Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
063 The Magic Triangle | Marketing PodStorm 25
In this episode, let’s talk about the magic triangle — how the company, the product, and the category come together to make you the category queen or category king in your market category. Product Design Product design is the purposeful building of a product and an experience that solves a problem. Most companies, though, opt…
062 How to be a Category Designer | Marketing PodStorm 24
In this episode, an incredibly important topic, we discuss how to be a category designer. Moreover, we dig into how to become the person that drives a new strategy for your company and introduces the world to something new, something different, something that makes a giant difference. Category Design: A Discipline Christopher narrates a portion…
061 Market Categories Are Not Like The Weather | Marketing PodStorm 23
Have you ever noticed how people talk about market categories? People involved with the business perpetuate one of the biggest lies in business. As published in a lot of major publications, these “business writers” say market categories are like the weather, we cannot control it. Today, we will dig into why Christopher thinks its a…
060 10 Commitments Companies Must Make to Advance Racial Justice | Marketing PodStorm 22
In this episode, let’s take a look at Mark R. Kramers’s article for Harvard Business Review article entitled The 10 commitments companies must make to advance racial justice. Mark is a senior lecturer at Harvard University. Although Christopher does not agree with Mark’s article in its entirety, he believes these are very powerful ideas worth discussing…
059 Questions and Cocktails: FB Live Q & A (Part 6) | Marketing PodStorm 21
During the PodStorm, we’re doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. This is the sixth part of the series. Today, podcast living legend Jason DeFillippo of Grumpy Old Geeks joins us to answer some questions about the gig economy, key traits of a good marketing professional and staging a…
058 Questions and Cocktails: FB Live Q & A (Part 5) | Marketing PodStorm 20
During the PodStorm, we’re doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We did our first and second one last week. We’re going to share with you our third one in this episode. Today, podcast living legend Jason DeFillippo of Grumpy Old Geeks joins us to answer some questions about…
057 Why Most Marketing Is Bullshit: 5 Marketing Lies | Marketing PodStorm 19
Christopher Lochhead debunks five marketing lies in this episode of Lochhead on Marketing. He talks about why so much of marketing thinking is actually bullshit. Five Marketing Lies and Why Number one, great marketing is about marketing into an existing market to increase market share. “Most legendary innovators, creative creators, entrepreneurs, social change, agents, and…
056 Legendary Marketing Copywriting w/ Cole Schafer | Marketing PodStorm 18
Today, in this very special episode, we’re going to go deep on one of the seminal, most powerful marketing skills there is — copywriting. To discuss more, we have the OG of copywriting, Cole Schaefer of Honeycopy.com. Pay special attention to a particular legendary idea that Cole shares about how you can use your favorite…
055 How To Fight Injustice w/ Legendary Marketing | Marketing PodStorm 17
Today, let’s take a look at the role of marketing in driving real, dramatic, impactful, important social change. We dig into topics like the battle against AIDS, the women’s movement, and even the founding of the United States of America as actual acts of legendary marketing, and what you might think of as category design.…
054 Why You Need A Big Hairy Audacious Goal | Marketing PodStorm 16
We are hoping you read Jim Collins two legendary books Built to Last and Good to Great. These are game-changers with insanely great research about businesses. In those books, he introduces the concept of a BHAG, which is an acronym for big, hairy, audacious goal. In this episode, let’s talk about why you need, what…
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“This is a great podcast for those who want to be on a constant learning adventure”
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“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
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“#1 Podcast for a reason”
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“Honesty and passion”
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“Quite frankly, unlike any other podcast”
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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
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"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
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“Christopher Lochhead is the Joe Rogan of Business”
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"Christopher Lochhead is one of the best minds in marketing"
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