Posts by Christopher Lochhead
097 You Are What You Subscribe To
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Today, let’s talk a little more about your career. My brother from another mother and co-creator of our new newsletter category pirates, Nicholas Cole has an interesting insight: “you are what you subscribe to.” Christopher thinks he’s right.
So in this episode, find out what media Christopher consumes that he finds life-changing.
“The content we subscribed to, the content we consume, it affects how and what we think about. Our thoughts affect our actions and our actions affect our outcomes, both professionally and personally.” – Christopher Lochhead
F*ck The Hustle Porn Stars
If you’ve been a long time listener, you would know that Christopher is not a fan of these hustle porn stars. He does not believe in hustlin’ all your life. Instead, Christopher pushes for being different and legendary.
“Porn stars say no one ever worked himself to death. Well in Japan, they have a word for it. It’s called Karoshi and it translates into death by overwork. Maybe you can hustle all you want, but there’s a difference between hard work and smart work.” – Christopher Lochhead
Choose What You Consume
We have very limited spaces in our brains so Christopher encourages you to choose what you read and listen to. He gives out a few recommendations such as below:
The OGS
- Peter Drucker – The Effective Executive
- David Ogilvy
New Thought Leaders
- Malcolm Gladwell – The Masterclass
- John Wall and Christopher Penn – Marketing Over Coffee Podcast
- Mike Maples Jr. – Starting Greatness Podcast
- Paul Martino and Randy Komisar – No Bull: Life-Changing Conversations with Bill Campbell
B2B World
- Dave Gearhart – B2B Marketing Leaders Podcast
- Brian Burns – B2B Revenue Leadership Podcast
- Russell Brunson – The Secret Series (Books and Podcast)
A Couple of Key Questions
Those life-changing books and podcasts are just a couple to think about. Moreover, Christopher is encouraging you to sit down and ask yourself a couple of key questions:
“What’s the kind of content I love? What do I most want to learn in the next 12 months? What should I stop consuming? What should I start consuming? And remember, be very careful whose ideas you let into your head because your thoughts become your actions, your actions become your outcomes and your outcomes become your life.” – Christopher Lochhead
To know more about why you are what you subscribe to, download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
203 How To Be A Bootstrap Entrepreneur On A Mission w/ Thousand Helmets CEO Gloria Hwang
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Gloria Hwang was a long-time cyclist who never wore a helmet. She thought they were too bulky, inconvenient, and space-agey looking. Then, a friend of hers died in a bike accident. She decided something had to be done about helmets. Gloria, a savvy professional who’s been working for five years inside the legendary Tom’s shoes, saw the new mobility category designed right in front of her eyes.
With a very small amount of money and a Kickstarter campaign, she started Thousand Helmets. In this episode, we talk about Gloria’s story, as an entrepreneur and category designer and her mission of saving lives.
The Mission of Thousand Helmets
When Gloria decided to buy a helmet for herself, she saw a bunch of passable-looking helmets, but there’s nothing she wanted to wear. The number one reason people don’t ride a bike, skateboard, or scooter is they just don’t feel safe. So, she believed that making a helmet that people would want to wear could help save a lot of lives:
“I really believe that I can create a product that people want to wear and I could solve a lot of problems. They could help save lives, and I could get people moving around cities in a different way.” – Gloria Hwang
Prioritizing the Customer’s Perspective
As helmets have been around since forever, Christopher asks Gloria how she saw an opportunity to create a different category of helmets. She says that it was all about customer insight as she was once a customer. Their first products were based on a human-centered design perspective and not on a market perspective.
“As a consumer, you have a whole different set of customer needs and problems than what’s on the shelves. Then you kind of know that there is something out there for you that needs to be created.” – Gloria Hwang
Design Philosophy
Gloria shares the fundamental concepts in their product development process. The first one is style, and the second one is safety so that people can be safe and look stylish at the same time. The last one is convenience, which created the idea of their secret PopLock function to avoid theft when people leave their helmets behind.
“There’s the execution where things need to be beautiful and high quality, but it always goes back down to what the customer would be thinking right now and what problem they encounter when they’re deciding to pick up a helmet. So, at the end of the day, it’s kind of trying to get a good understanding of what that customer wants.” – Gloria Hwang
To know more about Gloria Hwang and how to be a bootstrap entrepreneur, download and listen to this episode.
