Follow Your Different
064 How To Be A Legendary Marketing Leader w/ Sangram Vajre
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On this episode, one of the new modern marketing leaders Sangram Vajre joins Lochhead for a riveting conversation. Sangram shares his takes on consumer and enterprise tech, category design, being an evangelist and so much more.
Boom in Enterprise
About 50 enterprise tech companies have gone public with a median increase of 126% in value since 2016. These numbers eclipse consumer tech companies, which have displayed a median of 15% market value increase. Lochhead and Sangram dish out their own conjectures about this gap between consumer and enterprise tech.
“A theory is that your job depends on it (enterprise tech). Pinterest going up and down doesn’t change, really, my job day-to-day… Zoom is a must thing right now for businesses.” – Sangram Vajre
Lochhead adds that consumer businesses are hit businesses and more vitamin-esque than aspirin-esque. Founders also tend to build consumer businesses on a short period of time due to the pressure of their predecessors’ success stories. In effect, these add to the scrambling and failure to permeate the market better.
From Poison to Accelerator
Pick-and-shovel enterprise tech is a poison that companies can run without back in the day. People knew there were pain points and yet they continued to work around them. But with the dawn of products like Zoom, everything in business has monumentally changed.
“It has gone on from being a poison to an accelerator for our business. I feel like there is something to that—the shovel is now in the house.” – Sangram Vajre
It takes a couple of years to build something that a business can run on, even at a small scale. Rather than the hype, enterprise businesses bank on this usability.
To Become an Evangelist
The Chief Evangelist of Terminus says that building a community takes humility and authenticity. It also requires really caring and having an evangelistic view of the problem.
“I will fight until the ends of the earth to fix this problem and even if it’s not fixed, I will do my contributions to fix it. And that, to me, is the definition of evangelist in a nutshell.” – Sangram Vajre
To hear more about marketing and evangelization from Sangram, download and listen to the episode.
Bio:
Sangram is the co-founder and Chief Evangelist of Terminus, a leader in account-based marketing that has raised over $20 million in funding.
Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget. Salesforce then acquired ExactTarget for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM), published by Wiley.
Sangram is an international speaker and host of the top 50 business podcast called #FlipMyFunnel, and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews.
Sangram aims to build the largest and most engaged community of B2B professionals in the world.
Links:
Amazon – Account-Based Marketing for Dummies
We hope you enjoyed Sangram Vajre on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
063 Marketing Over Coffee Playbook w/ John Wall
John Wall hosts the super popular Marketing Over Coffee Podcast. He joins Lochhead today in this first installment of a four-part series on legendary marketing. John shares his love of podcasting, the origins of his new book and all things marketing-related.
The Beauty of Podcasts
John believes that podcast is the easiest way to get in front of an audience who seek specific content. Everyone gets busy but they still want to learn and educate themselves. The thing is, they would rather consume media while exercising, commuting, or even while doing the lawn.
Podcasts are also very intimate, not only in the sense that listening to them means willingly letting someone speak in your ear. More often than not, the audience gets to know the hosts for who they actually are. His audience share the same love of the things that John himself is into, after all.
“Actors would be freaked out because people think that they are a character that they’re not, but with podcasting, it is really you that you’re putting out there so they do know the real you.” – John Wall
Marketing Over Coffee
John’s second book, Marketing Over Coffee Playbook, came from the desire to dig into years’ worth of podcast. He figured there was no easy way to get all the good stuff from that much content unless the audience consume all the show notes.
So he and his team set forth and got his existing content transcribed. Put into bite-sized nuggets, readers could easily go through topics they want to learn about, especially on marketing and tech.
“This book lets you take kind of a super shot of years’ worth of shows in one sitting.” – John Wall on Marketing Over Coffee Playbook
AI and Machine Learning for Marketing
Marketing can hugely benefit from artificial intelligence and machine learning, John says. Take for example machine learning for SEO. A marketer can take any SEO tool and grab a bunch of their competitor’s terms to find out how they score against them.
Machine learning makes SEO tools more powerful, too. It helps sift through and produce data on terms you rank at the top for and competitors find hard to crack into. These data can then guide content production to defend your spot in the game.
