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234 How Misfits Succeed with Tech Legend, Co-Founder of Intel Capital Avram Miller, Author of “Flight of The Wild Duck”

FYD - Episode 234 Avram Miller

A few companies have had the impact in the technology industry that Intel has had. Without Intel, the personal computer might never have happened the way that it did. In this episode of Follow Your Different, we go inside Intel, and inside the life of one of the tech industry’s true living legends, Avram Miller.

Avram Miller is best known as the co-founder of Intel Capital, the most successful corporate venture group in the history of the technology industry. What Avram and his partners created became the model for corporate venture capital in Silicon Valley. In addition, he’s also famous for spotting and leading Intel’s initiative to create and expand residential broadband internet access.

He’s got a new book out, called Flight of the Wild Duck, and improbably journey through life and technology. So for those who call the Internet your home, stay tuned and have a deep, meaningful, and unedited real dialogue with a true legend.

Avram Miller on Being a ‘Misfit’

When asked about the term ‘misfit’ and what it means for him, Avram shares that for him, it was somebody who wasn’t really right for the system. Though it’s not like that somebody has a problem or is not doing anything, but more of that they couldn’t do what was expected of them.

Which was not to say that he himself was a misfit growing up. Rather, that was how he thought others perceived him. This left him confused and eventually getting the impression that there might be something wrong with him.

Nowadays, he doesn’t get the feeling of being a misfit anymore, though there’s still the notion of feeling like the odd man out.

“I think I still feel like the odd man out. Often, and not so much because of my life today. If I were to be back in my previous life, I would guess I would still feel like I didn’t quite fit in. You know, I was at Intel for 15 years, I achieved a fairly high position at Intel one of the when I was there. And that’s actually kind of what caused me to use the title of my book, which was the Flight of a Wild Duck, which is what Andy Grove, he referred to me as that. But you know, the, the Wild Duck is the duck does not going in the same direction as the other ducks.” – Avram Miller

Life at Intel

Despite all this, Avram did not have any problems working for Intel, and the feeling was mutual. That’s because he has something to give to the company that they needed. So while he doesn’t think he fits in completely, he still had a lot to offer on the table, and Intel valued him for it.

“At Intel, things really based on results. And I had results, I could make things happen. So once I could show that I could make results, once I could achieve things, everything was pretty much okay, because I was judged on my contributions.” – Avram Miller

The Strengths and Weaknesses of Fitting In

That said, he thinks that while these systems are great for finding people that fit, there can also be drawbacks to it. While you can get people that might fit in to your idea of a perfect system, you might miss out  on those ‘misfits’ that end up changing the landscape of business.

“Most people go through life, and they go through some system, which was devised in the industrial age. You should think of that process is a funnel that’s filtering out people, it’s filtering out misfits. And at the end, you have people that are really, really good at doing certain things, and no good at doing other things. But those other things are needed. And it’s a strength, because you have all these people that are very, very good at doing certain things, like showing up on time. But it’s a weakness, because they don’t have the creativity, the imagination, the intuition, all this has been filtered out. Either they’ve suppressed it, or the people that had it just didn’t make it through the funnel.” – Avram Miller

 To learn more about Avram Miller and his thoughts on how misfits can succeed in the tech world, download and listen to this episode.

 

Bio

Avram Miller is an American – born businessperson, venture capitalist, scientist, technologist, and musician.

He is best known for his work at Intel, where he served as vice president, co-founded Intel Capital, and led Intel’s successful initiative to create residential broadband.

After leaving Intel, Miller founded the Avram Miller Company, providing strategic advice to technology companies worldwide.

He currently splits his time between Israel and the United States.

He is the author of The Flight of a Wild Duck, an improbable journey through life and technology

Links

Follow Avram today!

Websites:

WildDuckFlight.com

TwoThirdsDone.com

AvramMiller.com

Twitter: @AvramMiller

LinkedIn: in/Avram

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

123 The Two Categories of Problems / Opportunities

LOM_Episodes-123 The Two Questions Problems and Opportunity

In this episode of Lochhead on Marketing, let’s talk about the two categories of Problems and Opportunities that we face, and the questions that we need to ask to figure out what we’re dealing with when an issue or an opportunity arrives.

Know the Category of Problems / Opportunities First

If you’re a business leader or marketing leader, you’re an entrepreneur. Of course, your job is to deal with problems and opportunities as they arise. So when any new problem or opportunity arises first, let’s think about what is the context of it? What type of problem or opportunity is it?

