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119 The Conversation You’re Probably Not Having, That You Probably Should Be Having

LOM_Episodes-119 LOM_Episodes-119 Native Digital Conversations

This episode is based on the Category Pirates ?‍☠️ Newsletter

In this episode of Lochhead on Marketing, we continue our discussion on Native Digitals and the impact they are having on the way we live, work, and play. You might find this episode confusing if you haven’t checked out the last two episodes (LOM 116 & LOM 117). You should definitely check them out to be informed of what exactly are Native Digitals and their relevance.

As for this episode, I will try and re-create some of my conversations with entrepreneurs, CEOs & VCs lately about the biggest sea-change in a very long time that is hiding in plain sight. Though for some reason, most people are not talking about it.

Native Digitals vs Native Analogs

Best I can tell Native Analogs (people who are over 35 years old) are pretty much asleep to a massive transformation. The fact that Native Digitals are the first generation of humans ever to grow up integrated with technology and have a digital life experience is lost to them.

The problem with this is the disconnect between a company trying to move into the digital age, but still have Native Analogs for their CEO. Take for instance the WSJ article about working from home. Now that restrictions are lessening, most Native Analog bosses want their employees to be back in the office. Though Native Digitals think otherwise.

Many CEOs say their companies function best when employees can interact in person. (Though) Workers have indicated in surveys that they want greater flexibility about where and how they work.” – Wall Street Journal

So Native Analog CEOs are saying you’ve got to come back to work. Though a lot of employees, a meaningful percentage of them, are millennials who want to continue working digitally from their homes. Native Digitals are even saying that they’d rather quit than go back to the old office system.

So if you’re a company looking to hire after this new normal, working remote could very well be the signing bonus you can offer to these Native Digitals.

On Digital Creation vs Digital Transformation

The big AHA moment for me here is that this new category of humans are creating a new category of work. They’re not just being transformed digitally. It’s being created anew in the digital space. It’s not just creating an imitation of the office remotely, the remote digital space is their office.

So this Native Digital versus Native Analog conversation has been coming up a lot with entrepreneurs and marketers. The reason behind this is it has profound implications for how we build companies, products, categories, and brands.

“I think the first thing it means is if you’re a Native Analog is that you got to start off by realizing you don’t get it and you got to build a bridge to the Native Digitals. It’s sort of like if you’re a woman, you can empathize about what it might be like to be a man, but you will never truly get it. And of course, the opposite is true as well. ” – Christopher Lochhead

In order to work together, we need to build bridges of understanding to really get some powerful things done. Because as somebody who is Native Analog who works with other Native Analogs and a lot of Native Digitals, there’s something magical here when the two generations could come together.

To hear more on how you can transform yourself to become more digital, download and listen to this episode.

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.

229 How To Live A Creative Life with NYT Bestselling Fiction Author of “Did I Say You Could Go” & “Wife 22” Melanie Gideon

FYD - Episode 229 Melanie Gideon

Many of us would like to be more creative. Some would even aspire to make a living with their creativity. Yet without legendary role models like Melanie Gideon, it’s hard to learn what it really takes.

Melanie Gideon is willing to get real with us and go deep about her experience in making it happen. She is a New York Times bestselling fiction author of monster hits like Wife 22, The Slippery Year, The Valley of the Moon, and much more. Her new book, Did I Say You Can Go, is one of the most anticipated novels of 2021.

In this episode of Follow Your Different, we dig into what it really takes to be a professional fiction writer and how Melanie works on her craft. If you care about creativity, I think you’re going to fall in love with Melanie and what she has to share on the topic.

Melanie Gideon on Tours

The discussion starts off with a question about Melanie, and how she approaches book tours as an introvert. She shares that it can be quite an excruciating experience for her. She loves the writing aspect of her craft: from thinking of the story’s design and structure to writing and even editing it afterwards.

