Surf and skateboard podcast host Neil Pearlberg joins us today in this special 4th of July episode dubbed as “The Worst Episode Ever!” This is a funny and silly conversation, just like two buddies hanging out over drinks.
We cannot guarantee that you’d find inspiration or motivation in this episode, but we’re sure, you’d be laughing your brains off listening to this witty exchange of conversation!
Off The Lip Radio Show
Neil Pearlberg hosts the Off The Lip Radio Show (OTL)— a popular radio show and podcast dedicated to surfing, skateboarding and laid back California lifestyle in Santa Cruz. The show is co-hosted by Terry Campion (TC), a skate-shop owner. The show has a wide array of guests and live-music, peppered with the unique humor of Neil and TC.
“Everybody takes life seriously. The show has to be fun! There’s so much seriousness in today’s world.” – Neil Pearlberg
After Neil’s stint as a freelance writer for the Santa Cruz Sentinel, he proposed to KSCO management a program that would cater to the younger generation, since the station’s demographic involved very old listeners. They were off into a rought start, as the KSCO management deemed him as an “non-reliable, non-responsible-kind-person” but he proved them wrong.
Lochhead’s Guesting at OTL
Rich Novak, the founder of innovative skateboard company NHS Fun Factory, introduced Neil to Chris and they’ve been buddies ever since. Chris actually guested in OTL Episode #321 where he complained that he was called Chris Lochhard for the whole 50 minutes of the show.
It was a hilarious exchange of conversation as Chris said this is the first time he met people who don’t give AF about who he was. He also joked about how it was fun to be “disrespected” at times and be regarded based on your hobbies.
“You pick up absolutely no new subscribers cause everybody was googling Lockhard! I was furious! But we went out for dinner and had a great time!” – Christopher Lochhead on his guesting at OTL
More About The Worst Episode Ever
Neil shares more about the guests, the music and topics they cover on OTL. He said the show appealed to the young and young at heart because of their unconventional format and their IDGAF attitude.
“We used to be prepared. We sit down beforehand and do notes. TC and I start on a nice piece and have booklets, then it went to brown paper bags, then it went to napkins. Now we just drink.” – Neil Pearlberg on the preparing for every episode of OTL
He further shared about his fashion sense—the laidback California lifestyle attire—but is now called hobo chic. They teased back and forth about Neil’s current relationship, as his girlfriend, Angela was also present during the interview.
To hear more about Neil Pearlberg and why this episode might be the “Worst Episode” ever, download and listen to the episode.
Since September 2009, Neil Pearlberg has written over 200 articles covering the sport of surfing, as well as skateboarding, and soccer, for the Bay Area News Group, & Santa Cruz Waves.
He is also the host of the “Off the Lip Radio Show”, & Hour Local Radio Show aired on Santa Cruz Radio Show KSCO AM 1080, FM 104.1, ksco.com and streamed on Santa Cruz Waves Facebook Page.
Neil has also had published articles in Adventure Sports Journal, National Geographic, Stand Up Paddle Board Magazine.
We hope you enjoyed Neil Pearlberg on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Dr. Carolyn Colleen is a shining example of the fierce power of the human spirit in the defiance of unthinkable abuse. Join us in this riveting conversation about her incredible journey—from surviving with food stamps to gaining her Ph.D. and becoming a celebrated author. This discussion is not only about abuse—it’s about triumph—and it will impact a lot of people’s lives.
The Past Doesn’t Define The Future
Our guest today Dr. Carolyn Colleen, has a Ph.D. in Organizational Leadership from The Chicago School of Professional Psychology. She authored the best selling book FIERCE. On the side, she is a life and business strategist.
She is a woman who commands presence, but surprisingly has struggled so much since childhood, up until she was married.
“As my definition of love evolved, I evolved. I learned to further deepen my definition of love — how I see love in the world. I also have a deeper sense of self-love.” – Carolyn Colleen
Carolyn’s Dark Past
From the time she was four, Carolyn was sexually abused by his teenage neighbor. Unfortunately, the pattern repeated throughout her childhood, even after they relocated.
Carolyn’s mother struggled with mental health. She was a hoarder and have issues with being too trusting with strangers. Her mother provided free lodging and meal for both men and who ended up molesting both Carolyn and her sister.
