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Pause for Democracy

FYD-Pause for Democracy - Midterm Elections

In observance of the Midterm Elections in the United States, we will not be dropping full normal episodes of Follow Your Different this week. And if you are American, I do hope you get out and vote. It is, in my opinion, one of the most patriotic things you can do.

I also just wanted to read you a little something that I wrote recently on LinkedIn that I think is germane. Because whatever happens in the American midterms, roughly 50% of the country is going to be elated, and 50% of the country is going to be pissed. So let me do a little reading for you here.

“Today, more Americans hate more Americans than ever. And yet, we all know hating someone because they disagree with you might be the biggest stupid of them all. So how did this happen in the oldest surviving democracy in human history?

It’s because politicians, media, and social media, on both sides, create hate. Politicians, media, and social media, on both sides. monetize hate. We took the bait and internalize the hate, but it’s not too late.

We can start really thinking. We can start really dialoguing. We can start really making a difference. American on American hate stops with us. This is something every American can be a leader on, and frankly, everybody in the world can be a leader on. American on American hate stops with us. God bless America and God bless the world.”

294 Quit A Job You Hate For The Work You Love with Pat Hiban, Bestselling Author of The Quitter’s Manifesto

FYD - Episode 294 Pat Hiban The Quitters Manifesto

On this episode of Christopher Lochhead: Follow your Different, we discuss the idea of keeping a successful career that you have stopped liking a long time ago versus quitting it to find one that you find more fulfilling. And who better to have this conversation than with our guest, Pat Hiban.

Pat Hiban is the bestselling author of the book, The Quitter’s Manifesto. He is an investor, author, podcaster, and a guy having a very good time living an epic life.

By the end of this dialog, you will gain radical new insights to build your muscles for designing the life of your choosing, and not just do something because of a current trend.

Pat Hiban on The Quitter’s Manifesto

The conversation starts with Pat Hiban’s book, The Quitter’s Manifesto, particularly on the topic of why he wrote it, and his inspiration while doing so.

Pat shares that during the past year or so that we were all locked up, people had time to think a lot about their work conditions, and what they want to do in life.

“It was during COVID. I just heard of a lot of people making decisions to change jobs and the change the location of where they were working from. Also, we had this great resignation going on.

I saw it, and I called Tim and I was like, “Tim, the one thing that I learned from you, you are my mentor in quitting, and I said, we should write a book on quitting.”” – Pat Hiban

So Pat and Tim Road pooled their thoughts together and The Quitter’s Manifesto was born.

Quitting is Scary

Pat’s idea for the book was that it should be a tactical, step-by-step book. So first things first, they have to acknowledge the reality of things: that quitting a stable career is scary.

“The first chapter in the book is called, Acknowledging the Truth. And the truth is, quitting is very, very scary. It’s like going to a cliff and jumping off.” – Pat Hiban

For entrepreneurs, taking the jump is just Tuesday to them. This is because before they jump, they already have a parachute or glider ready even before they take the leap. Normal people do not always have those prepared beforehand, and jump blindly to their doom.

So the aim of The Quitter’s Manifesto is to create rope swings that they can hang on each chapter, and at the end of it all, a net of safety when you finally decide to take the plunge.

The Company Healthcare Trap

The conversation then shifts to the topic of job fluidity being hampered by healthcare being tied to their employment. There are a lot of people who stick it out with big corporations for less pay, because of the healthcare benefits that they could have. So a lot of people end up being stuck or always teetering at the edge of quitting, until they find something with enough income that it overshadows the healthcare benefits they get.

The weird thing about this is that they may already be earning a lot more monthly than that potential “healthcare benefit” might provide, but they still hedge because they don’t want to let go of that supposed “security blanket”.

