Posts by Christopher Lochhead
201 The Art of The Impossible w/ Steven Kotler NY Times Bestselling Author
Podcast: Play in new window | Download (Duration: 1:22:00 — 56.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More
Today, we have the legendary Steven Kotler to talk about how we can turn the impossible into possible, using insights from his book, The Art of Impossible. The book is about peak performance and it aims to teach us how to stretch far beyond our capabilities to attain our dreams and anything we want.
Personality vs. Biology
Steven states that in the field of peak performance, personality doesn’t scale because biology does. Personality is composed of traits that are immutable and locked in. He also describes neurobiology as a mechanism of brain work.
“If you try to figure out what works for me and use it to train you and if you’re not exactly the same kind of person I am with the same personality traits, this is not going to work. But underneath that one level down, there is a level of biology. A way the system has been designed to work, and that is the part that we all share. The stuff that evolution designed for all of us to share.” – Steven Kotler
Focus Comes with Motivation
Steven says that you always have to focus on what you pay attention to, or what you ignore. Curiosity, passion, purpose, and autonomy are designed to work in a specific sequence, but all of them give us focus for free. He also says that the whole point about biology and the human system is you get farther and faster with less work.
“We are hardwired for the extraordinary. It is one of the surprising things about being human that most people don’t realize. To take it a step farther, not going big, is actually bad for us. That’s an equally important point here.” – Steven Kotler
Turning Anxiety into Excitement
Today, we live in a world filled with probabilistic threats, which is the reason why most people have anxiety. Steven concludes that the brain doesn’t turn off until the danger is gone completely. So, you have to take steps to calm nervous system down because it won’t shut down on its own:
“Most humans can feel curiosity and anxiety at the same time. Talk about reframe and cognitive reframing, a technique for turning anxiety into excitement. Because it’s the same chemical and it’s very easy to do. An example of giving biology to work for you rather than against you. We’re plagued by anxiety, and yet we’re hardwired to turn anxiety into excitement very easily just with the right tools.” – Steven Kotler
To know more about the art of the impossible with Steven Kotler, download and listen to this episode.
Bio:
Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
He is the author of nine bestsellers (out of thirteen books), including The Art of Impossible, The Future is Faster Than You Think, Stealing Fire, The Rise of Superman, Bold, and Abundance.
His work has been nominated for two Pulitzer Prizes, translated into over 40 languages, and has appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, Wall Street Journal, TIME, and the Harvard Business Review.
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes
092 How To Manage Digital Reputations w/ Josh Greene
Podcast (lochheadonmarketing): Play in new window | Download (Duration: 48:31 — 33.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | RSS | More
It is super important to know how social media and the online-world itself work, especially if you’re a business owner or an entrepreneur. This holds true because we are living in a digital-first world, where you can search for anything on the internet. Managing your digital reputation is indeed challenging and sometimes complicated.
So today our guest, Josh Greene, CEO of The Mather Group, explains how search engines work and what you can do to optimize them for your benefit.
Positive Google Outcome
Christopher asks Josh what he would advise him to get a positive Google outcome. Josh says that if you are doing a lot of “leading” in an industry, that will ultimately lead to good results in the search engines. For those who are not quite famous, he advises “sending Google a signal” to treat their content a certain way. Entrepreneurs should post and write about themselves (bio) so search engines can recognize them.
“If you write books, if you start a podcast, if you have a Twitter feed that lots of people find useful, or if your videos are getting lots of views, all of those things play a big role in what’s showing up in the Google search results.” – Josh Greene
Google Search Ranking System
Having a common name is hard when you’re trying to get a sweet spot for yourself in a search engine. Christopher asks Josh what are the highest order bits in terms of teaching Google to rank yourself. Josh says that the first thing you could do is take inventory of what your assets currently are and focus on your digital presence:
“That’s a nice part for people who are very active in their field and sort of well respected because there’s a sort of equivalent almost in terms of how Google’s algorithm is viewing things.” – Josh Greene
Social Media Platforms
Social media marketing is one of the easiest ways to promote a product or a business. Christopher asks Josh how to decide which social media platform to use if he’s only going to invest his time in one or two of these. Josh says that he should consider asking himself first if it plays to his strengths and who’s the audience he’s trying to reach with it.
