Posts by Christopher Lochhead
115 2 Legendary Questions (Part 2)
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Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. If you haven’t listened to Part 1 yet, give it a listen here: 2 Legendary Questions (Part 1). Go on, we’ll wait.
Now that you’re all set, here’s part two. Let’s go!
The Legendary Question at the End of a Conversation
If you are an avid listener of Follow Your Different, you have heard me ask this question multiple times. An old friend and mentor of mine named George Brown got me into asking the same question. It goes like this:
“Is there anything else?”
Now, why is that a powerful question, you might ask? First of all, if you went to Sales School, you know that there are two kinds of questions if you look at things on a higher level. There’s open probes and closed probes. A closed probe is a question designed to get a specific answer, while an open probe sort of leaves it to the one that was questioned.
If you listen to me on Follow Your Different, I tend to ask more open questions. Those are all open probes and they’re designed to elicit a lot of information. So generally, when you ask an open probe, hopefully you’ll get more information from the person you’re in communication with.
Is There Anything Else?
Now, as to why this particular question is so powerful in a conversation, particularly at the end, it’s like this:
Often in any conversation, you get the most powerful information at the end. So when you ask someone if there is anything else, what you’re really saying to them is, “Hey, anything else on your mind?” This can elicit a feeling that they might not have given enough information before, and so it opens them up to share more, which you can then follow up with some close probing questions specific to the new information.
You will notice how often that question blows something wide open and when it does.
It’s also a good way to keep the conversation focused on a topic you might be interested in continuing the conversation on, rather than getting sidetracked by another topic. Particularly when the person turns the table and tries to turn the tables on you.
All right. That’s our two-part series on Legendary Questions, starting with “Is this legendary work?”/ “Do you think this is legendary work”, and finishing with “Is there anything else?” I hope you put these two legendary questions to good use.
Bio
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
224 The Power of Trust with Harvard Business School Professor Sandra Sucher
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Trust is a cornerstone of society. It’s the seminal component that’s required for everything to work, including everything in business. Professor Sandra Sucher says that trust at every level of business and society has never mattered as much as it does right now.
In this episode of Follow Your Different, Professor Sandra Sucher talks about The Power of Trust, and how companies could earn, lose, and regain people’s trust. So if you are interested in learning about the different levels of trust across different levels in business, stay tuned to this episode.
Why Trust is Important
When asked what she thinks is the most important thing to learn about trust, Professor Sandra points out that it is important to know that trust is a type of relationship. It’s a relationship of almost like trusting your vulnerabilities to another person and believing in their actions.
While not entirely quantifiable, this insight makes us aware of how we should handle trusting another person, whether in business or in our daily lives.
“This is not like terra incognita, to any of us. And it says the trust is something you can get your arms around. It’s not ether, nor magic. And it’s not fairy dust. It’s resolved.” – Professor Sandra Sucher
Knowing this, we now have an idea as to where to think about how we can become a trustworthy person.
Culture and Trust in the Company
One of the things Professor Sandra have found in their research is that developing culture in a company is also based on trust.
People often associate culture as a kind of reputation management, more on handling how people think about them and the company. Though it’s better defined as building trust from within. When the people in your company trust the management and the company, they will be more invested in making it better. They trust that the company is doing its best, so they should do their best as well.
“So if you don’t have trust inside the company, kiss it goodbye. It’s not going to get it outside the company.” – Professor Sandra Sucher
Trust is a Judgement Call
Professor Sandra also defines trust as a judgement call people make, based on different factors that they perceive from someone. In terms of business, it could be with regards to their competence, their motives, and whose interests they are serving, among other things.
Another thing to note is that people also focus on how companies treat their people. So it’s not just about getting results. How you accomplish your goals also matter.
Professor Sandra thinks that one of the key things that set them apart from other research is their focus on Impact. While that previous point pertains to knowing how they interact with equals and those who work below them, a person or company’s impact pertains to how they affected others with their actions, whether directly or indirectly. This is quite important because then, you are basing your judgement on actual experience rather than information from second to third hand information.
