Posts by Christopher Lochhead
150 Hacks for Joy At Work w/ Best selling author & #1 Apple Podcaster Bruce Daisley
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We continue our run of legendary authors with Twitter’s former head of Europe Operations, Bruce Daisley. He’s got a new book out called Eat, Sleep, Work, Repeat, He’s also got a great podcast of the same name!
This conversation is fun as we talk about some of his “30 hacks” for more joy at work. Expect a lot of laughter, conversations about digital relationships, walking meetings, Chinese Sci-Fi and a lot more. Also, pay close attention to our discussion about why you should turn off notifications on your phone!
London To California
The conversation with a lot of laughter from the two. They touched on topics such as living in London, how Europeans adjust when they visit the US and the culinary fusion of European dishes. You might also relate to the two who kept on adding movies in their “to watch list” but have never even started watching any on the list.
Bruce also shared how he loved buying books, but never actually find time reading them. This is also the inspiration why he wrote the book Eat, Sleep, Work, Repeat.
Twitter EU
Bruce shares when he joined Twitter, he never expected he would face a great challenge. Initially, Twitter was rated as one of the best places to work for. However, somewhere along the way, employees started to leave one by one. In a year, 40 of his top people left Twitter.
“Might be something I did, something went wrong. The culture went from being the “biggest party that you never wanted to end” to being this “party that you wished you never had left the house to go to.” – Bruce Daisley
He then started commissioning researchers with the hopes of improving workplace and culture. Unfortunately, the people have either not read these papers, or have not implemented it. It was such wasted information so Bruce decided he should write about it.
Eat. Sleep. Work. Repeat.
Bruce shares he wrote this book, which is intentionally a very short episodic series of interventions that anyone can stage in their office or workplace. One piece of information he shares is that open offices increase employees’ hate to co-workers by 75%.
“Even if you just read one 10-page chapter and you Xerox it, threw it at your boss, I am hoping that even with that just one intervention might marginally improve people’s work.” – Bruce Daisley
To hear more about Bruce’s ideas on hacks for joy at work and more information about Bruce, download and listen to this episode.
Bio:
Bruce Daisley was previously Twitter’s most senior employee outside of the United States, in his role of Vice President across Europe, Middle East and Africa.
He joined the company in 2012 having previously run YouTube UK at Google.
He has also worked in the magazine publishing and radio industries having got his first break by mailing a cartoon resume of his life to prospective employers. Bruce’s passion for improving work led to him creating the podcast Eat Sleep Work Repeat on making work better. It became a number 1 smash in the UK (also hitting the business top 10 in the US).
Links:
Book – Eat. Sleep. Work. Repeat.
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
035 Your Brand Will Be Defined By What You Do During Coronavirus
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Extraordinary times call for legendary leadership. In this episode, we talk about why your brand will be defined by what you do during coronavirus. This is a moment of truth. What leaders do in moments of truth define who they become and what happens to our brand.
“I think people are going to remember what you did or didn’t do during this crisis. How companies treat humanity during this crisis will have a long term impact.” – Christopher Lochhead
Focus on People
Christopher had been speaking with entrepreneurs about the discussions they should focus on to make a difference during this coronavirus crisis. First is: focus on people.
He shares about an Australian CEO who discussed with his people how they can make the most out of their cash on hand and accounts receivable. Half the people would rather get half of their salary than getting laid off.
“I think legendary leaders are open about these things and talk to the people about them. Try to do it in a way that is humane as possible and that extends your cash runway as possible.” – Christopher Lochhead
Focus on Customers
Now is the time to make a difference with customers. Christopher cites an entrepreneur who runs a gym. Rather than making a decision amongst him and his executive team, he asked their customers, if they want to cancel their subscription, do they want to pay half. A good 80 percent of their customers came back and said “we want to keep on paying you at the full rate.”
In addition, they’re doing a lot like what other legendary people in the health and wellness and fitness industry are doing, they are putting a lot of content on the internet.
“By being open real with people, they have endeared themselves to their customers in a very, very powerful way.“ – Christopher Lochhead
Focus on Humanity
What are we doing for humanity? Now is a great time to be radically generous. In fact, the company Dyson produced a new type of respirator in 10 days and have been supplying 15,000 for this pandemic fight.
