Posts Tagged ‘Marketing’

018 Super Bowl Special with Brian Berger

Super Bowl Special with Brian Berger Follow Your Different™ Podcast

On today’s episode, Christopher talks Super Bowl with Brian Berger. The founder and host of Sports Business Radio shares the genesis story of the top-ranked business podcast. He also touches on the business side of sports, public relations, and a lot more.

Behind-The-Scene Stories

Brian has worked with a lot of people who make the sports world go behind the scenes. They have a story to share. And so he started the podcast.

“Everyone was interviewing players and coaches, but no one would talk to the business people behind the scenes—owners, agents, front office executives.” – Brian Berger

After 15 years, they have brought a unique perspective to listeners. They get firsthand information from the people who live and breathe sports business. People often assume that they talk stock prices and deals, but they’re not that complicated at all.

“It really is more about, ‘Why did people make certain decisions that they made, how did they find their path to success?’ We keep it ‘simple stupid’, as they say.” – Brian Berger

Dealing with PR

On top of being a podcaster, Brian has also been a long-time PR executive. He knows what it’s like to be the person to deliver a guest to a show and to deal with PR people who are hit-and-miss. So, to help better the industry, he started Sports PR Summit.

“I like building relationships with the people that I have on my show as guest and I’d rather deal with them directly… But sometimes a PR person can add some elements that I may not have thought of.”  – Brian Berger

And if you’re lucky, an exceptional PR perso may come along and bring in Jack Nicklaus to your show.

Super Bowl Predictions

The highest-rated Super Bowl was in 2015, with 114 million watchers. Even though there are top media markets involved in this year’s Bowl, Brian thinks there won’t be the same outcome.

To hear more about Brian’s podcasting and Super Bowl facts and figures, download and listen to the episode.

Bio:

Sports Business Radio with Brain Gerber
Sports Business Radio
with Brian Berger

Brian Berger is the host and founder of Sports Business Radio. Since the show’s launch in 2004, Berger has gone one-on-one with high-ranking sports executives such as former NBA Commissioner David Stern, Los Angeles Lakers owner Jeanie Buss, NCAA President Mark Emmert, Portland Trail Blazers and Seattle Seahawks owner Paul Allen, Dallas Mavericks owner Mark Cuban, NBA Hall of Famer Charles Barkley and 2-time NBA MVP Steve Nash.

Berger is also the Founder/CEO of the Sports PR Summit, an annual event that brings together Senior PR executives from the pro and collegiate sports ranks as well as from top sports corporations, media members and athletes for panel discussions and valuable networking opportunities.

Media members and athletes share candid insight about the best ways for PR executives to work most effectively with them. The event allows for all attendees to leave with a better understanding of the evolving communications issues and challenges we are facing in the sports industry.

Sports PR Summit speakers have included NBA Commissioner Adam Silver, NASCAR legend Jeff Gordon, NHL Commissioner Gary Bettman, Miami Dolphins owner Stephen Ross, Cleveland Cavaliers All-Star Isaiah Thomas, WNBA star Lisa Leslie and ESPN journalists Tom Rinaldi and Jeremy Schaap. former NFL quarterback Michael Vick, New York Knicks Head Coach David Fizdale and ESPN’s Jemele Hill.

Berger received a Bachelor’s Degree in Communications/Broadcasting with a minor in Berger has been named to Forbes.com’s list of Top 50 sports follows on social media in 2014, 2015, 2016 and 2017 (@SBRadio) and the award-winning Sports Business Radio podcast is regularly ranked in the Top 100 of the Business News section on iTunes.

Cynopsis Media named the Sports Business Radio podcast “Best Podcast” of 2018.

Links:

Sports Business Radio

Sports PR Summit

We hope you enjoyed Brian Berger in this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

221: Eddie Yoon Strategic Growth

Eddie Yoon Strategic Growth Legends and Losers

On today’s episode, growth strategist and author Eddie Yoon joins us. He has written the book “Superconsumers”. Together with Christopher, he talks about failures, category design, marketing, and how introverts in an extroverted world can thrive by choice.

“Failure is ultimately a good thing and being left out is ultimately gonna force you to carve out your niche.” – Eddie Yoon

Three Things We Learned

Niche down if you don’t fit the mold

This stands true in any setting where success in one’s endeavor is the ultimate goal, including the business world. Bigger companies have a premium place for extroverts who can look the part of a successful individual in such environments. But for introverts who know what they do and are good at it, the prevalent pattern is to niche down and prevent oneself from playing the games that come with being part of the extroverted world of business.

Introverts are more likely to find success as solopreneurs

Introverts tend to be mavericks who process the world in a different way than most people do. They go against the grain by consuming a lot of information in solo or in quiet spaces, enabling them to come up with points of view that differ from the conventional wisdom fed to us. This unique way of thinking makes them exceptional, even if they don’t fit in with the crowd.

Like-minded people make you successful

Most introverts are known to like it best to mingle with people who share the same way of thinking and learn the same way they do. And while this comes with the possibility of ending up lonely, being able to engage with people similar to you can actually be more beneficial.

Going solo in an extroverted world run the risk of being lonely and missed. But people ultimately have the freedom to take the best path to their self-determined success.

Bio / Story:

Eddie Yoon is the founder of EddieWouldGrow, LLC. It is an advisory firm on growth strategy. Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand.

He has written over 40 articles, including some for Harvard Business Review. He also authored the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth.

Links:

Eddie Would Grow

Twitter

LinkedIn

We hope you enjoyed Eddie Yoon on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!

213: Alex Constantinople PR/Communications Leader

Alex Constantinople PR Communications Leader

How do you become a media-savvy business leader in a world where no communication is internal anymore? CEO of Outcast and legendary tech PR leader Alex Constantinople shares with us the story of her career and what leaders need to know about the modern media landscape.

“At the end of the day, it is also what other things should we be doing to get our story out.” – Alex Constantinople

Three Things We Learned

Representing somebody entails not only knowing them

At 22, Alex found herself as the PR representative of Larry King, one of the most high-profile people in the world. She did extremely well on her first job and has learned a lot through her two-year stint. To represent somebody means more than knowing what they’re about; you need to have a deep respect for who they are and what they do.

Acting like a corporate executive is exhausting

Her skills and confidence in communications contributed a lot to her eventual success working with Larry King and at NBC. But when Alex moved to corporate life and had to take on the image of a corporate professional, she found it extremely exhausting. Ultimately, being real remains the easiest and fastest way to go and build a career.

Business leaders can’t rely solely on media anymore

It is one thing to build a story that you can own and present to your customers. The next step is to determine how to present this story so customers can find them where they need to see them. But telling your story through the media is no longer the sole channel for this purpose.

The media landscape has changed over the course of history. The techniques through which businesses can tell their stories have also evolved. Only those who realize the limitations that come with relying solely on media can actually attain success and progress in this tech-driven world.

Links:

Outcast

Twitter

LinkedIn

We hope you enjoyed Alex Constantinople on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!