With all this information, at hand, we make our judgement call. Are they competent? Do they care about other people’s interest? Have their actions impacted you in some way? If that was the case, did they take accountability for unintended impacts?
So while you can’t entirely quantify how Trust can be gain or lost by a company, having these parameters to have an estimate is a great way of gauging the current level of trust.
To learn more about Professor Sandra Sucher and The Power of Trust, download and listen to this episode.
Bio
Sandra Sucher
Sandra Sucher is a professor of management practice at Harvard Business School, where she has been teaching for the last twenty years. She’s an advisor to the Edelman Trust Barometer, and has spoken about trust at Edelman and numerous companies and at Harvard Business School events.
She provides expert commentary for Bloomberg, The New York Times, The Washington Post, The Wall Street Journal, NPR and Fortune.
Prior to teaching at Harvard, Sucher had a two-decade career as a senior level executive and business ‘fixer,’ specializing in uncovering complex organization problems and creating new ways to address them.
She lives in Massachusetts.
Links
Learn more about Sandra: Harvard Business School Profile
LinkedIn: in/Sandra-Sucher
Twitter: @SandraSucher
Check out her new book: The Power of Trust
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
114 2 Legendary Questions (Part 1)
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Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. Are you curious as to what those questions are? Stay tuned to find out.
My Favorite Question to Ask
You need a bit of back story for the first question.
In 2006, I was the head of marketing for a software company called Mercury Interactive. By June of that year, we sold the company for Hewlett-Packard for 4.5 billion dollars, which was a sizeable amount back then.
So as part of the transition to HP, our team met with the team in charge of marketing for the announcement of the acquisition. The marketing strategy was being handled by a famous ad agency; one you’d probably recognize if I describe one of their projects.
After we made our introductions, the head of HP marketing asked me if I had any questions before they start with the presentation. So I asked them a question:
“Do you think what you are about to show us is legendary work?”
That question made them pause for a bit, and the head of said ad agency looked at the head of HP marketing and said, “Can we have two more days?”
Good on them for realizing that they could do better, but it would’ve been better if they gave it their 100% in the first place.
Setting the Bar High
So one of my favorite questions to ask at the beginning of any meeting where somebody is about to show you something. On this case, it was ad creative, but it could be anything. It could be a product prototype, a marketing plan, or a category design. It could even be the justification for why we should buy Company X.
Whatever the thing is that they’re about to present, my favorite question to ask before that is, do you think this work? That is to say, the work they’re about to show is legendary.
What I learned over time is if you want to set a high bar for excellence in your organization, it’s interesting to find out where other people’s bar for excellence is. Because if they don’t bother to show you their best or legendary self, then why would you want to see it?
Now, it’s a different situation when you have something that is a work in progress, and need help in making it legendary. In which case, I ask this question instead: “Do you think we’re off to a legendary start?”
Though if you are presenting something that you think is final or close to the final work, you’ll always get the same question from me:
“Do you think this is legendary work?”
If you want to learn more about my two legendary questions, listen to this episode and check out part two coming soon!
Bio
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
223 How To Produce Breakthroughs With “Alien Thinking” with Dr. Michael Wade
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We are living at a time where the world needs breakthroughs more than ever. People who want to develop the ability to create a different future have never been more in demand. Though in order to do this, we need models and framework, as well as ideas and inspiration to help create those breakthroughs in our lives and businesses.
In this episode of Follow Your Different, Dr. Michael Wade shares with us on how to see the world with fresh eyes and the power of different thinking. He also explains how to navigate such that your breakthroughs can actually come to life, and so much more!
Professor Michael Wade’s new book, Alien Thinking, blows open much needed research and insight in this regard. ALIEN is actually an acronym that he and his co-authors came up with, and it stands for Attention, Levitation, Imagination, Experimentation, and Navigation. If you want to know the story behind it, stay tuned to this episode.
