Follow Your Different
095 #1 Tech Startup In Africa w/ Matt Brown
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Entrepreneur, CEO, and top podcaster Matt Brown joins us today for another no-BS conversation about being a Techpreneur in South Africa. He gives us a glimpse of the South African Tech scene, as well as his successes, as he was voted as #1 Tech startup in Africa in London Tech Week. Matt gives practical insights on business and life design as well.
#1 Tech Startup
Matt Brown, a very down to earth guy, recounts to Christopher his experience at London Tech Week, as organizers named him the #1 Tech Startup in Africa. Although he admits he now has unnecessary pressure due to the title, he claims it was a great opportunity for international development in the technology space.
“It was pretty insane when a government like the UK gets behind an idea. So what they have done is, they mobilized literally billions of pounds just for Africa Tech, 1.2 Billion pounds available for distribution.” – Matt Brown
The Storytelling Technology
Matt runs a firm called Digital Kung Fu and he candidly shares with Christopher his elevator pitch — “we’re the world’s fastest tech story production business.” He further shares that Christopher’s books Play Bigger and Niche Down inspired him in this business.
“The truth is were evangelizing this idea — which I totally started from your thinking by the way — category design thinking and creating a point of view that is unique and different.” – Matt Brown
He further shares that through his firm, they are connecting that point-of-view at scale to a market a way that it creates value. In his case, it is the storytelling technology.
“It’s about taking proven powers of storytelling and marrying that with technology — data, automation, AI — and delivering stories essentially at a scale that makes very complicated things in ways that are memorable and relatable and understandable.” – Matt Brown
The South African Tech Scene
Matt also talks about the South African tech scene, as other countries do not exactly know what is happening locally. He shares about the different challenges and opportunities they have there and the similarities in terms of trends.
“I think Africa has some unique challenges. We have infrastructure challenges, connectivity challenges, bandwidth challenges, and these things don’t typically exist in developed markets.” – Matt Brown
Amidst these challenges, Matt shares how these forces techpreneurs to innovate, especially in the mobile phones market.
“African tech has got a bad name in many respects. Basically at a type of expansion into emerging markets, it’s less competitive in many respects. But, the economic opportunities are huge because there is no competition.” – Matt Brown
Bio:
Matt is the CEO of Digital Kungfu. It was named as “Best Tech Startup 2019 – Africa Tech Week Awards.” The company is a lead generation and storytelling production company purpose-built for technology businesses.
Links:
The Matt Brown Show in partnership with London Tech Week creates State of X Season One on Prime
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
094 How We Make Stuff Now w/ Jules Pieri
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Today’s episode features a highly informative discussion between our host, Christopher Lochhead and Jules Pieri. She’s the first designer to graduate from Harvard Business School. She shares some amazing lessons on how to create legendary new products and how to make sure those products succeed in the world.
Industrial Designer Turned Legendary Marketer
Fortune named Jules as one of the Most Powerful Women Entrepreneurs.” She is the Co-Founder and CEO of the product launch platform The Grommet.
Jules shares that before she formed the company, she observed the huge shifts in technology — specifically the internet, like the development of 3D printing. 3D printing enabled a huge new class of entrepreneurs with physical products.
“Creative people have access to inexpensive tools, they will use that. Physical products are less abstract than software, so they’re gonna inspire more people to participate.” – Jules Pieri
What We Can Learn From Squatty Potty
Jules shares with Christopher the story behind the product Squatty Potty — a stool that raises the leg of the user during elimination. Christopher labeled the product as legendary because it created a new need for consumers.
Jules admitted that it is often quite a challenge whenever they start a new category. She pointed out the importance for companies to be as bold as possible when launching a new product.
“They hired a great agency to get the ads done and they had more vision and courage than most companies tend to have at the early stages. That’s a super insecure stage of a company and they paid large money. Your reputation is aligned with these ads.” – Jules Pieri
Category Creation Is a Must
Jules remarked about the importance of category creation. She believes that it is very hard to cut through in a crowded world. She added that through The Grommet, they can create categories that enable them to study product searches of users.
“Category search, ‘cause names are not usually as memorable as descriptions.” – Jules Pieri
Christopher and Jules discussed more about Legendary Marketing, the differences between creating demand and capturing a demand. They also touch base on to have an invention and bring it to the world in a way that it would be connected, unique and distinct.
Jules also shares some important parts of her great, new book out called How We Make Stuff Now.
Bio:
Jules Pieri is Co-Founder and CEO of the product launch platform The Grommet.
The company’s Citizen Commerce™ movement is reshaping how consumer products get discovered, shared, and bought.