“There’s basically five areas where we see artificial intelligence and machine learning providing the most value to marketers.” – John Wall
To learn more about podcasts, marketing, AI and machine learning from John himself, download and listen to the episode.
Bio:
John speaks, writes and practices at the intersection of marketing, sales, and technology.
He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn, and has been featured on iTunes.
Links:
The Marketing Over Coffee Playbook: Now with More Wins and Wrecks!
We hope you enjoyed John Wall on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
062 Andre Iguodala NBA Legend
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We revisit Lochhead’s conversation with Andre Iguodala to celebrate the basketball legend’s new book, The Sixth Man. What does it take to become an NBA World Champion with a thoughtful life design? The finals MVP of the Golden State Warriors joins us today to give an insider’s view.
“How can this one thing turn into everything? How can you build something that hasn’t been built?” – Andre Iguodala
Finding His Way to the Bay
Before he joined the Warriors, Andre had seen his fair share of rainy and muggy days. It was during that time that he chose to sit back and watch basketball a lot. Seeing his opponents and the certain kind of joy they had, he soon realized that he wanted to be in a place where he could enjoy basketball.
“I just paid attention and it’s kind of being aware of your surroundings. That’s what kind of brought me here.” – Andre Iguodala
Strengthening the Team’s Core
Warriors’ head coach, Steve Kerr understood the ups and downs of playing in the NBA. The environment and mood of the team ultimately affect performance on the court. As coach, he gave the players the freedom to enjoy what they do.
Everyone appreciates this mentality that the coach has. He’s all about supporting everyone and wanting them to succeed. This strong core enables them to build a culture that is key to their success as a team.
Success from Building Culture
A lot of people would say that in order to have success, you need to have the best talent. This is true. But Andre has seen other teams with strong individual talents that fall apart from the lack of a great match of personalities and well-founded culture.
“You can have all the talent in the world but if you don’t have the right culture, their personalities don’t fit, there’s just gonna be a lot of dysfunction.” – Andre Iguodala
There’s plenty of factors that come into play when aiming for success. And a team should act like a machine, with its members on the same page, on the same path, and moving at the same pace.
“What the team has been able to do here is find the right personalities to fit the culture that we have built here.” – Andre Iguodala on the Warriors
To hear more about the Warriors, Andre’s business sense, and his investment in Silicon Valley, download and listen to the episode.
Bio:
Andre Iguodala is a professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). He was an NBA All-Star in 2012 and named to the NBA All-Defensive Team twice.
He won a championship with the Warriors in 2015. Andre was also named the NBA Finals Most Valuable Player that year. He was also a member of the gold-winning national team at the 2010 FIBA World Championship and 2012 Summer Olympics. (Source: Andre Iguodala- Wikipedia)
Links:
Blog on NBC Sports’ “Andre Iguodala Doesn’t Always Do Podcasts”
We hope you enjoyed Andre Iguodala on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
061 Happy Money w/ Ken Honda 8 Million Bestselling Author
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Ken Honda has authored over 50 books and sold over 8 million of them. Today, he joins Lochhead in a riveting conversation about his latest book, Happy Money and how you can have a powerful relationship with it.
“Next time you have a hard time feeling happy about writing checks, just say, ‘Thank you, thank you, thank you for giving me the opportunity to bless people with my money.’” – Ken Honda
Happy Money Defined
Ken exemplifies happy money through the news he watched prior to coming on the call with Lochhead. Someone delivered a speech about taking care of all the student loans of hundreds of college graduates. Without getting anything out of it, the person was lifting this particular burden, which kills lots of people, off of these graduates’ shoulders.
“Happy money is money that makes you smile when you receive it. And also, it gives you joy when you spend it.” – Ken Honda
This is a fascinating way of thinking about money. After all, most people and authors espouse how-tos of making, saving, budgeting and other money mechanics.
Money Healer Ken Honda
Often called the money healer, Ken not only teaches financial independence. His focus also lies on how to heal one’s relationship with money. People tend to worry about it too much that they cannot have a healthy life.
