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Follow your Different.™ Podcast Episodes

Find the courage to follow your different through these episodes.

003: How to Win in a Winner-Take-All World w/Ray Wang

If you’re not number one, you’re in trouble. What are the factors that can make a brand a category king, or the creator of a new category? How can you shift business models, and ensure brand evolution? On this episode, Ray Wang talks category killers, growth turnaround and the source of new categories and innovation…

002: Reimagining Selling in a New Mobile Digital World w/Adam Honig

Fear is a big showstopper for entrepreneurs, and it keeps them from taking risks and becoming legends. What is the journey of learning from failure, building a new business and keeping your sense of humor and ultimate vision intact? On this episode, Spiro co-founder Adam Honig shares his career journey and the mindset he applies…

001: Getting in the Game & Achieving Ferocious Happiness w/Dushka Zapata

We have less time than we think. Procrastination, fear and the pursuit of external validation take even more precious time away. How do we make sure we’re turning mistakes into lessons, and practicing enough to master our dreams? On this episode of Legends and Losers, writer Dushka Zapata shares her extraordinary life story, and gives…

000: Personal Category Design: The Story Behind Legends & Losers

There’s a crisis in American entrepreneurship right now. Millennials are forecasted to be the least entrepreneurial generation in history. Why is this state of affairs bad for the country as a whole? How can people get inspired to design their own lives? In the very first episode of Legends and Losers, we share our stories,…


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“This is not your average self help podcast”
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“Quite frankly, unlike any other podcast”
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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
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"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
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“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
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"Christopher Lochhead is one of the best minds in marketing"
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“Christopher Lochhead is an exploding star – a quasar across the sky."
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