“I do (love editing) because you’re streamlining the story. You are sometimes finding the story in the editing. And you’re just making it tighter and creating what you want for your reader. What I want for my reader is to create a page turner where they just have to know what happens next, no matter what genre I’m writing in. That is what I endeavor to do. So I love that.” – Melanie Gideon

Though Melanie says she’s starting to like the publishing aspect more nowadays, since everything can be done online. Being able to do it from the comfort of your home, and engaging with fellow authors rather than just having a conversation with herself was a nice change of pace. Not only that, her family can attend her virtual book events now that everything is online, not to mention all her fans from different places.

How to be Like Melanie

A lot of people certainly would love to achieve their dreams like Melanie. I remember asking her once how she did it. Her response was:

“I just didn’t stop writing” – Melanie Gideon

She thinks not giving up is a huge part of being successful. This applies to a lot of things in life, but for Melanie it is more so when it comes to writing. Plus, her urgency and passion for storytelling was always there to drive her forward.

“You know, since I was eight years old, I read voraciously. I always just wanted to be in another world alongside the world I was living in. I was a weird little kid. And I would walk around in the woods, and hope that I would find the portal to Narnia.

As I grew older, and I became more serious about writing, I realized that every book that I wrote, I was creating a portal to another world that I got to live in for however long it took me to write the book. So that was magic. I found the secret that solved the mystery.” – Melanie Gideon

Melanie’s Approach to Writing

While some people get inspiration to hit them from their surroundings, Melanie prefers to go out and look for it herself. She often goes out to find inspiration, to find the story.

For some writers, they wait for the story to materialize, to develop in their mind and they go from there. That does not work for Melanie.

“I’m always actively looking for the story that will make something flutter inside me. And I know I have to follow that. It might not be the book that I write. But it will probably bring me to another path and another path, and eventually I’ll stumble upon it.” – Melanie Gideon

When asked where she goes to find her story, Melanie shares that she reads, a lot. Magazines, articles, sometimes other fiction novels that strike her interest. Which is interesting, as most writers would say, “I don’t have time to read, I’m too busy writing”. Clearly, Melanie is not like most writers.

To hear more from Melanie Gideon and her new book, Did I Say You Can Go, download and listen to this episode.

Bio

Melanie Gideon is the New York Times bestselling author of the novels, Did I Say You Could Go, Valley of the Moon and Wife 22, as well as the memoir The Slippery Year: A Meditation on Happily Ever After. Her books have been translated into 30 languages.

She was born and raised in Rhode Island and now lives in the Bay Area.

Links

Connect with Melanie Gideon!

Website: MelanieGideon.com

Melanie’s Books: Amazon.com/Melanie-Gideon

Twitter: @MelanieGideon

See her works at NYTimes.com:

Car-Pool Epiphanies: A Memoir About the Ordinary

A Diesel Engine Woke Up Our Love

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

118 How to YOLO And Execute A “Personal IPO”

118 LOM_Episodes-118 How to go Yolo and execute a personal IPO

In this episode of Lochhead on Marketing, let’s have a very different conversation about your career. Here’s how you can take the plunge and achieve your “Personal IPO”.

This episode is based on the Category Pirates ?‍☠️ Newsletter.

The YOLO Economy

Welcome to the YOLO economy.

You’ve probably heard this term. It stands for You Only Live Once. That said, there’s certainly something really interesting going on.

One of the powerful effects of the pandemic is that it has created a sort of a global existential life set of questions and redesign for many people. Millions of people around the world asking the same kinds of questions: Why do I do what I do? Does my work matter to me? Why do I live where I live? Am I making a difference in the world? How do I integrate my personal and professional life?

I’ve always thought work/life balance was a broken paradigm. You only have one life and sometimes you’re working, sometimes you’re not. There’s really not a clear-cut way of dividing and “balancing” it. It all depends on your preference in the end.

According to The New York Times, we are now in this thing called the YOLO economy, and people are saying, screw it and let’s go YOLO.

Taking the Plunge

According to a study by Microsoft, more than 40 percent of the global workforce is considering leaving their employer this year.  Blind, an anonymous social network popular among tech workers, shares that 49 percent of its users are planning to land a new position in 2021.

For most people, a good job, nice car, steady paycheck, and a house on the suburbs are no longer enough.