“I talked to a guy yesterday that had a family health care plan, it was worth $2,000 a month. And he wouldn’t quit his work because of it, even though he was flipping real estate on the side, making 400 grand a year. He wouldn’t go to flipping real estate full time, just because he wanted that healthcare. And then he finally did quit, and he realized how minuscule that the healthcare actually was, it didn’t matter.” – Pat Hiban

To hear more from Pat Hiban and The Quitter’s Manifesto, download and listen to this episode.

Bio

Pat Hiban

As a young child, Pat Hiban was labeled “learning disabled with speech deficiencies” and put into special classes.

Through his teenage years, Pat fell forward through life and tried everything he could to find his purpose, including 2 years as a 4th string player (benchwarmer) on the lacrosse team.

He graduated from college with a degree in sociology and a 2.6 GPA. After being turned down for several corporate sales positions out of college, Pat jumped into real estate and sold 10 homes his first year (6 condos, 1 house, and 3 mobile homes); he earned a total of $13,200.

Through the consistent application of 6 steps, Pat grew his real estate business each and every year.

In 2004, he became the #1 RE/MAX agent in the world.

In 2006, he was honored with the same recognition by Keller Williams Realty. Now, having sold over 4,000 homes and over one-billion dollars in volume, Pat is one of only a handful of residential real estate agents internationally to hold the title of Billion Dollar Agent. Pat is also an avid real estate investor, a venture capitalist, and the founder of Rebus University: an online training platform for real estate agents who want the secrets that most successful agents try to keep to themselves.

On average, Pat takes 153 days off each year to spend with his wife of 18 years and his two daughters.

In his book, he outlines the exact process he follows to earn more working less so you can too. He lives in a suburb of Baltimore, Maryland.

Pat’s book is titled “6 steps to 7 figures” and includes a glowing introduction by Gary Keller, co-founder of Keller Williams Realty and three-time bestselling author.

Connect with Pat Hiban!

Gobundance.com | HibanDigital.com | LinkedIn | Real Estate Rockstars podcast

Check out Pat Hiban’s works here: Amazon Books

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

163 How To Think Like A Category Designer | Category Pirates

163 How To Think Like A Category Designer

What percentage of the total value created in any given market category goes to the category designer or leader? That was a question that we had several years ago. And we thought there would be research about that. Well, when we were writing Play Bigger, we couldn’t find that data. So we had to create it. The number has been an extraordinary insight. It turns out that the company that wins the category earns 76% of the total value created in the space, as measured by market cap and or valuation. And that insight was so compelling, we actually published it in the Harvard Business Review.

On this episode, let’s dig into how you could be that person. How do you be that company that earns that 76%? Or seven another way? What are the different ways that category designers, the people who create and dominate new market categories think and become the one who earns that 76%?

Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.

Category Design is a Game Of Thinking

Thinking about thinking is the most important kind of thinking for a Category Designer.

You are responsible for changing the way a reader, customer, or consumer “thinks.” You are successful when you’ve moved their thinking from the old way to the new and different way you are educating them about.

But what is “thinking?”

According to Roger Martin, arguably the world’s #1 management thinker, “thinking” is when you look at the world through an existing model. It’s how you use learnings from the past to make sense of the present. So when another driver cuts you off on the highway, you apply your past experiences to the present and swerve on reflex.

But almost all thinking is “reflexive” rather than “reflective.”

Consider the difference we laid out in our mini-book The Art of Fresh Thinking:

  • “Reflexive” thinking: Having an unconscious “reflex” in response to ideas or opinions.
  • “Reflective” thinking: Taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future.

Reflexive thinking causes a scarcity of fresh thinking in the world because it relies on mental scaffolding built in the past.

Some of the smartest people stopped reflective thinking a long time ago. We would even go so far as to say that being declared a smart person is almost certain to make you stupid. Because when you get called “smart,” you become entrenched in your comfortable past. When you’re smart, you know things. And most people who know things are called “experts.” Which means they already know. And when you already know, by definition you are using old mental scaffolding to consider new and different futures.

Which makes you stupid.

