Follow Your Different
249 Decoding Greatness with Social Psychologist Ron Friedman, PhD

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Most people want to have a great life and do great work. But we are told that the way to achieve legendary results is either to have talent, or “practice” 10,000 hours a day. In this episode of Follow Your Different, Dr. Ron Friedman talks about a different, more proven way to achieve greatness that even mere mortals can embrace.
Dr. Ron Friedman is a PhD and award-winning Social Psychologist. He is the author of the no.1 bestseller called Decoding Greatness.
In this episode, we go deep on how you can decode greatness. We also discuss what legends before us have done using their approaches, models, and thinking to turbocharge our lives, our success, and our ability to make a difference.
Dr. Ron Friedman on Decoding Greatness
Dr. Friedman talks about his new book, Decoding Greatness and where he got the idea for it. His first book, The Best Place to Work, focused on giving people access to the best research on what it takes to perform at the highest levels and create a great workplace.
Though Dr. Friedman felt that there was something missing in his first book. He figured that even within a top-performing business or team, there’s still a range of performance levels. Some people are top performers, while some are still great but not at that level yet.
“In this book, Decoding Greatness, I was curious about what is it that top performers are doing differently. And what I discovered is that they’re using a method that most people don’t talk about. And yet it is far more common than we recognize.” – Dr. Ron Friedman
What We were Led to Believe
Dr. Friedman comments that there are two main stories that we are told about when it comes to achieving the highest levels. One of which is that it takes talent to do so, that you have to be born with certain strengths. You then have to match your talents to the appropriate fields that allow those strengths to shine.
Then there’s the big story about Practice. You know the one: 10,000 hours, practice, practice, practice. You have to exert yourself and have the right practice to be able to succeed.
Though according to Dr. Friedman, there is a third story that people don’t often talk about.
“There’s a third story and people don’t often talk about it. Yet it is remarkably common from entrepreneurs to inventors. to marketers. And that approach is reverse engineering, which simply means finding extraordinary examples in your field. By taking them apart, working backward, and figuring out how they were created, you can then apply those lessons to create something entirely new.” – Dr. Ron Friedman
Turning the Gap to a Learning Experience
There are those who say that those who perform at the top level are there because of their talents. Which can be insulting to all the work that person has also done to achieve his goals. Sometimes, people forget that even those who have certain advantages need to work their butts off to achieve greatness.
Dr. Friedman chooses to view it from another angle. He explains that if you apply Reverse Engineering on these extraordinary people and their achievements, you can turn it into a guideline for yourself.
“When you look at extraordinary performances through the lens of reverse engineering, you’ll have a different perspective. That different perspective is, “what can I learn from this? How can I improve my game through unpacking the methodologies and strategies that they are applying?”
So now that emotion, which would have been negative and uncomfortable and probably unhelpful in a way, I can turn that into a positive emotion and apply it to new learnings and insights, because now I have a mechanism by which to understand how he succeeded.” – Dr. Ron Friedman
To hear more from Dr. Ron Friedman and how to Decode Greatness and become a top performer, download and listen to this episode.
Bio
Ron Friedman, Ph.D., is an award-winning social psychologist who specializes in human motivation.
His new book, The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, has been described as “stunning,” “eye-opening,” and “a contemporary classic,” and praised by best-selling authors Daniel Pink, David Allen, Marshall Goldsmith, Susan Cain, and Adam Grant.
Dr. Friedman has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for Fortune 500 companies, political leaders, and the world’s leading non-profits. Popular accounts of his research have appeared on NPR and in major newspapers, including The New York Times, Washington Post, Boston Globe, the Globe and Mail, The Guardian, as well as magazines such as Men’s Health, Shape, and Allure.
He is a frequent contributor to Harvard Business Review, CNN, Forbes, Fast Company, and Psychology Today.
Links
Connect with Dr. Ron Friedman today!
Websites:
LinkedIn: in/RonFriedmanPhD
Check out Dr. Ron Friedman’s bestselling works today!
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
248 The Burnout Epidemic with #1 Bestselling Author Jennifer Moss

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Have you been feeling burned out over the last handful of months? Well, you are not alone. We live at a time that is extraordinarily challenging, yet exciting. This has caused many to freak out, or feel blown out or burned out. Our guest today, Jennifer Moss, calls what has been happening a “Macro Stress Event”. In this episode of Follow Your Different, we explore the Burnout Epidemic and more.
Jennifer Moss is the author of the brand-new number one bestseller Burnout Epidemic: The rise of Chronic Stress and how we can fix it. She has an extraordinary point of view on the matter, particularly on how to transform this stress experience into what she calls a post-traumatic growth.
We get into what are the real causes of burnout, and what organizations can do to prevent it. There’s also the idea of building an anti-burnout strategy based on prevention, and not offering them after the fact. We also discuss why traditional wellness initiatives seem to fall short these days.
Jennifer Moss and Working on Happiness
Jennifer Moss has always worked on the domain of happiness. Which makes it seem weird that she is talking about burnout, which is the direct opposite of it. Though according to Jennifer, happiness and unhappiness go hand-in-hand.