Jules started her career as an industrial designer for technology companies and was subsequently a senior executive for large brands, such as Keds, Stride Rite, and Playskool.
The Grommet is her third startup, following roles as VP at Design Continuum and President of Ziggs.com.
She completed her undergraduate degree at the University of Michigan and people tell her she is the first designer to graduate from Harvard Business School, where she is currently an Entrepreneur in Residence.
Fortune named Jules as one fo the “Most Powerful Women Entrepreneurs” in 2013.
In June 2014, White House Maker Faire invited Jules to launch The Grommet Wholesale Platform, connecting Makers with Main Street Retailers.
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
093 Microsoft’s Transformation and Why Every Company is a Software Company w/ Bob Evans
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Today’s guest is one of Christopher’s favorite people, host of Cloud Wars podcast, Bob Evans. Together, they dig deep into how Microsoft transformed into a “Trillion Dollar Cloud Category King.” They discuss what we can all learn from their remarkable turn-around. Moreover, the compare why they think every company is a software company and a lot more!
Microsoft: A Trillion Cloud Category King
Bob Evans shares his opinion on Microsoft and its trillion-dollar cloud business. This massive growth in sales led both Bob and Christopher awestruck. Bob shares that Microsoft CEO Satya Nadella has largely driven the company into its current status.
He pointed out that Nadella realized Microsoft was spending too much time achieving internally driven goals. He believed it’s about time to ask what are the goals and dreams of their paying customers, what do they need to happen and how can Microsoft help them.
“I think it should be an inspiration to all sorts of businesses. You are limited not by competitive set and not by how much money you have. You are limited by what your dreams and ambitions are.” – Bob Evans
Massive Restructure of the Sales Team
Microsoft had a massive restructuring of its sales team. They replaced as much as 30-40% of their sales team, infusing with people who formerly Programmers but they have the outlook and personality of salespeople. This led to high engagement with customers and ultimately, high profits for Microsoft.
“I just think its a phenomenon that lots of people can learn from here. You can come back, you can change, you can become something that other people say you’ll never be. Defy history.” – Bob Evans
Importance of Channel Partners
Bob discussed another point to remember from Microsoft — their special attention to the ecosystem or channel partners. The company supported its clients, especially for software development and programming. In the end, these clients later sold their programs to other clients, under the supervision of Microsoft.
“The most valuable company on Earth is willing to say ‘the way you have always done it isn’t the way to the future. I will turn my organization to make your sales team.’ They are doing stuff that defies anybody prediction or scope or the way they look at things. Imagine where they could be, that is the magic Nadella has brought about.” – Bob Evans
To hear more about Microsoft’s transformation and why every company is a software company and more information about Bob Evans, download and listen to the episode.
Bio:
Bob grew up outside of Pittsburg, with hard-working parents and his 6 siblings.
Graduated from the University of Pennsylvania in 1978 and entered the business world, flowing his passion for information technology and writing.
He rose to become the editor of Information Week, one of the top two publications in technology at the time.
He became the SVP and Content Director for Information Week’s parent company TechWeb/CMP
After thirty years in the media business, he left to join the world of software vendors, after a quick stop at ERP vendor SAP,
Bob was recruited by the world 5th richest person, a legendary category designer and entrepreneur — Larry Ellison, the founder of Oracle.
At Oracle Bob served as SVP and Chief Communications Officer for Larry.
Today Bob runs his own strategic communications firm, is a prolific writer, a tech industry commentator, public speaker, and a legendary guy.
He hosts the widely popular Cloud Wars Live Podcast.
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
7 Recession Marketing Ideas
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Christopher Lochhead discusses, in his newly launched podcast, Lochhead on Marketing talks about some of his ideas timely for a potential recession.
With this threat coming, Christopher points out the importance of developing and acting on ideas that would make your companies survive this disastrous event. He hopes that through these suggestions, your company will come out even come out stronger from a potential recession.
Without further adieu, here are Christopher’s 7 Recession Marketing Ideas
- Never Let A Good Recession Go To Waste!
- Assume you can’t raise any more money
- Measure twice, cut once
- Brainstorm short-term ways to increase revenue
- Market & Sell Into The Whitespace
- Consider a competitor trade-in
- Double Down on Your Category
You can check out Lochhead Marketing Podcast on Lochead.com or any podcast player that you and listen to episode 008 7 Recession Marketing Ideas.
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
092 1000+ Little Things Happy Successful People Do Differently w/ Marc & Angel Chernoff
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Our guests for today, NY Times best-selling author/power couple Marc and Angel Chernoff talks about their new book and other self-help topics. We had an insightful conversation about happiness and unhappiness, as well as overcoming serious set-backs and other tons of practical insights for living.
