Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
105 Value is 100% Perception
In this episode, Christopher Lochhead talks about value, and how it is 100% dependent on people’s perception. That is to say, nothing has any intrinsic value until someone believes it has value. You can also learn about one of the greatest stories about how an entrepreneur and category designer created value, that is to say,…
104 Languaging: How Category Designers Use Language to Change the Future
In this episode, Christopher Lochhead talks about language. Specifically, a concept that most entrepreneurs and marketers don’t know much about: Languaging. Languaging and Creating Context Languaging is the strategic use of words and language to change and create the future. As any category designer worth their salt should know, how you frame a category…
103 Digital Products, NFTs, Clubhouse, Oh My with Jason DeFillippo
In the last episode, Christopher popped the hood on digital products, more specifically about NFTs or Non-Fungible Tokens. As you may know, a 10-second GIF recently just sold for $6.6M. This was due to NFTs. Now, there are other companies and celebrities jumping in on it. Jack Dorsey, the founder of Twitter, is now auctioning…
102 The Future Just Changed and Most People Missed It
In October 2020, a 10-second video clip sold for $67,000. Just recently, that same 10-second video sold for $6.6 Million. This selling of a piece of digital art changed the future… and most people didn’t even notice. This new category design could have profound implications in the art world of art – and soon, everywhere…
101 Category Design Scorecard
This episode talks about the Category Design Scorecard and how you can use it to spot a Category Designer. It also breaks down how you can evaluate a company’s ability to create a new category or redesign an existing one. Christopher and his Category co-pirates, Eddie Yoon and Nicholas Cole, just unveiled this new Category…
100 How To Write A Legendary Brand Story w/ Park Howell
Stories are incredibly powerful. It is legendary. People fall in love based on the stories they tell themselves about each other. People go to war and start countries over stories. Furthermore, when stories are used to design a category and a brand, it creates massive enduring value. In this episode of Lochhead on Marketing, we…
099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse
On this episode, let’s talk about producing legendary results in the context of CMO tenure. According to the Wall Street Journal, based on research from Spencer Stewart, the median tenure of a CMO was only 27 and a half months in 2019, which was down from 31 months in 2017. This is in stark contrast…
098 Social Media Marketing Lie: You Have Be Everywhere on Every Platform 100 Times a Day
In this episode, let’s talk about one of the dumbest social media marketing lies out there: you have to be everywhere on every platform and you need to put out a hundred pieces of content today. This is terrible advice and it will exhaust you and your marketing team and will piss off your prospects…
097 You Are What You Subscribe To
Today, let’s talk a little more about your career. My brother from another mother and co-creator of our new newsletter category pirates, Nicholas Cole has an interesting insight: “you are what you subscribe to.” Christopher thinks he’s right. So in this episode, find out what media Christopher consumes that he finds life-changing. “The content we…
096 Silicon Valley’s Secret Marketing Assassin Rick Bennett
Advertising is a powerful thing in the world of business. Whether you have a start-up or a successful company, you still need an effective advertisement to propel your brand forward. Silicon Valley’s secret advertising weapon, Rick Bennett, is here with us today to give pieces of advice about advertising and marketing. Also, he talks about…
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