It turns out there’s really only two big problems that we face. One, knowing what to do and two, doing it. So when an issue, opportunity, or a problem comes up, it is critical that we ask the questions that we need to ask to understand: “Is this a ‘knowing what to do’ problem, or is this a ‘doing it’ problem?”

Most people just jump to problem solving before they know what category of problem they’re solving. Of course, solving a ‘knowing what to do’ problem a.k.a. strategy is very different from solving a ‘doing it’ problem a.k.a. execution.

So the next time something pops up, ask yourself and your colleagues, is this a ‘knowing what to do’ problem or ‘doing it’ problem?

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.

233 How Ten Global Cities Take On Homelessness with Linda Gibbs & Muzzy Rosenblatt

FYD - Episode 233 Linda Gibbs and Muzzy Rosenblatt

Homelessness is a daunting, heartbreaking, and complex problem. There are currently about half a million Americans experiencing homelessness to this day. So in this episode of Follow Your Different, let’s dig into what we can do to make a difference with our guests Linda Gibbs and Muzzy Rosenblatt, two of the authors of a powerful new book called How 10 Global Cities Take On Homelessness.

Linda Gibbs served as a Deputy Mayor for Health and Human Resources for New York City from 2005 to 2013. During her tenure, New York City was the only top 20 city in America whose poverty rate did not rise. Today, Linda is a principal at Bloomberg Associates, which is a philanthropic consulting arm of Michael Bloomberg’s nonprofit organization. They work with cities globally to make a difference, particularly in areas of homelessness. Also with us is Muzzy Rosenblatt, who is the CEO of BRC, a nonprofit that has worked for 50 years to provide housing and treatment services to homeless adults in New York City.

It’s safe to say that Linda and Muzzy are definitely experts in grappling with homelessness. The insights they share in their book are based on two extraordinary careers that are dedicated on solving the issue of homelessness. So if you have ever been homeless at some point in your life, or know someone who is in this situation, this dialogue is something you will want to hear from start to finish.

Linda Gibbs on Solving the Homelessness Problem

When asked why we can’t seem to solve the homelessness problem, Linda shares that it’s not really a complex problem, but it is hard one to tackle. It doesn’t take a brilliant idea, or a new, innovative solution to solve it. The solution is easily staring us in the face, but we can’t implement them due to certain factors.

One of the reasons is the vast amounts of resources that needs to be allocated to make it happen. You need to have the money to put the basic programs that can help people in motion. Though according to Linda, that’s not even the biggest issue.

“The harder part, quite frankly, is it requires people who work in many different organizations at different levels of government. It requires that they all work together, like a well-oiled machine. The biggest problem is that these different systems, they all have their flaws. Also, many of the systems who have to be working together to fix the problem, are the very systems that generate the problem. And so, getting them to the table and working together toward one unified objective is the biggest challenge by far.” – Linda Gibbs

Linda Gibbs on Why They Care

Before going further with the discussion, we asked both our guests why they people should care about the homeless. Linda shares that this is not something that people choose willingly for themselves. There are multiple factors as to why someone would be homeless. As a community, Linda thinks that we can do better for ourselves and our neighbors, especially those who are in dire need of our help.

“We live in, in many ways, a deeply flawed society, and we have to do better. We have to address the consequences of those flaws. And it’s incumbent on us that we need to fix those flaws, and we need to be committed to the longer-term reforms. Though we also have to address the faults now while we focus on those longer-term strategies.” – Linda Gibbs

Muzzy Rosenblatt on the Importance of Solving Homelessness

Muzzy agrees with Linda’s views, but also recognize that some people might not see the same as them. He would encourage everyone to help, but doesn’t force them to do so.

Though he points out that it can be beneficial for cities to tackle their city’s issue of homelessness instead of just doing temporary measures to alleviate them. For one thing, the money being spent on keeping things in the current status quo is coming from taxpayer’s money, so instead of having a stop gap or a short-term solution, why not solve the problem once and for all?

Also, getting the homeless back into a financially stable condition means more taxpayers and workforce in the long run. Don’t think about it as spending money on the homeless, but rather investing in the future of the city and the community.

If you want to hear more from Linda Gibbs & Muzzy Rosenblatt and their new book, How 10 Global Cities Take On Homelessness, download and listen to this episode.

Bio

Linda Gibbs

Linda Gibbs served as Deputy Mayor for Health and Human Services for New York City from 2005 to 2013.

