Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
159 Successful or Useful?: Learning from Drucker
Peter Drucker is considered the father of modern business management. If there was a Mount Rushmore of business thinking, he’d be on it. Recently on Category Pirates, we’ve begun work on the evolution of Peter Drucker’s concept of a knowledge worker, to what can today be called as the emergence of an intellectual capitalist. So…
158 Crossing the Chasm & 22 Immutable Laws of Marketing: Through the Category Lens with Matt Johnson of the One Book That Changed My Life Podcast
On this episode of Lochhead on Marketing, Matt Johnson and I have a conversation about the book that changed my life. In my case, it was two books in particular that changed my life. We look into them through a category lens perspective in Matt Johnson’s new podcast, One Book That Changed My Life Podcast.…
157 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger
On this episode of Lochhead on Marketing, our guest Al Ramadan talks about what’s at stake when it comes to category battles, how you can spot the category challengers who can become category kings and queens, and what they need to become category leaders that earn 76% of the economics. There comes a time in every…
156 How to Drive B2B Revenue Now with White Space Marketing
On this episode of Lochhead on Marketing, let’s talk about how marketing can drive revenue with White Space Analysis. We talked about how to drive short-term revenue via category design a few episodes ago (LOM 151). Today, we provide you with more options to make that cash register sing as soon as possible. Welcome to Lochhead…
155 Content-Free Marketing: How the Marketing World Got Duped into Saying Nothing Everywhere (Snow Leopard Book Excerpt)
The Content Marketing category is almost 700 billion. Almost every company is working on content and increasing their content marketing investments. And yet, when was the last time you got a piece of content marketing and you said that was legendary? Let’s dig into how the marketing world got duped into content free marketing, aka…
154 The Solo Thought Leader with Diego Pineda
On this episode of Lochhead on Marketing, let’s talk about how you can be a Thought Leader. More specifically, we’ll discuss how to be a Solo Thought Leader and build yourself up with our guest, Diego Pineda. Diego Pineda is the author of the book The Solo Thought Leader: from Solopreneur to Go-To Expert in…
153 The Three Marketing Metrics That Matter
On this episode of Lochhead on Marketing, let’s talk about the three marketing metrics that matter. Because it appears as if there’s still a lot of confusion out there about this. So I thought we could unpack the real metrics that matter for marketing. Welcome to Lochhead on Marketing. The number one charting marketing podcast for…
152 The Three Stages of a Legendary Career: What Star Wars Can Teach Us
On this episode of Lochhead on Marketing, let’s talk about the three stages of a legendary career. Let’s also talk about the lessons we can learn about it from a source you wouldn’t think about at first, Star Wars. Yes, that Star Wars. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers,…
151 How To Drive Short Term Revenue Now
On this episode of Lochhead on Marketing, let’s talk about how to use category design thinking to drive short term revenue. We talked a lot about what to do in a recession on our last episode, and on this episode, we’re going deep on a very specific topic, about how to make the cash register…
150 How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
Welcome to a very special episode of Lochhead on Marketing, where we talk about how to make money in a recession. In times that are challenging, one of the greatest things we all can do is contribute what we can contribute. Given that it looks like we’re about to be in a recession, what Eddie…
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