“In the words of Loverboy, many are done “Working for the Weekend”. People want agency, choice, freedom, and meaning.” – Christopher Lochhead

Your Personal IPO

I think as a result of this pandemic, a lot of people are making a shift in their thinking. With all of that said, here are some ideas that might make a difference for you.

One is to think about doing what you might call your personal IPO. And this is an idea that Maddie and Cole have been writing a bunch about. It’s a strategy for finding deeply meaningful work, living a happy and successful and highly profitable life all at the same time.

To those doubting this I say, Why not? Who said we couldn’t have it all? And the sort of concept of a personal IPO is how can we successfully take control of our life and career while achieving agency?

So let’s address three big things:

  • How much is agency worth to you?
    What are you working for that’s greater than a paycheck?
  • Who is your Archimedes?

    Archimedes said, “If you give me a lever and a place to stand, I can move the world.”

    You don’t need the whole world to support you. You just need that one supporter, one client, one customer, or that one opportunity.

  • Who is your Auctioneer?
    Who can advocate for you is your auctioneer. Your auctioneer is probably a friend, mentor, family member or former coworker. Someone who bolsters you with: “You need to charge 10x more!”

    Although sometimes, you have to be your own auctioneer. You need to dig deep, look them in the eye and say: “That will be <insert large dollar amount that makes you scared to ask for here>.”

In order to do so, you need to build your Personal IPO. Change your investor base from people who buy on past performance (your former employers) to people who buy on potential. Simply put, you’re swapping out “value investors” for “growth investors”.

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.

228 Make It, Don’t Fake It with #1 Amazon Author Sabrina Horn

FYD - Episode 228 Sabrina Horn

We live at a time when there’s plenty of dumb and unquestioned business and live advice floating around the internet. Most of it comes from an avalanche of problematic stupidities from hustle porn stars. There’s also “Follow your passion”, which doesn’t always work out. Of course, there’s the tried and true, “Fake it until you make it.” Our guest today, Sabrina Horn, is the opposite of that.

Sabrina Horn has seen those situations play out in her career as a Communications Entrepreneur and eventually, CEO of HORN Strategy, LLC. Her new book, “Make it, don’t fake it” is out, and has hit no.1 on the Amazon charts as soon as it was released.

In this episode of Follow Your Different, what you’ll hear from her is a fun, no BS dialogue about what success really takes. If you’re interested in hearing more from Sabrina Horn, stay tuned to this episode.

Catching Up with Sabrina Horn

I talk with Sabrina Horn about the Silicon Valley days. When asked if a lot has changed over the years, Sabrina shares that it has changed, but not by much. According to conversations she’s heard around, CMOs often last for around 4 years before moving on. A few years ago, the shelf life for CMOs is usually 18-24 months before moving on to another or building their own company.

Sabrina then asks if I would go back.

“Not for two seconds. I hung up my gloves, I have no desire to, and I got nothing left to prove. Most importantly, I love my life the way it is. Now I get to make a difference at scale through podcasting and writing. I’ll do some advising and I still enjoy that very much, particularly under the right circumstances. But no, I don’t have any desire to do it. I’m at a different stage of my life like you are right, I’m in the throw down the rope stage, not continue to collect merit badges stage.” – Christopher Lochhead

Sabrina agrees and thinks that even while outside Silicon Valley, the podcasts and books still fills a hole and affects the overall meta in the industry.

Make It, Don’t Fake It

We then talk about Sabrina’s new book, Make It, Don’t Fake It. What’s amazing about the book is that it’s almost sort of a hybrid between a business book and a memoir. There were a lot of stories from personal experiences, the most of the advice that was given has a real-life situation that she has personally been through.

Sabrina shares that this structure was intentional.

“(These are) The stories of my profession and my career, bring the message that I wanted to deliver to life. And I didn’t want to write a book and do a ton of, you know, external research and take yours and do surveys. I thought, I’ve got 25 years of running a company. That’s my research. “ – Sabrina Horn

The Problem with Faking It

Sabrina then shares one of the things that the book tackles right from the get-go. It’s the mantra of “Fake it until you make it”. Because the biggest problem with this mantra is that you’re exposed. Either you get caught up in the lie, or get exposed right from the onset.