“We have to ask ourselves what do we have to contribute? It might be money, it might be other things. it might be expertise. In our case, we have a podcast to contribute, so we’re doing that.” – – Christopher Lochhead
To hear more about Christopher’s thoughts on how a company’s action during this crisis will affect their brands, download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
Links:
James Dyson designed a new ventilator in 10 days. He’s making 15,000 for the pandemic fight
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,Instagram and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.
149 What 9/11 Taught Us About Leadership w/ Chris Fussell Navy Seal & President McChrystal Group
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Today, we have a very timely conversation about leadership and crisis management with a highly decorated Navy Seal Chris Fussell. He partnered with 4-star General Stanley McCrystal to retool the US military after 9/11. Chris is a legendary American hero, a servant leader in the military, entrepreneur, and now the President of McCrystal Group.
Chris and Stan consult and advise organizations around the world on leadership and frankly, they helped a lot of organizations deal with this crisis. We also talk about a recent opinion piece that Chris and Stan wrote for the NY Times.
Connected Through Structure
Chris describes that tribes are connected through structure and leadership. It also holds true within industries. He further shares that when the ability of those systems starts to be dismantled through the separation physically or something similar to what is happening to us at the moment, we will end up with a disconnected state.
He further shares how this scenario in relation to them at Washington DC/ Since there is a “disconnected state” the food shortages among families on the other side of DC do not affect Capitol Hill emotionally. He says this is how inequity stats.
Social Cohesion
Chris shares that the “fabric” that holds society together is immediate family, community and socioeconomic circles.
“This is critical that we reach across those boundaries that’s why, institutions—like a workplace that pulls from many different networks, from the executive, down to the frontline folks, or like a public school or a church, that reaches across the boundaries—those create this fabric that pulls us together anytime you see that disrupted at scale for an extended period. If the fabric is unwoven, its really hard to weave them together.” – Chris Fussell
Call For National Level Campaign
Chris took the opportunity to call everyone to action to help out in any way they can. Christopher Lochhead shared that he and his family purchased plastic gloves from a local restaurant supplier and dropped it to local hospitals in Santa Cruz.
“The people at the bottom are those who are gonna suffer more economically. They’re gonna suffer the worst medically as a result of this pandemic. The economically deprived neighborhoods.” – Chris Fussell
To hear more about Chris and how leaders are holding up with this crisis, download and listen to this episode.
Bio:
Chris Fussell is the President of McChrystal Group.
He is an author of the 2015 New York Times bestseller, Team of Teams: New Rules of Engagement for a Complex World as well as 2017 Wall Street Journal bestseller, One Mission: How Leaders Build a Team of Teams.
He joined McChrystal Group as a Partner in 2012.
Chris was commissioned as an Officer in the United States Navy in 1997, and spent the next 15 years on US Navy SEAL Teams, leading SEAL elements in combat zones around the globe.
From war-torn Kosovo, to counter-terrorism operations in Iraq and Afghanistan, to highly specialized efforts in the troubled areas of the Arabian Peninsula and North Africa, he experienced and led through the modern evolution of the US military’s Special Operations community, first on SEAL Teams Two and Eight, then in the Naval Special Warfare Development Group.
Chris was selected to serve as Aide-de-Camp to then-Lieutenant General Stanley McChrystal during General McChrystal’s final year commanding the Joint Special Operations Command (JSOC), where they served for a year together in Iraq.
He witnessed first-hand the Special Operations community’s transformation into a successful, agile network.
Chris is also a Senior Fellow for National Security at New America, a Washington, DC-based non-partisan think tank dedicated to understanding the next generation of challenges facing the United States.
Chris is actively involved in several non-profits dedicated to helping veterans and their families, and holds a seat on the Board of Directors for the Navy SEAL Foundation. He is also a lifetime member to the Council on Foreign Relations.
Chris earned a Master of Arts in Irregular Warfare from the Naval Postgraduate School, receiving the Pat Tillman Award for highest peer-rated Special Operations Officer in the program.
His thesis work focused on the interagency collaboration and intelligence sharing processes that drove effective, cross-silo collaboration during the peak of the wars in Iraq and Afghanistan.
