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Lochhead on Marketing Podcast Episodes

Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.

026 Ryan Reynolds Legendary Peloton Trendjack For Gin Brand

026 Ryan Reynolds Legendary Peloton Trendjack For Gin Brand

On episode #023 with Paul Maher, we popped the hood on the secret marketing / PR black art of Trendjacking. Recently, actor Ryan Reynolds (aka Marvel’s Deadpool) who also owns the brand, Aviation American Gin, just pulled off the trendjack of the year. Let’s break down the 8 reasons why this was a legendary trend…

025 Category Creation & Category Design: A New Lens On Business

025 Category Creation & Category Design: A New Lens On Business

In this episode, Christopher Lochhead takes listeners on an exercise in developing their eye for category creation and category design. Category Design is a new level of thinking in business. It is a whole different approach to marketing and Christopher stresses its importance in building a legendary business. See Things Differently Kevin Mainey wrote in…

024 The Difference Between a First Mover and a Category Creator w/ Eddie Yoon

024 The Difference Between a First Mover and a Category Creator w/ Eddie Yoon

In this episode, Christopher tackles an article that appeared in Harvard Business Review which he co-wrote with Nicolas Cole and special guest for today, Eddie Yoon. Eddie is the author of Super Consumers and is considered a Category Design Guru of Fortune 500. Today, we will discuss the thinking behind the article, specifically about the…

023 Trendjacking Marketing and Public Relations w/ Paul Maher

023 Trendjacking Marketing and Public Relations w/ Paul Maher

Today is another special episode of Lochhead on Marketing as Paul Maher, Founder of Positive Marketing (UK) joins us to talk about Trendjacking Marketing and Public Relations. His firm, Positive, won the SABRE Award for Best-earned Media Agency in Europe, Middle East, and Africa. Trendjacking Paul Maher discusses the secret black art of marketing, PR,…

Is Your Marketing Better or Different?

022 Is Your Marketing Better or Different?

Christopher Lochhead discusses differentiation or differentiators of a brand, product or company. He further shares what legendary marketers do, makes their marketing better or makes it different? Differentiators We often hear this word a lot in marketing: differentiation. Christopher poses the question when speaking about a product or brand differentiation, is it really different or is…

021 Is Your Brand Blue?

021 Is Your Brand Blue?

In today’s episode, Christopher Lochhead dives down deep into the power of colors and how it affects your brand marketing. In a world where almost all brands are Blue (and some are red), how do you make your brand different and stand out? What’s With Color Blue? Christopher recently represented a tech company with a…

020 The Power Podcast Guesting w/Tom Schwab, CEO of Interview Valet

020 The Power of Podcast Guesting w/Tom Schwab, CEO of Interview Valet

From time to time, we will bring on guests to go deep on a topic in a particular field. Today’s guest is Tom Schwab, founder of Interview Valet. As we celebrate International Podcast Day, we will discuss the power of podcast guesting and why it is a strategic component of legendary marketing today. Connecting with…

019 Power of a Point of View: Play Bigger Unplugged

019 Power of a Point of View: Play Bigger Unplugged

Christopher Lochhead shares an excerpt today from his first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets about the importance and the power of a point of view. He shares to us why legendary marketers opt to sell a POV, rather than sell a product or service. Market the POV, not…

018 Personal Branding is Bullshit

018 Personal Branding is Bullshit

In this episode, Christopher Lochhead talks about a giant topic in business today, personal branding. He further shares the difference between a brand and a person. Moreover, he discusses why legendary executives and marketers don’t give weigh to personal branding much. Personal Beef with Personal Branding Personal branding has become a giant issue in business…

017 Frame the Problem and Win

017 Frame the Problem and Win

In this episode, Christopher Lochhead talks about why the company that frames and markets the problem, the most effectively, wins. To illustrate, he cites a music company, m, and ho they recently pulled something off in the marketing and PR point of view. Frame the Problem, Not the Solution Wise marketers and category creators have…

Quotes

“This is a great podcast for those who want to be on a constant learning adventure”
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“The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
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“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
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“#1 Podcast for a reason”
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“This is not your average self help podcast”
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“Honesty and passion”
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“Quite frankly, unlike any other podcast”
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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
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"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
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“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

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Latest Episodes

026 Ryan Reynolds Legendary Peloton Trendjack For Gin Brand

025 Category Creation & Category Design: A New Lens On Business

024 The Difference Between a First Mover and a Category Creator w/ Eddie Yoon

023 Trendjacking Marketing and Public Relations w/ Paul Maher

022 Is Your Marketing Better or Different?

021 Is Your Brand Blue?

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