“It is initially which was sort of an innocent like tongue in cheek, little quip, right has, has become like a way of doing business a way of living. it’s an it’s a really bad excuse for bad behavior. And it’s not just, you do it at work, you do it in your personal life. And in nine times out of 10, you get caught.” – Sabrina Horn

While one would think that the biggest problem with faking it is getting caught, there is another aspect of it. If you think you’ll just fake it and learn along the way, that means you are not working optimally for the job you have. Instead on improving yourself and doing better, you are playing catch-up to get the skills you said you already have.

So it is better to just be yourself. Tell them what you can and cannot do, so everyone knows what to expect from you. Nowadays, being authentic can be refreshing, and it might even earn you the respect of the person who you are trying to impress.

To learn more from Sabrina Horn and her new book, “Make It, Don’t Fake It”, download and listen to this episode.

Bio

Sabrina Horn is an award-winning CEO, communications expert, advisor, and author. Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. Horn’s new book, “Make It, Don’t Fake It: Leading with Authenticity for Real Business Success” (forward by Geoffrey Moore) is published by Berrett-Koehler and aims to help executives make the right decisions as they start and grow their businesses for long term success.

She founded Horn Group, a public relations firm, with $500 and five years’ job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity.

As a young executive, Horn learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Facing countless difficult situations, crises, even failure, she came to understand that leadership is about making the right decisions at the right time based on the often very harsh, realities of the truth. Through her journey, she learned that there are no short cuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

Links

Connect with Sabrina!

Twitter: @SabrinaHorn

LinkedIn: LinkedIn.com/in/SabrinaHorn

Sabrina’s book: Make It, Don’t Fake It

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

117 How “Native Digitals” Are A Threat To All Companies That Make “Stuff”

LOM_Episodes-117 - How Native Digitals Are A Threat To All Companies That Make Stuff

This episode is based on the Category Pirates ?‍☠️ Newsletter

Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to the way we live, work, and play. If you haven’t heard the first episode, why not check it out so you’ll have an idea of what’s going on with Native Digitals.

To recap, there are about 140 million Native Digitals in the United States, and we are witnessing a new category of human beings emerge. One that is fully integrated with the technology for whom their digital life is their primary experience of life.

That last bit puts companies that make “stuff” in a lot of trouble, because it turns out that most Native Digitals don’t want their “stuff” anymore. Which might put a serious dent on the economy, as roughly 30% of the U.S. GDP is in the “stuff” business. Stay tuned to learn more on how they are affected, and how they can adapt to this new market situation.

What Native Digitals Think of “Stuff”

Most millennials and Gen Z are what we call Native Digitals. They grew up in an era where they have observed that their parent’s pursuit of “stuff” did not really lead to as much meaning as they would’ve thought. Suddenly, getting a big house, driving a sports car, and having a lot of trinkets and expensive jewelry doesn’t seem like a priority anymore.

This might be the reason why 74 percent of Americans now value experiences more than physical products. At the very least, the majority of millennials feel that way. Virtual products are now selling for more than their analog counterparts.

This might sound stupid to most people who are Digital Analogs, but you have to realize that their primary experience and interactions are those in the digital space. An example of this is NFTs, which are Non-Fungible Tokens that certain digital artworks now use as a badge of authenticity. Not to mention cryptocurrency, that is slowly creeping into mainstream and becoming a primary “store of value”.

Another reason for the lack of desire for “stuff” is that 70 percent of Millennials aren’t in a financial position to buy a house, even if they wanted to. Which means they don’t have a place to put their “stuff” anyways. Younger generations aren’t even prioritizing getting their licenses, which means less demands for cars and other vehicles. Lastly, Millennials would rather travel and have autonomy in their schedule than land a high-paying job.

If you were a Gen Xer or a Baby Boomer, those statements would have probably driven you into a fit of anger and confusion. What is happening here is the biggest shift in the perceived value of “stuff”. If you’ll remember, nothing, not even human life, has any intrinsic value (LOM #105: Value is 100% Perception).

“Stuff” Companies are in Trouble

Knowing all this, if your company is in the “stuff” business, you might be in a bit of trouble. If you’re company is completely analog and doesn’t offer digital goods or services, you’ll probably be left behind.