Links:
Christopher Fussell – McCrystalGroup
Linkedin – Christopher Fussell
New York Times – What 9/11 Taught Us About Leadership in a Crisis
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
034 Digital Leadership & Why Leaders Over-Communicate
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Extraordinary times call for legendary leadership. Because of the Coronavirus, shit is getting very weird. As Hunter Thompson said, “When the going gets weird, the weird turns pro” which is why it’s time to become a Digital Leader and over-communicate.
Primary Mode of Communication
In times of crisis, people need to both see and hear from their leaders. Former navy seal and former Chief of Staff for 4-star General Stanley McCrystal, Chris Fussell was on FYD episode 38 and he made a comment on digital leadership in an article he wrote on NY Times.
He made a comment on “digital leadership and said “first, don’t hunker down. Second, demonstrate candor.” Christopher thinks this is good advice especially in times like this, the only way people are experiencing their leaders is digital.
“Going forward once we get through this crisis, it is very clear, digital communication will become, if it is not already, the primary way that your employees hear from you and see you.” – Christopher Lochhead
Leaders Are Not Overcommunicating
Christopher observed that CEOs, CMOs or any business leaders at the moment are not communicating much. This to him is a big mistake. He shares that Fussel and McCrystal are right on, from a tactical point of view. He also encourages leaders, not only to improve public speaking skills but to get comfortable with technology such as Zoom.
“I don’t think you can be a leader anymore unless you’re a digital leader.” – Christopher Lochhead
To cite an example, Chris Fussel talked about McChrystal doing daily briefings. He couldn’t take a top-down approach on communications that he needed to be front and center with all of his people and so he started daily briefings using video and audio.
Becoming a Digital Leader
As a CEO, CMO, of business leader the first a-ha here is that you can’t be a leader unless you’re a digital leader. Since its the only way for people to experience you, you must get comfortable with technology. Make the necessary upgrades on your hardware such as microphone, camera, among others.
Consider having daily CEO briefings. Learn how to motivate your employees and ask the tough questions. Be radically candid and keep in mind, LISTEN, LISTEN, LISTEN.
To hear more about Christopher’s thoughts digital leadership and overcommunicating. download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
Links:
What 9/11 Taught Us About Leadership in a Crisis, NY Times
Using the Next Recession to Change the Game
How to Survive a Recession and Thrive Afterward, HBR
Seize Advantage in a Downturn, HBR
Advantage In Adversity: Winning The Next Downturn
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.
148 Are You Undervaluing Your Customers? w/ Rob Markey of Bain & Co.
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We speak with Rob Markey of Bain & Co today about his breakthrough piece for Harvard Business Review “Are You Undervaluing Your Customers?”Rob also leads the Net Promoter Score Loyalty Forum and his Firm, Bain, invented the Net Promoter Score (NPS).
We have a riveting conversation about why companies with high levels of customer loyalty grow 2.5 times as fast as their peers, how companies should re-orient around customers and why Customer Loyalty is a shareholder priority and more. If you care about customers and growth, I think you’re going to love this dialogue.
Pressure To Deliver Earnings
Rob shares how his write up started as a source of frustration and curiosity. He shares that the clients he has worked with over the years still abandoned customer-centric companies. He further shares that companies ultimately face pressure to deliver earnings.
“The investors put pressure on management teams, who then are forced to squeeze out every last dollar in order to make a goal. That is just a short term goal.” – Rob Markey
Rob also says the importance for companies to have a visionary CEO, those who are willing to sacrifice short term earnings for long term gains. Investors should support these kinds of CEOs.
Standardized Metrics
Christopher asked if there should be a standardized metric to look at this matter in the context of a quarterly earnings call. Rob shares that it is one way to do this, however, he also says the world is a much more complicated place and it is hard to put a finger on just one metric that will lead you in the right way.
Net Promoter Score
Christopher asked Rob if NPS is the answer for companies. He shares it was just one of the objective function that they used when they were searching around for the right question to ask
“NPS is the best single question metric we have that enables you to see how an individual customer or a set of customers feel about the business in ways that then align with lifetime value.” – Rob Markey
There are lots of ways to collect a net promoter score. It can be after an interaction with a customer or as part of a relationship. It can even be a mode of market research, where the researcher can conduct double-blind research to acquire very reliable apples-to-apples comparison among different companies.