Supervising the city’s human service, public health and social justice agencies, she spearheaded major initiatives on poverty alleviation, juvenile justice reform and obesity reduction. Two of the collaborative efforts she shaped to address significant social challenges are “Age Friendly NYC,” a blueprint for enhancing the livability of older New Yorkers, and “Young Men’s Initiative,” an initiative addressing race-based disparities facing Black and Latino young men in the areas of health, education, employment training and the justice system. Gibbs also improved the use of data and technology in human service management, contract effectiveness, and evidence-based program development. During her tenure, New York City has been the only top 20 city in the U.S. whose poverty rate did not increase while the national average rose 28%.

Prior to her appointment as Deputy Mayor, Gibbs was Commissioner of the New York City Department of Homeless Services (DHS) and held senior positions with the New York City Administration for Children’s Services and the Mayor’s Office of Management and Budget.

Muzzy Rosenblatt

Muzzy Rosenblatt is the Executive Director of BRC, the Bowery Residents’ Committee, one of New York City’s most comprehensive social services agencies. Through its holistic and individualized approach to service, BRC helps thousands of homeless men and women gain the knowledge and skills they need to help themselves to overcome adversity and dependency; regain their health, mental health and sobriety; restore their self-sufficiency and self-respect.

Since arriving in 2000, Muzzy has led the agency through a period of growth that has strengthened its financial condition, improved the quality of services provided, and established BRC as a leader and innovator among not-for-profit social services agencies.

From 1988 to 1999, he held several positions in New York City government, including First Deputy Commissioner and then Acting Commissioner of the New York City Department of Homeless Services. Among his accomplishments at DHS were the dramatic restructuring of service delivery that transformed a patchwork of city-run custodial shelters into a service-rich residential treatment system operated by nonprofit agencies and the development of evaluative criteria to ensure resources are provided to those in need.

Muzzy received his MPA from the Robert F. Wagner Graduate School of Public Service at New York University (1992), and his BA from Wesleyan University (1987). He is a native New Yorker, and resides in Forest Hills, New York, in the borough of Queens.

Links

Follow Linda and Muzzy today!

Linda Gibbs

Bloomberg Associates

Twitter: @BloombergAssoc

Muzzy Rosenblatt

BRC Website

LinkedIn: in/Muzzy-Rosenblatt

More on their new book:

Amazon: How Global Cities Take On Homelessness

University of California Press

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

122 How To Create A Successful Newsletter On Substack (Or Anywhere Else)

LOM_Episodes-122 How to create a successful newsletter

In this episode of Lochhead on Marketing, let’s talk about newsletters. Particularly, how to create a successful newsletter.

Lately, we’ve been getting a lot of questions regarding newsletters: how to create a successful newsletter. With the success we are having on Category Pirates, I would like to share some of my thoughts on how you can create a successful newsletter yourself.

It Is Never Too Late

One of the things you’ll hear when you express the intent to create a newsletter (or podcast for that matter) is that there are already a million other newsletters and podcasts out there. If you hear this statement, stop listening, and continue on.

Just because someone is already doing well in a field you are attempting to be in, doesn’t mean you don’t do it anymore. It just means you have to take a different approach on getting to the top.

The other premise that keeps being pushed around is that people don’t want to read long newsletters. They want soundbites, or easily digestible tidbits of information. Well, we reject that premise, and sought to create a newsletter that we ourselves would want to read.

It turns out, other business leaders also love reading it.

How to Create a Successful Newsletter

That said, here are some tips on how you can write your own successful newsletter.

  1. Have a different point of view. It’s astounding how much stuff out there is just a regurgitation of the same thing. Figure out what makes you unique, make that true north, and stick to it.
  2. Bring fresh data, frameworks, and insights. Some people just tend to recycle other people’s data and call it “research”. If you want to be a successful, differentiated newsletter writer, do your own primary data research.
  3. Write with courage.
  4. Don’t write anything that is already being written. When something popular is going on, everyone wants to have a hot take on it to ride along the wave. But if everyone is already writing about the same stuff, why would you write about the same thing?
  5. Don’t “curate” recycled stupidities. If you want to include other people’s work in your newsletter, that’s fine. As long as you make sure what you’re curating is high-quality content.
  6. Write tight.
  7. Don’t write anything you’d see in tier-2 magazines. If your content consists of clickbait-y topics and other nonsense, then how are you different from the hundreds of other clickbait websites out there? You will just be another carbon copy of the same thing.
  8. Know who you’re NOT writing for. It is important to know who your audience is. Although, it’s equally important, if not more, to know who you are NOT writing for. Because the worst thing you can do is listen to the wrong crowd.
  9. Keep your eye on the ball, not the audience. Don’t obsess about subscriber counts, social media metrics, etc. If you have too little subscribers, it will just bum you out. If you suddenly have an influx of subscribers, it might affect your decision-making and quality of your content.
  10. Write every day, regardless of how often you publish. You’ll be amazed on how much ideas can come out of the blue. Don’t waste them; write it all down. Also, it will help you improve your writing skills if you put it to practice daily.
  11. Don’t listen to anyone who tells you the newsletter category is saturated and therefore you shouldn’t do it.
  12. If you want smart readers, write smart. There’s a difference on writing it so it’s understandable by a huge audience, and dumbing it down to appease the mouth breathers.
  13. Do work YOU think is legendary. Minimum viable newsletter is as dumb as it sounds. If you’re going to do something, make it legendary.

