How do you bootstrap your way to success? On this episode, Joe Kudla joins us for a conversation on taking action based on insight. How do you design a new athletic clothing niche for men and be known in a category so large?
“I’ll be totally candid. I had no idea what it took to run a successful apparel business.“ – Joe Kudla
A Very Personal Brand
Athletic apparel has been around pretty much since the creation of the fig leaf. So why did Joe think of building a brand in this particular niche? It started out of a personal need.
Joe was an athlete who would beat himself up playing football his whole life. About ten years ago, he began dealing with a lot of back pain. That was when one of his friends suggested that he do yoga.
Beyond the Mass Produced
He was taking yoga classes daily when he looked around and realized that he never got to know what dudes are supposed to wear to yoga. It was this question, this puzzle, that set him and his associates to this whole path.
Massive brands flood the athletic apparel market. Some have buckled up the channel with better material and construction and more tailored, modern fit. But Joe wanted more than apparel exclusive for the gym.
“We’re the anti-gym guys. We’re going to the gym but we just didn’t connect with that culture around it.” – Joe Kudla
Creating Diverse and Versatile Athleisure
Joe looked at the space and came across the stats of people practicing yoga versus those who go surfing and gained valuable insight.
“When I really looked at the brand that we were gonna create, it was inspired by much more than yoga. It extended to this diverse, versatile active life.” – Joe Kudla
No one can deny the appeal of premium active apparel that performs better. But even better are clothes you can sweat in and wear to the beach or when you meet a friend for some beer. And so he built a brand that is casual and can be carried around throughout the day.
To hear more about the inception of Vuori and the story of finding love in poop from Joe, download and listen to the episode.
Joe is the founder/CEO of Vuori is an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art, and a strong visionary spirit.
Vuori makes products that stand the test of time and hopes to inspire others to be healthy, vibrant and live their dreams.
We hope you enjoyed Joe Kudla on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!