“You can’t actually experience an increase in happiness set point, unless you’ve gone through some sort of challenge in your life that gives you that ability to experience resilience and rebound.” – Jennifer Moss
Having the Right Mindset is the Key
For Jennifer, this experience came from seeing his husband come back from being acutely paralyzed to recovering remarkably well in an unanticipated rate. A huge part of this was that athletes go through an incredible amount of psychological fitness training very early on in their lives.
They go through that process of learning how to rebound, how to deal with loss, how to have emotional flexibility. All these things that actually lead to high levels of happiness, and be able to have post traumatic growth moments after they go through these pretty serious things.
“Part of what we noticed when Jim was in the hospital rehabbing was that this attitude played a big role in his healing. So six weeks later, he was walking out of the hospital. They had said, he may not ever walk again, or then it was a year, yet he’s walking out after six weeks.
So it sort of became our mindset shift at that point to understand what it was that that contributed to that healing.” – Jennifer Moss
Prevention is Better than Cure
With this shift of mindset, Jennifer and her husband founded Plasticity Labs, and worked on the happiness space and how to help companies further develop theirs in the workplace.
Though Jennifer noticed that they were working with companies that already have good happiness spaces and burnout prevention strategies in place. They just needed to improve on it and take it to the next level. But what about those companies who didn’t have any semblance of one, and are burning out their employees left and right?
Which is why she wanted find a way to let such businesses and companies know how to prevent burnout from happening in the first place, rather than having to put the fires down later.
To hear more from Jennifer Moss and how to prevent burnout for yourself and your team, download and listen to this episode.
Bio
Jennifer Moss is a Harvard Business Review contributor and nationally syndicated radio columnist.
She also sits on the Global Happiness Council—a small group of leading scientists and economists that support the UN’s sustainable goals related to global well-being and the Annual Global Happiness Policy Report.
Prior to this, Moss worked in Silicon Valley, eventually joining Barack Obama’s California social team during his historic presidential campaign.
To acknowledge her contributions to business and public service, Moss was named a Canadian Innovator of the Year, an International Female Entrepreneur of the Year, and recipient of the Public Service Award from the Office of President Obama.
Her new book, The Burnout Epidemic, published by Harvard Business Press, launched September 28, 2021.
Links
Connect with Jennifer Moss!
Website: Jennifer-Moss.com
Twitter: @JenniferMossInc
TikTok: @JenLeighMoss
Instagram: @JenniferMossInc
Check out her new book: The Burnout Epidemic
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
247 Speaking Of Race with Journalist and Bestselling Author Celeste Headlee

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Our ability to communicate and collaborate is core to our humanity. Yet we live in a time where many of us seem to have a very tough time having real, powerful dialogues. In this episode of Follow Your Different, Celeste Headlee shows us how it’s done.
Celeste Headlee is the author of the bestselling book; We Need to Talk: How to have conversations that matter. She has also given out a TED talk, titled 10 Ways to have Better Conversations, which has 25 million views. Her most recent book is called Speaking of Race, which emphasizes the need to talk about racism, and how to do it.
What you’re about to hear is a deep conversation on why authentic conversations matter and how to have them. Also, pay close attention to her ideas on how you can be a more powerful conversationalist, and why our brain rewards us when we have real dialogue.
Celeste Headlee and the Passion for Conversation
The conversation starts off with Celeste sharing where her passion for conversations came from. Celeste shares that there are a few things that bother her as one gets older. Though the one thing that upsets her is when there are things that can be fixed, that are totally fixable, though having proper conversations.
“I mean, there’s just very little that we can’t talk through as human beings. And so I’m passionate about it because it’s universal. Every single person on the planet needs to be able to converse with others and communicate with others well, and be it’s just the root of problem solving. I mean, this is what solves problems, period, whatever they are.” – Celeste Headlee
Why People are not having Meaningful Conversations
Celeste shares her thoughts as to why people seem to have lost the ability to have a meaningful conversation. She has discovered an interesting tidbit while researching for her second book, and it dates all the way back to the Industrial Revolution.
While recent developments and social norms may have exacerbated the situation, the turning point seems to have happened when one guy discovered how to use steam to make our lives better.
“Prior to the Industrial Revolution. Most people lived in rural areas, most people interacted with maybe 100 or 150 people over the course of their lives. Then all of a sudden, the Industrial Revolution came in. Everybody flips over till most people are living in urban areas. Because of that, most people are encountering 1000s of people over the course of a week or a month instead. And it just happened too quickly. We weren’t able to adjust evolve that fast.” – Celeste Headlee
Bringing Back Good and Meaningful Conversations
Celeste thinks that most people don’t know what conversation is anymore. There are some who say that they are good conversationalists. That is, they are good talkers. Those are not the same thing at all.
In order to be a good conversationalist, you have to not only be a good talker. You also have to listen as well as you talk.