The Definition of a Breakthrough
The conversation starts of by establishing their definition of a breakthrough. When talking about a breakthrough, Dr. Mike thinks that it should be something a large improvement, or something that hasn’t been done before. It has to be enough to take something to the next level.
“It’s not just having an idea, which is hard enough. It’s about taking that idea and kind of break through the process to become a breakthrough solution.” – Dr. Michael Wade
Which is not to say that small changes and incremental innovation is bad. They are great for optimizing those big breakthroughs you have further down the line. It can also help you reach some short-term goals for yourself. Dr. Mike just chooses to focus on studying and looking an eye out for breakthrough innovations.
Exponential Breakthroughs are Harder to Reach
When asked why people seem to find it easier to go incremental than exponential, Dr. Mike thinks that we are simply not built for it. It takes extra effort to break away from the norm and challenge our usual assumptions about how things are done.
If you can’t even bring yourself to challenge those assumptions and preconceptions, making a breakthrough will just be a pipe dream.
ALIEN Thinking with Dr. Michael Wade
Dr. Mike talks about how they try to break down what it means to do something original in an original way. This is because having an exponential or radical innovation often requires being original.
Which is why the title of the book, Alien Thinking, fits so well with the idea. Aside from the acronym it stands for, the metaphor of the alien can help you see things in a fresh perspective.
“Every day, we go through life without really questioning things after a while. So what we’re challenging people to do when they read the book is to see the world like an alien, and see things for the very first time without preconceived notions about the way things should work. So a lot of what we talked about in the book is about is about how to do that how to regain that ability to see things in, in new ways with fresh eyes.” – Dr. Michael Wade
To hear more from Dr. Michael Wade and how to see the world through Alien Thinking, download and listen to this episode.
Bio
Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation.
He is the Director of the Global Center for Digital Business Transformation.
His areas of expertise relate to strategy, innovation, and digital transformation.
He obtained Honours BA, MBA and PhD degrees from the Richard Ivey School of Business, University of Western Ontario, Canada. Previously, he was the Academic Director of the Kellogg-Schulich Executive MBA Program.
Michael has been nominated for teaching awards in the MBA, International MBA, and Executive MBA programs.
RESEARCH AND THOUGHT LEADERSHIP
Michael has published works on a variety of topics, including digital business transformation, innovation, strategy, and digital leadership. He has published nine books, more than a hundred case studies and articles, and appears frequently in the mainstream media. One of his articles was among the top 20 cited articles in business, management and accounting worldwide for five years, according to Scopus (the largest abstract and citation database of peer-reviewed literature).
His Latest book, published in 2019, is Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change. His previous book, 2016’s Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at their Own Game won multiple awards and has been translated into five languages.
Professor Wade has been named one of the top ten digital thought leaders in Switzerland three times by Bilanz, Le Temps, and Handelszeitung, most recently in 2020.
CLIENTS & INDUSTRY EXPERIENCE
At IMD, Professor Wade directs a number of executive programs related to digital transformation, including Digital Execution, Digital Transformation for Boards, and Digital Disruption. He also founded and directs Europe’s first and largest program for executives on digital, Leading Digital Business Transformation.
He has directed custom programs related to strategy and digital business transformation for Vodafone, AXA, Tetra Pak, Honda, Gazprom, Credit Suisse, and Cartier, among others. Michael provides consulting services, executive education, and expert evaluations to several public and private sector organizations on strategy and digital transformation.
He sits on a number of corporate boards as an advisor on digitization and business model disruption. He has lived and worked in Britain, Canada, Japan, Norway, Costa Rica, and Switzerland.
Links
LinkedIn: in/MichaelWade
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
113 Are you Crazy or Mission Driven? Musing on Play Bigger’s 5th Anniversary
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Welcome to this very special episode of Lochhead on Marketing, on what is the week of Play Bigger, my first book’s fifth anniversary of publication.