This macro trend is happening in plain sight. If your customers are 35 years or younger, they will progressively spend more time, energy, and money enhancing their digital life, themselves, and their careers through products, experiences, and what our friend Joe Pine, author of Experience Economy, calls transformations in your digital life.

So let me say this again. Native Digital people under 35 will progressively spend more time, money, and energy enhancing their lives, their work, their play through digital experiences, products and transformations, not analog ones.

Consequently, it’s starting to look like analog only manufacturers as we know them today will be an ever-decreasing percentage of GDP. Said another way, “stuff”-only categories are going to continue to shrink. Which means that stuff manufacturers need to innovate around digital products, services, experiences and what Joe Pine calls transformations to go along with their physical stuff.

To learn more how analog “stuff” companies can make the shift in this new Digital Native market, download and listen to this episode.

Links

Here are some sources for your perusal:

More than a third of the people in the United States have met their spouse or partner through their digital life first. 

Per the World Bank, the global GDP has shifted from 54% services in 1996 to 65% in 2018.

Only 10% of first-time brides in their ‘30s and ‘40s received diamond engagement rings.

Native digital women don’t care as much about diamonds.

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.

227 A.I. And The Future with Greatest Chess Player Ever Garry Kasparov and Noodle.AI CEO Steve Pratt

FYD - Episode 227 - Garry Kasparov & Steve Pratt

In many circles, Chess is viewed as the ultimate display of intellectual might. If you think about it, chess is a fighting game that is purely intellectual and excludes all chance. In this episode of Follow Your Different, we talk to one of Chess’ ultimate combatants, Garry Kasparov.

At age 22, Garry Kasparov became the world’s youngest chess champion, and from 1984 to his retirement in 2005, he was ranked the number one Chess player on the planet for a record 255 months of his career. He is also known as the man who competed against an IBM supercomputer in 1997.

Today, Garry Kasparov is a political activist and an outspoken critic of Vladimir Putin. He is also the chairman of the Human Rights Foundation, and the author of the best-seller called Deep Thinking, Where Machine Intelligence Ends and Human Creativity Begins.

In addition to all of this, he’s also working with a few advanced technology companies, in which I had the pleasure of meeting him. He has started working with a good friend of mine, Steve Pratt of Noodle.AI. So listen in as the three of us talk about Covid-19, the relationship between humans and machines, and how Garry jokes about being the first knowledge worker to have his job taken by a computer.

Garry Kasparov and Steve Pratt on COVID-19

When asked how they were doing nowadays, Steve comments that it felt strange now that everything is slowly opening up. Nowadays, it seems weird when you see people not wearing masks when you go out, as compared to only a few months ago of masks and lockdowns.

Garry shared that while it is slowly opening up in America and Europe, the rest of the world is going through a very different experience. He laments the current situation in Russia particularly, where his family and friends reside.

“We know from history that the innovative power of undemocratic states is cannot be compared to the power of the free mind. It’s not an accident that the virus came from China, but the response came from the United States.” – Garry Kasparov

Garry also points out the disparity on how people trust the vaccines compared to the Russian-made Sputnik vaccine. He attributes this mostly to having the proper data to prove its efficacy, which the Sputnik vaccine is sorely lacking at the moment. While there are vaccines that have lower efficacy rates compared to those made by Pfizer and Moderna, they’re still widely preferred due to the fact that they have data and tests to back those numbers up.

Working Together and Freeing the Mind

When asked if the low vaccination rates can be attributed to the vaccine or implementation, Garry answered that it was both happening at the same time. While the vaccine hesitancy was expected due to the lack of data on their vaccine, Russian government tried to promote Sputnik as the ultimate cure against COVID. They went as far as donating it to other countries, some of which flat-out refused, which further damaged its credibility.

Moving away from Russia, Garry then compared China and the United States’ response to the virus. He notes that while China had a huge head start in studying the COVID virus, it still took them a while to create a vaccine that had low efficacy ratings. Enter US and the combined effort of the public and private sectors, and you have two working vaccines in just 10 months, both of which boast great efficacy.

