Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
073 Noble Purpose
As this theme kept on coming up in Follow Your Different episodes, whether he spoke with entrepreneurs or venture capitalists, Christopher decided to finally talk about the purpose of business. Specifically, he dives into what his friend Gil Spencer calls a noble purpose and how noble purpose can tie to building categories companies brands. Mission-Driven…
072 Designing Legendary Categories, Companies & Brands w/ Michelle Stacy
Today, Chris goes deep on how to design a legendary category, company product, and brand with his super special guest, Michelle Stacy. Michelle is a living consumer product marketing legend, honing her craft with brands such as Gilette, Oral B, Keurig, and now, HydraFacial. Putting Consumers First Michelle spent many years honing her craft at…
071 We Reserve The Right To Refuse Service
One listener writes: “This is such a confusing time and people are on edge. There’s a lot of arguing and mistrust in the US. It seems like we see more people acting out. In our case, we’ve had some customers behave really badly. When is it okay to turn a customer away?” In this episode,…
070 Marketing Over Coffee w/ John J. Wall and Kevin Maney
For the first time ever, we are dropping an episode from one of Christopher’s favorite podcast, Marketing Over Coffee, with host John Wall. Recently, they did an episode with the legendary author, Kevin Maney. Kevin, as you probably know, is a multi-time successful, bestselling author. He’s one of the co-authors of Play Bigger with Christopher.…
069 How To Write A Book
In this episode, Christopher answers an email question from an entrepreneur who wants to become an author. We dive deep into the process of becoming an author, from pitching to publishers or agents, to actual writing, to marketing and promoting. He also talks about the pros and cons of self-publishing versus or seeking the help…
068 Behind The Mic: Inside The 1st Marketing PodStorm / Jaime Jay, Jason Defillippo & Christopher Lochhead
We are on our 30th episode of the World’s First PodStorm! We would like to thank everyone who went through the storm with us! Today, Lochhead on Marketing producers Jason DeFillipo and Jaime Jay joins us and takes us behind the mic. We go deep into the challenges, the wins, and the lessons in creating…
067 Peanut Butter & Lightning Sandwich A New Model For Marketing Execution | Marketing PodStorm #29
We get a shit ton of marketing messages a day. Some experts say we get 40 to 60,000 messages a day if you include everything — from banners on the internet emails, logos on coffee cups, t-shirts, you name it. Today, let’s talk about the typical marketing execution. It’s predicated on a model called reaching…
066 Questions and Cocktails: FB Live Q & A (Part 8) | Marketing PodStorm #28
During the PodStorm, we’re doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We are now on our last week for PodStorm Q&A and we hope to hear from you if you want us to do more live Q&As! Today, podcast living legend Jason DeFillippo of Grumpy Old Geeks joins us…
065 Questions and Cocktails: FB Live Q & A (Part 7) | Marketing PodStorm #27
During the PodStorm, we’re doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We are now on our last week for PodStorm Q&A and we hope to hear from you if you want us to do more live Q&As! Today, podcast living legend Jason DeFillippo of Grumpy Old Geeks joins us…
064 The Secret Hack To Becoming A #1 Author & Podcaster, In 13 Minutes or Less | Marketing PodStorm 26
In this episode, Christopher Lochhead shares a secret hack to become a #1 author and podcaster in 13 minutes or less. Basically, the secret hack is to hire a 16-year-old Tiktoker and let her create funny content for you. You can also explore posting provocative poses, drinking provocative drinks, and being in provocative places. If…
Quotes
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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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“Christopher Lochhead is the Joe Rogan of Business”
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"Off-putting to some"
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"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal
“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend
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