And here’s a bonus one for the road:

  1. Don’t be marketing your shit all the time. This is a big turnoff for a lot of readers, especially those who are looking for informative content. A shoutout or two once in a while is good, but don’t make a habit of it.

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.

232 How To Create The Future with Martin “Marty” Cooper, Father of the Cell Phone

FYD - Episode 232 Martin Cooper

In this incredibly special episode of Follow Your Different, we have a person that is like no other that has ever been on this podcast. We know the names of many of the legendary innovators and category creators of the modern era: people like Henry Ford, Steve Jobs, Bill Gates, Elon Musk, and many others are rightfully celebrated worldwide. Yet most people don’t know who the father of the cell phone is. The man behind it all is Martin Cooper, and he is our guest for today.

In the last 100 years, there is no category of technological breakthrough more important than the cell phone. While there are others that are equally important, it is not an exaggeration to say that the mobile phone changed the trajectory of humanity. The cell phone created a radically different future that has created and it continues to create exponential benefits for humankind.

I’m very grateful that Marty took the time to write his new riveting book, it’s called Cutting the Cord. Because now, we have a first-person account of the life and the learnings of a legendary innovator, engineer, and category creator, and frankly, American, Martin “Marty” Cooper.

What follows is an unedited, uninterrupted conversation with Martin Cooper. We cover everything from his definition of what technology is, to why he’s irked by how the mobile companies have rolled out 5G. We also talk about his thoughts on how to bridge the digital divide and how to bring the internet to everyone, which he is really passionate about.

So if you want to hear more from the Father of the Cellular Phone himself, stay tuned to this episode.

Martin Cooper on Bridging the Digital Divide

When asked about his current thoughts on technology, Marty’s initial thoughts were on the digital divide with regards to education. Particularly, it’s due to the fact that people cannot get a decent education in modern times without having access to the internet. One reason is that having access to the internet means having access to anything all the time. You also have access to all the knowledge of society at your fingertips.

Unfortunately, that access is only afforded to half the students nowadays, even in an advanced country like the United States. Others either have no access to it because of the cost, while some have no decent service available to them at all. For Marty, the idea is simply ridiculous, especially during this day.

“There is no technological reason for that to be the case. The carriers that provide us with service, people like AT&T, T Mobile, Verizon, and many other carriers license the radio spectrum from us. Their licenses have one basic requirement: and that is that the use of the spectrum should be in the public interest and convenience. And yet, there we have it 25% of our country is not covered, and 25% of our population can’t afford the service.” – Martin Cooper

Some of Marty’s suggestion regarding the matter is to make it more accessible to the public, either by lowering rates, or building a system where its almost a necessity for each household to have such a connection. Even if it means having the government shoulder the cost. Because the alternative is having a population where half of it is being left behind in terms of education.

Martin Cooper on 5G

For Marty, 5G doesn’t really affect the average consumer. It is mostly targeted on businesses, companies, and other structures of that nature. What irks him about this is how they are promoting it, saying that they will be useful to industries such as autonomous cars and remote surgery.

The main thing about those two examples is that it’s not only fast connection that will enable it to be effective. You also need a network where it can operate at very low latency, so that reaction times will be instantaneous. It would be bad if two autonomous cars that are about to crash to have a few seconds delay on their response. You definitely do not want a doctor doing a crucial operation on someone being hampered by lag.

“I think the FCC should be taking some action to either get the carriers to fill this gap in their service, or let other people come in and do it via the radio spectrum.” – Martin Cooper

 

Cutting the Cord

Marty pointed out that nowadays, there are more cell phones out there than people. This is because most people have at least one phone, and there are some who have multiple mobile devices on them. This indicates that a lot of people are naturally mobile, though that might not be the case during this time. The point is, these phones and other mobile devices are being used daily to do pretty much everything in the society nowadays.

Yet when you talk to politicians about giving access to everyone, their go-to response is still to provide cable service. The problem with this is that wired telephone is a thing of the past, and it is slowly being phased out even by the cable companies they tout.