“So again, it’s very important to recognize that it’s this the free world, when we lift all the restrictions on risk. It could realize the wildest dreams, and somehow, I think the pandemics served us well, because it proved that we have to go back to the spirit of innovation and become pioneers, to become explorers. What’s important, again, the free world has potential, and now this potential have been exposed in a positive way.” – Garry Kasparov

Human and A.I.

We then talked about technology and A.I., how people are still against it in fears of somehow making an evil sentient A.I. that will rule us all. Garry explains that we shouldn’t be afraid of A.I.; rather, we should use it to its fullest potential and keep it away from the hands of bad humans.

“The problem is not with the machines. The problem was bad humans that can use these machines to harm us. That’s the story of technology.” – Garry Kasperov

Instead, we still blame the machine if someone used it and caused problems. So, we still limit their capabilities, afraid of things we have just fantasized about while ignoring the benefits it could bring.

There’s also the argument of machines and A.I. stealing jobs from people. To which Garry comments that we should not despair if it happens. Rather, we should look forward to what we can do next, and adapt to it. Whether to learn the technology to handle the A.I., or develop something that can be used hand-in-hand with the new technology.

Rather than fighting with machines, we should learn how it could work to our benefit. Because at the end of the day, machines can decide, but it’s a human’s privilege to choose.

 

If you wish to hear more from Garry Kasperov and Steve Pratt about A.I. and how it can improve our future, download and listen to this episode.

Bio

Garry Kasparov

Garry Kasparov became the under-18 chess champion of the USSR at the age of 12 and the world under-20 champion at 17. He came to international fame at the age of 22 as the youngest world chess champion in history in 1985. He defended his title five times, including a legendary series of matches against arch-rival Anatoly Karpov. Kasparov broke Bobby Fischer’s rating record in 1990 and his own peak rating record remained unbroken until 2013. His famous matches against the IBM super-computer Deep Blue in 1996-97 were key to bringing artificial intelligence, and chess, into the mainstream.

Kasparov’s was one of the first prominent Soviets to call for democratic and market reforms and was an early supporter of Boris Yeltsin’s push to break up the Soviet Union. In 1990, he and his family escaped ethnic violence in his native Baku as the USSR collapsed. In 2005, Kasparov, in his 20th year as the world’s top-rated player, retired from professional chess to join the vanguard of the Russian pro-democracy movement. In 2012, Kasparov was named chairman of the New York-based Human Rights Foundation, succeeding Vaclav Havel. HRF promotes individual liberty worldwide and organizes the Oslo Freedom Forum. Facing imminent arrest during Putin’s crackdown, Kasparov moved from Moscow to New York City in 2013.

The US-based Kasparov Chess Foundation non-profit promotes the teaching of chess in education systems around the world. Its program already in use in schools across the United States, KCF also has centers in Brussels, Johannesburg, Singapore, and Mexico City. Garry and his wife Daria travel frequently to promote the proven benefits of chess in education and have toured Africa extensively.

Steve Pratt

Stephen is an instigator, agitator, and pioneer in creating world-class technology services organizations.

He has spent his career building innovative ways to create value for the world’s most important organizations.

Prior to Noodle, he was responsible for all Watson implementations worldwide for IBM Global Business Services.

He also was the founder and CEO of Infosys Consulting, a Senior Partner at Deloitte Consulting, and a technology and strategy consultant at Booz, Allen & Hamilton.

He twice has been selected as one of the top 25 consultants in the world by Consulting Magazine.

He has Bachelors and Masters degrees in Electrical Engineering from Northwestern University and The George Washington University focused on Satellite Communications.

For fun, Steve plays competitive tennis, races sailboats, and formerly was a crazed rugby player. He enjoys playing acoustic guitar for his children (not ready for prime time).

Links

Follow Garry and Steve today!