“I imagine (Oscar Wilde) was not a good conversationalist. Fantastic talker, but not good in conversation. Why? Because you have to be able to listen as well as you talk. And the smarter you are, the harder that challenge becomes. The wittier you are, the funnier you are, the harder that becomes. But also, listening is just hard. It’s hard for our species.
I think that some of the people that we think of as not being good in conversations are much better than they get credit for. And those are the people who speak less than they listen.” – Celeste Headlee
To hear more from Celeste Headlee on the importance of having a meaningful conversation, download and listen to this episode.
Bio
Celeste Headlee is an award-winning journalist who has appeared on NPR, PBS World, PRI, CNN, BBC and other international networks. She was formerly a host at National Public Radio, anchoring shows including Tell Me More, Talk of the Nation, All Things Considered and Weekend Edition. For many years, Celeste has been a mentor and managing editor for NPR’s Next Generation Radio Project, training young reporters and editors in broadcasting.
Celeste is co-host to the Scene on Radio podcast—MEN with the podcast’s producer, Duke University’s CDS audio director, John Biewen. John describes the season: “Co-host Celeste Headlee and I will take a similar approach to the Seeing White series, which explored the history and meaning of whiteness. With MEN, we’ll be asking questions like, What’s up with this male-dominated world? Is male supremacy inevitable? How did we get sexism/patriarchy/misogyny, and what can we do about it?”
Celeste will co-host new episodes of The Retro Report with Masud Olufani. Retro Report is a non-profit news organization that produces mini documentaries looking at today’s news stories through the lens of history and context.
Until February, 2017 Celeste was the Executive Producer and host of the daily talk show called “On Second Thought” for Georgia Public Broadcasting in Atlanta.
You can listen live to On Second Thought, weekdays from 9 – 10 a.m. EST on the GPB News website. Click here for archives from past shows.
In 2014, Celeste narrated the documentary “Packard: The Last Shift” for the Detroit Free Press. She has won numerous awards for reporting from the Associated Press and SPJ.
Celeste was selected twice to be a Getty/Annenberg Journalism Fellow and was selected as a fellow with the Institute for Journalism and Natural Resources. She was also among the first fellows in Reporting on Native Stories for National Native News.
Until September of 2012, Celeste was the co-host of the national morning news show, The Takeaway, from PRI and WNYC and anchored presidential coverage in 2012 for PBS World Channel.
Links
Follow Celeste Headlee today!
Twitter: @CelesteHeadlee
Check out her new book: Speaking of Race
Watch her Ted Talk: 10 ways to have a better conversation
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
246 How To Create A New Product, Company, and Category While Having A Baby, All At The Same Time with Malibu Mylk Founder Brittany Fuisz

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In this episode of Follow Your Different, we are joined by Brittany Fuisz, the founder of Malibu Mylk. She is an entrepreneur and a friend who I respect and admire deeply.
When Brittany was trying to have a baby for the first time, she was having some difficulty. So she went to work, specifically on improving her diet. She then discovered some huge problems with some of the major categories of alternate milk, like oat and almond milk. So she got busy in her kitchen.
What you’re about to hear is an extraordinarily powerful example of what a mission driven founder is. Someone with a point of view, someone who wants to move the world from the way it is, to a new and different place.
Brittany Fuisz and How Malibu Mylk came to be
Brittany starts off by sharing how she got the idea for Malibu Mylk. She got the idea for it around March of 2018, when she was still working at Yelp. Though she didn’t really go for it full time until she left Yelp later that year.
She had the idea for it when she was trying to have a baby for the first time. After consulting with the doctor, she opted to try a strict diet called the Elimination Diet or Autoimmune Protocol. Basically, she had to eliminate all major allergens in her diet. This means no dairy, nuts, gluten, soy, etc.
So while looking for milk alternatives, she discovered a huge problem: most milk substitutes either have nuts, soy, or gluten. That’s when she had the idea to use something different.
“I was driving past downtown LA and I thought, what if I make milk from flaxseed? Like it was just a sign in the sky. I needed to make flax milk. And so I went home that day, I pulled out my blender. I did go to culinary school many years ago. So I know how to cook.” – Brittany Fuisz
Hitting the Ground Running with Malibu Mylk
After trying out and getting her desired results with the flaxseed milk, Brittany did what any aspiring entrepreneur would do. She reached out to Whole Foods Market with her idea. Brittany pitched the idea for Malibu Mylk, and was surprised when the buyer immediately set up a meeting for it.
While Brittany wanted to delay the meeting to better prepare for it, the buyer said that the meeting was set. So she had to take a crash course on the food and beverage industry and learn the ropes quickly.
“I did a crash course in food and beverage with a friend who’s in the industry the day before the meeting. And I went in with little samples. I had some mock packaging made up. Then I learned about margins, which is how the grocery world works. I went in and I pitched the buyer on the dream that is now Malibu Mylk. She tasted my samples and she said, “Well, I’d love to get this in stores the coming weeks”. I thought well I can’t do the coming weeks, but we can do it in the coming months.
