Skip to content

049 How to Build a Business that Works for your Life with Ever Gonzalez

How to Build a Business that Works for your Life Follow Your Different™ Podcast

On this episode, we have a podcaster who is loved by entrepreneurs Ever Gonzalez.

Ever and Christopher had a fun and informative conversation about designing business that serves your life, not the other way around, and what he’s learned in talking to over 400 success entrepreneurs on his popular podcast.

“I would much rather take it a little bit easier and have the things that are important to me my family, freedom, time than to hustle, hustle, hustle and have all the money in the world for what reason.” – Ever Gonzalez

Outlier On Air

Ever had an amazing journey in his life, a great career, and he a successful run as an entrepreneur running a freight management company all starting his podcasting in December 2013.

At first, it was strictly for entrepreneurs, but halfway thru it, he became curious with other authors and people that he wanted to know more. He’s enjoyed talking about business and people and now, it has over 422 episodes.  

Unpacking Hustle

A lot of people today wants to be famous and they are losing money trying to follow this dream because they were hustling. As we get older, we have to step back, think and slow things down in order to get good results.

Ever said that he’s living a life that he can control, a life that provides him freedom, still makes some money and working on projects that he’s passionate about.

“Hustle is a no shit, Sherlock. You can go back and look at any book, of what anybody who’s ever been successful, it takes hard work.” – Christopher Lochhead

Finding the Right Pace

Most people don’t know how to value time and being in balanced is something that is hard to do especially working in entrepreneurial businesses.

In reality, what we shared with younger entrepreneurs is that there will be plenty of time and they will be less effective, if they burn themselves out.

Remember the point of all of this work is to deign a legendary life, not kill yourself “hustling”

According to Ever, he had seen the ups and downs, but it’s the mental health that scares him.

In a lot of ways, success is about learning to manage you own psyche.

To hear more about Ever a podcaster who is loved by entrepreneurs, download and listen to this episode.

Bio:

Ever Gonzalez is an entrepreneur, CEO, a top podcaster and the Founder of OutlierHQ, a media and events company that provides resources to help entrepreneurs start, grow, and scale their businesses. He is also the host of Outlier On Air, a weekly podcast that interviews Founders, Disrupters, and Mavens.

Links:

Outlierhq.com

Twitter

LinkedIn

We hope you enjoyed Ever Gonzalez on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, TwitterInstagram and subscribe on iTunes!

047 B2B Enterprise Tech On Fire with Christopher Lochhead

B2B Enterprise Tech On Fire with Christopher Lochhead Follow Your Different™ Podcast

On this episode, Lochhead shares some of the amazing things going on in the enterprise tech industry.

Enterprise Tech on the Rise

Back in 2012, the legendary venture capitalist Jim Goetz of Sequoia made a declaration that tech entrepreneurs were too focused on the consumer world and have ignored the $500-billion market opportunity, which is the enterprise space. Soon after, the Cloud went bigtime—the tipping point for a lot of big innovations. 

Bob Evans of the awesome podcast Cloud Wars said that for Q1 of 2019, Microsoft, Amazon and IBM will combine for $23 billion in Cloud revenue.

“Twice as many enterprise startups have become billion-dollar companies compared to consumer startups.” – Jim Goetz, Senior Partner Sequoia Capital

The Golden Age

Over the last 10 years, there has been an acceleration of innovation. According to Lochhead, this is the greatest time in history to be in the tech industry and particularly in the tech enterprise industry.

“The enterprise space is—if you’re willing to dig it out, if you’re willing to work hard on it and be smart—it’s less binary than the consumer space. With grit, some intelligence, some great technology and some category design, you can really make something of yourself.”  – Christopher Lochhead

Enterprise vs Consumer Tech Companies

Rolfe Winkler, the author of the article, The Tech IPO Delivering the Most for Investors, points out that enterprise companies produced a median of 126% stock growth, compared to a median of 15% increase for consumer tech companies. 

Consumer tech is a hit business, but it is hard to predict in a way that enterprise tech is not. Christopher also thinks that it’s getting tougher to find new niches in the consumer side and startups are afraid of the big players.

“Consumer-focused businesses may have more cachet, but technology startups that cater to companies are what is really hot.” – Rolfe Winkler, The Wall Street Journal

To hear more about the dynamic enterprise tech industry download and listen to this episode.

Bio:

Christopher Lochhead is a #1 Best Selling Amazon Author and “Top
30” rated Podcaster. He is a former 3 time public company Chief Marketing
Officer in the enterprise technology business where he spent more than 2/3 of
his career. He’s been called “one of the best minds in marketing” by The
Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by
NBA legend Bill Walton and “Off-putting to some” by The Economist.