Steve Pratt

LinkedIn: in/StephenPratt

Website: Noodle.AI

Garry Kasparov

Twitter: @Kasparov63

Website: Kasparov.com

Check out his book: Deep Thinking, Where Machine Intelligence Ends and Human Creativity Begins

More on Kasparov:

NYTimes.com: Garry Kasparov – What We Believe About Reality

FoxNews.com: Russian Activist Garry Kasparov Blasts NBC Putin Interview

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

226 Real Digital Relationships | HalloApp Launch with Founders Neeraj Arora & Michael Donohue

FYD - Episode 226 Neeraj Arora and Michael Donohue HalloApp

Welcome to this very special episode of Follow Your Different. We’ll talk about one of the most anticipated startups in Silicon Valley today, HalloApp. We sit down with HalloApp founders Neeraj Arora and Michael Donohue in the first and probably only – for some time – podcast.

Michael and Neeraj were two of the senior leaders who built WhatsApp, a category defining company in the messaging category. Facebook purchased WhatsApp in 2014 for $22 billion, in one of the largest tech acquisitions of all time. Today, there are over 2.5 billion WhatsApp users, and it dominates the messaging category.

Now, Michael and Neeraj are on route in pioneering a new category of “Real Relationship” app. It is a new model of communication app that is a combination of messaging and social functionality in a simple, private way.

They have the audacity to think they can change the future again by being radically different, and I all for it. If you are interested to learn more about what they have to offer, stay tuned to this episode.

WhatsApp Never Left Stealth Mode

When asked about something that most people don’t know about WhatsApp, Neeraj and Michael share an interesting story. If you’ve ever notice, WhatsApp never really talks to the press that much. It turns out that this particular quirk is something that the WhatsApp founders have developed into almost a culture, or a code if you will. It goes as such:

“Brass kicks up dust that gets into your eyes and makes you not focus on the product or the company”

Simply put, the higherups on WhatsApp just wants to focus on developing their products and services and let it speak for itself. Why worry about tech press when they can just impress their users with their amazing product?

Plus when you create the attention, it just means added distractions and things to facilitate. Which in turn leads to less focus on the product and more on keeping up appearances.

So you could almost say that WhatsApp never came out of stealth mode.

HalloApp with Neeraj Arora and Michael Donohue

It seems that Michael and Neeraj plan to follow the same code on their new endeavor, which is HalloApp. They will follow the same strategy of focusing on the user and the product, with minimal distractions.

This practice seems unorthodox and almost counterintuitive to what current companies are doing with their products, which is to hype up their products and make it popular even before its launch.

Yet for them, the focus is not to become famous or popular as an app of choice for most people. Their aim is to solve a problem, and find users that are looking for a solution. In the end, they will let the product speak for itself.

“I think the product should speak for itself. That’s it. Like if you do a good job of it, if you create user loyalty and trust, you don’t have to talk about anything about yourself or at all. Like, why do you need it, right? In the end, you should ask yourself the question, “why am I doing this?” And if the answer is I’m not getting to build a better product and more users, which is the case then then why would I do it?” – Neeraj Arora

Neeraj and Michael on Fast Growth

When asked further on PR and marketing, they believe the current way of pre-hyping the product won’t work for them. Their goal is to have users appreciate the product that they will share it to their family and peers, and let it grow almost naturally. It’s almost like they’re going back to the word-of-mouth approach in marketing, but digitally.

As for making it big, Neeraj comments that having a fast growth for a company is not always a good thing. Sometimes it even hurts your company in the long run. Neeraj and Michael would rather take it slow and build a product that will last forever, rather than aiming for large numbers at Day One.

“It actually hurts you, I think, fast growth. And fast growth is like the worst thing you can do for your product and your company. You would rather take a part of growing in a very thoughtful way and growing slowly and building a product that lasts forever. (For fast growth,) You’re going to have to get a million users at day one. I think that’s not what we’re doing this for.” – Neeraj Arora

If you want to hear more from Neeraj & Michael, and their thoughts on HalloApp and building digital relationships, download and listen to this episode.

Bio

Neeraj Arora

Neeraj Arora started his career at the mobile messaging app company in November 2011, heading its business. From June 2015 to February 2018, he was also one of the Board of Directors at the Indian payments giant Paytm. Prior to that, from December 2010 to November 2011, he served Google’s Corporate Development team as the senior member, helming acquisitions and investments in an array of products across different countries. Under his leadership, Google acquired Picnik, Zagat, Talkbin, Slide, Dailydeal.de, and PittPatt among others. Before that, Arora was a Corporate Development Manager at Google from December 2007 to December 2010. As the manager of Corporate Development team, his was responsible for finding and implementing acquisitions and strategic investments.