Links:
Designer Spotlight: Thousand Bike Helmets Become A Stylish Safety Accessory
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes
096 Silicon Valley’s Secret Marketing Assassin Rick Bennett
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Advertising is a powerful thing in the world of business. Whether you have a start-up or a successful company, you still need an effective advertisement to propel your brand forward. Silicon Valley’s secret advertising weapon, Rick Bennett, is here with us today to give pieces of advice about advertising and marketing. Also, he talks about how being wise and having good decisions help us as human beings.
Technological Intimidation
Rick says that the best thing to do when advertising is to avoid saying anything that a competitor could say. You’ve got to rebut if a competitor tries to provoke you by saying he’s wrong and it’s not true. Also, he says that the trick is not to get sued for libel or slander.
“You have to use technological intimidation. You can only speak to the technological truth. We don’t call someone a liar. We can say, well, this isn’t true, and we prove why.” – Rick Bennett
Rhetorical War Gaming
Rick is a master at writing legendary headlines back in the day. Christopher asks him when is the right time to invest in an advertisement after creating a headline and then testing it. He says that rhetorical wargaming using SurveyMonkey to test a bunch of ideas is helpful and also giving a free product to the audience:
“Survey monkey is good, but the trick is the giveaway. You need to offer a free product that anybody can log on to and check out your AI. That could be very granular and atomic and just take off.” – Rick Bennett
How to Function Creatively
Christopher and Rick talk about the assault on the Capitol that happened on January 6, where several people died because of the riot. Christopher says that politics was about arguing to solve problems, and now it’s just about arguing to continue to argue. Rick agrees, and he says that we can’t change anybody’s mind, so we have to change the playing field.
“One idea that I have is that creativity and genius cannot exist in a state of anger. In other words, you get angry on either side, and you have destroyed your ability to function creatively. Creativity is a curse. That’s the way I kind of cloister myself in the pirate cottage here up in the mountainside, and I try not to let anything destroy my creativity as it is.” – Rick Bennett
To know more about Silicon Valley’s Secret Marketing Assassin Rick Bennett, download and listen to this episode.
Bio:
Rick Bennett specializes in guerrilla warfare marketing.
He’s been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years.
Two of his most spectacular successes are Oracle and Salesforce.com.
Links:
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
095 How To Secure Your Financial Future
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In 2019, CNBC reported that 27% of Americans “would have to borrow or sell something to pay for a $400 emergency. Further, Nation.com reports in 2018, 4% of American adults reported not having enough food and by July of 2020, that figure had exploded to 11% and they say it will probably continue to increase as the pandemic worsens.
Most recently, Pew Research finds that one in four American adults have had trouble paying their bills since the coronavirus outbreak started. So the reality is, this pandemic has exposed how financially vulnerable many of us are.
So in this episode, let’s talk about your career and how you can become financially free.
You Can Turn Your Situation Around
Christopher has his fair share of financial struggles growing up. He was raised in a single-parent household and experienced business failure in his early 20s. It was the most challenging financial situation of his life, as he describes.
“The goal here is a very simple one to understand when your investment income pays your living expenses, you’re financially free. That’s a very powerful day in a person’s life. So I want to share with you a few things I’ve learned along the way. It’s also important to know I am in no way, shape or form a financial advisor accountant or anything of the, like. I’m just a guy that’s learned a few things along the way, and I’ve been taught a few things by some legendary folks.” – Christopher Lochhead
Build A Financial Egg Nest
Ultimately, the objective is to build a financial nest egg. The concept is over time, you convert getting paid for your time to getting paid from your investments. In simpler terms, you have to find a way to earn income while you are asleep. As Tim Rhode, founder of One Life Fully Lived, calls it, its horizontal income.
“In order to create a nest egg that starts producing horizontal income, you can, A. Lower your expenses or B. Increase your after-tax income. If you do both, then you’ll have even more money to build your nest egg.” – Christopher Lochhead
Don’t Buy Shit You Can’t Afford
Christopher shares his observation among the younger generation nowadays and gives a reminder, to not buy shit you can’t afford. He also mentions listening to financial planning experts, as they say, credit card debt is a sure-fire way to keep yourself enslaved.