The Journey is Worth It
Marc and Angel Chernoff got into this line of work when they lost someone — a best friend and a sibling. Just in their late 20s, they found themselves investing a lot in personal development and self-reflection.
“It was those moments where ultimately — we saw therapists, I mean depression sets in. We had no tools for coping and coming out of it. We realize what we want to do on a daily basis was to reflect.” – Marc Chernoff
Fast forward to the present day, Forbes dubbed this duo as “the authors of the most popular personal development blogs on the planet.” They are promulgators of the idea of acknowledging that “our present lives are more important than all of the lofty goals we have set for ourselves.”
“Because obviously it’s a cliche, but the journey is worth it. The journey is more important. Are we spending our days the way we want to spend our lives? Our days are our lives.” – March Chernoff
Live a Life Worth Living
Marc and Angel further share some wise words about living a life worth living. Marc pointed out how lucky most people are, as there are a lot of people living in dire situations and facing immense challenges. He further discussed the importance of a positive mindset and the ability to focus on the present.
Christopher also shares his own views on living life, especially about dealing with failures. He quoted Marc when he discussed “the belief that failure is the opposite of success.” He shares candidly that he has failed himself into a life that he loves and shares a quote that says “failure feels fun.”
“I don’t necessarily think that time wasted is wasted time. It’s time for self care, it’s time to relax. We don’t always have to be go-go-go.” – Angel Chernoff
Other practical insights
Both Marc and Angel share tips on how to cope with heartbreaks — from love interests to a divorce or a broken friendship to a loss of life. Marc shares how we can use these experiences to empower us in moving forward with our lives.
Marc, Ange-and Christopher discuss a lot more about things that happy and unhappy people do, as well as dealing with expectations of others.
To hear more about the 1000+ little things happy successful people do differently, and more information about Marc and Angel Chernoff, download and listen to the episode.
Bio:
Marc and Angel Chernoff are New York Times bestselling authors, professional coaches, full-time students of life and admirers of the human spirit. Forbes recognized the couple as having “one of the most popular personal development blogs.”
Through their blog, books, course and coaching, they’ve spent the past decade writing and teaching proven strategies for finding lasting happiness, success, love, and peace.
Marc and Angel’s New York Times bestselling book, Getting Back to Happy: Change Your Thoughts, Change Your Reality, and Turn Your Trials into Triumphs, is a guide to spark sustainable action—and to return to whenever needed.
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
BIG NEWS! SPECIAL OFFER!
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We have just launched a new marketing podcast! It talks about the mindsets and strategies for winning — with a special focus on how you design, create and dominate market categories. It’s called LOCHHEAD ON MARKETING.
Radical Generosity
As Christopher is not a fan of self-promotion (which may sound crazy, coming from a three-time marketing guy), we have thought about how we’re going to market and promote the podcast.
On one hand, we wanted to do some marketing that would feel comfortable without the overly self-promotional crap. This brings us to Christopher’s buddy and co-conspirator on category creation and design, and legendary marketing, Eddie Yoon.
He has this powerful idea that legendary category designers practice “radical generosity.”
“If you think about the word ‘creation’, in a lot of ways, you could argue creation is about bringing something to the world and Eddie says, if you wanted to create a design category — having a radical generosity mindset matters.” – Christopher Lochhead
We’re Gonna Spend A Bunch Of Money
Legendary category designers and creators come from a place of generosity. So, to promote this podcast, we are going to spend a bunch of money. Rather than buying a ton of ads, we thought we might include you. We’re doing it in a way that is radically generous.
Here’s the offer: we would love if you will rate and review Lochhead on Marketing, take a screenshot of that review, email it to bl*******@******ad.com. For the next 7 days, we are going to make a $20 donation to four of my chosen charities.
“Were gonna divide up all the inbound and then divide it into quarters. Then, we will give it to the ASPCA, Frontrow Foundation, 1LifeFullyLived and Donorschoose.org. We will publish on our website—with full transparency —how much money we raise and how much money we gave away. This is the result of you participating in helping us market the new marketing podcast.” – Christopher Lochhead
The Beneficiaries
What we were asking you to do is rate and review the podcast, share it on social media and email us at bl*******@******ad.com. Once you do that, we will drop $20 in one of the following charities:
1. As we all know, Christopher loves animals. American Society for the Prevention of Cruelty to Animals (ASPCA) is one of his chosen beneficiaries.
2. Frontrow Foundation is a charity that works with people, often kids, who are facing life-threatening conditions to give them one legendary experience.
