Lochhead on Marketing Podcast Episodes

Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.

Lochhead on Marketing Special Offer

SPECIAL OFFER!

This is Christopher and I sure hope you are enjoying some of the first episodes of Lochhead on Marketing. I want to tell you about a special offer we’re making and why. Radical Generosity I am not a fan of self-promotion (which may sound crazy, coming from a three-time marketing guy), so I have thought…

007 Category Creation is the New Growth Strategy

007 Category Creation is the Strategy

In this episode, Christopher Lochhead discusses why category creation is the new growth strategy for legendary marketing. Great companies do not focus on incremental growth, rather, they focus on being exponentially different. These leading companies introduce people to new businesses and provide them with new ways of doing things. Making A Different Future Legendary companies…

006 Peanut Butter vs. Lightning

006 Peanut Butter vs. Lightning

In this episode, Christopher Lochhead looks into the age-old marketing approach of peanut butter marketing and why it is not an applicable strategy in today’s world. Instead, he introduces us to the concept of lightning marketing, as mentioned in his first book “Play Bigger.”   PB and Lightning Defined In Lochhead’s book “Play Bigger,” he defined…

005 Mystery Shopping

005 Mystery Shopping

Retailers or B2C market often uses the term mystery shopping. It is a concept to understand the customer’s journey in your services. For the fifth episode, Lochhead tackles the importance of mystery shopping for your company. Embracing Mystery Shopping Retailers employ the concept of mystery shopping⁠—where they pay someone to visit their store and document…

004 5 Traits of Legendary Brands

004 5 Traits of Legendary Brands

In this episode, Christopher Lochhead discusses the 5 traits of legendary brands⁠—different, stands for something, point of view, consistent and prioritizes category creation. We’re positive marketers will learn a lot from this mindset-oriented podcast! 1. Be Different   Legendary brands are unique, interesting and groundbreaking. Marketers must continuously ask themselves how to become different from their…

003 What is category creation?

003 What is category creation?

On today’s episode of Lochhead on Marketing, Christopher Lochhead delves into the concept of category creation. He discusses why legendary entrepreneurs, CEOs, and marketers see category creation or category design as the new approach to winning. What is it? Category design is a new management discipline that is focused on creating and monetizing new markets.…

002 10 Attributes of Legendary Marketing

002 10 Attributes of Legendary Marketing

For the second episode of Lochhead on Marketing, Christopher Lochhead dives into what makes Legendary Marketing, legendary. He discusses the 10 attributes of legendary marketing ⁠— which range from creating demand, dominating a niche market to leveraging technologies and changing the world.  1. Creates Demand Rather Than Capturing Demand In all imaginable areas⁠—books, conversations, podcasts…

001 Whos this podcast for

001 Who is this podcast for?

It’s an awesome day to be legendary! This is the first episode of our new podcast, Lochhead on Marketing, hosted by our very own, Christopher Lochhead. In this episode, he talks about who is this podcast for and what sets it apart from other marketing podcasts. Join us as we define what makes this podcast,…

Quotes

“This is a great podcast for those who want to be on a constant learning adventure”
- iTunes Reviewer

“The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
- iTunes Reviewer

“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
- iTunes Reviewer

“#1 Podcast for a reason”
- iTunes Reviewer

“This is not your average self help podcast”
- iTunes Reviewer

“Honesty and passion”
- iTunes Reviewer

“Quite frankly, unlike any other podcast”
- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener

"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
- Podcast Listener

"Good people, good conversations, fun and insightful"
- Podcast Listener

"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
- Podcast Listener

"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
- Podcast Listener

“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

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Latest Episodes

SPECIAL OFFER!

007 Category Creation is the Strategy

006 Peanut Butter vs. Lightning

005 Mystery Shopping

004 5 Traits of Legendary Brands

003 What is category creation?

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