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Lochhead on Marketing Podcast Episodes

Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.

LOM_Episodes-150 Recession

150 How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform

Welcome to a very special episode of Lochhead on Marketing, where we talk about how to make money in a recession. In times that are challenging, one of the greatest things we all can do is contribute what we can contribute. Given that it looks like we’re about to be in a recession, what Eddie…

LOM_Episodes-149 Lochhead on Marketing

149 Startup Downturn Marketing Mistake, What To Do About It, & Why People Who Create Demand Are In Massive Demand

On this episode of Lochhead on Marketing, let’s talk about the big startup downturn marketing mistakes and what to do about it. We also talk about why people who create demand are in massive demand. Lastly, there is the topic about your career, and what to do when the economy goes sideways, both in your…

LOM_Episodes-148 Lochhead on Marketing

148 Who Are You Going To Be When The Sh*t Hits The Fan

On this episode of Lochhead on Marketing, let’s talk about a critical question: Who are you going to be when the shit hits the fan? As we have talked about in previous episodes, it is starting to look like the business environment could get very hard here. Some people in Silicon Valley are even saying…

LOM_Episodes-147 Refine Labs

147 Why Most Tech Marketing Fails & What To Do About It with Chris Walker & Megan Bowen of Refine Labs

As you all know, normally there aren’t any guests for Lochhead on Marketing. But today, we have a special episode for tech entrepreneurs and marketers, as we have a dialogue with Megan Bowen and Chris Walker of Refine Labs. Megan Bowen and Chris Walker are the COO and CEO of Refine Labs. They also have…

LOM_Episodes-146 13 Strategic Assumptions for Entrepreneurs, CEOs, CMOs and Executive Leaders

146 13 Strategic Assumptions for Entrepreneurs, CEOs, CMOs and Executive Leaders

On this episode, let’s talk about some of the smart assumptions we can make about the rest of 2022. Of course, this is based on the numerous dialogues I’ve had in the past months with some of the smartest entrepreneurs, VCs, CEOs, and executives in Silicon Valley. If you’re interested in those conversations, check out…

LOM_Episodes-145 David Sacks

145 All In Podcast “Rain Man” David Sacks of Craft Ventures on What Every Startup Leader Needs to Know Now

On this episode, we talk to David Sacks of Craft Ventures, on what every startup leader needs to know in the current business landscape. If you didn’t know, I recently talked with David Sacks about a variety of topics, including business, current affairs, and how the two are interconnected. Even when we don’t always see…

LOM_Episodes-144 Native Analog and Native Digital War

144 The First Native Analog vs Native Digital War: Volodymyr vs Vladimir (And What It Means For Every CEO & CMO)

Welcome to a very special episode of Lochhead on Marketing. This episode is based on a recent Category Pirates newsletter that we wrote, which is about Ukraine, the Native Analog and Native Digital war, and what it means for every business person. If you haven’t subscribed to Category Pirates?‍☠️ yet, click the link and check it out.…

LOM_Episodes-143 The role of business beyond business

143 What’s the Role of Business, Beyond Business?

On this episode of Lochhead on Marketing, let’s ask what is the role of business, beyond just business. Today marks the 5th day into the Russian invasion of the Ukraine, the first attack of its kind since Sept. 1, 1939 – the start of World War 2. So let’s talk about how this affects businesses,…

LOM_Episodes-142 Marketing Job Is NOT Serving Internal Customers

142 Marketing’s Job Is NOT Serving Internal Customers

On this episode, let’s talk about one of the things that drives me the craziest and more importantly, ruins marketing results and careers on a regular basis. That is, why marketing’s job is NOT serving internal customers. Speaking of which, I want to thank you from the bottom of my heart for making our new…

LOM_Episodes-141 why most marketing fails

141 Why Most Marketing Fails, and what CEOs and CMOs need to know to fix it

On this episode, let’s talk about why most marketing fails, and what we can do about it. Speaking of marketing, I want to thank you from the bottom of my heart for making our new books into bestsellers at Amazon Books. You can check the whole list Category Pirates mini-books at Amazon Books, and expect…

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