Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
171 Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing Podcast with Anna Furmanov
Pirate Lochhead is sailing the seven seas this week, so we’re dropping a legendary conversation that he had recently with Anna Furmanov on the Modern Startup Marketing podcast. They discuss creative marketing category design, guns, human composting and more. Yes, human composting. Just… listen, trust me. Welcome to Lochhead on Marketing. The number one charting marketing…
170 Silicon Valley: What Happened & What People Are Confused About
It’s been a crazy handful of days in Silicon Valley. But now that the federal government has made their announcements and has the ball rolling, I wanted to spend a few minutes with you just clarifying some things that seem to be creating confusion in the recent Silicon Valley Bank situation. There seems to be…
169 Silicon Valley & 5 Crisis Marketing / Communications Principles
Silicon Valley Bank’s collapse went off like a bomb on March 10th 2023. And I want to reach out to you and essentially share with you the conversations that I’ve been having with many friends, many entrepreneurs, many VCs, in the last 24 hours or so. That said, let’s talk about what’s really going on;…
168 Career Considerations for Technology / Startup Professionals, Category Designers & Pirates
If you are in tech, a Silicon Valley type, in a startup, or you’re a category designer working in that world, this podcast is for you. Because today, we’re going to talk about career considerations for all of you. Whether you are planning to climb the corporate ladder or break away from it, we hope…
167 The Monster Category Battle: OpenAI & Microsoft vs Google
On this episode of Lochhead on Marketing, let’s talk about what most people are missing about the biggest category battle of the decade: OpenAI & Microsoft vs. Google. Even some of the smartest people in business can’t see what’s happening here, as most people don’t have a category design lens; they have a competition lens.…
166 Why The Future Belongs To Intellectual Capitalists on Cloud Wars Live
On this episode of Lochhead on Marketing, we are going to drop a conversation that I recently had with my dear friend, one of the smartest guys in tech, Bob Evans, on his podcast, Cloud Wars Live. If you work in technology, what Bob and his guests have to say is fascinating, illuminating, and, frankly,…
165 16 Learnings From Marketing Legend George Lois
The Wall Street Journal says, “George Lois is the one the only prodigy or fathead, founder of agencies, creator of Legends, George Lewis is a genuine advertising superhero”. George Lois is well known if not famous for designing culture, changing cover images for Esquire magazine, and his “call your cable company and tell them I…
164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard
Recently, I was a guest with the legendary Sachit Gupta on his fantastic podcast called Conscious Creators, which I highly recommend. During our conversation on his podcast, we unpack Category Pirates’ most recent book Snow Leopard. Our producer Jason DeFilippo heard this podcast and thought it’d be a great idea to drop it here for…
Pause for Democracy
In observance of the Midterm Elections in the United States, we will not be dropping full normal episodes of Lochhead on Marketing this week. And if you are American, I do hope you get out and vote. It is, in my opinion, one of the most patriotic things you can do. I also just wanted…
163 How To Think Like A Category Designer | Category Pirates
What percentage of the total value created in any given market category goes to the category designer or leader? That was a question that we had several years ago. And we thought there would be research about that. Well, when we were writing Play Bigger, we couldn’t find that data. So we had to create…
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“This is a great podcast for those who want to be on a constant learning adventure”
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“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
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“#1 Podcast for a reason”
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“This is not your average self help podcast”
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“Honesty and passion”
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“Quite frankly, unlike any other podcast”
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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
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"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
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“Christopher Lochhead is the Joe Rogan of Business”
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"Christopher Lochhead is one of the best minds in marketing"
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