Actually, the timing worked out beautifully because I’d have to go into my first production run, knowing that Whole Foods is going to be a customer.” – Brittany Fuisz
Brittany’s Challenges with Malibu Mylk
Brittany further explains the challenges she had at the beginning of Malibu Mylk. The biggest challenge for her was finding a great manufacturer, a co-packer. There weren’t many that produced her type of product, and the ones she found were awful and expensive. When she finally found one she liked, they said no to her.
So she got an acquaintance who was already manufacturing something in that company, and asked for an introduction. She wasn’t deterred by the first and succeeding No’s that she received, and kept pushing on.
“You’re gonna hear a lot of No’s that you’re gonna hear no, again and again and again. And if you’re not willing to turn it into a yes, some way or another, it won’t work.” – Brittany Fuisz
To hear more from Brittany Fuisz and how she created Malibu Mylk to what it is today, download and listen to this episode.
Bio
Brittany Fuisz is the Founder/CEO of Malibu Mylk, the world’s first organic flax milk. Allergen-free (dairy free, gluten free, nut free, soy free), full of fiber and omega-3s, Malibu Mylk is creamy and thick and is good for our bodies and our planet.
She is a seasoned Marketing Maven and published writer with leadership skills and a track record of driving growth and brand building. A social connector with experience in consumer apps, direct response, media and sales.
Brittany attained her degree in marketing and management from Georgetown University, and then a diploma from Le Cordon Bleu. She began her career with Hillstone Restaurant Group in their manager training program. She spent time working on the line at three Michelin star Le Bernardin in NYC, as well as the Food Network in new business development. Brittany has also appeared on KTLA news, as a guide to the City of Angels.
Links
Website: MalibuMylk.com
Instagram: @MalibuMylk
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
245 Duped: Double Lives, False Identities, and the Con Man I Almost Married with Bestselling Author Abby Ellin

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Do you know what it feels like to be duped, or lied to in an extraordinarily manner? Imagine falling in love, and having a whirlwind romance with a doctor, who also serves in the military, claimed to have been stationed at Guantanamo Bay for a time, and claim many other extraordinary things about his life and career. Imagine being proposed to and expecting to marry this amazing man who also worked at the Pentagon. Then imagine it was all a big lie. In this episode of Follow Your Different, Abby Ellin shares her story and more.
Abby Ellin is an extraordinary bestselling author, New York Times writer, and contributor to a ton of other prestigious publications. Her book is called Duped: Double Lives, False Identities, and the Con Man I Almost Married.
In our dialogue, we go deep into her story, and find out why agrees that you can’t see red flags through rose colored glasses.
Abby Ellin on being Duped
The conversation starts off reminiscing about meeting famous people in the past, when we can all actually go outside. The topic then got to Leonard Cohen, and how they were a fan of his work. This segues into the topic at hand, as Leonard Cohen himself was duped by his longtime manager.
Abby Ellin’s book, Duped, seems very personal, and it was radically transparent on what transpired in her life. She didn’t appear to do anything to make herself look good. It was an unembellished account of what she had gone through, and the manipulation that she was subjected to.
“When I write, I can write something but I’m also controlling what you know, and I was totally willing to sound like an asshole and duped because that was part of what needed to be done for that story. I was trying to channel the way other people think about someone who gets deceived, that I was engaged to a pathological liar. He went to jail. And everyone I know who I said that story to have their own story or knew somebody who did. Some of them didn’t want to tell the story publicly or use their names because they felt like such idiots. I was like, “Hey, man. I’m an idiot and I own it. Because it happens and it’s real.” – Abby Ellin
Monetized Suffering
I then comment on Abby’s book, and how it reads and feels like a suspense novel. Abby appreciates the description, and shares that she actually sold the rights to it. So at the very least, someone shares that sentiment as well.
“The operative words here are monetize suffering. So when, when life gives you lemons, you make lemon meringue pie and you eat it and you don’t worry about getting fat. I saw the podcast writes and it’s coming out in September, I think, but it’s going to be like a six part series, and it’s like a suspense thing.” – Abby Ellin
Abby Ellin on Quitting Diet Coke
We then talk about the article that Abby wrote about Diet Coke, and how she quit from it. She has had it since she was around 12 years old, and had been drinking it ever since.
People have told her to quit, but she told them to mind their own business. Yet she knew she was addicted. She was drinking three to four cans a day, and go looking for it when she didn’t have any in reach. But something happened that prompted her to consider quitting.
“My stomach started hurting a lot recently and no one knew why. And I was tasting this diet coke and it started to taste really chemical-y. I asked them if they changed the formula and they said no, but I just was like, I’m done. And I that was it.” – Abby Ellin
To hear more from Abby Ellin and her story on being duped, diet cokes and her thoughts on the Madoff scam, download and listen to this episode.
Bio
Abby Ellin is an award-winning journalist and the author of “Duped: Double Lives, False Identities and the Con Man I Almost Married” and “Teenage Waistland: A Former Fat Kid Weighs
In On Living Large, Losing Weight and How Parents Can (and Can’t) Help.”