We have become so restricted because of money issues. Ken took up the mission to help people be free of these constraints.
Everyone Has Money Wounds
In Happy Money, Ken writes about money wounds. This less than positive relationship with money stems from the simple truth that we all are frustrated with money in one way or another. And by all, he means not just the financially challenged people who have a hard time making ends meet.
Middle class people manage to make ends meet, but barely. Meanwhile, those in upper middle class feel disadvantaged and feel the need to work hard to graduate, land a job and pay back their loans. And the wealthy people feel some kind of guilt about sitting at the top.
“If you can somehow heal your money wounds and transform your relationship with money, you can then be happy forever. It takes a little practice, but not too much.” – Ken Honda
To hear more about bettering your relationship with money from Ken, download and listen to the episode.
Bio:
Ken Honda is a bestselling author of self-development books in Japan, where he has sold more than eight million books since 2001.
While his financial expertise comes from owning and managing several businesses, his writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty.
He is the first person from Japan to be voted into the Transformational Leadership Council.
Fluent in Japanese and English, he has lived in Boston and currently resides in Tokyo.
Links:
Simon and Shuster – Happy Money
We hope you enjoyed Ken Honda on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
060 Cards Against Humanity Co-Creator Max Temkin
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Living legendary designer Max Temkin, co-creator of Cards Against Humanity (“a party game for horrible people”) talks about his ideas on design, company building, his work ethic—or lack thereof—and so much more.
Max’s Non-Existent Work Ethic
Max proclaims himself as a horrible procrastinator with no work ethic. He can never decide to do something and sit down to actually do it. Because of this, he has developed coping mechanisms to get him through last-minute clutch work.
This ties up with the philosophy of necessary and sufficient conditions that he personally believes in.
Working hard is necessary to keep a business running but it is never sufficient. Hard work needs to be coupled with critical thinking, team play and good energy to make legendary things possible.
“No one is successful just because they killed themselves with work.“ – Max Temkin
The Wild Medium: Design
Max says that it is incredibly difficult to break down what it means to be a designer.
After all, so many skills go into design.
There is design thinking, organization and empathy for the user, and then there are the technical skills like typography and color theory.
Because of the many skills that a designer can sink their teeth into, no designer is excellent at everything. It would take more than one lifetime to master them.
For example, Max has never understood color theory, so he stuck to black and white, which eventually became his brand.
“I’ve definitely come to suspect that for many people, what you might call their style is like the coping mechanisms they’ve developed to cover those holes in their skill set.” – Max Temkin
Building Small Things
Max says that people usually build things from the desire to make them just because it would be neat to do so. Some people would put up their creations for the people to decide their fate.
Some would build a company with the mindset of growing its worth into a billion dollars. Max believes that these ideas, however, are rarely delightful and rarely work. In contrast, allowing yourself to think small and unconstrained would help your ideas grow into huge phenomena.
“Very rarely does someone go, ‘I’m gonna change the world with this huge idea’ and then it works exactly as intended.” – Max Temkin
To hear more about design, gaming and the Do By Friday podcast from Max, download and listen to the episode.
Bio:
Max Temkin is a designer.
He is best known for co-creating of the #1 selling, category creating “adult party game” Cards Against Humanity.
He also co-created, Secret Hitler, and Humans vs. Zombies.
Max is also co-host of the popular podcast, “Do By Friday”.
Links:
Cards Against Humanity – Wikipedia
The Sun UK – Cards Against Humanity set to be a shocking quiz show on Comedy Central
PR Week – Cards Against Humanity Gorilla Black Friday Marketing!
The New York Times – Letter of Complaint: Cards Against Humanity
Do By Friday Podcast – Overcast
We hope you enjoyed Max Temkin on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
059 Bill Walton NBA Legend, The Power of A Positive Life
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In celebration of the NBA finals, we’re releasing a special re-issue of an episode with the legendary Bill Walton. Originally aired in February 2018, let us revisit this conversation full of Bill’s enthusiastic view of life through its many ups and downs.
