Posts by Christopher Lochhead
130 Grumpy Old Geek Jason DeFillippo
Podcast: Play in new window | Download (Duration: 49:40 — 68.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More
He’s back! Podcast legend and co-host of Grumpy Old Geeks podcast, Jason DeFillippo joins us for another dynamic conversation about deep fakes, streaming services, and tech that will or will not change your life in 2020.
Deep Fakes and Video Editing
Undeniably Christopher’s favorite topic with Jason, they talk about deep fakes and astounding editing to produce fake news. Christopher cites a Forbes article about CNN Reporter Jim Acosta allegedly pushing a White House intern.
“It was edited to remove 2-3 frames of the film, to speed up, when he pushed the person and they removed the ‘pardon me, ma’am’ out of the audio. That was just creative editing.” – Jason DeFellippo
Moreover, there was also another video circulating the interwebs that make it look like Sarah Sanders was intoxicated in public. It doesn’t end there because they also talk about Gal Gadot, the most recent actor to play WonderWoman, who apparently appeared in a porn video. Clearly another deep fake.
Have You Heard About “Hearables?”
Apparently, hearables are the new category king and queen for 2020 as different brands introduced a “smart” earbuds. Although Christopher is a fan of the attempt to create a new category, Jason says the products really mean nothing.
“That’s the thing, they’re not smart. They are just conduit to your phone. If you go out without your phone, they don’t work. they get real dumb, real fast.” – Jason DeFellippo
Aside from this, Jason rants about adding more gadgets to charge. He says he has 7 gadgets at the moment and he would prefer using wired earphones/plugs due to the sound quality.
The Field of Streams
Jason shares that around 7 years ago, on his podcast Grumpy Old Geeks, they have predicted this will happen. Everybody saw the popularity of Netflix and all the content creators decided they should make their own platforms.
“I think we’re going to see consolidation coming. People are going to start doing deals with each other to get bundling packages.” – Jason DeFellippo
Jason also predicted that households would just pay for around 3 streaming service, max.
To hear more information about Jason DeFellippo and to listen to more of his comments on deep fakes, tech for 2020 and streaming services, download and listen to the episode.
Bio:
Jason is a full-time podcast producer and editor for The Jordan Harbinger Show as well as the Creator and Co-host of the Grumpy Old Geeks Podcast.
Jason has been building websites since the early days in 1994 for clients that range from small businesses to million dollar websites for blockbuster films to his own start-ups.
In 1994 he created the groundbreaking website Spewww which was nominated for a Webby in the first year the awards were held in 1998.
In 1995 a new media company in Santa Monica moved him out to Los Angeles to build the first website for Epson America.
Since then Jason has launched over 250 websites for major corporations like Paramount Pictures, Sony, Warner Brothers, and Disney.
He also created the two time SXSW Weblog Award-winning Blogrolling service as well as co-founded the global blog network Metroblogging.
He has worked at several startups in San Francisco including Technorati and 8020 Media, the publishers of JPGMagazine.com, and statistical aggregator Metricly.
Links:
Some of the topics covered:
It’s All Fun And Games Until Someone Gets Hurt: The Implications Of Deepfakes
Tech That Will Change Your Life in 2020
The future is ear: Why “hearables” are finally tech’s next big thing
The Great Streaming Battle Is Here. No One Is Safe
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
029 Disagree and Commit
Podcast (lochheadonmarketing): Play in new window | Download (Duration: 10:06 — 13.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | RSS | More
Every big decision involves a group of people.and so, in business, if you’re going to do something legendary, whether its a strategy or a campaign, it will be a group decision.
In this episode, Christopher Lochhead shares why it is a legendary business trait to be able to get people to disagree and commit.
Everybody has a Marketing Opinion
Recently, Christopher had a discussion on with legendary tech executive Elisa Steele on Follow Your Different Episode 129. She talks about the power of being able to disagree and commit. She also talks about the importance of being a consensus builder.
“Getting people to disagree and commit is one of the most important skills an executive can have. Why? Because everyone has a Marketing Opinion.” – Christopher Lochhead
CMO’s get a lot of “HELP” from internal stakeholders. Debate, discussion, and disagreement are GOOD, when you are working on strategies, creative ideas, campaign ideas or category design. However, consensus is BAD.