For five years she wrote the “Preludes” column about young people and money for the Sunday Money and Business section of the New York Times.
She is also a regular contributor to the Health, Style, Business and Education sections of the New York Times.
Her work has been published in The New York Times Magazine, New York, the Wall Street Journal, the Los Angeles Times Magazine, Psychology Today, Time, Newsweek, the Village Voice, the Boston Phoenix, Salon, Marie Claire, Cosmopolitan, Glamour, and Spy (RIP).
She has been a resident at the Yaddo Corporation and Wildacres Retreat in North Carolina, and has two useless Masters Degrees: an MFA in creative writing from Emerson College and a master’s degree in international public policy from Johns Hopkins University.
As of this writing, her greatest accomplishments are learning to play the cello at age 35, summiting Kilimanjaro (with a broken wrist in a cast!) and naming “Karamel Sutra” ice cream for Ben and Jerry’s.
Links
Follow Abby Ellin today!
Website: AbbyEllin.com
Twitter: @AbbyEllin
Check out the 6-part series, Impostors: The Commander
More on Abby Ellin:
NYTimes: Why do we love scammers so much?
NYTimes: I was powerless over diet coke
Washington Post: A Journalist almost married a con man. It turns out, she wasn’t the only one.
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
244 Digital and Analog Businesses with Robert Siegel, VC and Author of “The Brains and the Brawn Company”

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Most businesses are now a hybrid of analog and digital. The question is, how do we get the right mix? Also, how do we know what and when to digitally transform, or keep parts of our business analog? These are just some of the questions that board CEOs and executive teams are grappling with. In this episode of Follow your Different, Robert Siegel will help us get a better grasp at it.
Robert Siegel is a Venture Capitalist and a Stanford lecturer. He has a new book out called The Brains and Brawn Company, and it cracks open many of these kinds of questions. It also provides real research and insight from leading companies in their respective industries, coupled with Robert’s years in Silicon Valley and the entrepreneurial world.
If you’re building companies today, or you want to build a legendary company heading into the future, you’re going to love everything about our dialogue.
Robert Siegel on Digital Transformation
Digital Transformation seems to have become a catch-all phrase that people in the industry use to describe new technology or migrating certain things online.
While it may not seem like much of an issue. It becomes a problem when the supposed “experts” start suggesting that undergoing a Digital Transformation should be done ASAP to improve your company.
“I think that what I’ve learned in my time as a venture capitalist, and also in the teaching that I do at Stanford, is that digital transformation is kind of necessary, but not sufficient. That the world that we’re living in, is increasingly a blend of digital and physical.
And so if you only talk about digital transformation, everything talks about the ones and zeros. Everyone talks about software and connectivity. But people forget, we actually live in a physical world.” – Robert Siegel
The Brain and Brawn Company
We then get into the discussion of Robert’s new book, The Brain and Brawn Company. Robert explains that having both Brain and Brawns is necessary for a company. The Brain being the creative and analytical aspects of business, as well as the digital parts of it. While the Brawn is the physical aspects, like dealing with logistics, manufacturing, and such.
So the optimal setup is having a good mix of “brains” and “brawn” in your company. According to Robert, they don’t deal with those who wish to have a pure digital software platform, because that is not a sustainable model.
“Those companies aren’t going to be successful as we get into a world where things are increasingly blended between digital and physical, and every product and service that we make is connected. And every industry is going to be impacted from not only things like mobility, but healthcare, financial services, there really is education, there isn’t an industry that won’t be impacted by this blend of digital and physical.” – Robert Siegel
Of course, there are business that can go pure digital, but companies in general still need a good blend of digital and analog systems in place to function efficiently.
The Right Mix of Digital and Analog
That said, what is a good mix of digital and analog for a business?
According to Robert, it depends for each business. One of the things to look at is how different systems work in your company. After understanding them, find out if going digital can improve the service, or make it more efficient in the long run.
Of course, there are certain aspects that still need analog aspects, even within digital spaces. Take for instance ordering online. While the whole thing can be made digital nowadays, there are still analog competencies like logistics and customer experience that need to be accounted for. Or the opposite can also be true, like adding digital improvements to delivery tracking, so that customers know the real-time location of their on-going delivery.
So in the end, it’s best to find the right mix for your own company.
To hear more from Robert Siegel and how to find the right mix of digital and analog in your business, download and listen to this episode.
Bio
Robert Siegel is a lecturer in management and has led primary research and written cases on Google, Charles Schwab, Daimler, AB InBev, Box, Stripe, Target, AngelListopen, 23andMe, C3.ai, Majid Al Futtaim, Tableau, PayPal, SurveyMonkey, Medium, Autodesk, Minted, Zuora, Axel Springer, and Michelin, amongst others.
