Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
140 Microsoft Buying Activision Blizzard: What Most People Don’t Get
This episode is based on some of the thinking in the #1 bestseller: The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche Since Microsoft announced that its purchasing Activision Blizzard for $70 billion, a lot of people have called this stupid. Others said Microsoft overpaid, and other various things. So…
139 How To Inspire Legendary Marketing Work
On this episode, let’s talk about how to inspire legendary creative marketing people to do their legendary creative marketing work. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Letting Legendary Creative Marketing People Do Legendary Creative Marketing Work Years ago, I was…
138 Unlocking Native Digitals with Hannah Grady Williams, author of Unlocking Gen Z
Welcome to part two of the Native Digitals series here at Lochhead on Marketing. On this episode, we have a conversation with Hannah Grady Williams on how your business can tap into the Native Digitals workforce. For those who are not familiar of what Native Digitals are, give part one of this series a quick listen…
137 New Category of Humans: Native Digitals Are Transforming The World & No One’s Paying Attention!
Originally published in ? Category Pirates: It’s not a weekly newsletter. It’s a weekly mini-book. Lately, there has been a fundamental, dare I say, seminal change in the category design of human beings. That is to say, the definition of what a human is has changed. You see, if you’re 35 and up, you are…
136 Rivian IPO Through The Category Lens
In Lochhead on Marketing episode 127, we talked with Al Ramadan, Co-founder of Play Bigger Advisors and co-author of Play Bigger, the book. On that episode, we unpacked the upcoming Rivian IPO. Now that Rivian has gone public, we thought it would be cool to get together again, and unpack what happened through a category…
135 Sales Kick Off: The 2 Questions You Must Answer for Your 2022 Kick Off Event
In this episode, let’s talk about Sales Kick Off. Since it’s that time of the year where most sales, marketing, and executive teams are working on sales kickoff events for the new year and/or a company kickoff event. While most people work on the practical and tactical aspect of things, there’s a strategic question that…
134 The Problem With Most Marketing Plans
In this episode, let’s talk about the problem with most marketing plans, and what you can do about it. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Planning Based on the Past Let’s talk about the problem with most marketing plans: mainly,…
133 Creating Categories, Movements, & Startups with Sangram Vajre, WSJ Bestselling Author of MOVE
On this episode of Lochhead on Marketing, we go on a deep dive into category design, community building, to starting a company and becoming a category leader with Sangram Vajre. Sangram Vajre is the co-founder of Terminus. He is also the author of a WSJ bestselling book called MOVE: The 4-Question Go-To-Market Framework. We touch…
132 3 Meta Problems With Facebook
This episode is based on the top 1% Category Pirates ? newsletter. On this episode, let’s talk about at least three Meta problems with Facebook. How, in light of their recent situation, they managed to launch a new category out of nowhere. The question is, was it a legendary move? Welcome to Lochhead on Marketing, the…
131 Maybe The Most Important Equation Ever
On this episode, let’s talk about what might be the most important equation in business and in marketing. Welcome to Lochhead on Marketing, the number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Maybe The Most Important Equation Ever I want to share with you a little bit of…