He co-authored two best seller
books:

Niche Down: How To Become Legendary By Being Different 

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.

Links:

Lochhead.com

Twitter

LinkedIn

Quora.com

Instagram

Links for Articles and Data Sources:

“As Cloud Market Roars, Microsoft, Amazon and IBM Will Total $23 Billion in Q1 Cloud Revenue”

WSJ Article

Pitchbook

Jeff Richards Episode

Eric Yuan Episode

Vineet Jain Episode

1 Life Fully Lived Conference

We hope you enjoyed Christopher Lochhead on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

046 How to Crash Your Career with Isaac Morehouse

How to Crash Your Career with Isaac Morehouse Follow Your Different™ Podcast

It’s time to get some deeper insights from our guest, we have Isaac Morehouse. In this episode, Isaac and Christopher had a wonderful conversation on how to start or restart your career. They also talked about how to discover the right role for yourself, how to build the right skills to fulfill those roles and how to get the job of your dreams.

Crash Your Career

This is the most condensed version that Isaac came up with to get across the same mindset in a way of thinking about career launch. He is very passionate about helping young people so they don’t get left behind.

The way he processes his ideas is by talking and writing about them that helps him to put his visions of category designs into words.

“If I explain it, then maybe there’s a big chance that I can build it.” – Isaac Morehouse

Career Launch

This is the first step that we need to focus on in order to have a
legendary start. According to Isaac, they are focused on 3 things – discover
some roles, build a profile and tailor a pitch.

If you can do all those 3 things, it will get a lot easier and you can
have an amazing career launch.

“Paper credentials aren’t going to launch your career, you’ve got to be your own credential” – Isaac Morehouse

Unpacking the 3 Things

He compares the idea of, what do you want to be when you grow up to a
funnel. Every step in your life, you should be moving in that funnel and people
are being trapped because of this.

The perfect fit for you is probably something that doesn’t exist yet,
something that you have never heard of or hasn’t been invented yet. The way to
get to it is to start experimenting as you will learn by doing it.

“The only way to know what is a really good fit is to try anything that is not really a bad fit.” – Isaac Morehouse

To hear more about Isaac
Morehouse, founder and CEO of Crash, download and listen to this episode.

Bio:

Isaac Morehouse is the founder and CEO of
Crash, the career launch platform, and the founder of Praxis, a startup
apprenticeship program. He is the author of the wonderful new book called Crash
Your Career
. Isaac’s business was focused primarily not exclusively on
younger people in helping them get an amazing start to their career.

Some of his blogs are:
• The Delicate Art of Listening but not Listening
• Life By Subscription
• Music as Programming

Links:

IsaacMorehouse.com

Crash.co

DiscoverPraxis.com

We hope you enjoyed Isaac Morehouse on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

045 Bedtime Stories for Managers with Dr. Henry Mintzberg

Bedtime Stories for Managers with Dr. Henry Mintzberg Follow Your Different™ Podcast

In today’s episode, the awesome Dr. Henry Mintzberg sits with us. He unpacks some powerful,
provocative and counterintuitive approaches to managing and decision making. He
also tells us why he thinks we need less of what he calls, Lofty Leadership.

Bedtime Stories for Managers

Manager is not a word we hear that often. One of the
stories is we can’t separate leadership from management. Good managers lead and
nobody wants a leader who does not manage.

Everyone thinks that they are leadership expert, but for
Dr. Mintzberg, people must practice both together to succeed and enhance a
community.

“Managers are leaders and leaders are managers.” – Dr. Henry Mintzberg

Community vs. Networking

Communities tend to be small as the network can be
massive. He compares these two as the first one can be more personal while
networks are more on relationships and can be critical.

According to Dr. Mintzberg, community is networking. You
keep your community small, but your network of communities is across the whole
organization.

“An effective organization is a community of human beings, not a collection of human resource.” – Dr. Henry Mintzberg

The Epidemic of Managing without a Soul

Have you experienced something where you walk on a certain hotel or restaurant and then 2 minutes later, you can tell if the place is together or not? For sure, some of us can get that feeling and this is what Dr. Mintzberg means when he says there is no feeling in the place.

This has been a theme that would come by entrepreneurs,
CEOs, and people managing businesses. He said that the best way to manage an
organization is by connecting with them.

“Managing is about eating scrambled eggs and live your customers’ experience. Connect with them.” – Dr. Henry Mintzberg

To hear more about Dr. Mintzberg, a Canadian academic and author on business and management, download and listen to this episode

Bio:

Professor Henry
Mintzberg
, OC OQ FRSC
is a Canadian academic and author on business and management. He is the
Cleghorn Professor of Management Studies at the Desautels Faculty of Management
of McGill University in Montreal, Quebec, Canada where he has been teaching
since 1968.

