Posts Tagged ‘Marketing’

221: Eddie Yoon Strategic Growth

Eddie Yoon Strategic Growth Legends and Losers

On today’s episode, growth strategist and author Eddie Yoon joins us. He has written the book “Superconsumers”. Together with Christopher, he talks about failures, category design, marketing, and how introverts in an extroverted world can thrive by choice.

“Failure is ultimately a good thing and being left out is ultimately gonna force you to carve out your niche.” – Eddie Yoon

Three Things We Learned

Niche down if you don’t fit the mold

This stands true in any setting where success in one’s endeavor is the ultimate goal, including the business world. Bigger companies have a premium place for extroverts who can look the part of a successful individual in such environments. But for introverts who know what they do and are good at it, the prevalent pattern is to niche down and prevent oneself from playing the games that come with being part of the extroverted world of business.

Introverts are more likely to find success as solopreneurs

Introverts tend to be mavericks who process the world in a different way than most people do. They go against the grain by consuming a lot of information in solo or in quiet spaces, enabling them to come up with points of view that differ from the conventional wisdom fed to us. This unique way of thinking makes them exceptional, even if they don’t fit in with the crowd.

Like-minded people make you successful

Most introverts are known to like it best to mingle with people who share the same way of thinking and learn the same way they do. And while this comes with the possibility of ending up lonely, being able to engage with people similar to you can actually be more beneficial.

Going solo in an extroverted world run the risk of being lonely and missed. But people ultimately have the freedom to take the best path to their self-determined success.

Bio / Story:

Eddie Yoon is the founder of EddieWouldGrow, LLC. It is an advisory firm on growth strategy. Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand.

He has written over 40 articles, including some for Harvard Business Review. He also authored the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth.

Links:

Eddie Would Grow

Twitter

LinkedIn

We hope you enjoyed Eddie Yoon on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

213: Alex Constantinople PR/Communications Leader

Alex Constantinople PR Communications Leader

How do you become a media-savvy business leader in a world where no communication is internal anymore? CEO of Outcast and legendary tech PR leader Alex Constantinople shares with us the story of her career and what leaders need to know about the modern media landscape.

“At the end of the day, it is also what other things should we be doing to get our story out.” – Alex Constantinople

Three Things We Learned

Representing somebody entails not only knowing them

At 22, Alex found herself as the PR representative of Larry King, one of the most high-profile people in the world. She did extremely well on her first job and has learned a lot through her two-year stint. To represent somebody means more than knowing what they’re about; you need to have a deep respect for who they are and what they do.

Acting like a corporate executive is exhausting

Her skills and confidence in communications contributed a lot to her eventual success working with Larry King and at NBC. But when Alex moved to corporate life and had to take on the image of a corporate professional, she found it extremely exhausting. Ultimately, being real remains the easiest and fastest way to go and build a career.

Business leaders can’t rely solely on media anymore

It is one thing to build a story that you can own and present to your customers. The next step is to determine how to present this story so customers can find them where they need to see them. But telling your story through the media is no longer the sole channel for this purpose.

The media landscape has changed over the course of history. The techniques through which businesses can tell their stories have also evolved. Only those who realize the limitations that come with relying solely on media can actually attain success and progress in this tech-driven world.

Links:

Outcast

Twitter

LinkedIn

We hope you enjoyed Alex Constantinople on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!