To hear more about Rob and why customer loyalty is a shareholder priority and more, download and listen to this episode.
Bio:
Founder and former leader of Bain & Company’s Customer Strategy & Marketing practice. Customer experience podcast host. Architected customer experience transformations, employee engagement improvement, marketing and sales capabilities development for dozens of the world’s largest companies.
Co-authored The Ultimate Question 2.0 (Harvard Business Review Press, 2011), and numerous other publications. Keynote speaker, leader of the NPS Loyalty Forum, and podcaster on customer and employee experience. Creator of the Net Promoter System.
Specialties: Customer experience; customer strategy and marketing; customer loyalty; employee loyalty; customer segmentation; new product development; direct marketing; brand management; service operations; digital transformation
Links:
Are You Undervaluing Your Customers?
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
147 How Coronavirus Really Started? w/ #1 Tech Analyst R “Ray” Wang, Chairman, Constellation Research
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Today, #1 technology analyst, author of the smash hit, “Disrupting Digital Business” and founder of Constellation Research, Ray Wang is back. To add to our list of controversial episodes, Ray shares his thoughts on how Coronavirus really started, It’s impact on society and why we better be ready for a new normal. This is a fantastic, thought-provoking dialogue!
The New Normal
As we are currently facing a pandemic, Ray shares the new normal that we should all be prepared for. He shares there will be mass testing, so the health officials can compare the figures versus the mortality rates. Governments will also impose the suspension of business operations and will strictly enforce home quarantines and lockdowns.
“If you look at the 2019-2020 flu season, we had 15 million cases, 140,000 hospitalizations, and 8200 deaths. We can handle 140,000 hospitalizations over 8 to 10 weeks, that’s not an issue. This is the surge in the hospitalization, that occurs all at once. We can’t handle 140,000 a week, that would just blow up the entire hospital bed capacity.” – Ray Wang
Initial Containment
Ray refreshes our memory during January, where several reports circulated about a new strain of flu that is affecting China. He spoke with several colleagues from the Chinese scientific community who said they were prohibited to use messaging apps to discuss this. The Chinese Communist Party members decided to play the issue down.
“Even if those numbers are not accurate, a lot of people were saying, contain, shut down, all travel in and out of China. If they had done that, we weren’t here today. It’s not “blame game time,” but that’s how we contain a crisis.” – Ray Wang
Viral Research Gone Wrong
Ray shares some provocative information that he received from several scientists in China. Apparently, in a viral laboratory near Wuhan, some scientists are modifying bat genomes. For some reason, there must have been a breach in safety protocols, which ended in spreading the virus through patient zero in Wuhan Wet Market.
“Nobody wanted to talk about it because there was a dual-use lab. If you’re a government, you don’t want to hurt your own people either. Today, what’s actually happening is they are trying to cover up for that.” – Ray Wang
To hear more about Ray and about coronavirus and its impact on the society, download and listen to this episode.
Bio:
R “Ray” Wang (pronounced WAHNG) is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc.
He’s also the author of the popular business strategy and technology blog “A Software Insider’s Point of View”.
With viewership in the 10’s of millions of page views a year, his blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations.
Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital.
His new best selling book Disrupting Digital Business, published by Harvard Business Review Press and now globally available provides insights on why 52% of the Fortune 500 have been merged, acquired, gone bankrupt, or fallen off the list since 2000.
In fact, this impact of digital disruption is real. However, it’s not the technologies that drive this change. It’s a shift in how new business models are created.
Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, Personify, and Johns Hopkins Hospital. He is a prominent and dynamic keynote speaker and research analyst working with clients on digital, innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data. Hiring a professional photographer to capture the proposal has become popular in recent years, but is it right for you? Here https://proposal007.com/proposal-photography/ the pros and cons.
His Silicon Valley research firm, Constellation Research, Inc., advises Global 2000 companies on the future, business strategy, and disruptive technology adoption.
Ray is a regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service, and other global media outlets. Wang has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.
