Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
118 How to YOLO And Execute A “Personal IPO”
In this episode of Lochhead on Marketing, let’s have a very different conversation about your career. Here’s how you can take the plunge and achieve your “Personal IPO”. This episode is based on the Category Pirates ?☠️ Newsletter. The YOLO Economy Welcome to the YOLO economy. You’ve probably heard this term. It stands for You…
117 How “Native Digitals” Are A Threat To All Companies That Make “Stuff”
This episode is based on the Category Pirates Newsletter. Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to the way we live, work, and play. If you haven’t heard the first episode, why not check it out so you’ll have an idea of…
116 New Category of Human: “Native Digitals” (People Under 35) Are Radically Different People & Most “Native Analogs” Don’t Get It
This episode is based on the Category Pirates ?☠️ Newsletter. Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to the way we live, work, and play. In this episode, let’s talk about how these younger folks, 140 Million of them in the…
115 2 Legendary Questions (Part 2)
Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. If you haven’t listened to Part 1 yet, give it a listen here: 2 Legendary Questions (Part 1). Go on, we’ll wait. Now that you’re all set, here’s part two. Let’s…
114 2 Legendary Questions (Part 1)
Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. Are you curious as to what those questions are? Stay tuned to find out. My Favorite Question to Ask You need a bit of back story for the first question. In…
113 Are you Crazy or Mission Driven? Musing on Play Bigger’s 5th Anniversary
Welcome to this very special episode of Lochhead on Marketing, on what is the week of Play Bigger, my first book’s fifth anniversary of publication. Recently on Follow Your Different, we had on Captain Paul Watson, who is the co-founder of Greenpeace and the founder of Sea Shepherd. Sufficed to say, Captain Paul is vey…
112 Maybe The Only Career Advice That Matters
These days, we hear a non-stop barrage of career advice. Some of them is good, but a lot of them are not. In this episode of Lochhead on Marketing, let’s talk about what might be the only career advice that matters. Relationships, Marriages, and Divorce By now, you may have heard of Bill and Melinda…
111 Mike Maples, Jr. On How Legendary Entrepreneurs Create Categories
Welcome to a special episode of Lochhead of Marketing. What you’re about to hear are the thoughts of one of the smartest people in Silicon Valley on Category Design. He is the entrepreneur turned venture capitalist Mike Maples, Jr. Mike Maples, Jr. Is the co-founder of Floodgate Capital. Floodgate has led early-stage investments in companies…
110 Category Creation: How To Dam The Demand
With Category Design or Category Creation strategy, we often talk about the distinction between capturing existing demand, and creating new demand. In this episode of Lochhead on Marketing, let’s talk about an in-between strategy that category designers use as a powerful tool in creating demand. That is to dam existing demand and redirect it in…
109 Want To Do Legendary Marketing? Do The Opposite
In this episode of Lochhead on Marketing, let’s talk about how to stand out. In many ways, if you want to do legendary marketing, you need to do what the opposite of what most people do. Doing the Opposite As part of the mega category people refer to as Creators, there was something that we’ve…
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Latest Episodes
207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets
205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective
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