“In the United States, there are only less than 60,000 wired telephone left, yet there are more cell phones and people. So the answer is that somehow, we have to provide wireless access to everybody, for all of the services, and the most essential service today is education.” – Martin Cooper

To hear more from Martin “Marty” Cooper and his thoughts on the future of technology and bridging the digital divide, download and listen to this episode.

Bio

Martin Cooper is an engineer, inventor, entrepreneur, and futurist. He is known as the “father of the cell phone.” He led the creation of the world’s first cell phone at Motorola—and made the first public call on it. Over nearly three decades at Motorola, Cooper contributed to the development of pagers, two-way radio dispatch systems, quartz crystal manufacture, and more.

A serial entrepreneur, he and his wife, Arlene Harris, have cofounded numerous wireless technology companies. This includes Cellular Business Systems, SOS Wireless Communications, GreatCall, and ArrayComm. Cooper is currently chairman of Dyna LLC and a member of the FCC’s Technological Advisory Council. He was the first to observe the Law of Spectrum Capacity, which became known as Cooper’s Law.

In 2013, Cooper became a member of the National Academy of Engineering from whom he received the Charles Stark Draper Prize for Engineering. He was awarded the Marconi Prize “for being a wireless visionary who reshaped the concept of mobile communication.” He has been inducted into the Consumer Electronics Hall of Fame and Wireless History Foundation’s Wireless Hall of Fame. The Radio Club of America awarded him a Lifetime Achievement Award in 2010. He is a lifetime member of the IEEE, was president of its Vehicular Technology Society and received its Centennial Medal. In 2007, Time magazine named him one of the “100 Best Inventors in History.” He is a Prince of Asturias Laureate.

Cooper grew up in Chicago, the son of Ukrainian immigrants. He attended Crane Technical High School and the Illinois Institute of Technology, where he is a Life Trustee. He served in the US navy as a submarine officer during the Korean Conflict.

Links

Follow Marty today!

LinkedIn: in/MartinCooper4

Twitter: @MartyMobile

Check out his book: Cutting The Cord

More on Martin Cooper:

Meet the Inventor of the First Cell Phone

CBS 60 Minutes – The Cell Phone: Marty Cooper’s Big Idea

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

121 How to be more creative (Inspired By bestseller “Two Beats Ahead” By Panos Panay & R. Michael Hendrix)

LOM_Episodes-121 how to be creative and two beats ahead

In this episode of Lochhead on Marketing, let’s talk about how to be more creative and two beats ahead of the rest.

I’ve been inspired of late by a new book called Two Beats Ahead by Panos Panay and Michael Hendrix. What I love about this book is these guys are musicians who teach entrepreneurship and how to have an entrepreneurial mind in the musical world, so to speak. This book is about how to take some of the big creating learnings from some of the greatest music artists in the world and apply them in a business context.

If you want to hear more from them, check out this episode of Follow Your Different (FYD episode 218) or get Two Beats Ahead here.

Though for this one, I wanted to focus on the ideas that have been rattling around in my head and in my conversations with marketers and entrepreneurs. So if you want to hear more about it, stay tuned to this episode.

Two Beats Ahead

If you haven’t listened to our conversation at Follow Your Different, you are really missing out. Panos Panay and Michael Hendrix are amazing people, and our conversation about the book and their thoughts on business is legendary.

One of the things we talked about in the books is that they ask a question. When they do workshops, they ask the CEOs, “who would you rather hire, an athlete or a musician?” I thought this was an interesting question, because musicians, particularly ones that write their own music, usually have a high degree of creativity.

Three Takeaways

There are three big ideas I wanted you to take away from how I’ve been taking the learnings from Michael and Panos.

Dare To Suck

The first comes from a quote from Justin Timberlake in the book: “ I only have one rule in the studio, and that’s this: dare to suck.”

I think when many of us are in business jam sessions, whether we are thinking about products or marketing campaigns or new business models and whatnot, we’re in some kind of jam session with a group of people. Our objective is to do some thinking out loud and be creative. Though what tends to happen in these sessions is not about being creative, innovative, and coming up with legendary ideas. It can often be sort of about posturing, looking good, currying favor with the boss, or something along those lines.

I think it’s best to not worry about those things and dare to suck. Let ourselves be free and be open. Don’t worry about what we look and take Justin’s advice: Dare to suck.