Robert is a member of the supervisory board of TTTech Auto AGopen, and is chairman of the strategic advisory board for TTTech Computertechnik AGopen in Vienna, Austria. He is a member of the industry advisory boards for HERE Technologiesopen and Tulcoopen, and is the copresident emeritus of Stanford Angels & Entrepreneursopen, an alumni association that fosters relationships to strengthen the Stanford startup community. Robert was on the board of SmartDrive Systemsopen for 14 years (acquired by Omnitracs), has coauthored several articles for the Harvard Business Reviewopen and California Management Reviewopen, and is a frequent contributor to Fortune, TechCrunch, VentureBeat and Forbes.
Robert was previously general manager of the video and software solutions division for GE Security, with annual revenues of $350 million. He was also executive vice president of Pixim, Inc., a fabless semiconductor firm specializing in image sensors and processors (acquired by Sony). Before Pixim, Robert was cofounder & chief executive officer of Weave Innovations Inc. (acquired by Kodak), a network services developer that invented the world’s first digital picture frame, and delivered photos and other digital media to PCs and internet / mobile devices.
Robert served in various management roles at Intel Corporation, including an executive position on their corporate business development team, in which he invested capital in startups that were strategically aligned with Intel’s vision.
Robert is the coinventor of four patents and served as lead researcher for Andy Grove’s best-selling book, Only the Paranoid Survive.
Robert holds a BA from UC Berkeley and an MBA from Stanford Graduate School of Business. He is married with three children.
Links
Follow Robert Siegel today!
Website: RobertESiegel.com
LinkedIn: in/RSiegel
Twitter: @RobSiegel
Read his new book: The Brains and Brawn Company
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
243 The Entrepreneur’s Weekly Nietzsche with Dave Jilk

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Frederick Nietzsche was one of the most important philosophers of all time. In this episode of Follow Your Different, Dave Jilk and I talk about a new book that fuses Nietzsche and modern entrepreneurship in a fascinating, provocative, and very thought-provoking way. The new book is called Entrepreneur’s Weekly Nietzsche, and Dave co-authored it with Brad Feld (FYD 175).
In this dialogue, we go deep on many of the dichotomies we face as company founders and builders. We examine the difference between passion and obsession, and what Nietzsche means by creativity and super abundance. We also talk about how to know you should keep driving forward with your idea or maybe change course. You can also listen to us discuss how founders should evolve their role in the company that they started over time.
This is a super-smart, deep-insight bearing conversation about some ideas for company creators with a big-brain, been-there-done-that kind of guy. So fire up your cerebellum and get ready for a fun ride through thinking town!
Dave Jilk on Fusing Nietzsche and Entrepreneurship
The dialogue starts off with the elephant in the room: why fuse Nietzsche and the world of entrepreneurship? Dave explains that he wasn’t very fond of most business books, in general. For him, most of them contain a few important things, but wrapped around in 200 pages of text. Though reading them is an unavoidable occupational hazard for him and his co-author, Brad Feld.
So he and Brad got the idea of writing their own book, containing their thoughts and experiences in entrepreneurship. But they don’t want it to be just another business book. That’s where their attention turned to Nietzsche and his works.
“I was reading him (Nietzsche) a little earlier than Brad. When I was reading it, we notice things that apply to entrepreneurship. It was striking though, and of course his languages is very interesting and colorful, right? So we started playing with, “Hey, could we write something”, and we wrote a few of the essays and grabbed a couple of Brad’s blog posts and stuck them in his stories to see how that worked and, and it kind of clicked.” – Dave Jilk
From there, they managed to get enough content to write an entire book.
Nietzsche, Entrepreneurs, and Being a Little Bit Crazy
There are some people who referred to Nietzsche as sort of a crazy person. Dave thinks the better word to use is “Wacky”, and that Nietzsche himself revels in that description. As someone studying human nature, he was open to exploring different situations and experiences, which might have gotten him this reputation.
Going back to entrepreneurs, Dave thinks that one has to be a little bit crazy and explore the possibility without worrying about looking bad or weird. That is especially true for startups and early stages of most businesses.
“Some people would argue that you have to be extremely rational, analytical about this. But we say, to create something truly disruptive, you have to have a vision. You have to have a vision of what the world could be like, after your disruption is successful. What is the world going to be like, with no evidence whatsoever, no particularly good reason to believe that the world will adopt that. You have to have to be, as you say, a little bit crazy.” – Dave Jilk
Being Brave and Different
When asked if Nietzsche had been very courageous because he was challenging the preconceived norms despite the pushbacks, Dave agreed to some degree. For him, Nietzsche was more like someone who bravely dives headfirst into something before worrying about the consequences to his reputation and the like.
“Nietzsche’s essential project was to transform the moral tradition of Europe. It’s a moral tradition that that went back, at least, two millennia, and possibly longer. He was trying to dis to disrupt that, to change it to, and to explore what it would be like when it did change. And the that exploration is, was frightening to him. And he thought it should be frightening to everyone. But what he was trying to do is it was both brave, and also clueless, right? So yes, he had to be both a little crazy and a little bit courageous. And probably more than anything focused on what he cared about.” – Dave Jilk
To hear more from Dave Jilk about Nietzsche, Entrepreneurs, and their ties to Human Nature, download and listen to this episode.
