the three years after a recession—they flourished, outperforming competitors by at least 10% in sales and profits growth. A more recent analysis by Bain using data from the Great Recession reinforced that finding. The top 10% of companies in Bain’s analysis saw their earnings climb steadily throughout the period and continue to rise afterward. A third study, by McKinsey, found similar results.” – Ranjay Gulati, Nitin Nohria, and Franz Wohlgezogen, Roaring Out of Recession
Christopher believes that you can come out of this downturn stronger when you commit and believe you can be a part of that 10%.
To know more about Christopher and why this recession will not stand, download, and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
Links:
How to Survive a Recession and Thrive Afterward, Walter Frick, Harvard Business Review
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,Instagram and subscribe on iTunes! You may also subscribe to his newsletter,The Difference, for some amazing content.
161 What IBM’s Experience In The Great Depression Teaches Today’s CEOs | Kevin Maney
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Today, we continue our run of legendary authors with Kevin Maney. He’s the world’s leading authority on IBM’s history. He shares some amazing insights into what IBM did during the 1930’s that ultimately positioned them for greatness. We also have a fascinating talk about what changes C19 might bring to the world and what that could mean for our businesses and careers.
Writing About Thomas Watson
Kevin is a multi-time best selling author of Unscaled and Play Bigger. He’s also a co-founder of Category Design Advisors, where he helps companies design and dominate their market categories. Today, Kevin shares how fortunate he was to be able to write a biography of Thomas Watson, the man behind IBM.
“I have been watching what’s happening and there’s all this economic damage and talk of a long term recession or depression everybody has to get through. Seeing companies laying off people, right and left and the jobless rate going through the roof and all these pain that is being caused made me think back to IBM in the 1930s during the Great Depression.” – Kevin Mahey
IBM and The Great Depression
Kevin narrates the amazing story of how IBM took the lead during a crisis. It was just a few years after the great depression. Instead of ceasing operations just like any other major corporations, he allocated funds to manufacturing and research and development.
“Imagine the tension, there’s no revenue coming in, spending all this money keeping these people, building machines and he is running out of time. Then this amazing event happened.” – Kevin Mahey
Then-President Roosevelt devised programs to assist companies wherein the government will be needing a lot of reports on salaries. IBM, being the only capable company to fulfill this demand then stepped into the picture. This made IBM as it is now and Thomas Watson, one of the greatest CEOs of all time.
Crisis As An Opportunity Rise
Kevin shares that similar to the Great Depression crisis, this current crisis could also be an opportunity to build something up, get ahead, and come out of even stronger.
“These kinds of moments in time can be seen as a tragedy but it can also be seen as an opportunity. If you can invest in the business, be wise and be careful, come out of the other end in a better position than you went in, and everybody else around you is devastated, I mean you’re in a great place.” – Kevin Mahey
To hear more about the inspiring story of Thomas Watson, IBM as told by Kevin Mahey, download and listen to this episode.
Bio:
Links:
Book: Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
160 Radical Business Transformation | Clint Carnell, CEO Hydrafacial
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Today, we have Clint Carnall, CEO of HydraFacial to share an extraordinary story of resilience, creativity, and action in a very short period of time. Clint’s company was one of the many companies that were amassing tens of millions of dollars in revenue, pre-pandemic. Now at zero revenues, they opted to go radically generous and thoughtfully aggressive.
This is a legendary and inspiring example of how an entrepreneurial team scaled to meet any challenge, even the greatest challenge frankly that any of us have faced in our lifetime.
The HydraFacial Ecosystem
HydraFacial, as Christopher described it “is a company that is a part medical procedure, part beauty spa-like experience.” Clint, on the other hand, describes their company as a company built on “partnership.” They are not a “or” company, rather an “and” company, considering hotels, spas, medical physicians as partners rather than competitors.
“Absolutely, no matter how good the painter they are, everybody needs a clean canvas. They think about HydraFacial like giving these physician med spas a clean canvas.” – Clint Carnell
Clint continues to describe how their company operates in an ecosystem of physicians and nurses and consumers spas, hotels, etc and how this business model helped them to drastically grow the business.
From Top-Tier to Zero Revenues
A few weeks ago, Clint’s company HydraFacial were on a growth tier, serving different regions worldwide. They were on their A-game until Covid-19 struck their business. Clint shares how he witnessed their markets in China, Japan, Taiwan, and the rest of the world shut down.
However, Clint shares why this is an exciting time to be creative and to brush it off and take off.
“I say it is a creative time. You know, it feels like an ambush. You are walking along and things are fine and then something hits you out of nowhere that you couldn’t expect. We are a little stunned. We have to brush ourselves off, were up and back, and ready to go.” – Clint Carnell
Finding Opportunities Amidst Crisis
Clint believes that good companies and executives, as well as creative entrepreneurs, have the capacity to make today as ‘creative times.’ CEOs all over the world have to make hard decisions, especially when you go from that kind of growth to almost zero revenue overnight.
“The things that made us good executing the way up were the same things that are serving us during these challenging times and so strategy, but more importantly, solid execution.” – Clint Carnell
To hear more about how a category queen company created three new lines of business in a matter of weeks after their core category collapsed to no fault of their own and for more information about Clint, download and listen to this episode.
Bio:
Clint was born in Anchorage Alaska but receives no royalties from the pipeline, thus he works for a living as our Chief Executive Officer.