3. If you’re a regular listener, we’re sure you know how much Christopher loves 1LifefullyLived.org. Founded by his buddy, Tim Rhode, this nonprofit has tried to put together programs and content around life planning and design, financial planning and design, and entrepreneurship. They try to do this as close to free as possible.
4. The fourth one is a non-profit called DonorsChoose. This is an extraordinary organization that allows school teachers around the country, to tell people what they need and people can go ahead and fund those things for their students and their classrooms.
Checkout Lochhead on Marketing on Lochhead.com or any of your favorite podcast players.
Thank you so much for being a listener of Follow Your Different. Thank you so much for helping us become radically generous. We hope you think its a cool idea.
091 Crowd Funding For Good w/ DonorsChoose.org’s Charles Best & Oliver Hurst-Hiller
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Today’s inspiring guests are from DonorsChoose.org, CEO and Founder Charles Best and entrepreneur Oliver Hurst-Hiller. These two, together with a small group of people, came together and made our world a different place, through crowdfunding.
DonorsChoose.org
Donorschoose.org is a non-profit which enables teachers who need help to go straight to the public and seek financial assistance. Charles Best, a former high school teacher turned activist founded the organization. Together with Oliver Hurst-Hiller, the Chief Technology Officer of the org, they have pioneered the category of crowdfunding.
“I was like teachers all over the country. I was spending my own money on school supplies for my students. My colleagues are doing the same. We would talk about all the stuff we want our students to have, but we couldn’t go into our own pockets to buy.” – Charles Best
Merging Technology with Advocacy
Charles Best and Oliver Hurst-Hiller share the current education situation in the US — it is underfunded — and teachers and students need help. In the past, millionaires have been the common benefactors of organizations. Charles, however, thought about regular citizen donors and how their collective power can benefit this cause.
Regular donors will have the ability to pick, choose, donate and hear directly from the beneficiaries. All the donors — whether they donated 50 dollars or 5 million dollarngets the same appreciation, feedback, and transparency direct from their beneficiaries.
“If the internet/technology can enable a regular person giving 50 bucks to have that experience of directness, transparency, reporting and feedback, something magical might happen and 840 million dollars later, I think it has.” – Oliver Hurst-Hiller
The “Philanthropic eBay”
Stanford Business School and Amazon dubbed DonorsChoose.org as “the most innovative non-profit.” The organization is for school front-liners who have an idea or project and is seeking microloans to fund it. The organization connects them to patrons and philanthropists.
“The first news story about our site compared us to a philanthropic eBay. That’s the only parallel that they could draw at that time — with its two-sided marketplace and people connecting.” – Charles Best
Charles Best and Oliver Hurst-Hiller talk more about the organization, crowdfunding. Further, they discussed more on the power-houses backing them up as board of directors. They are Stephen Colbert and LinkedIn CEO Jeff Weiner, to name a few.
To hear more about the DonorsChoose.org crowdfunding for good and more information about Charles Best and Oliver Hurst-Hiller, download and listen to the episode.
Bio:
Charles Best, Founder / CEO
Charles Best leads DonorsChoose.org, a nonprofit website that enables anyone to help a classroom in need. He launched the organization in 2000 at a Bronx public high school where he taught history for five years. To date, teachers at more than 80% of all the public schools in America have created classroom project requests on DonorsChoose.org, and more than 3 million people have given to those projects.
DonorsChoose.org is one of Oprah Winfrey’s “ultimate favorite things.” It made the cover of Fast Company as one of the “50 Most Innovative Companies in the World.” It is the first time any charity has received such recognition.
Oliver Hurst-Hiller, Chief Technology Officer and Head of Product
Oliver is responsible for the technology and user experience that power DonorsChoose.org’s unique philanthropic marketplace.
Prior to joining the team in 2006, Oliver managed product engineering projects for Microsoft’s new search engine, now called Bing. He helped start Microsoft Live Labs, an applied research laboratory for Internet technologies. Further, he is also the co-inventor of 22 issued U.S. patents related to Internet search technologies.
In 2011, the Microsoft Alumni Foundation honored Oliver with the Integral Fellows Award. He is the Chair of CTOs For Good and on the Advisory Council on Computing & Information Technology for Brown University.
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
090 The Green “Circular Economy” w/ #1 Amazon Bestselling Author Heather Clancy
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Today, Amazon-best-selling author Heather Clancy gives us insights about a very timely topic — the green economy. We talk about what she’s learning about the green economy, the controversy around carbon taxes and how companies are creating new offerings centered on sustainability.
The Sustainability Journalist
Heather is the editorial director of GreenBiz.com. She is an award-winning journalist who covers transformative technology for business readers. Media outfits such as Entrepreneur, Fortune, The International Herald Tribune and The New York Times have featured her articles.