“There was a time when I defined myself as being someone who was put here to be used and abused.” – Carolyn Colleen
People who have experienced trauma or who suffered PTSD may have flashbacks when exposed to a certain trigger—such as a certain sound, smell or mannerism of another person. Victims of abuse are reminded every day of their unfortunate experiences because of these triggers.
As a victim of abuse herself, Carolyn says her perspective is different. Memories pop up daily, but what she does with it and how it affects her is different now.
She is now at peace with herself; developed a gratitude attitude and has acknowledged that her experiences made her stronger.
“Coming from a place of trauma—physical, sexual and emotional abuse—I’ve done a lot of self-work and realize when things might trigger me and how it affects my life. As I continually grew, I realized what happened to me doesn’t define me .” – Carolyn Colleen
To hear more about the amazing journey of Carolyn, download and listen to the episode.
Carolyn Colleen holds a Ph.D. in Organizational Leadership from The Chicago School of Professional Psychology and a Masters in Business with a focus in Servant Leadership from Viterbo University.
Dr. Colleen is speaker, author, and coach.
She was born and raised in the Midwestern United States. She describes herself as a FIERCE mother, daughter, sister, and friend.
Out of sheer necessity, Carolyn developed the F.I.E.R.C.E. 5 method, which helped her grow from a downtrodden, scared and ragged victim, standing in a food line at the Salvation Army, to the confident and successful person she is today, living a happy life she never realized she deserved.,
Carolyn took up the challenge of writing a book about her experiences.
Now, with her book completed, she hopes that through sharing her story she will provide others with the hope, resources, and willpower needed so that they too can live the life they deserve.
We hope you enjoyed Carolyn Colleen on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Gibby Booth Jasper, host of podcast Dyslexia is a Superpower, joins us today for a powerful dialogue about the learning difference Dyslexia. As a coach and advocate, Gibby talks about real life experiences of Dyslexics as well as the challenges and triumphs that go along with it.
Dyslexia is a Superpower
Gibby Booth Jasper believes that the real value of being dyslexic is the power of having a different mind. Dyslexics look at problems differently. It enables different solutions and in turn develops a person’s tenacity and determination.
Many people look at dyslexia as a disability. However, it can be noted that a learning difference is never a hindrance to achieve personal goals. Just look at famous dyslexic people such as John F. Kennedy, George Washington, Albert Einstein, Walt Disney, Richard Branson and Steven Spielberg, to name a few.
“They say everybody has a mountain to climb, but with dyslexia, your mountain has lava flowing, it has wild boars and all these obstacles. When you finally get to the top, you are able to accomplish so much more.” – Gibby Booth Jasper
Dyslexics Daily Struggle
Gibby believes dyslexics can connect the dots and solve problems differently. However, society has put on a standard on activities like writing, reading, and solving Math—which makes it hard for dyslexics to cope. Other than that, they do have spatial awareness problems, which is the difficulty of differentiating the left and the right.
Gibby and Christopher exchanged personal experiences, as both are dyslexic themselves. Gibby recounter how traumatized she is with gas stations, as she cannot figure out moving forward and backward with her car. Christopher also shared some experiences, especially in self-check out counters in grocery stores and with tipping and counting money.
“Spatial problems, self-checkout counters, counting money. Those are the kind of things that can be normally linked to dyslexia, so if you do see someone struggling, that might be it. Go help that someone” – Gibby Booth Jasper
In dealing with dyslexia, Gibby stated the importance of informing their child that they are unique and different in a good way. Parents must reassure their children that nothing is wrong with them and assist them in building self-confidence.
“I think being able to look at it as ‘letting go of things because I can’t control them.’ Just have a sense of humor, because, in the grand scheme of life, it doesn’t matter” – Gibby Booth Jasper on struggles in doing daily activities
The real challenge for a dyslexic lies on their ability to play out strengths and to empower themselves while dealing with the existing society.
We hope you enjoyed Gibby Booth Jasper on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
In this episode, Shelly Witzke joins us to discuss her work relationship with men and with Lochhead in particular. They both have worked together as software salespeople and have developed a close but very professional connection. They talk about how men and women behave in the workplace pre-MeToo movement, establishing common respect for the opposite sex and the subjectivity of interpreting words and actions.