So, don’t strive to become an expert (ever!)—it’s the enemy of fresh thinking.

Here’s How a Category Designer Thinks

You are presented with information.

You become conscious of which model you are using to evaluate the information (which “lens” you are looking through).

And then before you react, respond, or give in to your reflexive nature, you pause and first consider which mental model you’re using to examine the information being presented. You train yourself to be curious, to ask why, to suspend your past opinions, beliefs, and mental models, and to open the aperture of your mind and consider something different.

That’s “thinking.”

Our friend, Mike Maples Jr., calls this “Backcasting.”

“Legendary builders must stand in the future and pull the present from the current reality to the future of their design. So an important additional job of the builder is to persuade early like-minded people to join a new movement.”

To learn more on how you can become a Category Designer and start thinking more reflectively, download and listen to this episode. You can also read more about it at Category Pirates.

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

Don’t forget to grab a copy (or gift!) of one of our best-selling books:

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

293 Solar Energy, Opportunities & Myths with Bill Nussey, Author of the no.1 Bestseller “Freeing Energy”

FYD - Episode 293 Bill Nussey

Most of us are interested in what is happening in the electric energy revolution. So it is logical that people want to understand how this different future will impact ourselves, our families, our communities, our work, and our world. On this episode of Christopher Lochhead: Follow your Different, we talk to Bill Nussey to clear the air about renewable energy.

Bill Nussey is a best-selling author, and his book, Freeing Energy is a fact-based, clear-eyed look at how innovators are using what he calls a local approach to solar to develop whole new categories.

What you’re about to discover is how learnings from the information technology and entrepreneurship world are now driving breakthroughs, in energy and in specific solar energy. We go right at some of the myths about solar energy, and the trillions in New Category potential that Bill sees for entrepreneurs and investors in solar energy.

Bill Nussey on Legacy Power Technology

Bill starts of the conversation by describing how outdated the current grid system that we are using to power homes and businesses around the country.

He describes past inventors like Graham Bell and Wright Brothers, and how proud they would be if they were to see how far their inventions have evolved over time. Unfortunately, the same could not be said about the technology running our power grids.

“If I were to go back to Thomas Edison, Nikola Tesla, George Westinghouse, any of the fathers of the original grid 100 years ago and bring them forward. They would look around and say, “WTF, this is the exact same system.”

Every other part of the industry & technology has been completely changed, yet this is the same. – Bill Nussey

Why Nothing has Changed

All of this could be traced back to the business model being outdated, yet no one is taking a huge leap in changing. That’s because they are afraid of losing the monopoly they have over distribution, should their new venture fail. Every one of them is risk averse and more than happy to just keep the status quo.

Though it might look broken at times, it’s not to say that the grid can’t handle the capacity. It’s just that overall consumption is steadily growing, especially during peak hours when everyone is at home, using their devices and charging up their EVs.

That said, this also fuels the rhetoric of how monopolies work, which is “if it is not noticeably broke, then we don’t have to fix it.”

Myths about Renewable Energy

Bill then talks about the general misconceptions and myths surrounding renewable energy, particularly those who insist that it is worse than what we currently have now.

One major misconception that still prevails is that creating the materials to harvest renewable energy is simply too expensive and generates a lot of waste that it supposedly should prevent. The main target of this argument was solar panels, which back then was costly to make, and usually have a long Return of Investment (ROI) for potential adopters.

While it may have been a reasonable argument in the past, nowadays technology and further development has made it so that manufacturing these materials don’t require as much energy and resources as it did before. If you are willing to spend a little extra, you can even have the manufacturer create 0% net carbon panels for you.

New technology will continue to make more efficient, and more affordable things in the future. It’s all a matter of if and when you are willing to adapt to the new circumstances.

To hear more from Bill Nussey and how the Renewable Energy category can thrive in the near future, download and listen to this episode.

Bio

Bill Nussey spent most of his career as a tech CEO.

