Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
031 8 Stages of Digital Marketing w/ Ryan Deiss
In this episode, we have a thoughtful conversation about how to turbocharge your pipeline and drive revenue with Ryan Deiss, founder of DigitalMarketer.com. He has some provocative and engaging thoughts around what marketers can and should do to drive revenue today. We talk about the 8 stages of digital marketing and common mistakes marketers do…
030 How To Make Marketing Decisions
In this episode, let’s talk about the strategic lens required to make marketing decisions. Marketing Decisions Marketers, over and over again, continue to make this big mistake: they come up with marketing decisions without having a discussion around its context. Context, in terms of the “lens” they will use to come up with the decision. …
029 Disagree and Commit
Every big decision involves a group of people.and so, in business, if you’re going to do something legendary, whether its a strategy or a campaign, it will be a group decision. In this episode, Christopher Lochhead shares why it is a legendary business trait to be able to get people to disagree and commit. Everybody…
028 Is Your Marketing Plan Radical Enough?
In this episode, Christopher Lochhead asks the question, “is your marketing plan radical enough?” Most marketing plans are predictable, uncreative and safe. He will share today how to do away with your usual marketing plan and craft a radical one. 3x CMO Being an advisor to a lot of companies, Christopher shares how he has…
027 How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk
This special episode of Lochhead on Marketing is the actual conversation of Christopher Lochhead and Carrie Palin, CMO of software company Splunk, during their appearance at Hypergrowth San Francisco. Carrie shares how she spearheaded the category creation of Data to Everything and brand re-launch of Splunk. Splunk at Hypergrowth Christopher Lochhead and Splunk CMO Carrie…
026 Ryan Reynolds Legendary Peloton Trendjack For Gin Brand
On episode #023 with Paul Maher, we popped the hood on the secret marketing / PR black art of Trendjacking. Recently, actor Ryan Reynolds (aka Marvel’s Deadpool) who also owns the brand, Aviation American Gin, just pulled off the trendjack of the year. Let’s break down the 8 reasons why this was a legendary trend…
025 Category Creation & Category Design: A New Lens On Business
In this episode, Christopher Lochhead takes listeners on an exercise in developing their eye for category creation and category design. Category Design is a new level of thinking in business. It is a whole different approach to marketing and Christopher stresses its importance in building a legendary business. See Things Differently Kevin Mainey wrote in…
024 The Difference Between a First Mover and a Category Creator w/ Eddie Yoon
In this episode, Christopher tackles an article that appeared in Harvard Business Review which he co-wrote with Nicolas Cole and special guest for today, Eddie Yoon. Eddie is the author of Super Consumers and is considered a Category Design Guru of Fortune 500. Today, we will discuss the thinking behind the article, specifically about the…
023 Trendjacking Marketing and Public Relations w/ Paul Maher
Today is another special episode of Lochhead on Marketing as Paul Maher, Founder of Positive Marketing (UK) joins us to talk about Trendjacking Marketing and Public Relations. His firm, Positive, won the SABRE Award for Best-earned Media Agency in Europe, Middle East, and Africa. Trendjacking Paul Maher discusses the secret black art of marketing, PR,…
022 Is Your Marketing Better or Different?
Christopher Lochhead discusses differentiation or differentiators of a brand, product or company. He further shares what legendary marketers do, makes their marketing better or makes it different? Differentiators We often hear this word a lot in marketing: differentiation. Christopher poses the question when speaking about a product or brand differentiation, is it really different or is…
Quotes
“This is a great podcast for those who want to be on a constant learning adventure”
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“The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
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“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
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“#1 Podcast for a reason”
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“This is not your average self help podcast”
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“Honesty and passion”
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“Quite frankly, unlike any other podcast”
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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener
"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener
"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
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"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
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“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute
"Off-putting to some"
- The Economist
"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine
"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal
“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend
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Latest Episodes
207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets
205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective
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