In 2017, the #MeToo Movement went viral as social media users attempted to demonstrate the prevalence of sexual harassment. Different people felt strongly about the event. It gave rise to a common point of discussion in the workplace—can men and women still work together?
“I feel that the common reaction of male to the #MeToo movement is, ‘Don’t even.’” – Shelly Witzke
In this interview, Shelly shares valuable insights such as: how men think differently from women; how women can protect themselves by intuitively deciphering a person’s character and how reputation and patterns of behavior towards other people are important in dealing with the opposite sex.
Respect Begets Respect
Shelly Witzke has her fair share of #MeToo stories. She says that men have also been protective of themselves in the workplace. Men nowadays consider working with women risky, even more so if work requires traveling with the opposite sex. The stories of today differ from her personal and professional stories with Lochhead, as they used to spend loads of time together. There was never a time where Shelly felt she needed to evaluate her work relationship with Christopher. He was clearly respectful of all his colleagues.
“It was obvious from your actions and words that you have utmost respect to human beings and women, no different. Perhaps that’s partly where the trust factor [came from]. Maybe it starts there, maybe it’s built there.” – Shelly Witzke on Christopher Lochhead
Context Is Everything
Aside from a person’s reliability, one can note that the feeling of threat is highly dependent on each person. A man can utter profanity and be very vocal about his opinions. However, because of his respectful character, he may not offend the opposite sex.
“From that perspective, it never crossed my mind that I had to guard myself or be careful. I think that’s a big part of our relationship, my feeling of safety.” – Shelly Witzke
A man and a woman can have a peaceful working relationship, just like what Shelly and Christopher have. This can be achieved if the feeling of “safety” is established from the beginning of the relationship. To hear more about how men and women can work effectively together and more relevant information from Shelly, download and listen to the episode.
A software rep in the ‘90’s working with accounting firms and family businesses, Shelly made a bold choice to retire at the height of her career at the age of 33.
Unwilling to continue her life as it was, she forged into the unknown frontier of being a stay at home mom to let her with business degree languish in the idyllic green hills north of Toronto.
Humbled by parenting, she began to appreciate other moms, and now believes that parenthood forces our hand at leadership skills when we are least prepared.
Shelly holds an honors bachelor of commerce degree from Lakehead University, and today teaches bread baking in her kitchen and in unique online experiences to bring the smell of fresh bread into every kitchen.
Spending time with this warm hearted woman, you will crave feeling the blissful softness of proofing dough, delight in the intoxicating smell of homemade bread and learn to listen for the faint crackling of a hot crust as it starts to cool. She hopes that craving will be the beginning of a love affair with your kitchen and your life.
We hope you enjoyed Shelly this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes
Rick Bennett, Silicon Valley’s advertising and marketing secret weapon, joins us for the last installation of this four-part series on Marketing.
He specializes in guerrilla warfare marketing and has been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years. Two of his most spectacular successes are Oracle and Salesforce.com, working with both Larry Ellison and Marc Benioff, respectively.
“I like to do Marketing that causes emergency board meetings and CEO firings at my competitors.” – Christopher’s favorite expression from Rick Bennett
Sharing Best Practices
Having worked together in Silicon Valley, Lochhead considers Rick as one of his “Masters.” Rick is one of the advertising senseis in the field who has been humbled by the experience but is highly regarded in the industry. To Christopher’s surprise, Rick also shared how he extracts one-liners from one of his bestselling books, Niche Down: How to Be Legendary by Being Different.
Rick Bennett, dubbed as The OG (Original Gangster)—a modern-day technology Adman—has successfully implemented uniquely-crafted marketing campaigns. He stressed the importance of one-of-a-kind advertising.
“Ellison’s law states that you are not allowed to say anything that one of your competitors would say—whether in website, email, anywhere—so I insist on enforcing that to my clients too.” – Rick Bennett
Guerilla Marketing: Making Generals Surrender
Rick shared some important insights about guerilla marketing. One of the goals of guerilla warfare is to make the generals of the opposing army make mistakes.
“My ads will attack your competition like a pack of speedy, crazed wolverines” – Rick Bennett
He said, “Demoralize the generals of the opposing army, then they’ll make mistakes. You have your investors to say, ‘Hey we have a winner here’ and you have to make the employees feel that their boss is kicking ass.”