“So, it could be that you’re a fantastic guitarist. Instagram is a nice format for showing off your guitar playing chops. Twitter can be useful because you can curate news to a particular audience that might be following you. And if you’re in a particular corporate role, sometimes LinkedIn can be really useful because you don’t need to publish a ton to get a lot of eyeballs on something.” – Josh Greene
To know more about how to manage digital reputations with Josh Greene, download and listen to this episode.
Bio:
Josh Greene is the CEO for The Mather Group, a digital agency, that helps companies manage how they’re found online, through Wikipedia and Search Engine Optimization, and drives targeted high value leads for B2B companies.
Prior to The Mather Group, Greene was the VP of Marketing for both 1-800-PACK-RAT and Zippy Shell where he was responsible for all marketing including online, offline, and the launch of national television campaigns.
Prior to 1-800-PACK-RAT, Greene was the Vice President of Member Services for Shop.org where he oversaw membership recruitment and retention initiatives.
Additionally, Greene collaborated with NRF’s government relations staff to execute policy and advocacy strategies on behalf of Shop.org members.
He also served as a liaison to Shop.org’s Policy Advisory Group, developed industry initiatives, and managed Shop.org’s Ray M. Greenly Scholarship fund.
Greene joined Shop.org from Discovery Communications, where he was director of online marketing and business development.
At Discovery, Greene oversaw online marketing, direct response television, corporate gifting, and partner programs for DiscoveryStore.com.
Prior to Discovery Communications, Greene was director of e-marketing for Time Warner Cable and director of e-marketing for Road Runner.
He’s been a frequent speaker at industry events including ad:tech, SES, Channel Advisor’s Catalyst conference, and others.
Links:
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
091 The Marketing Multiplier Effect
Podcast (lochheadonmarketing): Play in new window | Download (Duration: 12:20 — 8.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | RSS | More
On episode 90, we talked about how complexity is the enemy of revenue and how to shave the marketing dog down. Now let’s talk about what we do once we shaved the dog down. We talk about the powerful marketing execution concept called the multiplier effect. The concept means taking our precious marketing dollars and getting maximum impact for them.
“Imagine you’re going to make a $10,000 investment in some kind of marketing initiative. The question is how do you make it feel like a hundred or a hundred thousand dollar investment? How do you make it feel like a million or a million? How do you make it feel like 10?” – Christopher Lochhead
Disconnect in Departments
Once you “shaved the marketing dog down,” you’ll be down to a fewer number of marketing executions. However, there is also a downside to this cut-down. Companies often find a disconnect between the different departments. Christopher addresses this disconnect in this episode.
“Legendary marketing makes people feel like the company or the brand is a person. Everything from that person is authentic to them. That is to say, it’s, it’s rooted in a true North and all of their actions are deeply coordinated and effective.” – Christopher Lochhead
Have A Few, Clear Target/s
Christopher advises marketers to have a few, clear targets to have a more effective marketing campaign. After this, he encourages marketers to have the multiplier effect mindset.
“So here’s how the mindset works. Every execution must multiply the value of every other execution. After you shaved the dog, it’s critical to pick an anchor execution for your campaign or your lightning strike.” – Christopher Lochhead
CMOs Should Tie Everything Together
The CMOs job is to tie it all together. Christopher advises CMOs their duties and what are the interesting questions to ask when looking at a particular marketing execution.
“How does this tie? That is to say, how does this execution multiply the value of the anchor execution? How does this tie and remember, just to underscore it, there can only be one anchor.” – Christopher Lochhead
To know more about the marketing multiplier effect, download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
200 Ministry of Common Sense w/ Martin Lindstrom
Podcast: Play in new window | Download (Duration: 1:20:34 — 55.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More
Our guest today is Martin Lindstrom, best-selling author and branding and culture guru. Time Magazine calls him one of the 100 World’s Most Influential People. He’s got an important and timely, brand new book out called The Ministry of Common Sense: How To Eliminate Bureaucratic Red Tape, Bad Excuses And Corporate Bullshit.