Recently on Follow Your Different, we had on Captain Paul Watson, who is the co-founder of Greenpeace and the founder of Sea Shepherd. Sufficed to say, Captain Paul is vey mission driven. Some would call him a saint, while others call him an eco-terrorist. What I could tell you for sure is that Captain Paul, like almost every other legendary person, is “kind of crazy”.
We also want to share with you something that Churchill famously said, and that is to “Never give up on something you can’t go a day without thinking about”. Now, what Churchill didn’t say is what you should do if the thing that you can’t stop thinking about makes you batshit crazy.
Even worse, what do you do if the thing that you can’t stop thinking about isn’t really something that you think about? It’s something that thinks you that is to say, it owns you.
So in this episode of Lochhead on Marketing, the fifth anniversary of Play Bigger coming out, let’s talk about the difference between being passionate and possessed and what that means.
What Comes After Thinking It
Churchill once said,
“Never give up on something you can’t go a day without thinking about.”
What he didn’t say is what you should do if that thing drives you nuts. Is this thing that’s driving you nuts? The difference between choosing a passion and being possessed? Now that you’re thinking about it, what if you really can’t stop thinking about it all the time?
In the end, all you could do is embrace it and call it your own. What happens after that? What happens if when you share it with people eight out of 10 times, they think you’re nuts or you fail? Now imagine if that something causes you to fail 8 times out of 10 for 30 years, then what do you do?
It’s daunting, right? So what if I tell you that this is a big part of my story?
For me, my something was Category Design. This week is actually the 5th anniversary of my book Play Bigger, which introduced Category Design to the world. What I have rarely talked about is the fact that Play Bigger was my last-ditch effort to try to make category design land. It was my last effort to try to make it have value and impact at any kind of scale for entrepreneurs, for creators, for innovators of any kind.
I figured it would fail. I didn’t want it to fail, but I figured it would be because 30 years of a two hundred batting average would kind of give that to you. Well, it turns out Play Bigger didn’t fail. If you read it or shared it, I want to thank you very much, because your efforts put Play Bigger into the top one percent of books in the business book category.
There is No Cheat to Success
I wish I could tell you that having a legendary product will automatically lead it to success. It doesn’t. This was also the case when I talked about Category Design before. Entrepreneurs and other business leaders would either misinterpret it as just another marketing or watered-down messaging, which is actually one of my least favorite words in marketing.
What also irked me is when Hustle Porn Stars sell you the idea of how to be successful instantly. You just need to follow X, Y, and Z to achieve your goals.
Based on experience, it never is as easy as that. Take it from someone who fell for it and have learned his lesson the hard way.
“There is no shortcut to success. There’s no such thing as a 4-hour work week. All that stuff about hacks and hustle porn, motivational garbage is a lie, and I’m no liar.” – Christopher Lochhead
Sure, there are some people who get born rich or born beautiful and there are some people who win the lottery. But success in life is not about that. So I wanted to share with you what it really took, what it took to make Play Bigger and everything that’s come since then successful was approximately two thousand five hundred and fifty five days. That’s seven years.
Play Bigger
Wait, seven years? Didn’t you say it was the 5th anniversary just now?
You see, even though Play Bigger came out five years ago, we started work on it two years before that. Since Play Bigger came out, we’ve produced about 500 of our own podcasts, I’ve given somewhere between fifty and seventy-five speeches.
There’s a bunch of us, the authors who Play Bigger and the team that works on Follow Your Different, Lochhead on Marketing, who have done a shit ton of work making Play Bigger, Niche Down, Follow Your Different, Lochhead on Marketing and now Category Pirates successful.
We took the following 30 years in the trenches. Real seven years of hard work support from countless legendary people who contributed to the ideas, who lent their advice, their experience and encouragement, who pushed us, who fought with us, who argued with us.
To hear more From Christopher Lochhead and how to toe the line between crazy and mission driven, download and listen to this podcast.