Bio
Dave Jilk is a former serial entrepreneur and startup CEO in information technology.
He now writes on entrepreneurship and artificial intelligence, and he enjoys writing poetry as well. Dave earned his Bachelor of Science degree in Computer Science from MIT, and currently lives near Boulder, Colorado.
When not writing he is likely to be on a mountain.
Links
Follow Dave Jilk and his works!
Website: Jilk.com
LinkedIn: in/DJilk
Check out his work at Amazon Books
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
242 Thursday Is the New Friday with Joe Sanok

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Welcome to the first of two episodes that we are doing on the new work paradigms that are emerging. In this episode of Follow Your Different, I talk with Joe Sanok about designing a life that works for you by in part, making Thursday the new Friday.
Joe Sanok is the opposite of many hustle porn stars, who’ve been screaming at entrepreneurs, marketers, and executives to work until they drop. When in reality, if you never stop hustling, you’ll likely end up dead with nothing to show for it.
No matter what stage you’re at in your career, this dialogue with Joe will stimulate your thoughts and get you thinking…
Thursday is the New Friday
Joe talks about his new book, Thursday is the New Friday, and how the timing of it seems to be spot on.
There have always been discussions of how to balance your life between work and personal stuff. Though said discussion has hit its peak because of the current situation with COVID, and people working from their homes. People who usually spend the 8 hour daily grind have figured out that they don’t really need the whole 8 hours for it.
“Looking at Spain moving to the four day workweek, Denmark trying it out. There’s so many companies trying a four day workweek. Even if it’s not a four day workweek, to start to think about why are we working the number of hours we’re working. But then we realized that, you know, if you’re in a traditional job, you didn’t need 40 hours. A lot of people started saying, “Well, why are we working this way, our outcomes are the same, we’re doing the same or better work, working fewer hours.
“Then people with the industrialist mindset are like, “We want butts in the chairs, we want to get back to the cog in the big machine.” And that’s just not gonna work anymore. Like it’s already blown up, we’ve seen behind the curtain and things are shifting.” – Joe Sanok
Joe Sanok on the Evolution of the Work Week
Joe talks about how humans eventually ended up with our current notion of a work week. In his book, he looked into why we have the seven-day week, and how we even got to have weekends. It even delves into how Ford started the 40-hour work week.
The point of all this is that humanity, or at least the business and working people, are the ones to decide what a work week would be like. With today’s tech and the evolution of business from industrialist to a new frontier, people are looking for ways to make lives easier for everyone, without the drop in quality of work.
“I would actually argue we actually are leaving that industrialist mindset behind and that we’re in the messy middle of what’s emerging next. And we get to decide the same way the Babylonians said seven days a week, we get to decide what that looks like. And that autonomy to me is so important that we do this well, that we think about it, we look at the research, we look at case studies, we look at even just how we feel on the inside.
When I tell people I wrote a book about taking Friday’s off they’re like yeah, it’s about time because they know Fridays are a blow off day. But everyone sits there and talks for 20 minutes and we’re already blowing it off. Why don’t we actually just call it what it is and have a three day weekend.” – Joe Sanok
Joe Sanok on Hustle Culture
Joe talks about how he has dedicated a whole chapter to the hustle narrative and why it is wrong. He points out that looking at productivity alone, “hustling” is not a very efficient way of doing it.
“There’s so many better ways to do it. We see it in big businesses or community colleges. (There) are tons of the case studies that I’ve seen and researched that it actually is better for business, for mental health, and for health outcomes (not to hustle). That people actually make more money at it. So why would we keep hustling 90 hours a week so that we can have the “status that Instagram gives us” when it’s not even needed?” – Joe Sanok
To hear more from Joe Sanok and how to be more efficient and not fall into the Hustle trap, download and listen to this episode.
Bio
Joe Sanok is the author of Thursday is the New Friday (HarperCollins) releasing Oct 2021. He is a keynote and TEDx speaker, business consultant, and podcaster. He has the #1 podcast for counselors, The Practice of the Practice Podcast.
Joe is also writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, Smart Passive Income Podcast, and Yahoo News.
Joe has articles releasing in 2021 through Harvard Business Review, CNBC, ThriveGlobal, Inc., and Money. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.
Joe Sanok helps private practitioners to find innovative ways to start, grow, and scale a private practice. For resources go to: http://www.practiceofthepractice.com/resources
Joe is also the founder of Podcast Launch School, A curriculum that teaches new Podcasters how to attract amazing guests and monetize their podcast nine months.
His podcast is available at http://www.practiceofthepractice.com/category/podcasts/
He does one-on-one consulting, Mastermind Groups, and other approaches to start, grow, and scale a practice: www.practiceofthepractice.com/apply
Links
Learn more from Joe Sanok today!
Website: www.PracticeofthePractice.com
Check out his past and upcoming books here.