“When you wanna get someplace, you have to have the dream. And then you have to have a teacher, somebody who has been where you wanna go because the surest way to find out how get there first is to talk to somebody who’s on their way back.” – Bill Walton
More Failures than Greatness
A lot of life’s greatest lessons come mostly from failures, Bill says. Sure, he has lived more than 60 years and has been part of some true greatness. Even then, he still felt cursed with his lifelong speech impediment and eventual injury.
“My life has been defined by meteoric rises to the top from [when I was] really young and then incredible crashes to the bottom all caused by orthopedic health crises.” – Bill Walton
In the course of those 60 and some years, Bill has completely changed as a human being.
Enjoying Life Including Change
After reading Lochhead’s Play Bigger, he came to realize the importance of willingness to embrace change. It is, after all, one of the things that athletics prepares you for. In life, things go wrong and things collapse and we need to get ready when they do.
To aid in his positivity-driven life, Bill lives by Coach John Wooden’s 2 sets of 3. Never lie, never cheat, never steal; don’t whine, don’t complain, don’t make excuses. Embracing change means embracing and working around what life serves you.
“When I see these guys whining, when I see these guys complaining and making excuses, I always tell them, ‘Look, I’ll listen to your problems one time. But from here on out, I wanna hear a plan on your path forward.’” – Bill Walton
Secrets to Get Someplace
Bill shares that he always tries to be a dreamer to get somewhere in life. He has learned to keep dreaming from the greatest influences in his life. In a world that tries to send him in other directions, he always turns to those who love to read, who dare to dream.
The second key ingredient? A teacher who can show him the way.
To hear more about Bill’s secrets to positivity and its fruits, download and listen to the episode.
Bio:
In 1997, Bill Walton was selected as one of the NBA’s Fifty Greatest Players of all Time.
He’s an Emmy award-winning broadcaster and Forbes calls him one of the top 10 pundits in America.
In 2009, Walton was named one of the top 50 sports broadcasters of all time by the American Sportscasters Association.
In June 21, 2001, Bill was named as the inaugural inductee into the Grateful Dead Hall of Honor.
Bill is the bestselling author of “Back From The Dead” and a highly entertaining and engaging keynote speaker.
Links:
We hope you enjoyed Bill Walton on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
058 1 Life Fully Lived w/ Tim Rhode
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Tim Rhode, founder of the non-profit 1 Life Fully Lived, has helped thousands of people turn their lives around. On this episode, this favorite buddy of Lochhead’s talks about life design, going from entrepreneur to non-profit founder and more.
“Are you living in what we call the one life fulfillment triangle? Where do your passions meet your talents where there’s opportunity in the marketplace?” – Tim Rhode
Transitioning from Entrepreneurship to Non-Profit
Tim did not get a ton of non-profit experience prior to founding 1 Life Fully Lived. He was like any realtor who eventually became a mini-tycoon and founded the organization in a most unconventional way. He did not merely dump his cash in a foundation but was actually very involved in it.
The transition has been an amazing journey. Tim says that he owes it to the many talented people who know who they are and believe in 1 Life Fully Lived. With them, he is able to live every day in a state of flow, always seeking improvement.
“The journey has been getting to know who could most use all of this and how can we best serve—and what’s the real estate term—the highest and best use of 1 Life Fully Lived to help make a difference in a world that can certainly use a 1 Life movement now.” – Tim Rhode
Why People Struggle
Tim points out some of the reasons why people are constantly struggling on top of the economic uncertainties that bog them down.
“They’re struggling because they’re basically being taught to struggle by people who are struggling, not having quite figured it out themselves.” – Tim Rhode
This ecosystem knows nothing but struggle and people can get used to being part of it. Christopher concurs with this. When you grow up in such an environment, it is all you are going to think life is about.
Designing a Best Life
To overcome the ceaseless struggle, people need to be exposed to new ideas, thought processes and good role models. These models will then spark the question of what-could-be in those who are stuck and have yet to find their footing.
Most schools teach us that getting a degree and doing well on SATs is the only way to become successful in life. However, 1 Life Fully Lived seeks to shake up that system and teach people valuable entrepreneurial skills. And in so doing, they hope these people would have not only financial freedom by the time they’re old and gray but also the health and vitality to still “get the goods in the woods.”