“Get out of credit card debt as quickly as you can. Don’t buy shit you can’t afford and, uh, and save up.” – Christopher Lochhead
To know more how to secure your financial future, download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
Links:
Covid-19 and the Nightmare of Food Insecurity
Economic Fallout From COVID-19 Continues To Hit Lower-Income Americans the Hardest
Tribe of Millionaires: What If One Choice Could Change Everything?
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
202 Harvard’s Top Astronomer Says Aliens Tried to Contact Us | Dr. Avi Loeb, Author, Extraterrestrial: The First Sign of Intelligent Life Beyond Earth
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Harvard’s top astronomer professor Avi Loeb, just published a book called Extra-Terrestrial, The First Sign Of Intelligent Life Beyond Earth. He believes that in 2017, the highly unusual object that passed by earth called Oumuamua, was likely alien.
So in this episode, we go deep into obvious hypotheses, the attributes and characteristics that prove that Oumuamua was not a comet or an asteroid or anything else we’ve seen before. We also dig into why the good professor thinks it was likely alien. We discuss why he thinks science is a “dialogue with nature” and why at massive personal risk, he decided to come forward with his theory.
Science as a Dialogue with Nature
Avi says that science is a way of appreciating and understanding the world. It is not in conflict with religion either. Science explains how things work and it increases your own understanding of nature. Additionally, he says that he’s frustrated because many scientists focus on concepts without evidence and have no connection to experiments:
“There is no evidence that these ideas are valued and that they actually describe nature. To me, that’s a betrayal of traditional physics, where we were supposed to have a dialogue with nature, not a monologue. We’re not supposed to tell nature what it is but listen for experiments to what nature is.” – Avi Loeb
The Discovery of Oumuamua
Christopher and Avi talk all about the likely alien, Oumuamua. Avi says that before discovering Oumuamua, they haven’t seen an object in outer space that moves too fast and more powerful from the gravitational pull. This ability to escape the gravitational pull of the sun was a huge discovery and led to the idea that an alien passed by the Earth for a visit.
“It’s just that it’s relative speed. If a bullet moves too fast relative to the earth or, if a spacecraft moves too fast, it will never fall. It would just escape. So the issue is how fast does an object move relative to the source of gravity? All the objects we have seen before were bound to the sun that was relics from the formation process of the solar system.” – Avi Loeb
Claims About Oumuamua
After discovering Oumuamua, astronomers claimed that it was just a comet or an asteroid that came near the Earth. Another object with an extra push similar to Oumuamua’s was also discovered. However, it turns out it was a rocket booster that left the Arabs in 1966. This event somehow proved that Oumuamua is indeed peculiar.
“The actual discovery of Oumuamua is by itself a puzzle. It means that the abundance of such objects is much greater than would be expected from the rocks that occupied the solar system at any event. Putting that aside, this object was peculiar. It exhibited an extra push of the type that you expect from a comet.” – Avi Loeb
To know more about Harvard’s Top Astronomer and the Aliens Who Tried to Contact Us, download and listen to this episode.
Bio:
Abraham (Avi) Loeb is the Frank B. Baird, Jr., Professor of Science at Harvard University.
He received a Ph.D. in Physics from the Hebrew University of Jerusalem in Israel at age 24 (1980-1986), led the first international project supported by the Strategic Defense Initiative (1983-1988), and was subsequently a long-term member of the Institute for Advanced Study at Princeton (1988-1993).
Loeb has written 8 books. These includes most recently, Extraterrestrial (Houghton Mifflin Harcourt, 2021), and about 800 papers (with an h-index of 113) on a wide range of topics. Topics include black holes, the first stars, the search for extraterrestrial life and the future of the Universe.
He had been the longest-serving Chair of Harvard’s Department of Astronomy (2011-2020), Founding Director of Harvard’s Black Hole Initiative (2016-present), and Director of the Institute for Theory and Computation (2007-present) within the Harvard-Smithsonian Center for Astrophysics.
He is the Chair of the Board on Physics and Astronomy of the National Academies (2018-present). Additionally, he is also an elected fellow of the American Academy of Arts & Sciences, the American Physical Society, and the International Academy of Astronautics.
Loeb is a member of the President’s Council of Advisors on Science and Technology (PCAST) at the White House and a member of the Advisory Board for “Einstein: Visualize the Impossible” of the Hebrew University.
He also chairs the Advisory Committee for the Breakthrough Starshot Initiative (2016-present). Further, he serves as the Science Theory Director for all Initiatives of the Breakthrough Prize Foundation.
In 2012, TIME magazine selected Loeb as one of the 25 most influential people in space. In 2020 Loeb was selected among the 14 most inspiring Israelis of the last decade.
Click here for Loeb’s commentaries on innovation and diversity.
Links:
Amazon Books – Extraterrestrial: The First Sign of Intelligent Life Beyond Earth
Harvard’s Top Astronomer Believes Aliens Tried to Contact Us in 2017
A Harvard professor says an alien visited in 2017 — and more are coming
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes
094 Clubhouse – Category Creation In Action, or Not So Much?
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Many people reached out to Christopher and asked for more episodes on category design. In future episodes, he will dig into a specific category and/or brands, and analyze what’s going on and how that can be illustrative for the rest of us.
So for this episode, Christopher talks about a buzzy application in the social media world called Clubhouse. Today, let’s examine the question: is clubhouse a legendary category queen in the making or a dumb idea?
New Hot Category, As They Claim
If you check Clubhouse’s valuation, they seem to be doing well. They’re valued at a hundred million dollars or more. Clubhouse has done a great job in describing themselves or as we say, describe their category design.
According to their website, Clubhouse is a new type of social product based on voice that allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.
The Power of Category Design
Clubhouse has a very powerful profile but based on Christopher’s experience, the app is “kind of like a webinar scheduling platform with no video that has a shitty UX.” Regardless of our opinion about the app, they did a great job in telling a good story for investors and users.
“Clubhouse is doing a legendary job, convincing the world that they are the new, new thing, the new hot category.” – Christopher Lochhead
The Studio 54 Marketing
If you’ll remember Studio 54, it was the hottest hangout spot for celebrities in New York. Crowds would gather at the door, and people would do anything to get in, yet only a lucky few did. Clubhouse employed the same marketing mindset which made people want to have it more.
“They created scarcity and that’s exactly what clubhouse has done in addition to their category design. They’re doing Studio 54 marketing. They’re creating scarcity. As a matter of fact, when you get on, the only way you can get onto Clubhouse is: an existing clubhouse user needs to invite you.” – Christopher Lochhead
To know more if Clubhouse is category creation in action, or not so much, download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
093 Are You Making This Sales Training Mistake?
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In this episode, let’s talk about sales training slash sales enablement. Companies make a very big mistake on sales training. Christopher shares his thoughts about that mistake and how not to do that.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
201 The Art of The Impossible w/ Steven Kotler NY Times Bestselling Author
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Today, we have the legendary Steven Kotler to talk about how we can turn the impossible into possible, using insights from his book, The Art of Impossible. The book is about peak performance and it aims to teach us how to stretch far beyond our capabilities to attain our dreams and anything we want.
Personality vs. Biology
Steven states that in the field of peak performance, personality doesn’t scale because biology does. Personality is composed of traits that are immutable and locked in. He also describes neurobiology as a mechanism of brain work.
“If you try to figure out what works for me and use it to train you and if you’re not exactly the same kind of person I am with the same personality traits, this is not going to work. But underneath that one level down, there is a level of biology. A way the system has been designed to work, and that is the part that we all share. The stuff that evolution designed for all of us to share.” – Steven Kotler
Focus Comes with Motivation
Steven says that you always have to focus on what you pay attention to, or what you ignore. Curiosity, passion, purpose, and autonomy are designed to work in a specific sequence, but all of them give us focus for free. He also says that the whole point about biology and the human system is you get farther and faster with less work.