In the end, marketers should aim for a campaign where you make opposing generals psychologically surrender, even before any battle has begun.
To hear more about the interview with Guerilla Marketing Guru Rick Bennett, download and listen to the episode.
Rick Bennett specializes in guerrilla warfare marketing.
He’s been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years.
Two of his most spectacular successes are Oracle and Salesforce.com.
We hope you enjoyed Rick Bennett on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Gina Bianchini is a pioneering entrepreneur in social networking and the founder of Mighty Networks. Today, she speaks again with her bro Lochhead. They talk about building digital communities and why the future is about creating niche networks.
“The more and more isolated that we all feel in our daily lives, the more valuable each and every one of these niche brands and businesses that can create compelling experiences.” – Gina Bianchini
Mighty Networks from a Year Ago
Mighty Networks has always been a platform for creators with a purpose. They cater to people—brands and businesses—that want to bring people together and build relationships. In turn, community members can learn and access content together while creators get paid what they are due.
All of that while helping other people become the best versions of themselves. Which is pretty cool because this is the job that everybody wants today.
On Building Niche Networks
Gina came to realize that the notion of finding one’s niche has become fundamental in social networking. That is, people are not only hungry for discovering their niches. They seek people who can put up niche networks.
“We’re all desperate for smaller, more specialized ways of building relationships, having amazing experiences and gaining expertise. The people that can put that together for us will win in a way that has just not been possible before.” – Gina Bianchini
Niche brands, businesses and creators with a purpose are creating their own worlds to help people. Gina says that the faster we all get to that world, the better off we all will be.
The Value Created by Mighty Networks
In a previous episode, Joe Pine shared with Lochhead the difference between being a company that people save time with and one that people spend time with. He says that Mighty Networks is very well on its way to becoming the latter. That is, if it isn’t already.
“Who you bring together matters as much or more to their experience with your brand and the kind of time they wanna spend with your brand as any single thing that you can do as that creator, as that brand.” – Gina Bianchini
To hear more about niche networks from Gina, download and listen to the episode.
We hope you enjoyed Gina Bianchini on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
On this episode, one of the new modern marketing leaders Sangram Vajre joins Lochhead for a riveting conversation. Sangram shares his takes on consumer and enterprise tech, category design, being an evangelist and so much more.
Boom in Enterprise
About 50 enterprise tech companies have gone public with a median increase of 126% in value since 2016. These numbers eclipse consumer tech companies, which have displayed a median of 15% market value increase. Lochhead and Sangram dish out their own conjectures about this gap between consumer and enterprise tech.
“A theory is that your job depends on it (enterprise tech). Pinterest going up and down doesn’t change, really, my job day-to-day… Zoom is a must thing right now for businesses.” – Sangram Vajre
Lochhead adds that consumer businesses are hit businesses and more vitamin-esque than aspirin-esque. Founders also tend to build consumer businesses on a short period of time due to the pressure of their predecessors’ success stories. In effect, these add to the scrambling and failure to permeate the market better.
From Poison to Accelerator
Pick-and-shovel enterprise tech is a poison that companies can run without back in the day. People knew there were pain points and yet they continued to work around them. But with the dawn of products like Zoom, everything in business has monumentally changed.
“It has gone on from being a poison to an accelerator for our business. I feel like there is something to that—the shovel is now in the house.” – Sangram Vajre
It takes a couple of years to build something that a business can run on, even at a small scale. Rather than the hype, enterprise businesses bank on this usability.
To Become an Evangelist
The Chief Evangelist of Terminus says that building a community takes humility and authenticity. It also requires really caring and having an evangelistic view of the problem.
“I will fight until the ends of the earth to fix this problem and even if it’s not fixed, I will do my contributions to fix it. And that, to me, is the definition of evangelist in a nutshell.” – Sangram Vajre
To hear more about marketing and evangelization from Sangram, download and listen to the episode.
Sangram is the co-founder and Chief Evangelist of Terminus, a leader in account-based marketing that has raised over $20 million in funding.
Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget. Salesforce then acquired ExactTarget for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM), published by Wiley.
Sangram is an international speaker and host of the top 50 business podcast called #FlipMyFunnel, and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews.
Sangram aims to build the largest and most engaged community of B2B professionals in the world.
