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047 We’re in a cocoon | Marketing PodStorm #9

Wednesday 10th April 2024
047 We’re in a cocoon | Marketing PodStorm #9

It appears that we are in a great time of transition. There is that “before February” and then there is “whatever comes after Coronavirus.” The present moment seems like we’re in a cocoon. We are at a cocoon time — an incredible in-between zone — where, in business sense, there is a good chance to have massive winners and horrible losers.

Let’s talk about the mindset required to become one of those massive winners.

There’s No “Going Back”

We hear a lot of talk in the media, about opening back the economy and “going back to work.” Christopher strongly believes there is no “going back” to whatever we had, pre-coronavirus. We are currently live in a cocoon and we are facing a lot of changes in terms of how we do work

“I think what’s going on here is that almost every part of the way that we live, play and work has the potential, the strong potential to be materially different as result of C-19. I think there are megatrends that were going on anyway that are being materially accelerated,” – Christopher Lochhead

The most obvious change is a distance working or working from home. Another industry facing a massive change in the food industry and the supply chain.

What’s Likely To Be Different?

Christopher encourages you to think about every major component of your work and personal life and consider, what is likely to be different.

“You see, there are two headsets out there. There’s a strategic mindset of people who say ‘well I’m going to bet on the world, being the same’ and ‘look, maybe somethings are the same.’ Then, there’s another headset that says, ‘we think the world is going to be different.” – Christopher Lochhead

Christopher believes there is an acceleration of different niches, which he also calls a Nichenado, an explosion of new innovation, of new categories of new niches.

What About Those Differences?

Christopher challenges you to ask yourself what you can do to ensure you can design and dominate your market category in the future. He further shares the concept of “backcasting” (as opposed to forecasting) which is a concept of Mike Maples of FloodGate Capital. You can listen to him on Follow Your Different Episode 163.

“What were the opportunities? What were the problems created or accelerated by C-19 and how can we be a part of solving them? Most importantly, how do you create the future of your choosing?” – Christopher Lochhead

To know more about why we live in a cocoon and how we can create the future of our choosing, download, and listen to this episode.


Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.