Collaboration

As you read through the book, it is painfully obvious that legendary musicians collaborate in a way that is unusual, to say the least. Here’s a quote from the book:

“The company that operates more like a band of collaborators than a strict corporate hierarchy has the ability to shape an environment where everyone feels a sense of belonging.” – Two Beats Ahead

As someone who collaborates with two highly creative people in Category Pirates, having a highly intense and creative environment multiple times a week as we work on the newsletter has been an amazing experience. When you have a group of people who are committed to doing legendary work, who are willing to suck, and willing to jam with each other like a band would, it can be quite rewarding for everyone involved.

The opportunity to be playful and truly collaborative and not give a shit about sucking or how we look is a very freeing thing in business.

Keep Creating, Not Editing

One of the things mentioned in the book is that musicians just keep creating. When they get into a creative zone, they just keep going and not worry about editing it. The time for editing comes later.

I think that’s remarkable as when you think about it, when you have a creative jam session in business, a lot of the time is spent on editing rather than creating. Whenever someone comes up with a new idea, it’s either immediately criticized or shut down. It’s rare that an idea is allowed to be built up by the person who mentioned it or someone else in the session.

So the AHA here is just let the creating keep happening, play a game called “What’s Possible”. I also ask questions like, “If we were legendary, what would we do here?”, or “If we were smart and we were us, what might we do here?” Because we’re definitely us.

Another question I love is what are the headwinds and tailwinds, and how do we harness both to our great advantage?

That said, the main point is to not edit: just keep creating. We over edit and under create in the business world. Let’s be more like legendary musicians and create like crazy and edit later on.

These three takeaways I think are very, very powerful. This book has sort of swiveled around in my head and let me play with these ideas. Hopefully you take a look at the book and have your own takeaways on it as well.

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.

231 The Science and Technology of Growing Young with Sergey Young

FYD - Episode 231 Sergey Young

In this episode of Follow Your Different, we’ll have a dialogue that just might change how you think about aging, and maybe even life itself. Who better to have this dialogue than with Sergey Young, author of the book called The Science and Technology of Growing Young.

Sergey believes that entrepreneurs and startups are already creating the longevity, technology, and category breakthroughs needed to design a new category of human that lives to 200 and beyond. He also believes that people in the future will have a health span well past 150, and that most of us living right now can get to 120.

We dig deep into this new into what’s happening in this new mega category of longevity. We also talk about what Sergey calls the near and far horizons of longevity breakthroughs, and how the conversion of bio and tech is already saving and extending lives.

The Science and Technology of Growing Young

Sergey talks about the journey on writing his book, The Science and Technology of Growing Young. He misses it so much that he’s already thinking about his next book, which will be as legendary as the current one.

When asked about any particular topic in the book that he wanted to discuss, Sergey points to the last chapter, which talked about the morality of immortality. The reason for this is that his publisher thinks that the last chapter deserved its own book. To which Sergey responded:

“My response was like, each chapter in the Growing Young book deserves to be a separate book. Because human health, happiness, or desire to live longer is such a complex subject. So you can do like 1000 books on the back of that.” – Sergey Young

Sergey Young on the Morality of Immortality

Following up on the publisher’s comment, Sergey believes that the morality of immortality is probably the most contentious topic, because it is always very shocking. He shared that most polls, depending on the country, have 60 to 80 percent of the people saying no to life extension.

“I was always surprised why. And what I learned is, we have created the science and technology to extend our lives. But we haven’t created life that we want to extend.” – Sergey Young

This is because when most people hear about longevity of life, they think it’s just to extend their lives for 5-10 years. Though in this case, Sergey’s book discusses working on healthspan, and not necessarily lifespan.

“What I want to do is to insert another 20 to 25 years, right in the middle of your life cycle, to give you more time on Earth, to be with your loved ones, to realize your dreams, to change your career, and to have kids from multiple generations.” – Sergey Young

Sergey Young on Virtual Avatars

Sergey then talks about virtual avatars, and what he thinks will be a good use for it in the future.

He shares that he misses his conversations with his grandfather, and would give anything to be able to talk to him again. Virtual Avatars could be a way to have such moments with your love ones, even as they have moved on.

“I’m actually expecting this with a weird combination of excitement and fear. At the same time, like many of us, I always try to think about the application of this new technologies, which sounds scary. But if applied in the right person at the right time, they actually doing a lot of good things.” – Sergey Young

Sergey also mentions Elon Musk and the research on neuro link. While some people think this is really against human nature, it might eventually be helpful to those suffering from neuro-genetic diseases. Also, being able to integrate with computers mean that we can explore more depths and harsher environments without sacrificing human life.

If you want to hear more from Sergey Young and his thoughts on how to grow young, download and listen to this episode.