We have a captivating conversation and Martin sheds light on some very eye opening ideas, like why empathy is dying and what we can do about it, why common sense has eroded and what we can do about that too. There’s going to be fascinating things like how Botox is hurting the relationships between mothers and babies, why Netflix has a bizarre hugging policy, the impact of women driving in Saudi Arabia and a lot more.
Listen closely for Martin’s theory on why some people get a lot more opportunities in life than others. It’s quite fascinating.
The Impact of Women Driving In Saudi Arabia
Martin shares his travels in Saudi Arabia and how the country is transforming in a historic moment. He discusses how he helped bring driving schools to Saudi Arabia. This elevation of women’s freedom brought him a different kind of purpose.
“For you and I, it sounds like an ordinary thing, but in Saudi Arabia it has never existed before. My driver was a woman. It was the second time she’s been out driving. She was almost shaking because she was so excited about being liberated. So it’s just amazing and such a warm hearted experience to see how these suppressed women are suddenly getting freedom.” – Martin Lindstrom
Empathy is Dying
The thing that everyone is missing in the world is empathy. Martin discusses factors such as the use of phones, the absence of observation, and the “easiness” of social apps has contributed to the lack of empathy.
“There was a study done recently showing that the degree of empathy among more than 10,000 students in the US have dropped around 50% over the last decade. The reason why it’s disappearing is not just because of the smart phones, where we don’t look at each other during meals, but also because we no longer observe.” – Martin Lindstrom
Common Sense Has Eroded
Martin points out that along with empathy, the world seems to have lost its common sense. He explains that when he refers to common sense eroding, he meant that no one questions things at all. This is because people have become so attached to becoming politically correct in every aspect that they no longer dare see things anymore as they are.
“One of the things that are disappearing out of our society, along with empathy, is the lack of common sense. There is no common sense in our society at all. Common sense is first of all, like muscle memory. You have to train it and in turn it becomes stronger. If you don’t use it, it becomes weaker and guess what? It’s incredibly weak at the moment because remember by empathy, I say you put yourself in the shoes of another person. That’s really common sense because sometimes you actually have to look at things from a different point of view, exactly as if you’ve experienced it with your own eyes. – Martin Lindstrom
To know more about Martin Lindstrom and hear more about his fantastic book and theories on life, download and listen to this episode.
Bio:
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries.
TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”. And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers.
Lindstrom is a high profile speaker and author of 7 New York Times best-selling books, translated into 60 languages.
His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”, Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology: “a breakthrough in branding”.
Links:
Website: Martin Linkdstrom
Book: The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
090 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog
Podcast (lochheadonmarketing): Play in new window | Download (Duration: 14:06 — 9.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | RSS | More
If you’re currently doing a big initiative, say a new product launch, a new campaign, a sales kickoff or a lightning strike, let’s talk about why you are also, most probably, making a huge mistake. Shit sometimes, gets too complex and we know that complexity is the enemy of revenue. So on this episode, let’s talk about why it’s time to shave the marketing dog.
Doing Too Much
There’s 99.9% chance you are doing too much in marketing. Christopher candidly shares that sometimes in life, it is not about winning the activity. For contests, as a matter of fact, there is an inverse relationship between activity and results.
“I see this a lot in marketing, a lot of activity, a lot of moving, a lot of bands, bouncing and dancing, and there’s stupidities in marketing today. I hear stuff like, ‘Oh, you need to be everywhere. You need to be on every channel. You need to be putting out 200 pieces of content today across every channel.’ That stuff is ridiculous. All that stuff is bullshit.” – Christopher Lochhead
Where To Shave The Dog
Whenever Christopher is doing anything marketing related, he loves to pose the question, “where do we shave this dog?” He encourages every marketer to do a forced ranking of all the activities and choose top 3 (or more) that will guarantee the same level of results from doing a couple.
I learned everything I know about design from a couple of legendary designers and one of them is John Bielenberg. He’s an incredible business and corporate marketing designer. He has a perspective, he calls thinking wrong. The idea is this, when you do anything creative, ask yourself ‘what is 180 degrees from what everybody else would do? What is wrong? What would be the wrong way to go do this?’” – Christopher Lochhead
Activities That Multiply Outcome
Christopher also shares another thinking of pursuing activities that multiple the outcomes of another former activity. One should always ask, “does this component of our plan, materially multiply our chances of achieving the outcome we want from this marketing activity?”