Links:
Constellation.com – R Ray Wang
Understanding Case Fatality Rates For #COVID19 #CoronaVirus
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
146 Keep Calm & Carry on w/ Security Expert Morgan Wright
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Today, we have Security Guru Morgan Wright, a distinguished professional in law enforcement and an internationally recognized expert on cybersecurity, cyberterrorism, and privacy. We talk all things security: how to deal with fear, scams, self-defense and most importantly why Morgan is optimistic about our future. This is a fantastic dialogue!
Morgan Wright
We have conversed with Morgan several times in the past. He talked about Security in episode 84. He was known for his landmark testimony before Congress on Healthcare.gov that changed how the government collected personally identifiable information.
On Sheep, Wolves, and Sheepdogs
Morgan shares about Dave Grossman, an author who has written excellent books and theory on warfare and mindset. Dave, in his writing, says that in every society there are 3 kinds of people: there are sheep, there are wolves and there are sheepdogs.
“If you’re a sheep, that’s okay, but recognize you’re a sheep.If you are a sheepdog, that’s the only thing that stands between the sheep and the wolves. Less than 1% of the population in the US, whether its the military or firefighters, says I will stand up and be that sheepdog.” Morgan Wright on Dave Grossman’s Writing
However, Morgan believes that when the time is ripe, many “sheeps” are willing to step up and become “sheepdogs.” He narrates how several life-changing events that happened in the US changed the mindset of Americans. Those are the 9/11 attack, Hurricanes, and others.
“Just when we think we have been tested, nature has its own way of testing you again.” – Morgan Wright
Keep Calm & Carry On
Morgan further shares some insights on how to deal with the coronavirus pandemic. He stresses the importance of keeping calm. He says that there is no amount of panic that can change the situation. In fact, it worsens the current situation.
He also shares about expecting nothing and accepting everything. He also quotes Teddy Roosevelt saying “do what you can, with who you are, with what you have.”
To hear more about Morgan Wright, how to deal with fear, scams, self-defense and most importantly why Morgan is optimistic about our future, download and listen to this episode.
Bio:
Morgan is an internationally recognized expert on cybersecurity strategy, cyberterrorism, identity theft and privacy.
He is President and Chief Development Officer for RadiusAI.
He currently serves as a Senior Fellow at The Center for Digital Government, and is a national security opinion contributor to TheHill.com.
Morgan’s landmark testimony before Congress on Healthcare.gov changed how the government collected personally identifiable information.
He’s made hundreds of appearances on national news, radio, print and web including CNBC, Fox News, Fox Business, CNN, ABC, NPR, NBC and more. Previously Morgan was a Senior Advisor in the US State Department Antiterrorism Assistance Program and Senior Law Enforcement Advisor for the 2012 Republican National Convention. In addition to 18 years in state and local law enforcement as a highly decorated state trooper and detective, Morgan has developed solutions in defense, justice and intelligence for the largest technology companies in the world including SAIC, Unisys, Alcatel-Lucent and Cisco.
He’s a contributing author for the 4th Edition Computer Security Handbook, and has been quoted in 2 New York Times best sellers (Sharyl Attkisson: Stonewalled and Carmine Gallow: Talk Like TED).
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
145 Tucker Max, The Coronavirus & The Dawn of a New Golden Age
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Our guest today has written four New York Times Best Sellers, three of which, hit #1. He was America’s favorite bad boy, turned entrepreneur and philosopher-king, Tucker Max.
We have a fantastic conversation about the coronavirus, what he and his family are doing to hunker down and try to stay healthy. We touch on the idea of radical generosity in business and what he and his company scribe are doing to lead during this crisis. Most, you’ll find out why Tucker thinks the virus is going to lead to a new golden age!
Humor, Next to Grief
Tucker Max had such a huge impact on our culture. He’ s only the fourth writer (along with Malcolm Gladwell Brene Brown and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at once. Time Magazine has called him one of the 100 most influential people.
He shares in this episode the importance of humor to go through our current pandemic. He thinks that society created certain people, those who are “progressive, social justice warrior and driven by a certain extreme toxic brand of “feminism” who are humorless and are too stern with their beliefs.
“Laughter is next to grief in terms of how emotions are processed. The sadness and suffering are the core part of life and the way you deal with it, one of the ways is to laugh about it. People who are humorless don’t get that.” – Tucker Max
Radical Generosity
Christopher shares about companies who are winning in the age of the coronavirus are those who are practicing radical generosity. Companies must have a certain “do-good mission” to be able to claim their title as category kings and queen.