Bio

Sergey Young is a longevity investor and visionary on a mission to extend healthy lifespans of one billion people. To do that, Sergey founded Longevity Vision Fund to accelerate life extension technological breakthroughs and to make longevity affordable and accessible to all.

Sergey is on the Board of Directors of the American Federation of Aging Research (AFAR), and is a co-sponsor of the AGE REVERSAL Prize Design. Once ultimately launched, this XPRIZE aims to dramatically delay the biological aging process through widely available interventions that extend the human life and health span.

Sergey Young has been featured as a top longevity expert and contributor on CNN, BBC, Fox News, and Forbes. As the author of books such as ‘The Science and Technology of Growing Young’ and the mastermind behind the online life extension platform SergeyYoung.com, Sergey is passionate about sharing news from the exciting world of longevity.

Links

Follow Sergey today!

Website: SergeyYoung.com

LinkedIn: in/SergeyYoung

Get the book: The Science and Technology of Growing Young

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

120 14 Reasons You Should Not Create A Category

LOM_Episodes-120 14 Reasons You Should Not Create A Category

In this episode of Lochhead on Marketing, let us talk about the 14 reasons why you should not create a category.

  1. You believe in hustling – If you are one of those hustle porn believers, then you believe it’s all about hard work and more hard work. Hamsters in wheels hustle, but they never get anywhere.
  2. You Believe that the best brand wins – Microsoft spent billions of dollars putting their brand on retail stores, and had their ass handed to them. Google tried to compete head-on with Facebook with Google Plus, and got their ass handed to them. So if you believe the best brand wins, don’t create a category.
  3. You believe the best product wins – This mindset means you’re aiming for market share instead of creating one.
  4. If you like to change “strategy” often, you should not create a category.
  5. If you’re a mercenary, not a missionary – That is to say, you’re only in it for the money.
  6. You think “re-branding” will drive growth – When a new CMO comes on board, I always look: is there a rebrand that comes out in the next six months? Because nine times out of ten, when a new CMO immediately rebranded the company, they have their head on backwards or up their ass,
  7. You believe in achieving “product/market fit” – There are a few phrases that have done the damage that that one has done because it tricks legendary marketers and entrepreneurs to thinking they should fit their product into a market. There’s no legend that ever did that.
  8. “Go-to-market” sounds like a smart thing to do – In many ways, category design is about making the market come to you.
  9. You think category design is a marketing exercise – If you just want to do a marketing exercise, hire some marketing people to reshuffle some words in your website and call it the day.
  10. Category designers are expensive and hard to find – That’s true, because they’re in massive demand.
  11. You think you can win on quality, features, and price – Again, aiming for market share.
  12. If you believe that marketing products is smarter than marketing problems – Do you believe that you want to market your products, and not the problems? You probably shouldn’t create a category.
  13. You think asking customers what they want is the best strategy – There are a lot of people who say that business is really not that hard. Just ask me what they want and give it to them.Well, in a blind taste test, 10 out of 10 people said that bottled water was bottled water, and before Évian, 10 out of 10 people said they wouldn’t pay for it. So remember the sage words of Henry Ford: “If I’d ask people what they wanted, they would have asked for a faster horse.”
  14. You should not create a category because creating demand takes a lot more thinking than capturing demand. – It’s easy to try and run some Google ads and try to capture demand. But the question is, or the issue is she who creates the demand wins.

That’s it, folks. Please stay safe. Stay legendary. And the quote I’ll leave you with today says, “If you don’t think you should create a category, then you probably shouldn’t.”

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.

230 Aliens, UFOs, And UAPs with Harvard’s Top Astronomer Dr. Avi Loeb, Author of Extraterrestrial

FYD - Episode 230 Avi Loeb

In this episode of Follow Your Different, Dr. Avi Loeb makes a return to give us an update about his work after he released his book, Extraterrestrial. If you are not familiar with Dr. Avi Loeb and his work, you can check out our previous conversation with him (FYD episode 202).

Dr. Avi Loeb is the most credential scientist and astronomer ever to say that we have been visited by something outside of our galaxy that is alien in nature. In 2021, Professor Loeb published a book called Extraterrestrial, The First Sign of Intelligent Life Beyond Earth. For me, the ideas shared in this book can be a game changer for humanity.

This time, Professor Loeb tells us why you can’t use the internet without using quantum mechanics, and about the connection between theoretical physics and Bernie Madoff. Also, if you have been paying attention to UFOs, Dr. Loeb unpacks what he thinks the US government’s latest disclosures on the existence of UFOs really mean.

All these and more on this episode, so stay tuned to the end.