“Shave the dog. Shave that doggy down. Practice getting everything out. Consider getting even more radical.” – Christopher Lochhead
To know more why Complexity Is The Enemy of Revenue and Why It’s Time to Shave The Marketing Dog, download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
089 The Future Needs You
Podcast (lochheadonmarketing): Play in new window | Download (Duration: 13:53 — 9.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | RSS | More
Just because it turned January 1st and we’re into a new year doesn’t mean anything is going to change unless people make it change. We are all in a cocoon time and it means that we, as marketers, entrepreneurs and category designers can design the future of our choosing.
The Future Is Not Like The Weather
Christopher poses his observation on some people and how they comment about the future. Some people wish to have a better 2021 but do not think about who is responsible for positive change to happen.
“I think it’s important to underscore that the future does not just happen. It’s not like the weather. People make things happen. The seminal question for all of us is: what kind of future do we want to design?” – Christopher Lochhead
The Future, From A Business Perspective
Christopher thinks, from a business perspective, that most definitely someone from your category is doing something. They may be working on or beginning to implement something to get to a different future.
“Someone in your category is examining new business models and ideas, new emerging technologies, new product strategies, looking at problems in new and different ways. As a result, discovering potential to either redesign your category or launch a new adjacent category that could change the game dramatically in your space.” – Christopher Lochhead
The Future, Designed By Legends
In this episode, Christopher cites some noteworthy, legendary entrepreneurs who did massive actions to design their future. He cites Allie Haverstraw, who did extraordinary efforts to help small businesses. He also talks about Eric Jorgensen’s legendary story of triumph over extraordinary despair. Lastly, he talks about the main man of 2021 himself, Eric Yuan of Zoom Technologies.
“What do I hope you take from examples? This, now, is our time. Those of us who are in a position to make a difference, can make a giant difference because the future needs you, regardless of how you can make a difference. Now is the time in spite of all of the misery that many of us, myself included have been through over the last year or so. I say there’s never been a greater time to design the future of our choosing.” – Christopher Lochhead
To know more about why the future needs you, download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
199 How to Redesign Your Life w/ Eric Jorgensen
Podcast: Play in new window | Download (Duration: 1:11:44 — 49.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More
At the moment, there is a big rise in “diseases of despair.” These are things like substance abuse, alcohol dependency, suicidal thoughts and behaviors. As a matter of fact, according to the medical journal BMJ, diseases of despair have soared in the United States over the past decade, rising 68% between 2009 and 2018. The study also shows suicidal thoughts and behaviors were up 70%. And all of that was of course before COVID.
However, despair doesn’t have to mean defeat. Our guest today, Eric Jorgensen is an extraordinary man. His son, William was born with significant disabilities. What you’re about to hear is the extraordinary tale of how Eric’s life turned to tragedy, the horrible suffering that he endured and the painful events of Eric and William’s life. You’ll also hear how this real American hero transformed, unbearable despair into triumph.
Road to Healing
Life often throws us whirlwinds of challenges, tragedy, and sometimes even despair. Eric shares his tale of how he has withstood the hardships of having cancer and taking care of his son with significant disabilities. He shares his extraordinary story of recovery, all the while dealing with the global pandemic, Covid-19.
“When I found out it was grade IIA cancer. I guess in the scheme of things, I was somewhere in the middle. I didn’t need chemo. I didn’t need radiation. In terms of recovery, I got really lucky. It was just a matter of taking care of my wound and letting it heal…In regard to COVID, alI I could think about is holy crap. It was scary. If I get sick, on top of cancer, and I can’t help my son out on his day to day stuff, what’s going to happen. Who’s going to do that for me?” – Eric Jorgensen
Channel Your Anger
The ability to appropriately express and channel one’s anger is one of the most important things about being human. Eric discusses how his anger, while not always constructive, was the driving force for him to start his own company. Rising through all this frustration and anger, it was able to lead him into where he is now.