Some of his works are:
• Managers Not MBAs

• Strategy Safari

• The Rise and Fall of Strategic Planning

Links:

HenryMintzberg.com

We hope you enjoyed Dr. Henry Mintzberg on this
episode of Follow Your Different™! Christopher loves hearing from his
listeners. Feel free to email him,
connect on FacebookTwitterInstagram and
subscribe on iTunes!

042 The Future with Mark Pesce

The Future with Mark Pesce Follow Your Different™ Podcast

In today’s episode, we hang out with a leading futurist Mark Pesce. He and Christopher discuss how smart the world is, why we should not be afraid of the future, how the next ten years will play out and how technology will transform our health and well-being.

Path to the Future

People get blindsided, uncontrollable and scared of what the future holds. We tend to give up when we feel that everything is not falling into place. Mark wants to show us that there is always a path through.

We have always had this path. All it takes is looking at our past and the clues to help us understand how we are going to find our .

“People come out of that with the sense of urgency that there is something that they can do, something that they can be that allows them to have not just a stake in the future, but a capacity to keep up with that future.” – Mark Pesce

Fear Because of Change

According to Mark, kids these days are so different because of their experiences.

We ask ourselves why the world is changing and why we can’t keep up. The idea of fear in us is because of change. And it is something that can be tolerated as we have the capacity to learn from one another.

“We like to master things and we don’t like it when those things change from underneath us because it makes us feel like we’re losing on mastery.” – Mark Pesce

A Smarter World

The world is getting smart. There are apps, computers, electronics, high speed mobile Internet and sensors everywhere. Mark said that over the span of 40 years, all we have done is to learn how to take all the principles that are embodied with all of these.

We have such connections, wiring and intelligence of the world that when we look at it one way, it seems very threatening. It can seem that the world is going to be so smart and would not need us anymore. But we should always remember that a machine can be dumped a million times faster than a human can.

“The challenge and pressure for us is can we get smart at the same pace the world is getting smart?” – Mark Pesce

To hear more about Mark, the leading futurist, download and listen to this episode.

Bio:

Mark Pesce is a leading futurist, author, entrepreneur and innovator. 

He is an award-winning columnist for The Register and producer and host of This Week in Startups Australia. Mark invented VRML, the standard for 3D on the Web and a core component of MPEG-4. He also authored 6 books including:

• VRML: Browsing and Building Cyberspace
• The Playful World
• The Last Days of Reality

Links:

MarkPesce.com

Twitter @mpesce

LinkedIn @markpesce

We hope you enjoyed Mark Pesce on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

040 Veteran Mental Health w/ Duane France

Veteran Mental Health w/ Duane France Follow Your Different™ Podcast

For the second installment of this 3-part series on mental health and well-being, US combat veteran turned mental health counselor, podcaster and author Duane France joins Christopher. They share a powerful conversation about living a life of service, the challenges faced by veterans who leave the military and the power of having purpose and meaning.

“The military’s purpose is not to kill and destroy. It’s to protect and preserve.” – Duane France

On Veteran Stereotypes

When asked about what he would want the average American to know about the people in the military, Duane said that they are just like everybody else. Sadly, people like to stereotype the military veteran in three ways.

One, some would think of the veteran as a berserker suffering from PTSD. Sometimes, other people treat them as victims that need taking care of for the rest of their lives. And then there is the stereotype as a hero.

“There’s just a lot of stereotypes that go along with especially current era military… and it’s just simply not true.” – Duane France

Not So Different

All veterans want is for people to understand what they live through. Duane’s clients would say that they want people to know what they experience and to hear their stories. But at the same time, they don’t know how to tell these, feeling like no one can really understand the struggles of a veteran.

To help a military veteran reintegrate into civilian life, it is best to not treat them differently. They want to be seen not as victims or as villains, but as the average American with interesting stories.

Finding Purpose After Service

No matter how unique their stories go, veterans will always struggle to regain their footing on civilian soil. The transition is the hardest part, but with the help of people around them, they can achieve a new purpose.

Some of them can even become amazing and legendary entrepreneurs.

“When we leave the military, we wanna find a place for ourselves in the world. We wanna find purpose and meaning in our lives because what we did was really meaningful.” – Duane France

To hear more about the separation of war from the warrior and why veterans make great entrepreneurs from Duane, download and listen to the episode.

Bio:

Duane K. L. France is a combat veteran of both Iraq and Afghanistan, as well as a mental health counselor practicing in the state of Colorado.