“If everyone agrees, by definition it sucks. If someone isn’t scared, upset or at least concerned, it’s probably not legendary.” – Christopher Lochhead
How Do You Get In Front of This
Christopher advises that from the 1st meeting, tell the people involved the following:
1) we want to do something legendary
2) we want to generate legendary ideas/creative “ideation stage”
3) and when we decide, we are going to execute like “a pack of speedy, crazed wolverines:”
It is essential to lay upfront during the first meeting that the objective is not to please everybody but to create a strategic desition that will reap legendary results. It is also important to address who is the final decision maker.
Strategic Decision Over Consensus
Addressing these concerns from the very beginning will definitely receive negative responses from a lot of people, including some board members or senior executives. Christopher says that “this is okay.” We are aiming for strategic decisions, not consensus.
It would be nice to acknowledge that businesses need “feedback.” However, it would also be better to get everyone’s commitment that they will support and execute the final strategic decision. Be firm on expecting everybody to commit, even if they hate the decision or the direction taken. This trait would separate legendary leaders from the ordinary ones.
To hear more about why it is a legendary trait to learn how to disagree and commit, download and listen to the episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.
129 How to go from Sales Rep to Chairman of The Board in Silicon Valley w/ Elisa Steele
Podcast: Play in new window | Download (Duration: 56:48 — 78.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More
In this episode, we are taken for a ride on how to go from sales rep to Chairman of the board with the amazing Elisa Steele. We have a powerful conversation about how she went from sales rep to regional sales to CMO, then CEO.
We also talk about what she’s learned from working in massive tech companies like Microsoft and Yahoo and many more, Wait for the part where she gives advice on how women can design legendary careers and have children too.
From Sales Rep to CEO
Elisa Steels is the Chairman of the board of two publicly traded tech companies, Cornerstone on Demand and Namley. She’s also on the Board of $25B Splunk. More of her career background includes former CEO of Namley and Jive and former CMO of Skype, and Yahoo.
She candidly shares what she learned from her career in these huge tech companies and from smaller entrepreneurial companies. From the time she graduated, she had a clear vision of what success looks like and she believes she will achieve it through sales.
“If I went into sales, then its really clear. If I’m successful, I made or overachieve my number. Nobody can be subjective about that. If I go into some of these other fields, that was like, a complete mystery to me, how do I know if I am actually gonna make it? – Elisa Steele
Legendary Career Woman
Initially, Elisa shares the only one thing she wished for her career: to not work with other people. The second thing she wished was to have financial independence. She believes that if women do not build resources for themselves, the critical decisions will be left to other people other than themselves.
“I was motivated by the fact or maybe even terrified by the fact that I wouldn’t have choices in life if I didn’t have resources. If you don’t have resources, then decisions in your life are up to somebody else. Resources equals choice.” – Elisa Steele
For Elisa, resources generally are assets. It is representative of the things that help women make a decision on what they want to do. Creating some wealth will make those choices, especially those that are critical in life.
How to Disagree and Commit
Elisa is a powerful executive and she shares the thought of disagreeing, but still committing. She describes herself as a consensus builder.
“Being the smartest in the room doesn’t actually help anybody. You have to actually make decisions and together, execute, because strategy is nothing without strong execution. Executiion is everything. Even if the strategy is off, you can still win, if you execute. Disagree but commit and be one team.” – Elisa Steele
To hear more information about Elisa Steele and to listen to his tips on how to go from sales rep to chairman of the board, download and listen to the episode.
Bio:
Elisa Steele is the Chairman of the Board at Cornerstone (CSOD) and Namely; Board Director at Splunk (SPLK) and an advisor to Advisor to Tile and people.ai.
She’s the former CEO of Namely and Jive Software, Inc.,
Ms. Steele served as Chief Marketing Officer and Corporate Vice President, Consumer Apps & Services at Microsoft Corporation, a worldwide provider of software, services and solutions, and Chief Marketing Officer of Skype, an Internet communications company, from 2012-2014.
Ms. Steele also has held executive leadership positions Yahoo! Inc. and NetApp, Inc.
Ms. Steele has served as a member of the board of directors of Cornerstone OnDemand, Inc., a learning and human capital management software company, since 2018.
Ms. Steele holds a B.S. from the University of New Hampshire and an M.B.A. from San Francisco State University.
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
028 Is Your Marketing Plan Radical Enough?
Podcast (lochheadonmarketing): Play in new window | Download (Duration: 13:53 — 19.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | RSS | More
In this episode, Christopher Lochhead asks the question, “is your marketing plan radical enough?” Most marketing plans are predictable, uncreative and safe. He will share today how to do away with your usual marketing plan and craft a radical one.
3x CMO
Being an advisor to a lot of companies, Christopher shares how he has been part of creating, reviewing and critiquing a lot of these companies’ marketing plans. He further says that there are three things about these marketing plans: they are predictable, uncreative and safe.
Safe as in, most CMOs are more concerned with making their “internal customers” happy. The reason behind this is that most CMOs are trying to keep their jobs. Ultimately, this ends up in mundane marketing plans.
“The longer I do this, the more I think that, if it’s legendary, its probably radical, at least in some way.” – Christopher Lochhead
3 Ideas For Radical Thinking
Our job, ultimately in business is to be a leader, who enables our company to design and dominate a giant category that matters. The goal is to earn 2/3rds of the economics in a space that we created.
“That in my opinion that, is the real job of the CMO, CEO and the entire C-suite. So I urge you when building or evaluating a marketing plan, ask yourself: Will this plan enable us to design and dominate a giant category that matters?” – Christopher Lochhead
The second idea is that, do we have a radical way to evangelize our category POV?
Legends market the category, not the brand but this is one of the common mistakes marketing leaders make.
“You want them to buy into the thinking and to the language. and as they do that, they’ll see things the way you do and your new way or different way of doing things will become the defacto standard. What you’re really creating is this fear of missing out” – Christopher Lochhead
Lastly, ask yourself: what’s a radical way to generate leads and drive revenue? Legendary CMOs design the category for the mid-long term and drive revenue in the “ASAP, right now” term.
3 Questions
Again, to recap, here are the three radical ideas to consider before creating a marketing plan.
1) Will this plan, enable us to design and dominate a giant category that matters?
2) Do we have a radical way to evangelize our category POV?
3) What’s a radical way to generate leads and drive revenue?
To hear more about creating a radical marketing plan, download and listen to the episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.
128 Human Behavior & Loving People with Different Abilities w/ Dr. Sean Peterson
Podcast: Play in new window | Download (Duration: 1:00:45 — 83.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More
This dialogue is a glimpse into a legend— whose name might not be world-renown but surely is worth getting to know—Dr. Sean Peterson. We connected over our love of people and children who are, “differently-abled. We talk about autism, uniqueness, human behavior and more.
Love For Kids
We’re at a point where every guest we have on could be someone famous. But just because someone’s well known, doesn’t mean you can have a real-life affirming conversation with them.
Today, Christopher converses with Dr. Sean Peterson. Dr. Sean has a Phd. in Applied Behavior Analysis and has spent 10 years running an autism clinic. He’s a wonderful guy, a husband and father. He also runs a physical therapy clinic with his wife called FYZICAL.
“I think people are wonderful in general but working with kids in particular, is amazing. the delight that they have in their eyes, the ability to just make me laugh about ridiculous things.” – Dr. Sean Peterson
What is Autism?
Dr. Sean defines autism as “a neurodevelopmental disorder. He acknowledges that everyone, doctors and parents alike, needs a lot more to understand autism, but on the most basic level, it is categorized by repetitive behavior and social deficit.
“A lot of that social deficit comes in the form of communication deficit. In particular, being able to communicate basic wants and needs and also being able to interpret the feedback that is given back.” – Dr. Sean Peterson
Functional Behaviors
As a behavioral analyst, Dr. Sean shares his point of view on why humans behave such way. It is basically categorized into four: access to attention, access to tangible items, escape from unpleasant situations and access to sensory input or automatic reinforcement He further cites examples of how to identify each one.
“Everybody is unique. Follow your different right? So, its really finding that specific piece for each kid and so from a behavior analyst standpoint, from an applied behavior analysis perspective, our goal is really to teach functional replacement behaviors and skill acquisition.” – Dr. Sean Peterson
He further shares that behavior is functional. Everything we do has a functional outcome and the same behavior could actually bring us different things.
To hear more information about Dr. Sean Peterson and to learn more about human behavior and loving differently abled kids, download and listen to the episode.
Bio:
Originally, from outside of Los Angeles, CA, Sean spent his college years at TCU down in Ft. Worth, TX.
During his time in Ft. Worth, Sean spent 4 years as TCU’s Mascot, SuperFrog!
He also had the privilege of cycling across the United States to raise money for individuals with disabilities.
After finishing at TCU, Sean went on to complete his PHD in Applied Behavior Analysis at the University of Nebraska Medical Center.
He moved his young family to Sioux City, IA, where he was the first clinical director of the Pier Center for Autism.
When Sean and Lauren began to consider a move to be closer to family, Oklahoma City was the perfect choice.
Sean and his wife Lauren have a passion for evidence based medical care and opened FYZICAL Therapy & Balance Centers of Oklahoma City to provide physical therapy focused on Pelvic Health, and Balance and Falls Prevention.
It is with Lauren’s physical therapy knowledge and passion that FYZICAL has grown, and is helping the people of OKC Love Their Lives!
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
127 How To Get & Stay Fit w/ Joey Wolfe
Podcast: Play in new window | Download (Duration: 52:10 — 71.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More
For our first episode this year 2020, we hang out with professional athlete fitness trainer and founder of Paradigm Sport in Santa Cruz, CA, Joey Wolfe.
Today we go beyond all of 7-minute abs BS, get fit quick, scams and shams and have a real, different conversation about making fitness and wellness stick in your life.
Trainer of Champions and Weekend Warriors
The last time Joey Wolfe had a conversation with Christopher was a year ago. Joey’s episode remains one of our most popular ever. We’re definitely sure, listeners will get practical ideas for well-being improvement,
He has trained superstar athletes like Mitch Haniger of the Seattle Mariners. Additionally, he has worked with former UFC champion Luke Rockhold. World Surf League rookie of the year Nat Young and a lot of regular weekend warrior type like us have trained with him.
“We all know what to do. We all know that going and exercising in the gym for a min of 30 min is a good thing. But for a lot of people, there’s something preventing them from doing that. So just try to get clear on what their motivating factor is” – Joey Wolfe
New Year’s Resolutions and Diet Crazes
One of the reasons why people hit the gym is its part of their New Year’s resolution. Joey says that although it is a good reason, it doesn’t qualify as a great one as it cannot s sustain through the rest of the years.
“Just getting clear what their goals are and then, really trying to start off easy with their habit change. Trying to get them to do something that I know they’re gonna be successful with.” – Joey Wolfe
He also shares how he tried intermittent fasting, keto, paleo diet, vegan, blood typing diet and what works faster, what works slower and what doesn’t work at all.
“Try to educate yourself on this stuff and then try it. Everybody is different. There are polarizing ideas in terms of what’s right and even someone like me in the health and fitness profession, its hard to know what’s right.” – Joey Wolfe
Recommendations and What Nots
Christopher loves Joey’s POV that everyone is an athlete. We all have an athlete inside us. Designing a legendary life entails being active, fit and healthy. With this said, he shares how athletes and weekend warriors alike can follow the same set of principles for fitness and health.
Joey shares adding more habits is better than removing some. He says there is science behind developing habits. For example, it is better to drink more water, take more protein, add more supplements, among others, rather than cutting down sugar and carbs.
To hear more information about Joey Wolfe and to listen to his tips on how to get and stay fit,, download and listen to the episode.
Bio:
Joey is a lifelong athlete. He is the founder and CEO of Paradigm Sport, located in Santa Cruz, CA
Early in his career he played professional baseball and was on track to be a major league catcher when injures took him out.
Never a quitter, Joey dedicated his life to empowering others to be fit, healthy and make their athletic dreams come true.
He’s trained countless pro-baseball players, UFC fighters, pro-surfers and regular folks who want to take their game up in life.
A native of the Central Coast of California, his talent and passion for baseball took him to the professional level where he worked with some of the country’s best trainers. As an ACSM-certified trainer he now shares his experience and enthusiasm with world-class athletes and fitness clients alike.
Joey has built a business with the goal of bringing the most advanced techniques and the highest levels of individualized athlete training to the Central Coast community.
The local environment has shaped his interests and defined sport-specific training in two disciplines: competitive surfing, for which Santa Cruz is world-renowned; and baseball, which launched his career.
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
126 Grief & Happiness For The Holidays w/ Dushka Zapata
Podcast: Play in new window | Download (Duration: 33:26 — 46.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More
Today, one of the most prolific and important writers in the world, Dushka Zapata, joins us for a very unusual but moving discussion. They talk about grief, happiness and why its okay to opt-out for the holidays. Her work has been viewed over 150 million times on Q & A site Quora.
This might be the most different conversation you’ve ever heard about the holidays!
Remembering Those We Have Lost
The holidays are wonderful celebratory times for us to focus on our friends, family and for many of us, our faith. For many of us, the holiday season can be a happy season. However, there are quite a number who have moments of some sorrow. The holidays, intentionally or unintentionally, reminds us of the people we have lost.
“As you know, I write a lot at Quora. A lot of questions I answer are about people who are asking permission.’Is it normal for me to be sad? How long should grief last? i lost my dog four years ago and I’m still mourning, is that normal?’ To me, my answer is always, ‘who cares?’ Who cares if it’s normal? You should feel whatever it is that you’re feeling. Who is it that is an authority on regulating what other people should or shouldn’t be feeling?” – Dushka Zapata
The 7 Steps To Overcome Grief
Christopher shares that there are no 7 steps to overcome grief. Some people advise those who are grieving with tips on how to cope but the reality is, there are no stages to grief and Dushka says its totally acceptable.
“I think so many people want to help but I’m going to tell you, asking someone to cheer up when they’re grieving is like sitting on someone’s chest when they’re trying to breathe.” – Dushka Zapata
A Happy Person Who Grieves
Dushka shares some personal stories on how she considers herself as a happy person who grieves. The primary reason she grieves during December was her father passed away that month. Ever since, she has not celebrated the holiday.
“I just feel like we should all be making that space for others. It’s okay to grieve, it’s okay to be sad, it’s okay to hate the holidays, its okay to not want other people to have a happy holiday because you just can’t do that to another person, to be happy, forceful happiness, its okay.” – Dushka Zapata
To hear more information about Dushka Zapata and to listen to why its okay to feel grief over the holidays, download and listen to the episode.
Bio:
Dushka Zapata is one of the most prolific and popular writers working today.
On question and answer site Quora her work has been viewed over 150 million times.
She’s the author of eight best-selling books.
Dushka has over 20 years experience as a senior communications executive in Silicon Valley.
When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk.
Links:
Love Yourself: and Other Insurgent Acts That Recast Everything
You Belong Everywhere: and Other Things You’ll Have to See for Yourself
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
125 Bas Rutten: How to over-come anything w/ UFC Hall of Famer & O2 Trainer Inventor
Podcast: Play in new window | Download (Duration: 1:04:04 — 117.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More
One of Christopher Lochhead’s hero, UFC Hall of Famer and MMA legend Bas Rutten joins us today for another powerful and insightful conversation. We talk about how as a Dutch Kid, Bas, over-came horrible asthma and eczema, and bullying to become, the “Baddest Man in the World.” He shares about his outlook in life, his techniques when learning a new skill and a lot more.
Fun, Playful and Affable
Bas Rutten shares how some people see his life as almost like a cartoon character. He shares how he did a commercial for Cartoon Network focusing on anti-bullying and getting fit. These campaigns were personally moving for him as he was bullied when he was young due to severe asthma and eczema.
“I know people who have asthma 365 days a year. I know people who are covered with eczema. Compared to them, this is not really that bad. That was my outlook always in life. There’s always somebody, out there who has it worse than you.” – Bas Rutten
Greatest and Most Terrifying
Bas is a Sensei, commentator, and inventor. He is also the former UFC Heavy Weight Champion of the World. He scored 13 knockdowns without getting dropped, become the most accurate striker in UFC history with 70% accuracy and ended his career on a mind-blowing 22-fight winning streak.
“I found out about that [statistics] when I was inducted in the Hall of Fame. That was so cool. That was my fighting style. I don’t want to waste things. I like to look for openings. The opponent, most of the time gives the knock out for me. He’ll make a mistake, if he punches, the body is open.” – Bas Rutten
Overcoming Everything
Non-fans will definitely love this episode and will surely learn a ton from Bas. His mindset around losing, overcoming adversity and the drive to learn new skills, Is something we can all learn from.
Bas is also an entrepreneur and inventor. His new O2 Trainer is fast becoming a must-have for professional athletes, weekend warriors and among people with asthma and breathing challenges. The O2 trainer strengthens the lungs and breathing muscles.
To hear more information about Bas Rutten and to listen to his ideas how to over-come anything, download and listen to the episode.
Bio:
Sebastiaan “Bas” Rutten (Dutch pronunciation: [ˈbɑs ˈrʏtə(n)];) is a Dutch retired mixed martial artist (MMA), Karate and Taekwondo blackbelt, and Muay Thai kickboxer.
He was a UFC Heavyweight Champion, a three-time King of Pancrase world champion, and finished his career on a 22 fight unbeaten streak (21 wins, 1 draw ).
Bas has been inducted to the UFC Hall of Fame in 2015.
He suffered severe asthma in his childhood years and inspired by his struggle breathing developed the O2 Trainer.
When Bas is not teaching at his gym in Westlake Village, he might be working on some acting or commentating at Karate Combat with Kenny Rice.
Links:
Also, special thanks to Luis Congdon for the kind introduction.
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
027 How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk
Podcast (lochheadonmarketing): Play in new window | Download (Duration: 25:10 — 34.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | RSS | More
This special episode of Lochhead on Marketing is the actual conversation of Christopher Lochhead and Carrie Palin, CMO of software company Splunk, during their appearance at Hypergrowth San Francisco.
Carrie shares how she spearheaded the category creation of Data to Everything and brand re-launch of Splunk.
Splunk at Hypergrowth
Christopher Lochhead and Splunk CMO Carrie Palin were invited to speak at Hypergrowth San Francisco to talk about creating a new category and brand. Drift organized this awesome business and marketing conference. This conversation is a rare opportunity to go behind the scenes of a very successful, super high-growth company like Splunk.
“At Splunk, we’re very proud of our culture. We’re very proud of our history. There’s something we call Splunkiness.” – Carrie Palin
Splunk is a publicly-traded software company worth $20B and they have recently launched a new category called Data to Everything. They have also relaunched their brand, changing their logo from green and black to orange and pink.
Rough Start
Carrie shared that her forte is in demand generation and she found category creation and branding to be quite challenging. She notes that aside from having a great branding team, she had great bosses who believed in her vision.
It was a rough start for Carrie, as three days into her new role, she received a piece of unfortunate news about her ailing father. It was one of the challenging events of her life but she acknowledged that Splunk CEO and President had been supportive of her grief.
“Splunk stuck with me. They treated me like I’ve been there 20 years versus 3 days. Four months after that, it was crazier than I ever anticipated. Now that was through that, I know that it was absolutely the right place for me to be.” – Carrie Palin
On-boarding the BOD
Carrie shared amazing stories on how she on-boarded the Board of Directors with her ideas. She gave a lot of weight on conviction and commitment to the Board.
“Listen to your data. Turn your data into doing, which is exactly what our clients are doing. They’re doing really incredible things.” – Carrie Palin
To hear more about How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk, download and listen to the episode.
Bio:
Carrie Palin has been Splunk’s Senior Vice President, Chief Marketing Officer since 2019.
Prior, Ms. Palin served as the Chief Marketing Officer at SendGrid, a digital communications platform company acquired by Twilio, from 2018 to 2019.
From 2016 to 2018, Ms. Palin served as the first Chief Marketing Officer and Senior Vice President at Box, a cloud content management company.
Ms. Palin served as the Vice President of Marketing for IBM’s Cloud Data Services and Analytics Software Division from 2015 to 2016.
She also previously spent over 15 years at Dell leading various marketing organizations. Ms. Palin holds a B.S. Communications degree from Texas Christian University.
Links:
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.