“I was getting frustrated because what I was being asked to do, wasn’t what I wanted to do. It wasn’t helping the people I wanted to help. It wasn’t addressing the need I thought it needed to be filled… Now that I started my company ,I get to help families who are where I was eight years ago. Not knowing what to do and I’m catching them before they get there.” – Eric Jorgensen
Know You’re Not Alone
Eric shares his big learnings as he looks back over the last eight years of his life and how he has navigated through his challenges. One of the things he wants people to remember is that don’t try and do everything alone. Everyone is strong but oftentimes, one needs someone they can lean on and trust.
“I kept it balled in and then it would shockingly blow up at the worst possible time. I would take it out on people that I had absolutely no reason for me to take it out on. So try to build a team or a tribe or whatever you call it. Try to build a group of people. I keep my circle pretty small. Get a couple of really tight people that you can really really trust.” – Eric Jorgensen
To know more how to redesign your life with Eric Jorgensen, download and listen to this episode.
Bio:
Eric has been helping families with intellectual and developmental disabilities since his retirement from the Navy in 2012.
He was widowed the same year he retired.
At the time his 12 y/o autistic son, William, was completely dependent on his wife for everything.
It was his frustration with the difficulty of figuring out what to do and navigating services for his son which led him to found Special Needs Navigator.
Eric created the category of Special Needs Planning to help families, individuals and caregivers connect the dots when working with attorneys, financial advisors, and other professionals.
His specialty is helping them identify what they don’t know and provide clarity. He works with his clients around the country to develop individualized solutions best suited to their circumstances.
In addition to working with clients one on one; Special Needs Navigator has a blog, YouTube channel and podcast. Eric uses the blog to do a deep dive every week into subjects like ABLE accounts, Special Needs Trusts and other topics families frequently have questions about.
The podcast and YouTube channel focus on benefits, resources and services families may not know, or want to learn more, about.
Links:
Website: Special Needs Navigator
Podcast: ABC’s of Disability Planning
Facebook: @SpecNeedsNav
Twitter: @NeedsNavigator
A New Study Found ‘Deaths Of Despair’ Soared Over The Past Decade
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
Year End Message From Christopher
Podcast: Play in new window | Download (Duration: 2:28 — 1.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More
Podcast (lochheadonmarketing): Play in new window | Download (Duration: 2:28 — 1.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | RSS | More
This is Christopher and I just wanted to take a little moment to share a couple quick things with you.
First, just big thank you. Thank you for making me and our entire team part of your 2020.
The second thing, I know it’s been a horrible year for many of us, for me and my family, it’s been the most horrible year of all.
I also want you to know that I thought about quitting a lot this year, both podcasting and writing. Knowing that you were there, if you sent email or tweets or LinkedIn messages or just knowing you were there, has made a big difference.
I didn’t know (when I started writing and podcasting) how much the friendships that I would develop with our listeners and readers would mean to me. Even if we’ve never met or exchanged a message, I just want you to know how much I appreciate you.
Thank you because for the last 15 months, it’s really been the worst time of my life. Having you with me has made a giant difference. I know you being there has made a giant difference to our entire team. So thank you so much.
I also wanted to share a little piece that I put on social media, for those of you who might have lost someone. So I’ll just read that to you quickly.
If you have an empty chair, this holiday, I’m truly sorry. If you have an empty chair, this holiday, please know that your family does not cry alone. And if you do not have an empty chair this holiday, please remember to tell your friends and family how much you love them.
In times like these, it really calls for inspiration and who better to turn to than Winston Churchill. So I thought I’d share this quote with you.
If you will, as a toast to 2021, without courage, all other virtues lose their meaning.
So I’m going to grab hold of this Macallan 12. I have a little squirt and say, thank you. Bless you. Here’s to 2021.
088 What Kind of Human You Are Determines What Kind of Marketer You Are
Podcast (lochheadonmarketing): Play in new window | Download (Duration: 7:53 — 5.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | RSS | More
Steven Kotler has written one of the most important books of 202, The Art of the Impossible. One of the things discussed in the book is human evolutionary motivations. As a result, Christopher believes Steven has uncovered a key learning point for marketers, entrepreneurs and category designers. That is: the kind of human you are determines what kind of marketer and category designer you are.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