He’s the host of the HEAD SPACE AND TIMING podcast and the author of Combat Vet Don’t Mean Crazy: Veteran Mental Health in Post-Military Life.

Links:

Veteran Mental Health

Twitter

Combat Vet Don’t Mean Crazy

We hope you enjoyed Duane France on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

036 Loonshots The Power of Crazy Ideas w/ Safi Bahcall

The Power of Crazy Ideas w/ Safi Bahcall Follow Your Different™ Podcast

How can structure drive culture? On today’s episode, the amazing author of Loonshots Safi Bahcall unpacks the reasons why we should pay attention to the structure of an organization to achieve success. Learn how crazy people and ideas lead to breakthroughs, and so much more.

Is It Really Culture?

When Safi first became an entrepreneur, he read every article and book he could find on various subjects like how to become a good leader and build great teams. All those things sounded good, but after a while, he got hungry for something more solid.

“I was trying to understand if there was some science to this. If there was something else besides just culture.” – Safi Bahcall

He observed that companies with completely different cultures would succeed, while those with the same cultures failed. There are elements of culture that are very important. But is it really the culture that drives the success of an organization?

Structure Eats Culture for Lunch

Christopher shares that there are successful companies with the “biddings will continue until morale improves” culture. Then there are other successful organizations that adopt an “everybody loves each other” culture. From this standpoint, there seems to be no such thing as a culture that works and a culture that doesn’t.

“Well, there’s a saying in business that says, ‘Culture eats strategy for breakfast.’ What I would add is that ‘structure eats culture for lunch.’” – Safi Bahcall

It appears that structure enables exponential differences in organizations in a way that culture doesn’t as much.

Structure Drives an Organization’s Culture

To exemplify, Uber had an outlier incentive system. Nobody wanted to work on other people’s project because of the 8X incentive that successful project proponents could earn. No matter how many times teamwork was encouraged, nobody would actually get into it.

But when the team-based incentives began to roll out, the culture changed. People were rewarded based on team performance. This perfectly sums up how structure eats culture for lunch.

“It means that underlying structure can drive the culture, rather than the way around.” – Safi Bahcall

To hear about how water molecules relate to business structure and how genius and serendipity need to meet to produce breakthroughs from Safi, download and listen to the episode.

Bio:

Safi is a second-generation physicist (the son of two astrophysicists) and a biotech entrepreneur.

He received his BA summa cum laude from Harvard and his Ph.D. in physics from Stanford, where he worked with Lenny Susskind in particle physics (the science of the small) and the Nobel laureate Bob Laughlin in condensed matter physics (the science of the many).

He was a Miller Fellow in physics at UC Berkeley (the school of the many). After working for three years as a consultant for McKinsey, Safi co-founded a biotechnology company developing new drugs for cancer. He led its IPO and served as its CEO for 13 years.

Safi has presented at approximately 130 banking conferences, investor events, and medical meetings around the world, as well as at leading academic institutions including physics, mathematics, or medical departments at Harvard, MIT, Stanford, Princeton, UC Berkeley, Caltech, Cornell, Bell Labs, Dana-Farber Cancer Institute, Massachusetts General Hospital, Rockefeller, and the Weizmann Institute of Science in Israel.

He lives with his wife, two children, and roughly 37 Gerald + Piggie books in Cambridge, MA.

Links:

Bahcall.com

Twitter

We hope you enjoyed Safi Bahcall on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

035 The Legendary Ken Blanchard

The Legendary Ken Blanchard Follow Your Different™ Podcast

Why does great service come from the heart? On today’s episode, Christopher sits with his hero Ken Blanchard. One of the greatest authors of all time shares why legendary customer service matters, the power that true servant leadership holds, and so much more.

Exemplifying Simple Truths

Christopher has personally looked up to Ken since reading the life-changing book, The One-Minute Manager. When he dropped out of school and had to seek other ways of learning, Christopher turned to the book that he has given to many others in return.

Simplicity marks everything that Ken writes and teaches. The living legend has written over 60 books, with a new one inspired by the story of Johnny the Bagger, The Simple Truths of Service.

“My mission statement is to be a loving teacher and example of simple truths.” – Ken Blanchard

Great, Simple Service

Everyone can make a difference in customer service without having to do anything complicated and by simply reaching out to customers and making them feel important. Great service that makes a difference comes from the heart. However, the human ego often sends people off track of being servant leaders.

Ego gets in the way of service in two ways. One is through false pride or the “more than” philosophy, where you act like you’re better than everyone else. And then there is fear or self-doubt, where you have a “less than” philosophy.

