Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
013 Committees Kill Legendary Marketing
In today’s episode, Christopher gives us a rundown on why he thinks committees kill legendary marketing. Why is so much marketing, shitty? Christopher Lochhead candidly shares his honest observation on the industry today: a lot of marketing efforts suck. Aside from bad creatives, much of this onslaught of marketing stems from their inability to make…
012 Category Creation Economics 101
In this episode, Christopher Lochhead talks about the powerful, surprising winner-take-all realities of categories and why you want to be the category queen/king in your market. Christopher layout facts and data on category creation economics that you’ll find beneficial for your business, whether you’re in the tech industry or not. Winner Takes All In Christopher’s…
011 The Perception of Your Product is Your Product
In this episode. Christopher Lochhead talks about what your real product or real service is. He discusses why product development and marketing should team because the perception of your product is your product. Marketing Defined One CEO, who is also a good friend of Christopher, once stated that “Marketing is what you do when you…
010 Artificial Intelligence In Marketing
In this episode, Christopher Lochhead shares two eye-opening stories about Artificial Intelligence in Marketing. First is about Nike buying an AI marketing analytics company and second, Chase Bank using AI to write marketing copies. He further discusses how these two leverages technology to produce massive results. Nike Acquires AI Startup Tech Crunch reported that Nike…
009 Marketing Strategy vs. Tactics
The difference between Marketing Strategy and Tactics, oftentimes, confuses most people. In this episode of Lochhead on Marketing, Christopher Lochhead talks about some of the pressing questions people have on strategy and tactics. Quoting Dushka Zappata A good friend of Lochhead, Senior Communication and PR Executive Dushka Zappata helps shine a light on this confusion…
008 7 Recession Marketing Ideas
Christopher Lochhead discusses some of his marketing ideas timely for a potential (we hope not, but economists say otherwise) recession. Here are 7 recession marketing ideas for our listeners that you might want to consider for your business. 1. Never Let A Good Recession Go To Waste! History proved that recessions are the impetus for…
SPECIAL OFFER!
This is Christopher and I sure hope you are enjoying some of the first episodes of Lochhead on Marketing. I want to tell you about a special offer we’re making and why. Radical Generosity I am not a fan of self-promotion (which may sound crazy, coming from a three-time marketing guy), so I have thought…
007 Category Creation is the Strategy
In this episode, Christopher Lochhead discusses why category creation is the new growth strategy for legendary marketing. Great companies do not focus on incremental growth, rather, they focus on being exponentially different. These leading companies introduce people to new businesses and provide them with new ways of doing things. Making A Different Future Legendary companies…
006 Peanut Butter vs. Lightning
In this episode, Christopher Lochhead looks into the age-old marketing approach of peanut butter marketing and why it is not an applicable strategy in today’s world. Instead, he introduces us to the concept of lightning marketing, as mentioned in his first book “Play Bigger.” PB and Lightning Defined In Lochhead’s book “Play Bigger,” he defined…
005 Mystery Shopping
Retailers or B2C market often uses the term mystery shopping. It is a concept to understand the customer’s journey in your services. For the fifth episode, Lochhead tackles the importance of mystery shopping for your company. Embracing Mystery Shopping Retailers employ the concept of mystery shopping—where they pay someone to visit their store and document…
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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"Off-putting to some"
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"Christopher Lochhead is one of the best minds in marketing"
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