Tucker shares how he agrees to this move of several companies. He also urges companies to give away information for free. He gives out comments to individuals who sell their downloadable PDFs and monetizes it.
Outlook For The Future
Christopher believes we will see a huge cultural, societal and business shift. The three that immediately come to mind is office work in general, retail and telemedicine and digital medicine.
Tucker chimed in with his outlook for the near future:
“I am really happy I’m not in commercial real estate, because I think what’s gonna happen over the next 2 weeks is: everyone is gonna realize how bullshit offices are, how much more work they get done at home or how much they like working from home more. I think long term, we’ve just seen the top long term secular decline in commercial real estate and I think its a big one.” – Tucker Max
To hear more about Tucker Max, the coronavirus and how he is coping with it and the golden age that will rise after this pandemic, download and listen to this episode.
Bio:
Tucker Max is the co-founder of Scribe Media, a company that helps you write, publish, and market your book.
He’s written four New York Times Best Sellers (three that hit #1), which have sold over 4.5 million copies worldwide. He’s credited with being the originator of the literary genre, “fratire,” and is only the fourth writer (along with Malcolm Gladwell, Brene Brown and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. He was nominated to the Time Magazine 100 Most Influential List in 2009.
He received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He currently lives in Austin, Texas, with his wife Veronica and three children.
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
144 Dushka Zapata, Coronavirus Acts of Kindness
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We continue our run of legendary authors. Today, one of the most prolific and important writers in the world, Dushka Zapata. Her work has been viewed over 157 million times on question & answer site Quora.
In this episode, we get right into how she’s dealing with the coronavirus. Dushka has a powerful point of view on Social Distancing and why we should be conducting our selves as if we already had it. She also touches on why we need to learn to become “elastic” and how we’re all connected.
Living in Uncertainty
Dushka is exactly what we all need right now! She shares how to deal with uncertainty, especially in the present time. People have been looking outwardly too much and she says this is not helping them.
“We are looking for answers in other people and the fact is, no one has the answers. I think that’s really interesting because you forget that you can look within for certain things. Like managing your anxiety and managing the fear of scarcity, which is one of the things that, we are wired to be fearful of.” – Dushka Zapata
Acts of Kindness
Dushka reads to us something that she wrote on Quora about acts of kindness in times of coronavirus.
“In my first supermarket visit, the shelves that carried cans, crackers, toilet paper, were completely empty
People around me were clearly on edge. Stressed, anxious, haphazardly grabbing things from shelves and throwing them into their carts.
I wanted to buy dishwasher detergent and there was one left but I couldn’t reach it. I suddenly felt a sense of powerlessness rise inside of me.
That’s when I saw that the box I had been reaching for was right in front of my eyes. I took it, then realized a very tall person was handing it to me.
“It looks like you wanted this, yes?” he says this to me very gently.
I turn and we just stand there looking at each other, a pause in the middle of a frenzy spinning around us. He smiles at me. His smile feels like someone just dropped a sturdy anchor in the middle of a turbulent ocean.
The times we are living in are surreal. Please, stop and be nice to someone.” – Dushka Zapata
Kindness and Elasticity
Dushka thinks the current pandemic has enabled people to show their best and worst. She cites how people have frenzied over grocery stocks while some other people have also been extra careful and friendly to others.
“One of the things that fascinate me about these kinds of times: one is kindness, that I want to talk about and just like thinking of other people and the other is, the ability to be elastic, flexible. How are you adapting what you’re doing to survive.” – Dushka Zapata
To hear more about kindness and elasticity and Dushka’s point of view on social distancing, download and listen to this episode.
Bio:
Dushka Zapata is one of the most prolific and popular writers working today.
On question and answer site Quora her work has been viewed over 157 million times.
She’s the author of eight best-selling books.
Dushka has over 20 years experience as a senior communications executive in Silicon Valley.
When she’s not writing, she works as a serves as communications executive in San Fransciso.
Links:
Love Yourself: and Other Insurgent Acts That Recast Everything
You Belong Everywhere: and Other Things You’ll Have to See for Yourself
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