To hear about people doing great things alongside with Tim and how to create a diverse, mission-driven network of people, download and listen to the episode.
Bio:
Tim Rhode sold over 2,500 homes when from 1986 to 2000. He bought and sold over 100 properties and coached more than 200 investing students for foreclosures.com.
Today, Tim is the founder of non-profit, 1 Life Fully Lived and co-founder of men’s mastermind group GoBundance where he helps thousands live their best lives.
Links:
We hope you enjoyed Tim Rhode on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
057 Connected Strategy w/ Christian Terwiesch
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Professor Christian Terwiesch gets in touch with Lochhead for a remarkable conversation about connected opportunities in the customer journey. They dig into his new book, Connected Strategy, which looks into new forms of connectivity that can build legendary interactions with customers.
“What would it take that you blow this tradeoff away and you can have a higher efficiency, low fulfillment cost interaction with the customer and still delight the customer?” – Professor Christian Terwiesch
First Things First: Customer’s Perspective
In order for connected strategies to happen, business leaders should first think about the customer’s perspective. It is important to know the product and service that you want to provide them. And even more important is knowing the customer’s motivations for availing of your product.
For example, a shoe designer can spend tons of money on R&D and marketing to build relationships with retail stores. And even then, they could fail miserably at understanding their customers’ pain points. After all, the company that focuses on just the shoe itself will not be able to deliver quality customer journey.
“The customer’s pain points are not about just buying the shoe and having a great shoe. There’s a much bigger aspiration that this runner potentially has—feeling good, running their first marathon.” – Professor Christian Terwiesch
Connected Customer Journeys
A term that Professor Terwiesch is particularly fond of is “consumption shame”, called “customer journey” in his book. This reminds us that people do not wake up in the morning and say they want our product.
They first have to realize the need, which may be initially latent, for a product. From there, they can make the choice and finally buy the product. This journey, a form of engagement and experience, is made of weaved and repeated interactions.
“It’s weaving those disjoint experiences together, so that you and I—my firm and you—will have a relationship that goes much longer than one episode.” – Professor Christian Terwiesch
Recognize, Request, Respond, Repeat
Lochhead also shared his own experience after a recent purchase of podcasting equipment. A representative rang him up, asked some questions about his purchase, and then offered to help him directly should he have concerns. Christopher also received an email containing links to the shop’s FAQs page, which completely blew him away.
A company’s personal touch shows the embeddedness of the moment of purchase in a longer customer journey. There could also be a similar experience for other customers before they make the purchase. Four stages in the journey that could use such connected strategies are the moments when customers recognize, request, respond and repeat their interaction with the product.
To hear more about connected strategies from Professor Terwiesch and how you can utilize them, download and listen to the episode.
Bio:
Christian Terwiesch is a professor of Operations and Information Management at Wharton and co-directs Penn’s Mack Institute for Innovation Management.
With extensive experience in MBA teaching, online courses, and executive education.
Professor Terwiesch has authored several books, and published in many of today’s leading academic journals, from Management Science to The New England Journal of Medicine.
He also hosts the national Sirius XM radio show Work of Tomorrow. He holds a doctoral degree from INSEAD and a Diploma from the University of Mannheim.
Links:
OID, Wharton School – University of Pennsylvania Profile
Executive Education, Wharton School – University of Pennsylvania Profile
Speaker Booking Agency Profile
We hope you enjoyed Professor Christian Terwiesch on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
056 It’s The Manager w/ Jim Harter
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According to Gallup’s management practice Chief Scientist Jim Harter, the productivity of people at work has been increasing… but at a declining rate. More concerning is how only 34% of American workers and two-thirds of managers are engaged at work.
On this episode, he touches on the topic of bosses versus coaches, workplace engagement, people efficiency, and a lot more.
“I want my job to kind of reflect who I am, match my identity… I don’t want my manager to just be an expert on my weakness, I want them to be an expert on my strengths.” – Jim Harter
Changes in Workplace Productivity
The numbers Jim and his teammates have tracked for a while hint on how workplace productivity trends upward, albeit slowly. The figures clearly tell of a room for growth for most organizations.