Bio
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
Links
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
222 America’s Time of Great Questioning with Pastor Quentin M. Mumphery
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We are living in a time of historical, cultural, and racial consequence in the United States. People are asking very big questions about fundamental design points around their life. How do they want to work, live and play? Many thoughtful Americans are also asking themselves about our country’s design, and the kind of future they want for themselves and their family.
In this episode of Follow Your Different, we talk about all these and more with Pastor Quentin Mumphery. Pastor Quentin is a native of Chicago’s South Side and is the founder and senior pastor at New Hope covenant church.
Pastor Quentin is also the co-author with Eddie Yun, Pastor Dave Ferguson and myself, of a Harvard Business Review post about justice deposits, encouraging people, people in companies for that matter to move some of their cash deposits to black owned banks. If you want to learn more about it, stay tuned to this episode.
Being a Pastor in Today’s Society
Pastor Quentin shares how he grew up on the south side of Chicago, and some of his influences growing up. He muses that Chicago has always been a great yet troubled city, and has the best and worst of everything.
Everyone is exposed to the same extremes, though their reactions can be quite different. People clamor for change and a better future, while at the same time focus on finding ways to live at the moment. This dynamic tension of sorts is the reality that each of us is living with at the moment, and which Pastor Quentin hopes to understand.
“I’m a believer that people want the best, but sometimes do the worst. And I think that part of that is just the human condition.” – Pastor Quentin Mumphery
Serving God in Different Ways
Pastor Quentin talks about his inspirations in church, and how they approach serving the Lord and the community in different ways. As a teen in a youth ministry of the church, they would go where the hurting people were. Whether it was the best place in town or places where you wouldn’t normally expect a man of cloth to be in, they would go and pray.
“Part of what I believe it means to be a man of God and a man of faith is that we don’t just run and turn our head when trouble is there. The scriptures call us to be soft and light. And I believe part of that is showing up where light is needed.” – Pastor Quentin Mumphery
When given the example of St. Christopher, Pastor Quentin wholeheartedly agrees and states that there are a lot of ways you can serve God. You just have to find the best way you can do it.
Taking Things into Perspective
Pastor Quentin talks about the theological and philosophical sides of being good or bad. We often see people do bad things and justify them because they are doing it for a good cause. But according to who though? If you flip that and see it from the other side’s perspective, you’re the bad one doing the awful things to them.
“I tell this to people all the time, too. I said, every one of us are the villain in someone’s story. The thing is when we tell our own story, we’re always the hero. We’re always the hero, right? Anything bad to happen, it’s always someone did this to me.” – Pastor Quentin Mumphery
So Pastor Quentin tells us to keep this question in mind: “Who determines whether you’re good?” It will help in considering other people’s perspective, and prevent the mindset of always having the moral high ground on things.
To hear more from Pastor Quentin Mumphery and his questions for America, download and listen to this episode.
Bio
A native of Chicago’s south side, Pastor Quentin M. Mumphery is the Founder and Senior Pastor of New Hope Covenant Church, A contemporary urban church with classic experience in a modern environment, located on Chicago’s south east side.
Pastor Mumphery previously served as Lead Pastor of Windsor Park Lutheran Church, as well as Associate Pastor of New Life Covenant Church Southeast, under the leadership of Pastor John Hannah. Pastor Mumphery received his foundation in the Kingdom at the Salem Baptist Church of Chicago, where he accepted his call to ministry as a teen in the Youth Church.
In addition to his pastoral role and civic leadership, his servitude extends extensively in the field of education. Pastor Mumphery serves as a Vice President for a national education management organization, working with high-risk youth in many of the most challenged communities in the country. Pastor Mumphery is a graduate of Whitney M. Young Magnet H.S and the University of Illinois at Chicago. He also received his Master’s degree from North Park Theological Seminary.
A prolific preacher and teacher, Pastor Mumphery is committed to excellence in preaching through strong biblical exposition, powerful demonstration of the Holy Spirit’s power, as well as relevant ministry outside of the walls of the church to uphold the cause of the poor and oppressed.