She discusses with Christopher the concept of circular economy and how major corporations have played a major role in its growth and acceptance among consumers.
“For many individuals, there’s a lot of different reasons for this, the idea of the circular economy is ‘something can be reused in someways.’ Not necessarily recycled, but potentially remanufactured.” – Heather Clancy
The Circular Economy
Heather shares some of the efforts of major corporations to address sustainability issues in the market. A recent company called The Real Real raised 300M in their last week’s IPO. It is one indication that the circular economy is on the rise.
Moreover, she shared about the company Loop, formed by Terracycle, which offers common household products in reusable packaging.
“The idea behind Loop is: big consumer brands like Procter & Gamble and Unilever, should be thinking about reusable containers. They are now designing packaging using aluminum or glass, which you think about as old packaging, but they’re kinda beautiful.” – Heather Clancy
This effort of Terracyle challenges packaging designers to offer consumers a different kind of product, one that still creates brand affinity. Additionally, Heather thinks that this switch from single-use plastic to reusable packaging would be a good talking point for PR.
Are all the efforts worth it?
Loop partnered with grocery store Walgreens and drugstore Kroger as drop-off points for the empty reusable packaging. UPS then collects the empty bottles for the refill and redelivers them to the customers. With this supply-chain set-up, Christopher posed a very important question: are all efforts worth it?
We are very much aware of the carbon emissions for transporting these goods. Likewise, Christopher also mentioned an article about Tesla and how “unsustainable” it is. The cost of manufacturing one car is alarming, in terms of carbon emissions.
“I don’t have an impact statement for you there, but the companies who are making them, are basically giving a 2nd life to them.” – Heather Clancy
To hear more about the green “circular economy” w/ #1 amazon bestselling author, Heather Clancy, download and listen to the episode.
Bio:
Heather Clancy is a veteran journalist working at the intersection of information technology, entrepreneurship, and green technology.
Heather is the Co-author of #1 Amazon bestseller, Niche Down: How To Become Legendary By Being Different.
Heather’s articles have appeared in Entrepreneur, Fortune, The International Herald Tribune and The New York Times.
She is the editorial director for GreenBiz.com, and the launch editor of FORTUNE Data Sheet, a daily dose of enterprise technology news.
Links:
The Real Real: Luxury Consignment Sales
Terracycle – Closed Loop Solutions
Wired.com – Teslas Electric Cars Might Not Be As Green As You Think
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
089 Entrepreneurs: Know the Difference Between “Craft Venture Capitalists” & Wall St VCs
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In this episode, Christopher Lochhead explores the distinction between Craft Venture Capitalists and Wall Street Venture Capitalists (VCs) and why is it very important for entrepreneurs to know the difference.
This is a special episode for entrepreneurs who are contemplating on raising funds from VCs.
The Power of Venture-backed startups
In a study published by Brookings, they claimed that “in recent decades Venture Capital (VC) has generated more economic and employment growth in the U.S. than any other investment sector. Further, venture-backed startups make up 0.2% of GDP, in terms of investment and they deliver an astonishing 21% of U.S. GDP
“Venture-backed startup entrepreneurs who seek VC, produce an extraordinary outcome, not just for themselves, their people, customers, investors but for the US economy overall.” – Christopher Lochhead
So, What’s The Issue?
Lochhead frankly discussed a disturbing trend in Silicon Valley over the last 15 years or so. The emergence of Wall Street type VCs — who are principally focused on value extraction. This is in opposition to “Craft VCs” who helped build Silicon Valley.
“Here’s the problem: the wall street types come in and they whisper sweetly into the ears of entrepreneurs and they convince them to delay going public. They convince them to make money with them.” – Christopher Lochhead
Lochhead clarified that these folks are focused on value extraction from the entrepreneurs. These Wall Street VCs impose terms and conditions which are often fairly punitive to entrepreneurs and to employees.
Entrepreneurs: Pay Close Attention!
Lochhead forewarns entrepreneurs who are considering Wall Street VCs versus Craft VCs. First and foremost, Craft VCs prioritizes relationship with the founder and the employees. They focus on providing experience, as they are former entrepreneurs themselves.
“Craft VCs partner to create value with entrepreneurs and the terms and conditions reflect this over time. The wall street folks? They just wanna come in, make money and frankly, they don’t care who else is successful. They don’t care who else they hurt, they’re in for themselves.” – Christopher Lochhead
To hear more about the difference between craft VCs and Wall Street VCs, download and listen to the episode.
Bio:
Christopher Lochhead is a Top 25 podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006 for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
Links:
Brookings – As the venture capital game gets bigger, the Midwest keeps missing out
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