Workplaces are changing tremendously, and this creates an even bigger burden on leaders. These changes include the massive increases in diversity, technology, remote work, among other things. Needless to say, all these factors affect productivity.
Theory and Practice of Management
There is also the dissonance between the science and practice of management. Leveraging the science is one area for improvement of working environments, and more so its application in practice.
“We’ve seen that the practice of management hasn’t kept up with the science of management. The science of management has advanced significantly in recent decades but the practice of management hasn’t.” – Jim Harter
One such example is how the new workforce has evolved and now ask for a coach, not a boss. Therefore, one of the more critical things organizations need to be thinking about is moving from a culture of boss to coach. This ultimately relates to leaders asking for a change of culture to match the changing workforce.
People Efficiency is the Future
Jim says leaders need to keep up with the changes to both the workforce and the science of management. That is, they need to shift the focus from process efficiency to people efficiency.
“People efficiency is getting people into roles where they know what’s expected of them, where they have clear expectations, where they’re coached on an ongoing basis to do what they do best, to use their strengths.” – Jim Harter
In flexible and remote working environments that are more common nowadays, it becomes even more important to be purposeful about three things. First, there is setting expectations, and then continually touching base with people. Lastly, a workplace needs to be of high trust and accountability.
To hear more about strength-based environments, extrinsic versus intrinsic motivations and more from Jim, download and listen to the episode.
Bio:
Jim Harter, Ph.D., is Chief Scientist for Gallup’s workplace management practice.
He is the coauthor of the New York Times bestseller 12: The Elements of Great Managing, an exploration of the 12 crucial elements for creating and harnessing employee engagement.
Dr. Harter’s book, the New York Times and Wall Street Journal bestseller, Wellbeing: The Five Essential Elements, is based on a global study of what differentiates people who are thriving from those who are not.
His research is featured in First, Break All the Rules, and he contributed the foreword to Gallup’s new edition of this groundbreaking bestseller.
Dr. Harter is the primary researcher and author of the first large-scale, multi-organization study to investigate the relationships between work-unit employee engagement and business results.
Updated periodically, this study currently covers 82,000 business units and includes 1.8 million employees in 230 organizations, across 49 industries and in 73 countries.
His work has appeared in many publications, including Harvard Business Review, The New York Times, The Wall Street Journal, Fast Company and TIME Magazine, and in academic articles and book chapters.
Dr. Harter received his doctorate in psychological and cultural studies in quantitative and qualitative methods from the University of Nebraska-Lincoln (UNL).
Book Overview:
Today’s decline in global productivity has every business leader scrambling to break through with one failed strategy after another.
But the real strategy is already right in front of them. It’s the manager.
In fact, there is no better investment a company can make in its future growth than updating their management playbook to align with today’s very different values and realities.
Based on the largest study of its kind (37.2 million people surveyed) as well as Gallup data from more than 30 years of U.S. and global workplace tracking, including interviews of employees and managers across 160 countries, IT’S THE MANAGER (Gallup Press; May 7, 2019; ISBN: 9781595622242; $34.00) by Chief Scientist for Gallup’s workplace management practice, Jim Harter, Ph.D. with Chairman and CEO of Gallup, Jim Clifton, and is the definitive up-to-date guide to what really works in management today.
IT’S THE MANAGER explores 52 game-changing insights including how to:
- Adapt organizations and cultures to rapid change and new workplace demands
- Meet the challenges of managing remote employees, a diverse workforce, gig workers and the rise of artificial intelligence
- Attract, hire, onboard and retain the best employees to make your organization one of the most desired places to work for current and future stars.
- Transform your managers into coaches who inspire, communicate frequently and develop employee strengths.
The manager has been brushed aside as a middleman that is no longer needed in business today, but Gallup’s data supports a radical claim: that managers should be the cornerstone of every company strategy.
When you build great managers you will experience organic revenue and profit growth, and you will give every employee what they most want today: a great job and a great life.
Links:
We hope you enjoyed Jim Harter on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