Links
Website: New Hope Covenant Church
Follow Pastor Quentin Mumphery: New Hope Covenant’s Pastor
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
112 Maybe The Only Career Advice That Matters
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These days, we hear a non-stop barrage of career advice. Some of them is good, but a lot of them are not. In this episode of Lochhead on Marketing, let’s talk about what might be the only career advice that matters.
Relationships, Marriages, and Divorce
By now, you may have heard of Bill and Melinda Gates are getting a divorce, and that Jeff Bezos and McKenzie Scott got divorced a couple of years ago. You might be wondering why we brought this up.
You see, these people are some of the wealthiest entrepreneurs and biggest philanthropists ever. According to hustle porn stars and business advice gurus, these are the people we should aspire to be. Yet for whatever reason, their marriage didn’t work out.
While there is merit to saying that sometimes divorcing doesn’t mean it failed, but just ran its likely course, it does make you wonder.
“The reality is if your personal life isn’t working, all the money in the world can’t save you.” – Christopher Lochhead
Living a Legendary Life
Which brings us to the second point: the decision about who your significant other or partner is going to be is arguably the biggest decision that you will make.
Because when it works, it is the foundation for designing a legendary life. If it doesn’t work, everything just seems out of place.
So we should ask ourselves: are we designing our life around our work or our work around our life?
While this is not necessarily a binary decision, most people would want to live a legendary life.
“I think what most of us want is we want to have a legendary life. And whether we’re working or in our marriage, our primary relationship or with our family and friends, we want to have what you might think of as a 360-degree life.” – Christopher Lochhead
Getting Things Right
Herein lies the question: is it possible to get everything right all the time?
Of course not. Though in general, it is what most of us are trying to do. In that context, our work sits inside of our non-work life.
So if you’re somebody who’s been working too hard, work 80 to 100 hours a week and travel two to four hundred thousand miles a year on a plane, here’s a career advice. Ask yourself: what am I working for?
We’re living at a time of massive personal self-examination that has been brought on by the pandemic. We recently wrote a Category Pirates about this, how people are going YOLO, YOLO being an expression for you only live once.
Now is a time for consideration. And I think what these high-profile divorces tell us as somebody who’s been divorced myself, is that it’s time to consider our work in the context of our lives.
Links
A Very “Different” Approach To A Legendary Career: YOLO And Achieve Your Personal IPO
Bio
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
221 How To Be A Mission-Driven Pirate with Co-Founder of Greenpeace & Founder of Sea Shepherd Captain Paul Watson
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According to NOAA, the US National Ocean Service scientists estimate that 50 to 80% of the oxygen production on earth comes from the ocean. Furthermore, the ocean absorbs 50% more carbon dioxide than the atmosphere does. Scientists also estimate that about 1 million species of animals live in our oceans. So to say that the oceans matter is an understatement. It’s a fact that our oceans are the reason for life on our planet. Our guest today Captain Paul Watson says, “We are the ocean.”
In this episode of Follow Your Different, Captain Paul Watson shares his experience as a Sea Shepherd and what it takes to dedicate your life to be on a cause that matters to you. Captain Paul Watson is the founder of Sea Shepherd, a nonprofit focused on saving marine wildlife through direct interventions with poachers and the like. He was also a co-founder of Greenpeace, and talks about why he parted ways with the organization.
That said, whether you love him or hate him, every second of this dialogue is riveting. So stay tuned.
Dedication to His Cause
When asked about how he got started in his cause, Captain Paul shares that even as a child, he had always helped animals that needed it. He would free them from traps that he found around his hometown.
Captain Paul then took it to the next level by cofounding Greenpeace Foundation back in 1969, and eventually established Sea Shepherd in 1977.