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
241 The Korean Vegan with Joanne Molinaro

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In this episode of Follow Your Different, let’s talk about food. On the base level, food is about survival, sustenance, and safety. Yet it is also a centering point for life and culture, and even expressing love. Joanne Molinaro joins us today to talk more about it.
Joanne Molinaro is a lawyer-turned-author and Tik Tok info-tainer, as well as a social media rockstar. She has developed a massive following by fusing Korean cooking, veganism, life lessons, and story-telling into a legendary stew that her fans can’t get enough of. Her food blog “The Korean Vegan” is one of the top in the world, and her social media and Tik Tok have millions of followers.
She also has a new book called The Korean Vegan Cookbook. We get into it and much more in this episode, so stay tuned.
Joanne Molinaro‘s Relationship with Food
The conversation starts off with checking in on Joanne and how she feels about her new book. Joanne shares that she’s a bit nervous since it was her first cookbook, and she’s worried that people might not like the recipes in it. Though given the quality of her content, it should not be a problem at all.
From there, Joanne shares her relationship with food, in which she loves it so much. She loves cooking, but she especially loves eating, as well as trying out new foods and cuisines. Though she realized early on that she particularly like eating her own food best.
“I realized pretty quickly that I like eating my own food best. Not because I’m persnickety about what goes into my food, although that’s part of it. But mostly because I think my food tastes the best, because I know what I like, and I know how to make my food the way that I like. I think a lot of people are like, Oh, I love eating grandma’s food, I love eating my mom’s food. And sure I love eating my mom’s food too. But a lot of times I’m like, I can make this better for me.” – Joanne Molinaro
For Joanne, food makes her very happy, and it is something she looks forward to.
Joanne Molinaro on the Contradiction of Safety and Danger in Food
For a lot of people, food gives them a sense of safety, because it gives them sustenance, and they are made with love by our parents and grandparents when we are young. It reminds them that they are loved and cared for.
Although for some, it can be a source of insecurity as well, and Joanne had to deal with both when she was younger. As society’s views on a “healthy and proper” body leaned on being slim and thin, eating and enjoying food seems like a bad thing to do. Not being to enjoy what you like can cause anxiety. Not being able to comfort that anxiety by eating your favorite food just adds to the stack.
“In the past, I’ve also had a very fraught relationship with food. I was told very, very young that part of my value was tied to how I look and how thin I was. Unfortunately, food consumption contributes to your size. And as a result of that, however much I love eating food and how much I love cooking food, it also creates a great deal of anxiety and danger. So it’s sort of that very strange juxtaposition where a bowl of kimchi-jjigae makes me feel so safe, but a bowl of kimchi-jjigae also equals calories which makes me feel unsafe.”- Joanne Molinaro
Being at the Forefront of Food Creation
Now that she has become a food superstar, Joanne feels like she has to be more fastidious about guarding against or obsessing about food she eats. While it has become an impulse that was brought on by years of being careful of what she ate, she does not want it to influence her work as a food creator.
“Now that I’m front facing about my relationship with food, and as a food creator, I feel very responsible about not just sending the correct message out into the world, but by living in accordance with that message. I can’t, on the one hand, tell people, “Hey, stop counting calories!” While I, myself, am counting calories. That doesn’t make sense.” – Joanne Molinaro
Instead of focusing on calorie counts, she dwells more on what goes into one’s diet, and how you can make an amazing dish while still keeping healthy.
To hear more from Joanne Molinaro and her thoughts on food and life, download and listen to this episode.
Bio
With over 2 million fans on TikTok, Joanne Molinaro, also known as The Korean Vegan, has appeared on The Food Network and Al Jazeera English, been featured in Salon, Healthy-ish by Bon Appetit, and the Kitchn, and will release her debut cookbook + memoir with Penguin Random House this fall (2021).
Molinaro is a Korean American woman, born in Chicago, Illinois. Her parents were both born in what is now known as North Korea.
Joanne Molinaro started her blog, The Korean Vegan, in 2016, after adopting a plant-based diet. In July 2020, she started her TikTok (@thekoreanvegan), mostly as a coping mechanism for the isolation caused by the global pandemic.
She began posting content related to politics and life as a lawyer during quarantine.
However, after a single post of her making Korean braised potatoes for dinner (while her husband taught a piano lesson in the background) went viral, Molinaro shifted her attention to producing 60 second recipe videos, while telling stories about her family—immigrants from what is now known as North Korea.
Links
Connect with Joanne today!
Website: TheKoreanVegan.com
Check out her new book! The Korean Vegan Cookbook
TikTok: @TheKoreanVegan
Instagram: @TheKoreanVegan
Youtube: The Korean Vegan
Facebook: fb.com/theKoreanVegan
Pinterest: @TheKoreanVegan
LinkedIn: in/Joanne-Molinaro
More on Joanne Molina and The Korean Vegan
CBS: TikTok star Joanne Molinaro shares her Korean culture and life lessons
Today.com: The Korean Vegan serves up spicy tofu, life lessons, and stories from her childhood
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!