He grew up in Washington State and chased a soccer ball well enough to attend Duke University on a scholarship where he received grades good enough to land jobs with the likes of Johnson & Johnson, Chiron, Gambro Healthcare and Bausch & Lomb.
He’s always been an entrepreneur starting in his early days when he would skip the school bus, buy jolly ranchers for a nickel and sell them for a quarter.
At thirty, he founded Charleston Renal Care, which was acquired by DaVita.
This gave him the ability to take a chance and join a VC backed company named Thermage, which went public, made acquisitions, and is now called Solta Medical.
In his very spare time, Clint and his wife are busy raising two kids in Park City, Utah. The family has lots of animals affectionately called “the farm”. His biggest fear is breaking all his bones trying to race his kids down the ski slope!
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
038 The Future Needs You
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Today, let’s talk about why the future needs you and frankly, why the future needs some legendary marketing. Entrepreneurs, pay attention to this episode because the future needs you and your innovations to move the human race forward.
Going Back To How It Was
We hear a lot of discussion about how the business people plan to reopen businesses and how the entire workforce will get back to work. Christopher candidly gives his viewpoint for this: there is no going back to how it was before.
“I think frankly, there is nothing to go back to. It’s not about going back to work, it is about creating the future and I think that is where legendary marketing comes in.” – Christopher Lochhead
What Greatest Marketers Do
Christopher says the greatest marketers over time are the ones who move the world from the way it is now, to the way they want it to be. Further, he shares that legendary marketing is about making an exponential difference as opposed to creating an incremental change.
“I think we are witnessing the very beginning of the creation of a new future. Much is going to be different as we move forward. Work, the way we knew it, is different, Society, the way we knew it is different. I think people’s priorities are going to shift. I think what they value is going to shift. I think, therefore, what they are interested in buying is going to shift.” – Christopher Lochhead
The Power of Entrepreneurship
As a strong believer in the power of entrepreneurship and innovation to move the human race forward Christopher shares that most legendary marketers in the world have done exceptional work in doing exactly that.
“I think as we come out of this crisis there is a chance that we will begin to see the emergence of a whole new set of technologies, services, products and categories that design a more human future, frankly, a world that works for more of us, in a way that it never did before.” – Christopher Lochhead
To hear more about Why The Future Needs You and more information about Christopher, download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,Instagram and subscribe on iTunes! You may also subscribe to his newsletter,The Difference, for some amazing content.
159 Life Design w/ Rhonda Smith
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Today, a magical, mystical bestselling author and podcaster, Rhonda Smith, is with us today. She’s got a new book out called The Whole Method and a soul-affirming podcast called Cosmic Smith.
She’s incredibly open about what she calls “radical fullness.” We talk about why it’s ok, that not everyone is going to like you and why we want to experience everything in life and so much more.
Radical Fullness
Rhonda has overcome becoming a self-described “meth head” to transform her life. has been amazed at what little clean living can do for the body. She described how in the past two and a half years, she was battling a mind-blowing, brutal depression with suicidal tendencies. She copes with the whole situation by what she described as “understanding the darkness of her soul.”
“I finally remember how to be me, and allowed it. Radical acceptance, radical fullness.” – Rhonda Smith
She further shares the void inside every person, which is the center of our force. The dark is the feminine, the light is the masculine.
“Within the dark, and that void, that discomfort, that deep blackness of our soul, in that quiet space, when we learn how to sit there, that is when creation happens, just like the womb. It was learning how to be in that void of myself and not have to do or change anything and just be able to sit with it.” – Rhonda Smith
Dealing With Suffering
Christopher asks Rhonda to elaborate on the suffering or that void inside each person. He further shares that we have no choice once suffering “comes for us. We can resist it but we have to go through the fire in one way or another.
“The way I can best describe is like the thing people run from, the thing that keeps us in distraction, the things that keep us constantly seeking.” – Rhonda Smith
Teaching People Compassion
One of the biggest things Rhonda shares in this conversation is that one can’t teach someone to become empathetic or to have compassion. It is something that has to be learned through experience. Christopher and Rhonda exchange their point of view on why humanity has deemed homelessness and hunger as “okay.”
To know more about Rhonda and her views on designing your life, download and listen to this episode.
Bio:
Rhonda Smith was born and raised in picturesque Northern California.
She spends most of her time between the San Francisco Bay area and the Sierra Nevada mountains with her majestic little wiener dog, Saylor Love.
Rhonda shares her message on stage, as well as through podcasting, coaching, and her work with sacred plant medicine. She uses all of these modalities to support people in remembering the truth about who they are.
Rhonda believes that only when we embrace the darkest parts of ourselves, do we learn the lessons that lead to remembering and living our deepest truth.
The greatest work of our lives is being willing to stand naked with all of our masks removed. The current state of our planet (living earth) and humanity is a catalyst to understand the way we’ve been living isn’t working!
This was the spark that ignited Rhonda’s mission.
Her newest company, “The Expanded Hueman” is set up to answer the question “What comes next after personal development?” It’s an invitation for us all to stop the madness of endlessly seeking outside ourselves. Her book, The Whole Method, is about remembering how to journey back into ourselves and once there, discover everything we need.
It’s when you realize that who you are on the inside doesn’t quite match up to the persona you’ve created on the outside – You’ve done well, people look up to you, but deep inside there’s a niggle that something’s not right…
Something is missing. You suspect there’s more for you to learn.
Links:
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