“A lot of people say, ‘That’s an ego problem?’ Sure, you focus on yourself.” – Ken Blanchard on self-doubt

Writing for People

Growing up, Ken’s parents instilled in him the value of staying grounded. When he became president back in junior high, his father reminded him that great leaders are great because people respect and trust them. His mother also taught him to neither think himself beyond others nor let others think they’re above him.

He has had a lot of valuable learnings in life. And all these motivate him to continue writing books.

“I just love learning for people.” – Ken Blanchard

To hear more about service and being yourself from Ken himself, download and listen to the episode.

Bio:

A prominent, sought-after author, speaker, and business consultant,  Dr. Ken Blanchard’s friends, colleagues, and clients characterize him as one of the most insightful, powerful, and compassionate individuals in business today. Ken is one of the most influential leadership experts in the world and is respected for his years of groundbreaking work in the fields of leadership and management.

He is also the co-founder and Chief Spiritual Officer of The Ken Blanchard Companies, an international management training and consulting firm that he and his wife, Margie Blanchard, began in 1979 in San Diego, California.

Ken received a master’s degree from Colgate University and a bachelor’s and Ph.D. from Cornell University. Ken spends time as a visiting lecturer at his alma mater where he is a trustee emeritus of the Board of Trustees. He also teaches students in the Master of Science in Executive Leadership Program at the University of San Diego.

He has received many awards and honors for his contributions in the fields of management, leadership, and speaking. The National Speakers Association awarded him its highest honor, the “Council of Peers Award of Excellence.” He was inducted into the HRD Hall of Fame by Training magazine and Lakewood Conferences, and he received the Golden Gavel Award from Toastmasters International.

Ken also received The Thought Leadership Award for continued support of work-related learning and performance by ISA—The Association of Learning Providers. Ken has been inducted into Amazon’s Hall of Fame as one of the top 25 best-selling authors of all time. The business school at Grand Canyon University bears his name.

An avid golfer, Ken belongs to the Loch Lomond Golf Club in Scotland.

Links:

KenBlanchard.com

Twitter

We hope you enjoyed Ken Blanchard on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

033 Startup Traction Gap w/ Bruce Cleveland

Startup Traction Gap w/ Bruce Cleveland Follow Your Different™ Podcast

Why do most startups fail? Today, Bruce Cleveland joins us for a master class in building a massively successful B2B and why market engineering is a skill every executive needs. Listen in to learn how you can build your company and category to scale.

“Venture capital is a fairly interesting term or phrase. Because what I found is that there’s not a lot of venture in venture capital.” – Bruce Cleveland

Basic Patterns to Engineer Success

CEOs demonstrate basic patterns in engineering their success. But a lot of startups are not executing these patterns. Over the course of a decade in his prior firm, Bruce began to see which teams would have an actual chance for success.

He decided to explore these patterns, and he discovered three phases that every startup goes through. Even a new product offering in a large company will have to go through these same phases.

Go-to-Product and Go-to-Scale Phases

The first phase is the go-to-product phase. It begins with an idea, one that is hopefully informed by research. In this phase, you will have a prototype that you put in the market for some customers to get and provide feedback for in order to reach a more polished version called minimum viable product.

Skipping to the third phase, which is the go-to-scale phase, is where you finally get some customers and things are really working. Now, you have converted from being a PowerPoint company to a spreadsheet company. And you can finally show how good your product actually is.

Investors Look for Traction

Beyond reaching profitability, what most firms want to see is this thing called traction. They want to see demonstrable evidence that there’s a market and that people will purchase your product. And most of all, it needs to be enough evidence.

“That go-to-scale phase, there’s a lot of companies that will finance that. And there’s a lot of great brands that are out there that wait until you get to that point before they will invest in you.” – Bruce Cleveland

To learn more about the traction gap from Bruce, download and listen to the episode.

Bio:

Bruce Cleveland is a Founding Partner at Wildcat where he focuses on investments in artificial intelligence (AI) marketing, EdTech, enterprise software as a service (SaaS) and the Internet of Things (IoT). He’s also the author of Traversing the Traction Gap.

His specific areas of interest include enterprise automation, education and training, and general business applications. Bruce likes working with early-stage companies that use technology and data to increase revenue and decrease costs.

An avid adventurer and sailor, Bruce enjoys the challenge of creating new companies and navigating new markets.

Bruce began his venture capital career at InterWest Partners, where he was the first investor and a former board member of Marketo, which held an IPO in 2013 and was acquired by Vista Equity Partners in 2016 for $1.8 billion.

Links:

Wildcat Venture Partners

Wildcat Venture Partners – Traction Gap

LinkedIn

We hope you enjoyed Bruce Cleveland on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!