Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
040 Making Your Market Category A Must Have | Marketing PodStorm Episode 2
Welcome to Lochhead on Marketing, where we are trying the first world’s Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going to happen, at any kind of scale, without legendary marketing. In this episode, let’s talk about, arguably,…
039 This Recession Will Not Stand, Man | Marketing PodStorm Episode 1
Welcome to Lochhead on Marketing, where we are trying the first world’s Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going to happen, at any kind of scale, without legendary marketing. In this episode, let’s talk about what…
038 The Future Needs You
Today, let’s talk about why the future needs you and frankly, why the future needs some legendary marketing. Entrepreneurs, pay attention to this episode because the future needs you and your innovations to move the human race forward. Going Back To How It Was We hear a lot of discussion about how the business people…
037 How To Be Thoughtfully Aggressive & Radically Generous w/ Eddie Yoon
We have is a very special free form conversation with Eddie Yoon, author of Superconsumers. He is also the category design guru to the Fortune 500. Recently, we collaborated on an article for Harvard Business Review “5 Ways to Stimulate Cash Flow in a Downturn.” In this episode, we bring that article to life as…
036 Small Pond PR Strategy w/ Jeremy Ryan Slate
In this episode, we have a thoughtful conversation about how to create and execute what Marketing guru and entrepreneurial podcaster Jeremy Ryan Slate calls “A Small Pond PR Strategy.” We dig into why you should go small before you go big. Small Pond PR Strategy Jeremy is the host of Create Your Own Life Podcast…
035 Your Brand Will Be Defined By What You Do During Coronavirus
Extraordinary times call for legendary leadership. In this episode, we talk about why your brand will be defined by what you do during coronavirus. This is a moment of truth. What leaders do in moments of truth define who they become and what happens to our brand. “I think people are going to remember what…
034 Digital Leadership & Why Leaders Over-Communicate
Extraordinary times call for legendary leadership. Because of the Coronavirus, shit is getting very weird. As Hunter Thompson said, “When the going gets weird, the weird turns pro” which is why it’s time to become a Digital Leader and over-communicate. Primary Mode of Communication In times of crisis, people need to both see and hear…
033 Marketing Is The Leadership Department
Coronavirus has created and is still creating both horrible human and economic costs, around the world. However, it is during these times, where real leaders stand up and become legendary. Extra-ordinary times, call for legendary leadership. The difference in marketing can make in these tough times, is incalculable. In this episode, let’s talk about why…
032 Want to do Legendary Marketing? Learn to Sell!
Did you know, one of the top reasons why CMOs and marketing leaders get fired is: the sales force thinks they are a joke. In this episode, we talk about why it is important for marketers to become great at sales. Marketing Is Sales Scaled If you think about what marketing is, it is actually…
031 8 Stages of Digital Marketing w/ Ryan Deiss
In this episode, we have a thoughtful conversation about how to turbocharge your pipeline and drive revenue with Ryan Deiss, founder of DigitalMarketer.com. He has some provocative and engaging thoughts around what marketers can and should do to drive revenue today. We talk about the 8 stages of digital marketing and common mistakes marketers do…
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“Quite frankly, unlike any other podcast”
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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"Christopher Lochhead is one of the best minds in marketing"
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Latest Episodes
207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets
205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective
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