As for the challenges he has faced, there was a particular one that stuck with him. This was back in 1973, when he was a volunteer medic for the American Indian Movement. Even as they were surrounded and overwhelmed, Russell Means said this to him:
“Well, we’re not concerned about the odds. And we’re not concerned about winning or losing, we’re here because it’s the right place to be the right thing to do in the right time to do it. Don’t worry about the future, focus on the present, what we do in the present will define what the future will be.” – Russell Means
The Sea Shepherd Society
Captain Paul talks about the activities of the Sea Shepherd Conservation Society, and their partnerships with several countries to protect marine wildlife. As most of their activities tend to cross over country boundaries, cooperation and coordination with local authorities is important in having an effective campaign.
He then further explains that 40% of the fish that is caught in the world is illegally caught. By illegal, it either was caught by fishing vessels crossing country boundaries without permission, by illegal or unsustainable means, or by overfishing certain species of fish due to demand.
Yet no one questions how their favorite fish arrives in the market. Worse still, not all of the fish that are caught are for human consumption.
“The other problem we have is that a good percentage of the fish caught isn’t even eaten by people. It’s fed to animals to pigs to chickens to house cats, to domestic salmon to fur bearing animals. 2.8 million tons of fish go just for cat food all the time.” – Captain Paul Watson
Plundering the Oceans
Captain Paul points out that it’s sad that not a lot of people seem to understand how devastating it would be for everyone if we continue this way. Plundering the oceans is causing incredible diminishment in both its biodiversity and interdependence.
As he said before, we are the ocean. If the ocean dies, we die. Simply put, the ocean is the life support system of our planet.
The ocean plays a huge role in our lives: from providing many households with food, down to the air we breathe. Did you know that 70% of the oxygen we breathe are generated by Phytoplankton? Yet since 1950, we have lost 40% of our phytoplankton populations in the sea. This means less oxygen for everyone. This also means less food for certain marine life, which then provide nutrients to phytoplankton to thrive. Hence the destructive cycle continues.
“The real problem that we have is we have this anthropocentric point of view, we look on the planet, as it’s all about us. Everything is here to serve us, we have dominion over everything, nothing is more important than we are. But the reality is, is that many species are far more important than we are because we can, we can exist without them, they can exist without us.” – Captain Paul Watson
To hear more from Captain Paul Watson and how to be a mission-driven pirate, download and listen to this episode.
Bio
Paul Watson is the founder of the Sea Shepherd Conservation Society – an organization dedicated to research, investigation and enforcement of laws, treaties, resolutions and regulations established to protect marine wildlife worldwide.
Over the years, Paul Watson has exhibited a remarkable diversity in his activism, including:
- Co-founder of Greenpeace in 1972 and Greenpeace International, 1979
- Founder of Sea Shepherd Conservation Society, 1977
- Field Correspondent for Defenders of Wildlife, 1976 to 1980
- Field representative for the Fund for Animals between 1978 to1981
- Representative for the Royal Society for the Protection of Animals, 1979
- Co-founder of Friends of the Wolf, 1984
- Co-founder Earthforce Environmental Society, 1977.
- Director, National Board of the Sierra Club USA, 2003 to present
Watson majored in communications and linguistics at Simon Fraser University in British Columbia. He has lectured extensively at universities around the world, and was a professor of Ecology at Pasadena College of Design from 1990 to 1994. He was also an instructor in UCLA’s Honors Program in 1998 and 1999.
Currently, Watson is a registered speaker with the Jodi Solomon Speakers Bureau of Boston, and regularly gives presentations at colleges and universities in the United States and at special events throughout world.
In 2000, Watson was chosen by Time Magazine as one of the environmental heroes of the 20th Century.
Links
Follow Captain Paul Watson:
Website: Sea Shepherd Conservation Society
LinkedIn: in/CaptainPaulWatson
Twitter: @CaptPaulWatson
Check out the Netflix Documentary Seaspiracy
Here are a few articles related to Captain Paul Watson and his work:
NYTimes: Germany detains Activist Captain Connected with Whale Wars
The Guardian: A handful of corporations could hold the answer to crisis in the seafood industry
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
220 Think Like Amazon with John Rossman
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In 2020, Amazon.com became an essential service in America. The company is now worth $1.6 trillion, and has become one of the greatest B2B companies in history, the Category King of E-commerce. Amazon Web Services is also the fastest growing B2B tech company ever.