His first company, which he co-founded in high school, provided graphics software for early, text-based personal computers.

Bill’s second company, Da Vinci Systems, was started out of his college dorm room and grew to serve millions of users across 45 countries. Later, he spent several years as a venture capitalist with Greylock.

In 1998, he left the firm to become CEO of a portfolio company, iXL, which went public and grew to $500 million in revenue.

After iXL, he joined Silverpop as CEO. The company grew to nearly $100 million in recurring revenue and became a global leader in cloud-based marketing. In 2014, IBM acquired the company and made it the foundation of the IBM Marketing Cloud.

Shortly after the acquisition, Bill was promoted to IBM’s VP Corporate Strategy, helping the CEO and SVPs set IBM’s strategic roadmap. Bill’s companies have created thousands of jobs and billions of dollars in value.

Bill’s journey into clean energy began with a TED Talk, which grew into 100+ articles and, most recently, the #1 ranked renewable energy podcast called The Freeing Energy Podcast.

All of this supported and ultimately led to his upcoming book called Freeing Energy.

Supported by 320 interviews across the world, the book’s mission is to help readers understand a powerful new approach to accelerating the shift to clean energy. The core ideas focus on decentralized (or local) energy, novel business models, and the inspiring people driving these changes.

In 2018, Bill co-founded Solar Inventions whose mission is to commercialize a set of scientific breakthroughs for improving silicon photovoltaics.

Bill received a degree in electrical engineering from North Carolina State University and an MBA from Harvard Business School.

He holds several patents, has published three books and sits on several commercial and non-profit boards. Bill and his family are involved in a handful of projects providing off-grid, resilient electricity in places like East Africa and Puerto Rico.

Connect with Bill Nussey

FreeingEnergy.com | LinkedIn | Twitter

More about the book: Green Energy Times book review

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

292 Flat & Happy: Mastectomy – A Personal, Practical, Different Dialogue with Bestselling Author Katrin van Dam

FYD - Episode 292 Katrin van Dam Flat and Happy

On today’s episode of Christopher Lochhead: Follow Your Different, what you’re about to hear is a story of challenge, loss, courage, and triumph. We’re also releasing it now in part because October is Breast Cancer Awareness Month. So join us as we have a meaningful dialogue with our guest, Katrin Van Dam.

Katrin Van Dam is a successful executive in the media business, and she’s focused on content for kids and families. About three years ago, doctors told her that she had to have both breasts removed because of cancer. What she did next will surprise and will likely inspire you because she chose a different path.

By the end of this dialogue, I think you’ll gain some legendary insights into a problem that almost all of us will be touched by.

Katrin van Dam on Breast Cancer

The dialogue starts of with Christopher sharing that as people stay longer in this world, they experience a lot of expected and unexpected things. One of the unexpected things would be cancer and other serious ailments.

Katrin van Dam replies that it is not as unexpected as we all thought. Given that one in eight women get diagnosed with breast cancer. So rather than unexpected, it’s something to be aware of and get checked for every once in a while, after a certain age.

When Katrin was diagnosed with breast cancer, she found that both her breast had an invasive type of cancer. So rather than going for radiation, she opted to nip the problem in the bud and went with mastectomy.

Being Presented with Options

The part that Katrin found perplexing afterwards was when she found out that there was an option to not have breast reconstruction after undergoing mastectomy. Most would’ve probably taken reconstruction as part of the process, rather than an option.

But Katrin also clarifies that she’s not advocating that everyone not to have reconstruction, but consider if it is really something they want.

“I want to be clear about this. It’s a tremendous boon to somebody who wants to have breast mount reconstruction. For many, many women, that is a great way to be able to sort of move on from what’s happened to them and to reconnect with their bodies. And I don’t begrudge anyone that, but knowing that it was not for me.” – Katrin van Dam

She also points out that Breast Mound Reconstruction is not a one-and-done thing. It is normal for those pursuing it to have multiple operations to have the desired outcome that they want, and as with any operation, each one of those presents risks.