We hope you enjoyed Sangram Vajre on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
John Wall hosts the super popular Marketing Over Coffee Podcast. He joins Lochhead today in this first installment of a four-part series on legendary marketing. John shares his love of podcasting, the origins of his new book and all things marketing-related.
The Beauty of Podcasts
John believes that podcast is the easiest way to get in front of an audience who seek specific content. Everyone gets busy but they still want to learn and educate themselves. The thing is, they would rather consume media while exercising, commuting, or even while doing the lawn.
Podcasts are also very intimate, not only in the sense that listening to them means willingly letting someone speak in your ear. More often than not, the audience gets to know the hosts for who they actually are. His audience share the same love of the things that John himself is into, after all.
“Actors would be freaked out because people think that they are a character that they’re not, but with podcasting, it is really you that you’re putting out there so they do know the real you.” – John Wall
Marketing Over Coffee
John’s second book, Marketing Over Coffee Playbook, came from the desire to dig into years’ worth of podcast. He figured there was no easy way to get all the good stuff from that much content unless the audience consume all the show notes.
So he and his team set forth and got his existing content transcribed. Put into bite-sized nuggets, readers could easily go through topics they want to learn about, especially on marketing and tech.
“This book lets you take kind of a super shot of years’ worth of shows in one sitting.” – John Wall on Marketing Over Coffee Playbook
AI and Machine Learning for Marketing
Marketing can hugely benefit from artificial intelligence and machine learning, John says. Take for example machine learning for SEO. A marketer can take any SEO tool and grab a bunch of their competitor’s terms to find out how they score against them.
Machine learning makes SEO tools more powerful, too. It helps sift through and produce data on terms you rank at the top for and competitors find hard to crack into. These data can then guide content production to defend your spot in the game.
“There’s basically five areas where we see artificial intelligence and machine learning providing the most value to marketers.” – John Wall
To learn more about podcasts, marketing, AI and machine learning from John himself, download and listen to the episode.
John speaks, writes and practices at the intersection of marketing, sales, and technology.
We hope you enjoyed John Wall on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
We revisit Lochhead’s conversation with Andre Iguodala to celebrate the basketball legend’s new book, The Sixth Man. What does it take to become an NBA World Champion with a thoughtful life design? The finals MVP of the Golden State Warriors joins us today to give an insider’s view.
“How can this one thing turn into everything? How can you build something that hasn’t been built?” – Andre Iguodala
Finding His Way to the Bay
Before he joined the Warriors, Andre had seen his fair share of rainy and muggy days. It was during that time that he chose to sit back and watch basketball a lot. Seeing his opponents and the certain kind of joy they had, he soon realized that he wanted to be in a place where he could enjoy basketball.
“I just paid attention and it’s kind of being aware of your surroundings. That’s what kind of brought me here.” – Andre Iguodala
Strengthening the Team’s Core
Warriors’ head coach, Steve Kerr understood the ups and downs of playing in the NBA. The environment and mood of the team ultimately affect performance on the court. As coach, he gave the players the freedom to enjoy what they do.
Everyone appreciates this mentality that the coach has. He’s all about supporting everyone and wanting them to succeed. This strong core enables them to build a culture that is key to their success as a team.
Success from Building Culture
A lot of people would say that in order to have success, you need to have the best talent. This is true. But Andre has seen other teams with strong individual talents that fall apart from the lack of a great match of personalities and well-founded culture.
“You can have all the talent in the world but if you don’t have the right culture, their personalities don’t fit, there’s just gonna be a lot of dysfunction.” – Andre Iguodala
There’s plenty of factors that come into play when aiming for success. And a team should act like a machine, with its members on the same page, on the same path, and moving at the same pace.
“What the team has been able to do here is find the right personalities to fit the culture that we have built here.” – Andre Iguodala on the Warriors
To hear more about the Warriors, Andre’s business sense, and his investment in Silicon Valley, download and listen to the episode.
Andre Iguodala is a professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). He was an NBA All-Star in 2012 and named to the NBA All-Defensive Team twice.
He won a championship with the Warriors in 2015. Andre was also named the NBA Finals Most Valuable Player that year. He was also a member of the gold-winning national team at the 2010 FIBA World Championship and 2012 Summer Olympics. (Source: Andre Iguodala- Wikipedia)
We hope you enjoyed Andre Iguodala on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!