Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
108 Advice for 30 Year Old Marketers
In this episode of Lochhead on Marketing, let us talk about some advice for 30 year old marketers. I have been asked this question a bunch of times, so I just put together my response as a LinkedIn post. A lot of people though it was a great list, so I thought I’d share it…
107 Did The Roaring 2020s Just Start?: The Economy (Part 2)
Welcome to the second of a special two-part series here on Lochhead on Marketing called, “Did the Roaring 2020s Just Start?” In this episode, we talk about the Economy. We believe there is a chance we could be heading into a time of unprecedented economic growth. For a year now, a Categorynado of newness has…
106 Did The Roaring 2020s Just Start? Bannister Breakthroughs (Part 1)
Welcome to a special two-part series on Lochhead on Marketing called, “Did the Roaring 2020s Just Start?” In this episode, we talk about the Bannister Breakthroughs, and how its influence can be seen everywhere today. We believe there is a chance we could be heading into a time of unprecedented economic growth. We’ll get to the…
105 Value is 100% Perception
In this episode, Christopher Lochhead talks about value, and how it is 100% dependent on people’s perception. That is to say, nothing has any intrinsic value until someone believes it has value. You can also learn about one of the greatest stories about how an entrepreneur and category designer created value, that is to say,…
104 Languaging: How Category Designers Use Language to Change the Future
In this episode, Christopher Lochhead talks about language. Specifically, a concept that most entrepreneurs and marketers don’t know much about: Languaging. Languaging and Creating Context Languaging is the strategic use of words and language to change and create the future. As any category designer worth their salt should know, how you frame a category…
103 Digital Products, NFTs, Clubhouse, Oh My with Jason DeFillippo
In the last episode, Christopher popped the hood on digital products, more specifically about NFTs or Non-Fungible Tokens. As you may know, a 10-second GIF recently just sold for $6.6M. This was due to NFTs. Now, there are other companies and celebrities jumping in on it. Jack Dorsey, the founder of Twitter, is now auctioning…
102 The Future Just Changed and Most People Missed It
In October 2020, a 10-second video clip sold for $67,000. Just recently, that same 10-second video sold for $6.6 Million. This selling of a piece of digital art changed the future… and most people didn’t even notice. This new category design could have profound implications in the art world of art – and soon, everywhere…
101 Category Design Scorecard
This episode talks about the Category Design Scorecard and how you can use it to spot a Category Designer. It also breaks down how you can evaluate a company’s ability to create a new category or redesign an existing one. Christopher and his Category co-pirates, Eddie Yoon and Nicholas Cole, just unveiled this new Category…
100 How To Write A Legendary Brand Story w/ Park Howell
Stories are incredibly powerful. It is legendary. People fall in love based on the stories they tell themselves about each other. People go to war and start countries over stories. Furthermore, when stories are used to design a category and a brand, it creates massive enduring value. In this episode of Lochhead on Marketing, we…
099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse
On this episode, let’s talk about producing legendary results in the context of CMO tenure. According to the Wall Street Journal, based on research from Spencer Stewart, the median tenure of a CMO was only 27 and a half months in 2019, which was down from 31 months in 2017. This is in stark contrast…
Quotes
“This is a great podcast for those who want to be on a constant learning adventure”
- iTunes Reviewer
“The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
- iTunes Reviewer
“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
- iTunes Reviewer
“#1 Podcast for a reason”
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“This is not your average self help podcast”
- iTunes Reviewer
“Honesty and passion”
- iTunes Reviewer
“Quite frankly, unlike any other podcast”
- iTunes Reviewer
"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener
"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener
"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener
"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
- Podcast Listener
"Good people, good conversations, fun and insightful"
- Podcast Listener
"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener
"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
- Podcast Listener
"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
- Podcast Listener
“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute
"Off-putting to some"
- The Economist
"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine
"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal
“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend
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Latest Episodes
207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets
205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective
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