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Lochhead on Marketing Podcast Episodes

Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.

069 How To Write A Book

069 How To Write A Book

In this episode, Christopher answers an email question from an entrepreneur who wants to become an author. We dive deep into the process of becoming an author, from pitching to publishers or agents, to actual writing, to marketing and promoting. He also talks about the pros and cons of self-publishing versus or seeking the help…

Behind The Mic: Inside The 1st Marketing PodStorm / Jaime Jay, Jason Defillippo & Christopher Lochhead

068 Behind The Mic: Inside The 1st Marketing PodStorm / Jaime Jay, Jason Defillippo & Christopher Lochhead

We are on our 30th episode of the World’s First PodStorm! We would like to thank everyone who went through the storm with us! Today, Lochhead on Marketing producers Jason DeFillipo and Jaime Jay joins us and takes us behind the mic. We go deep into the challenges, the wins, and the lessons in creating…

067 Peanut Butter & Lightning Sandwich A New Model For Marketing Execution | Marketing PodStorm #29

067 Peanut Butter & Lightning Sandwich A New Model For Marketing Execution | Marketing PodStorm #29

We get a shit ton of marketing messages a day. Some experts say we get 40 to 60,000 messages a day if you include everything — from banners on the internet emails, logos on coffee cups, t-shirts, you name it. Today, let’s talk about the typical marketing execution. It’s predicated on a model called reaching…

066 Questions and Cocktails: FB Live Q & A (Part 8) | Marketing PodStorm #28

066 Questions and Cocktails: FB Live Q & A (Part 8) | Marketing PodStorm #28

During the PodStorm, we’re doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We are now on our last week for PodStorm Q&A and we hope to hear from you if you want us to do more live Q&As! Today, podcast living legend Jason DeFillippo of Grumpy Old Geeks joins us…

065 Questions and Cocktails: FB Live Q & A (Part 7) | Marketing PodStorm #27

065 Questions and Cocktails: FB Live Q & A (Part 7) | Marketing PodStorm #27

During the PodStorm, we’re doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We are now on our last week for PodStorm Q&A and we hope to hear from you if you want us to do more live Q&As! Today, podcast living legend Jason DeFillippo of Grumpy Old Geeks joins us…

064 The Secret Hack To Becoming A #1 Author & Podcaster, In 13 Minutes or Less

064 The Secret Hack To Becoming A #1 Author & Podcaster, In 13 Minutes or Less | Marketing PodStorm 26

In this episode, Christopher Lochhead shares a secret hack to become a #1 author and podcaster in 13 minutes or less. Basically, the secret hack is to hire a 16-year-old Tiktoker and let her create funny content for you. You can also explore posting provocative poses, drinking provocative drinks, and being in provocative places. If…

063 The Magic Triangle | Marketing PodStorm 25

063 The Magic Triangle | Marketing PodStorm 25

In this episode, let’s talk about the magic triangle — how the company, the product, and the category come together to make you the category queen or category king in your market category. Product Design Product design is the purposeful building of a product and an experience that solves a problem. Most companies, though, opt…

062 How to be a Category Designer | Marketing PodStorm 24

062 How to be a Category Designer | Marketing PodStorm 24

In this episode, an incredibly important topic, we discuss how to be a category designer. Moreover, we dig into how to become the person that drives a new strategy for your company and introduces the world to something new, something different, something that makes a giant difference. Category Design: A Discipline Christopher narrates a portion…

061 Market Categories Are Not Like The Weather

061 Market Categories Are Not Like The Weather | Marketing PodStorm 23

Have you ever noticed how people talk about market categories? People involved with the business perpetuate one of the biggest lies in business. As published in a lot of major publications, these “business writers” say market categories are like the weather, we cannot control it. Today, we will dig into why Christopher thinks its a…

060 10 Commitments Companies Must Make to Advance Racial Justice | Marketing PodStorm 22

060 10 Commitments Companies Must Make to Advance Racial Justice | Marketing PodStorm 22

In this episode, let’s take a look at Mark R. Kramers’s article for Harvard Business Review article entitled The 10 commitments companies must make to advance racial justice. Mark is a senior lecturer at Harvard University. Although Christopher does not agree with Mark’s article in its entirety, he believes these are very powerful ideas worth discussing…

Quotes

“This is a great podcast for those who want to be on a constant learning adventure”
- iTunes Reviewer

“The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
- iTunes Reviewer

“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
- iTunes Reviewer

“#1 Podcast for a reason”
- iTunes Reviewer

“This is not your average self help podcast”
- iTunes Reviewer

“Honesty and passion”
- iTunes Reviewer

“Quite frankly, unlike any other podcast”
- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener

"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
- Podcast Listener

"Good people, good conversations, fun and insightful"
- Podcast Listener

"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
- Podcast Listener

"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
- Podcast Listener

“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

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Latest Episodes

069 How To Write A Book

068 Behind The Mic: Inside The 1st Marketing PodStorm / Jaime Jay, Jason Defillippo & Christopher Lochhead

067 Peanut Butter & Lightning Sandwich A New Model For Marketing Execution | Marketing PodStorm #29

066 Questions and Cocktails: FB Live Q & A (Part 8) | Marketing PodStorm #28

065 Questions and Cocktails: FB Live Q & A (Part 7) | Marketing PodStorm #27

064 The Secret Hack To Becoming A #1 Author & Podcaster, In 13 Minutes or Less | Marketing PodStorm 26

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