This is why Katrin is pissed that women aren’t given all the options upfront, and some have gone through painful and risky operations for something that they may have not wanted in the first place.

Making an Informed Decision

Katrin brings up a conversation she had with her husband when she informed him that she wasn’t getting the reconstruction. It surprised her that he did not give his immediate support on the matter, which got Katrin thinking if she missed something.

In retrospect, Katrin realized that they were not operating on the same knowledge base. She who has had time to research on the complications and risks of reconstruction can confidently say that she doesn’t want one, as compared to her husband who has not delved into the matter as deep as she did.

Another thing was that they were working on different assumptions: him thinking that having no breast would be a constant reminder of the cancer, while Katrin not caring about it at all.

In the end, Katrin realized that she could’ve communicated better, not just on the final decision, but on her process on how she got to that decision.

To hear more from Katrin van Dam on how to be Flat and Happy, download and listen to this episode.

Bio

Katrin van Dam has worked in children’s media and licensing for nearly thirty years and is currently a creative executive at a major media company.

A few months after her debut Young Adult novel was published, she was diagnosed with breast cancer and underwent a double mastectomy.

After getting a taste of the societal pressure to have reconstruction, she felt compelled to provide a resource for women who are facing this difficult decision. FLAT AND HAPPY, her first work of nonfiction, came out of that commitment.

Katrin lives with her husband in New York City.

She is an avid theatergoer and enjoys hosting raucous dinner parties and traveling.

Katrin is also passionate about good food, storytelling, and saving our beautiful, besieged planet (not necessarily in that order). She is a graduate of Yale University.

Links

Connect with Katrin van Dam!

Website | Flat & Happy

More information about Breast Cancer: www.cancer.org

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

162 PR / Communications: A Very Different Point-of-View

LOM_Episodes-162 PR A very different POV Lochhead on Marketing

On this episode of Lochhead on Marketing, let’s talk about public relations/communications, and a very different point of view about that. In particular, why your content is your marketing.

Towards the end, we’ll talk about five easy steps to consider when building your own direct audience, and bypassing the legacy publications: the old-school, dusty gatekeepers.

Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.

The Problem with Legacy Media

This episode is inspired in part by a conversation I had with a CEO friend, which I then posted on LinkedIn. It reads:

A CEO friend just asked me, if he should go to a PR/Marketing smooze event with the legacy business media. Here’s my advice.

(Warning: I’m biased. But for a reason) The bulk of legacy media is a waste of time.

I used to write for many of the biggest legacy business media outlets. Stopped 5+ years ago, because a) (almost) no one reads it and b) it is mostly clickbait. No one reads Forbes fortune Fast Company, Inc, etc. anymore.

Your best ROI will come from building your own media and thought leadership. And the AHA here is every company needs to be a media company.

Playing Both Sides

Another issue is that even as these legacy media have gone digital, they still rely on cookie cutter strategies and clickbait-y articles. They play the SEO game to keep their websites on top of searches, and then have companies pay to be featured as top so-and-so in a category.

Some even go as far as charging subscription to access their media, which is a whole other reason why people don’t read their stuff anymore. You pay to get the “information”, only to find out that it’s something you can probably read 2 lines down the search results.

Essentially, they are trying to get revenues from both sides of the process, which will eventually lead to burning both ends of the stick faster. They are still clinging to traditional ways, which shows even when they went digital.

Go Direct to the Source

So rather than subscribing to “publication lists” that doesn’t really net you any traffic, it’s best to do it in-house and go direct to the source by tapping into the digital market itself.

You can start small with building up channels in various social media platforms, and promoting your content and linking back to your website if they are interested for more. At the very least, you now have a platform to actively engage your audience, and get a pulse of what works and what doesn’t, and go from there.

To find out the other steps in doing better PR and communications on your own, download and listen to this episode.