Dr. Avi Loeb on Letting the Scientists Handle Science

When asked whether he had a particular though he’d like to share, Professor Loeb remarks that he wishes that these unidentified phenomena in the sky be explored through scientific experiments.  There have been a lot of people giving their thoughts on the matter, but they’re simply not qualified to give such statements.

While data might be sensitive and are often classified, at the very least have someone with a scientific background deliver the explanation to such events. Rather than a politician who is not equipped to assess the nature of these phenomena, it’s better to have an expert digest the information and deliver it in a concise manner.

“These are serious people and they had access to the classified information, they talk about it seriously. But they cannot really assess the nature of this phenomenon, and they were trained as either politicians or administrators.

When you go to a shoe maker, you don’t expect the shoe maker to make you a cake. I mean, it makes no sense for them to make statements that are scientific.” – Dr. Avi Loeb

 

The Stigma and Taboo of Anomalies

Regarding the UFO sighting report, Professor Loeb comments that there could be a lot more that have not been reported. This is because of the stigma of bringing up UFOs or certain unusual phenomenon. In this day and age, it’s almost seen as a taboo to discuss such things.

Professor Loeb finds it strange that it is the case. For some reason, anomalous evidence is unpopular, almost to the point of being shunned. Though if you look at the history of science, these anomalous evidences are what brought a lot of progress in different fields.

“Why is anomalous evidence so unpopular? To me, it’s really strange, because if you look at the history of science, most of the progress was a result of experimental anomalies. We saw something that we didn’t expect, we learn something new about nature. What you need to do, of course, is to verify that the evidence is robust. If it’s robust, then nature’s telling you, you didn’t really understand me. Here is something new that you have to figure out.” – Dr. Avi Loeb

Quantum Mechanics

Professor Loeb shares that it was the same before with Quantum Mechanics. Nobody really expected it, and it was something that was discovered through experiments. Although scientists like Albert Einstein resisted the notion at first. He even sought out to disprove it at some point.

Yet today, we build new technology and instruments that are based on these principles, particularly in communication. We might not fully understand it yet, but it shouldn’t stop us from exploring these anomalous behaviors and find out more about what nature has to offer.

“Quantum mechanics is definitely a facet of reality. We know that we use it and so forth, but we don’t fully understand it. And nature is under no obligation to make itself agree with our preconceptions. So every now and then we find some evidence that we were wrong in the way we think about reality.” – Dr. Avi Loeb

 

To hear more from Dr. Avi Loeb and his thoughts on Extraterrestrials, Quantum Mechanics, and the universe, download and listen to this episode.

Bio

Abraham (Avi) Loeb is the Frank B. Baird, Jr., Professor of Science at Harvard University.

He received a Ph.D. in Physics from the Hebrew University of Jerusalem in Israel at age 24 (1980-1986), led the first international project supported by the Strategic Defense Initiative (1983-1988), and was subsequently a long-term member of the Institute for Advanced Study at Princeton (1988-1993).

Loeb has written 8 books. These includes most recently, Extraterrestrial (Houghton Mifflin Harcourt, 2021), and about 800 papers (with an h-index of 113) on a wide range of topics. Topics include black holes, the first stars, the search for extraterrestrial life and the future of the Universe.

He had been the longest-serving Chair of Harvard’s Department of Astronomy (2011-2020), Founding Director of Harvard’s Black Hole Initiative (2016-present), and Director of the Institute for Theory and Computation (2007-present) within the Harvard-Smithsonian Center for Astrophysics.

He is the Chair of the Board on Physics and Astronomy of the National Academies (2018-present). Additionally, he is also an elected fellow of the American Academy of Arts & Sciences, the American Physical Society, and the International Academy of Astronautics.

Loeb is a member of the President’s Council of Advisors on Science and Technology (PCAST) at the White House and a member of the Advisory Board for “Einstein: Visualize the Impossible” of the Hebrew University.

He also chairs the Advisory Committee for the Breakthrough Starshot Initiative (2016-present). Further, he serves as the Science Theory Director for all Initiatives of the Breakthrough Prize Foundation.

In 2012, TIME magazine selected Loeb as one of the 25 most influential people in space. In 2020 Loeb was selected among the 14 most inspiring Israelis of the last decade.

Click here for Loeb’s commentaries on innovation and diversity.

Links:

Harvard – Loeb

Harvard.edu – Avi Loeb

Wikipedia – Avi Loeb

Amazon Books – Extraterrestrial: The First Sign of Intelligent Life Beyond Earth

Harvard’s Top Astronomer Believes Aliens Tried to Contact Us in 2017

A Harvard professor says an alien visited in 2017 — and more are coming

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes