Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
081 Marketing Fail: Sherwin-Williams Vs. Ocean Spray
In today’s episode, we dig into two how two companies approached a viral situation. First, Ocean Spray’s positive trendjack in response to Nathan Apodaca’s viral TikTok video. Second, is how Sherwin-Williams fired an employee who created viral Tiktok videos mixing paints. We ask the seminal question, how can you be more like Ocean Spray? Marketing…
080 3 Ideas To Have A Legendary Marketing Career to 50 and Beyond
At a time when career uncertainty is high and the need for economic security has maybe never been higher, let’s talk about three ideas on how you can have a legendary marketing career to 50 and beyond. If you’re younger or older than 50, Chris has got some ideas for you in this episode. Ageism…
079 How To Be A Legendary CMO w/ Dave Gerhardt
In this episode, one of the most high profile CMOs in the tech world, Dave Gearhart, aka DG, CMO of Privy is here. We have a fantastic conversation from marketing, planning to category, design, and more. Christopher recently guested on his podcast, which is called B2B Marketing Leaders. In a lot of ways, this conversation…
Time-out for Democracy
This is Christopher. I wanted to let you know that we are going to take the pause that refreshes here as America votes. The entire attention of the United States is on the election as it should be. Much of the attention of Americans and the entire world is focused on this election. We thought…
078 Oceanspray’s Radically Generous Marketing TrendJack
This is a super fun episode. Christopher Lochhead talks about what was almost for sure, the most fun marketing trendjack of 2020. On September 25th, Nathan Apodaca was going to work when his truck broke down. He grabbed his longboard skateboard and his bottle of Oceanspray and shot a video of himself going to work,…
077 How Marketing Drives Market Cap / Company Valuation
Every time a tech company launches a successful IPOs, we end up hearing a lot of negation from the media. Claims such as “I can’t believe this company is worth so much” or “so much money invested it must be crazy because they hardly have any revenue” or “they hardly have any profits or they…
076 Fighter or Farmer Chief Marketing Officer
In today’s episode, Christopher Lochhead’s answer addresses a listener question, “what kind of CMO should we hire?” He further discusses what’s the difference between a fighter and a farmer CMO and what you, as a marketer, should keep in mind when you plan to pursue this role. Get Clear On What You Want Christopher discusses…
075 Movement Marketing w/ David Sacks
Today, we go deep on a big powerful idea called Movement Marketing with a legendary entrepreneur, category designer, and company builder turned venture capitalist, David Sacks, from Craft Ventures. He’s written this blog post recently on this idea and it’s a simple, powerful idea that legendary innovators don’t just market a company or a product…
074 Marketing is Sales at Scale
Welcome to Lochhead on Marketing. In this episode, Christopher Lochhead answers the question, what is the most important skill for marketers to have? Sales Skills Christopher shares that his frequent answer to the most important skill for marketers to have is sales skills. He says that a lot of marketing people have no sales experience…
073 Noble Purpose
As this theme kept on coming up in Follow Your Different episodes, whether he spoke with entrepreneurs or venture capitalists, Christopher decided to finally talk about the purpose of business. Specifically, he dives into what his friend Gil Spencer calls a noble purpose and how noble purpose can tie to building categories companies brands. Mission-Driven…