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

291 David Sacks All In Podcast “Rain Man”/Top Tech VC on Armageddon, Ukraine/Russia, Biden, US Mid-terms, Free Speech & more

FYD - Episode 291 David Sacks

US President Joe Biden recently warned about the possibility of Armageddon. He said “we have not faced the prospect of Armageddon since Kennedy and the Cuban Missile Crisis.” On this episode of Christopher Lochhead: Follow Your Different, we discuss the current situation in the US and around the world with All In Podcast Rain Man, David Sacks.

David Sacks is a legendary entrepreneur, category and company builder, and now venture capitalist. He’s the founder of a VC firm called Craft Ventures. He was the founding Chief Operating Officer of PayPal founder and CEO of Yammer, which sold to Microsoft for well over a billion dollars. He has been an early investor in companies like Facebook, Twitter, Uber, SpaceX, Airbnb, Slack, and more. And today, he’s also incredibly well known as one of the CO hosts of the All In podcast.

So listen in to keep up with current affairs, and you might learn a thing or two on how to prepare for the future.

David Sacks on Biden’s comment about Armageddon

We begin on the recent comments that Biden made about Armageddon. When asked why he thinks Biden’s thoughts went that way, David’s reply was:

“My reaction to this was the man who can’t see two steps ahead, suddenly realizes where his policy is leading. We’re the ones who have refused to engage in any sort of diplomacy or any sort of negotiated settlement. Our strategy is not to provide them with an off ramp.” – David Sacks

But David also thinks that Biden acknowledging this is a step in the right direction.

“That being said, I still thought it was incredibly useful for Biden to say what he said, because the first step of getting out of a problem is acknowledging that you’re in one.” – David Sacks

David Sacks on Tactical Nukes & Risking Nuclear War

There has also been talks of using tactical nukes to quickly resolve the situation. David does not agree with this, saying that using nukes at this point just opens up the risk of a nuclear war.

“If a tactical nuclear weapon gets used in Ukraine, then the whole world will be different. This thing could escalate very quickly into a larger scale nuclear war.

You had Petraeus on the Sunday shows last weekend saying that if Putin uses attack nukes, the US should respond by hitting every Russian military target in Ukraine? Well, again, think two steps ahead. How do you think the Russians would react to that, given that they clearly don’t have the military might to stand up to the US in terms of conventional arms?” – David Sacks

If countries start using nukes, then it signals that the former agreements against it can be violated with impunity. And that is a dangerous ground to tread.

Prediction or Deterrent

Returning to Biden’s statement about Armageddon, David suggests that, rather than being a prediction, this statement, along with Petreaus’, could be interpreted as a warning or deterrent against Russia going nuclear.

The problem is that the reasons why the Russians might escalate to the use of nuclear weapons is because they’re losing the war by conventional means. Add to the fact that Putin doesn’t have an off ramp that lets him keep his reign. Because if he loses this war, or doesn’t gain anything significant from it, it is very likely that he will be forced out of office by the public.

Putin is pretty much acting like a cornered beast at this point. The scary part is that you don’t know what that cornered beast might do as a last-ditch effort to escape.

To hear more from David Sacks and the current situation of the world, download and listen to this episode.

Bio

David Sacks is co-founder and general partner at Craft. He has been a successful founder and investor for over two decades, building and investing in some of the most iconic companies in tech. He has invested in over 20 unicorns, including Affirm, AirBnB, Bird, ClickUp, Eventbrite, Facebook, Houzz, Lyft, OpenDoor, Palantir, Postmates, Reddit, Slack, SpaceX, Twitter, Uber, and Wish.

David is also co-host of the popular “All-In Podcast” with Chamath Palihapitiya, David Friedberg, and Jason Calacanis.