It’s shocking that one company is dominating on both the consumer and enterprise technology side in a way that we’ve never seen one company do before.
On this episode of Follow Your Different, our guest today is the expert on the Amazon Way. As a matter of fact, he wrote the book on it. John Rossman is an extraordinarily sought-after author, speaker, and thinker in business, because he is teaching all of us how to be like Amazon.
John Rossman is the author of The Amazon Way, a former Amazon Leader and Managing Partner at Rossman Partners. In his new book, John breaks down the Amazon leadership principles and how we can learn to innovate and compete in the digital era. So if you’re interested in learning more, you’ll love everything about this conversation.
Compete Differently
John Rossman shares what his inspiration was to making the book. For him, it was a matter of getting the word out and letting people know what you can learn from Amazon’s business strategies. You can then use these to incorporate into your business culture and leadership approach so you can better compete in the market.
“That’s kind of the fair way that I play. And I just love the notion of like, we got to compete differently and that is what you Amazon is teaching us. That’s what I try to take away and give to my readers.” – John Rossman
The American Story
John talks about a bit of history on how Amazon came to be, and thinks that it doesn’t get highlighted enough that Amazon and Jeff Bezos is the American Story people aspire to have. He’s someone who bet on himself, left his cushy job and went all in on his idea.
It took Amazon literally two decades to become the juggernaut we know them to be right now, and it was not without its problems. Though despite these problems, Amazon continued to push on and in these bad times came the leadership principles that they continue to follow to this day.
“Those are the leadership lessons I learned so much from and his consistency in beliefs, like them or not, at least they’re consistent, and they’re super well-articulated. And so I think that that is a big story that that doesn’t get told enough.” – John Rossman
Pushing On Despite Criticisms
John recalls how it was like in the early 2000s, particularly on how media and the public perceived Amazon. Other entrepreneurs and business leaders didn’t believe that they could succeed, and they were always doubted.
Yet when you look at Amazon today, it’s as though it is an essential service for everyone. That’s saying a lot for something that is owned by a private entity.
He also shares how Amazon handled the situation once the pandemic hit. Unlike other businesses and services that bided its time and waited, Amazon focused their attention on how to deliver the best service they could despite the on-going situation.
To say it paid off would be the understatement of the year.
“All you remember the days of like, the grocery store shelves being barren and everything, right? Amazon was the answer, dude on toilet paper for Fox, and food and things like that. They did an amazing job at quickly shifting, and the thing I was pointing out to everybody is like, it didn’t happen by accident.” – John Rossman
To hear more from John Rossman and on how your business can be like Amazon, download and listen to this episode.
Bio
John Rossman
Digital and Innovation Advisor
Mr. Rossman is an expert at digital business models, operations and organizing programs. He has led engagements on developing innovation processes, Internet of Things strategies, marketplace and API driven platform business models.
He is a sought-after speaker on creating a culture of operational excellence and innovation.
Mr. Rossman has worked with clients across various industries, including retail, insurance, education, healthcare, consumer products, industrial products and transportation.
Mr. Rossman’s notable assignments include The Bill and Melinda Gates Foundation, Microsoft, Nordstrom and several of the world’s leading retail and insurance organizations.
Prior to Rossman Partners, John was a Managing Director at Alvarez and Marsal, a performance improvement consulting firm.
Prior to A&M, John was an executive at Amazon.com where he launched the Marketplace business and third-party selling platform, and ran the merchant services business.
Links
Connect with John!
Website: The-Amazon-Way.com
LinkedIn: in/John-Rossman
Twitter: @JohnERossman
Get the Book: The Amazon Way: Amazon’s 14 Leadership Principles
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