“We are hardwired for the extraordinary. It is one of the surprising things about being human that most people don’t realize. To take it a step farther, not going big, is actually bad for us. That’s an equally important point here.” – Steven Kotler
Turning Anxiety into Excitement
Today, we live in a world filled with probabilistic threats, which is the reason why most people have anxiety. Steven concludes that the brain doesn’t turn off until the danger is gone completely. So, you have to take steps to calm nervous system down because it won’t shut down on its own:
“Most humans can feel curiosity and anxiety at the same time. Talk about reframe and cognitive reframing, a technique for turning anxiety into excitement. Because it’s the same chemical and it’s very easy to do. An example of giving biology to work for you rather than against you. We’re plagued by anxiety, and yet we’re hardwired to turn anxiety into excitement very easily just with the right tools.” – Steven Kotler
To know more about the art of the impossible with Steven Kotler, download and listen to this episode.
Bio:
Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
He is the author of nine bestsellers (out of thirteen books), including The Art of Impossible, The Future is Faster Than You Think, Stealing Fire, The Rise of Superman, Bold, and Abundance.
His work has been nominated for two Pulitzer Prizes, translated into over 40 languages, and has appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, Wall Street Journal, TIME, and the Harvard Business Review.
Links:
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes
092 How To Manage Digital Reputations w/ Josh Greene
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It is super important to know how social media and the online-world itself work, especially if you’re a business owner or an entrepreneur. This holds true because we are living in a digital-first world, where you can search for anything on the internet. Managing your digital reputation is indeed challenging and sometimes complicated.
So today our guest, Josh Greene, CEO of The Mather Group, explains how search engines work and what you can do to optimize them for your benefit.
Positive Google Outcome
Christopher asks Josh what he would advise him to get a positive Google outcome. Josh says that if you are doing a lot of “leading” in an industry, that will ultimately lead to good results in the search engines. For those who are not quite famous, he advises “sending Google a signal” to treat their content a certain way. Entrepreneurs should post and write about themselves (bio) so search engines can recognize them.
“If you write books, if you start a podcast, if you have a Twitter feed that lots of people find useful, or if your videos are getting lots of views, all of those things play a big role in what’s showing up in the Google search results.” – Josh Greene
Google Search Ranking System
Having a common name is hard when you’re trying to get a sweet spot for yourself in a search engine. Christopher asks Josh what are the highest order bits in terms of teaching Google to rank yourself. Josh says that the first thing you could do is take inventory of what your assets currently are and focus on your digital presence:
“That’s a nice part for people who are very active in their field and sort of well respected because there’s a sort of equivalent almost in terms of how Google’s algorithm is viewing things.” – Josh Greene
Social Media Platforms
Social media marketing is one of the easiest ways to promote a product or a business. Christopher asks Josh how to decide which social media platform to use if he’s only going to invest his time in one or two of these. Josh says that he should consider asking himself first if it plays to his strengths and who’s the audience he’s trying to reach with it.
“So, it could be that you’re a fantastic guitarist. Instagram is a nice format for showing off your guitar playing chops. Twitter can be useful because you can curate news to a particular audience that might be following you. And if you’re in a particular corporate role, sometimes LinkedIn can be really useful because you don’t need to publish a ton to get a lot of eyeballs on something.” – Josh Greene
To know more about how to manage digital reputations with Josh Greene, download and listen to this episode.
Bio:
Josh Greene is the CEO for The Mather Group, a digital agency, that helps companies manage how they’re found online, through Wikipedia and Search Engine Optimization, and drives targeted high value leads for B2B companies.
Prior to The Mather Group, Greene was the VP of Marketing for both 1-800-PACK-RAT and Zippy Shell where he was responsible for all marketing including online, offline, and the launch of national television campaigns.
Prior to 1-800-PACK-RAT, Greene was the Vice President of Member Services for Shop.org where he oversaw membership recruitment and retention initiatives.
Additionally, Greene collaborated with NRF’s government relations staff to execute policy and advocacy strategies on behalf of Shop.org members.
He also served as a liaison to Shop.org’s Policy Advisory Group, developed industry initiatives, and managed Shop.org’s Ray M. Greenly Scholarship fund.
Greene joined Shop.org from Discovery Communications, where he was director of online marketing and business development.
At Discovery, Greene oversaw online marketing, direct response television, corporate gifting, and partner programs for DiscoveryStore.com.
Prior to Discovery Communications, Greene was director of e-marketing for Time Warner Cable and director of e-marketing for Road Runner.
He’s been a frequent speaker at industry events including ad:tech, SES, Channel Advisor’s Catalyst conference, and others.
Links:
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