David first got involved in the technology industry in 1999 when he joined early-stage startup Confinity, later renamed PayPal. Serving as the company’s first product leader and then as COO, David built and ran many of the company’s key teams, including product management and design, sales and marketing, business development, international, customer service, fraud operations, and HR. He pivoted the product from beaming money on Palm Pilots to emailing money on the web, and introduced the business model. When the company IPO’d on the Nasdaq in 2002, David was 29 — the median age of the “PayPal Mafia” executives listed on the S-1. PayPal was later acquired by eBay and eventually spun back out into a publicly traded company (under ticker symbol PYPL).

In 2008, David founded enterprise collaboration company Yammer, which was one of the first SaaS startups to apply consumer growth tactics to enterprise software. Yammer’s viral approach made it one of the fastest-growing SaaS startups in history, exceeding eight million enterprise users in just four years. As Founder/CEO of Yammer, David grew the company to roughly $60 million in sales and 500 employees. In July 2012, Microsoft acquired Yammer for $1.2 billion. It remains one of the fastest unicorn exits in SaaS.

Since Yammer, David has continued to be involved in the SaaS world, with an emphasis on “Bottom Up SaaS,” the strategy he pioneered at Yammer by combining product-led growth with B2B sales. Bottom-up SaaS companies combine the growth potential of B2C with the enterprise budgets of B2B, leading to explosive outcomes when ARR goes viral.

David is well known in Silicon Valley for his product acumen. AngelList’s Naval Ravikant has called David “the world’s best product strategist.” David likes to begin pitch meetings by seeing a product demo.

Links

Connect with David Sacks

Website | Bottom Up | All In Podcast | Twitter | LinkedIn

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

290 The End of Bias with Bestselling Author Jessica Nordell

FYD - Episode 290 Jessica Nordell

Most people want to be welcoming of others and believe in equality for all human beings. But we’re all a little biased. On this episode of Christopher Lochhead: Follow Your Different, we go deep on the topic of bias with our guest, Jessica Nordell.

Jessica Nordell is a bestselling author who has written a book called The End of Bias. Jessica’s book has won a boatload of awards, including being named a Best Book of the Year by the World Economic Forum.

What you’re about to experience is a real different dialogue about what it really takes to end bias.

Jessica Nordell on Bias and Racism

The conversation starts off on the topic of Bias, and how it relates to racism.

Christopher asks if racism and bias served a purpose for humanity or not, to which Jessica replies:

“Racism certainly emerged because it had a very specific social, political and economic purpose, which was to enable the existence of chattel slavery. In order to justify and sort of perpetuate the existence of that inhumane practice, what we would look at now as a criminal, criminally inhumane enterprise, Racism had to exist as a as a way to justify it. Because if a group of people are seen as lower on a social hierarchy, then it’s much easier to justify that kind of inhumane behavior.” – Jessica Nordell

Jessica Nordell on the Origin of Racism

Following up on the topic, Jessica was asked if these ideas of being superior over a certain race or gender started existing after a certain period, or did humanity have these notions from the start.

Jessica explains that this particular question was one of the things she really dug into in her research for her book, The End of Bias.

One of the things she found was that in ancient Egyptian civilization, there was no notion of skin color prejudice. There were even evidence of non-ethic people rising on the Egyptian political administration, which suggests a high intermingling of people in the region.

This suggests that contemporary racism was invented at a certain point in time for a specific purpose.

Jessica Nordell on Male-Female Bias

When asked if it was the same for Male & Female biases, Jessica shares that Patriarchy predates the written word, which means the position of men above women is a really old school of thought.

But there have been civilizations and ethnicities that flip that over its head. For example, in ancient Mesopotamia women are associated with divinity. There was a sense of women being associated with authority and leadership, which has eroded over time.

So it’s hard to find the origin of Patriarchy, because by the time we have writing, it was already there, and men were doing the writing.

To hear more from Jessica Nordell and what it takes to actually end bias, download and listen to this episode.

Bio

Jessica Nordell is an award-winning author, science writer, and speaker known for blending rigorous science with compassionate humanity.

Her first book, The End of Bias: A Beginning, shortlisted for the 2022 Columbia Journalism/Lukas Prize for Excellence in Nonfiction, the 2022 NYPL Bernstein Book Award for Excellence in Journalism, and the 2021 Royal Society Science Book Prize, is the culmination of fifteen years of reporting and writing on the subject of bias and discrimination and how to solve it, for publications including the New York Times, the Atlantic, and the New Republic.

The End of Bias was named a Best Book of the Year by the World Economic Forum, Greater Good, AARP, and Inc and is currently being used by organizations from newsrooms and startups to universities, healthcare organizations, and faith communities to solve some of their biggest cultural challenges.

Deeply engaged with connecting across differences to expand and heal the human experience, Nordell’s own early-career experience with workplace bias inspired her passion for tackling discrimination and for seeing others in their full complexity and humanity.

With degrees in physics from Harvard and poetry from the University of Wisconsin, Nordell undertakes pioneering collaborations across disciplines; her work with computer scientists to simulate the real-world impact of workplace bias became a 2021 viral NYT story. Nordell is the recipient of a Gracie Award from American Women in Radio and Television, was named a Best New Poet by Tracy K. Smith, and was a 2022 featured speaker at SXSW. She is a direct descendent of the last woman to be tried for witchcraft in the state of Massachusetts, and is an amateur rock drummer.

Links

Connect with Jessica Nordell!

Website | Twitter | Instagram

Read her book: The End of Bias

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

161 Adobe is Smart & Wall Street is Dumb: Why the $60B Figma Acquisition is Legendary Category Design

LOM_Episodes-161 Adobe vs Wall Street

On September 15 2022, Adobe announced it was buying startup Figma for 20 billion US dollars. This is one of the largest private company purchases in Silicon Valley history. They paid approximately 50 times Figma’s 2022 revenue, and Wall Street hated it.

Skeptics are saying that Adobe paid an “astronomical price” for a company projected to book only 400 million in ARR annualized reoccurring revenue this year. And this is exactly what people who do not understand how categories work. The “experts” on Wall Street when deals like this go down, are almost always wrong.

Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.

Wall Street Mercenaries

Let’s start off with an interesting tidbit that I experienced by interacting with Wall Street.

As I was doing a little bit of consulting and insulting back then, a group approached me about their matchmaking service. Simply put, they would match executives and experts to Wall Street folks, and they pay for your time so they could ask you questions and advise on certain things.

The idea intrigued me, so I signed up for it. But it turns out, the Wall Street guys only wanted to ask for speculations and opinions on certain company’s performance and how it would affect the market, what stocks were going to tank, etc.

The AHA here is that most people (this is a generalization) in Wall Street are mercenaries. They’re looking to make money in the now term, short term. They don’t create a significant value in the economy. They just try to anticipate what might happen tomorrow, so that they can play a financialization game.

While there are exceptions to this, it’s generally the perception most people have of them.

How to Confuse a Wall Street Folk

As we’ve discussed before, there are two kinds of acquisition deals when you look at them from the high level. There are consolidation deals and acceleration deals.

Consolidation deals happen when a certain company is not growing anymore, and their solution for it is to merge with another company to get a bigger share of the market and look like they have “growth”. Value investors like the Wall Street folks typically thrive and look out for such deals, as it fulfills their requirements for “growth” and revenue increase.

Acceleration deals is when a company acquires another because they see value on it once they have developed it. They company or IP they purchased may not have a huge valuation at the moment, but it could be a gold mine for them once it is fully fleshed out.

Acceleration deals tend to confuse Wall Street folk, as they are focused in the “now”, and could not fathom the significance of such a deal entails, unless it affects the current quarter. Hence, they do not understand what Adobe did, which is why they hate it.

To hear more about the Adobe deal and why Wall Street folks hate it, download and listen to this episode.

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!