Before coming to Google, Neeraj worked as the Chief Manager of Investments and Corporate Strategy team at Times Internet Limited (Indiatimes) from June 2006 to November 2007. However, his career began as a Program Manager at a cloud solution company Accellion Inc, which he joined in August 2000 after completing B.Tech in Mechanical Engineering from IIT-Delhi. His job lasted till April 2005.

Michael Donohue

Michael Donohue was one of the founding members of WhatsApp, who built the largest real time messaging network in the world. Since his resignation as an Engineering Director at WhatsApp, he has founded a stealth mode startup and invested in 10+ startups. He is well known in the startup community for mentoring and advising high potential entrepreneurs.

Michael has a B.S. in Computer Science from Carnegie Mellon University, and prior to WhatsApp, he worked as a Software Engineer since 2000 for companies such as PayPal, Coverity, and QVT Financial LP.

Links

Follow Neeraj and Michael today!

Website: HalloApp.com

LinkedIn: in/NeerajArora

                : in/MichaelDonohue

Twitter: @NeerajArora

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

116 New Category of Human: “Native Digitals” (People Under 35) Are Radically Different People & Most “Native Analogs” Don’t Get It

LOM_Episodes-116 Native Digitals

This episode is based on the Category Pirates ?‍☠️ Newsletter

Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to the way we live, work, and play.

In this episode, let’s talk about how these younger folks, 140 Million of them in the United States, are the new category of human. These native digitals are the first to grow up completely integrated with technology.

I think it has a profound meaning, and I also think that most people aren’t paying attention.

 

Native Analogs vs Native Digitals: Perceiving Reality

While having my friends and their kids over one time, I’ve realized something different. While my friends and I are enjoying the beautiful sunset on the beach, the kids were doing something else. They were at their phones, talking to their friends or watching something online. Which seemed like a waste of a perfectly good sunset, though they did take a picture to post on social media.

This got me thinking and gave me the idea: these kids are Native Digitals. It means that their primary experience of life is within the digital one, and their analog life is secondary. That is to say, the photo or video of the sunset is more important than the actual one, because they can show it off to their network.

If you are like me, a Digital Analog, it’s the reverse. Though the insight that I had that morning after that sunset on the beach was quite interesting.

 

Who are the Native Digitals and Native Analogs?

If you are 35 and above, you are most likely a Digital Analog. You value your life outside technology, and are one of the categories of human that exists today. If we are talking about generations, they fall under the Baby Boomers and Gen Xers who were born in the early 80s or earlier. They make up approximately 136.8 million Americans.

The second category are the Native Digitals. These are millennials and Gen Xers who are born between the early eighties and as recently as the 2010s. The high end of these folks are around thirty-five today and the low end are as young as six years old.

Get this, they make up 140 million Americans.

 

Why is this Important?

So there’s the great AHA. There are more Native Digitals right now in the United States. As time goes on, the gap between the population of Native Digitals and Native Analogs will widen.

Yet it is our strong suspicion that both category of humans does not understand how profound this change is. It’s not just a normal generation stuff where the older generation has different trends than the newer one.

One major difference is that Native Analogs think of technology as an add-on to their lives, and sometimes even a distraction. Whereas Native Digitals grew up where technology is a necessity and deeply tied to their daily lives. Hence why they think their digital lives and personas are more valuable than their physical ones.

So why is this important? Because some of the biggest companies that are trying to appeal to Native Digitals are being run by Native Analogs. This causes a disconnect in their ideas, and might hurt their company in the long run, either by further showing their lack of comprehension. Or worse, being late to the punch in creating new categories that appeal to these new humans.

It also extends to their company framework. While there are still benefits to having a physical office or venue for work, stubbornly clinging to a full office experience can be detrimental. Especially since the current situation has proved that working remotely is not only viable, but sometimes better.

These are just some of the things to consider, and we would love to tackle it more in the 2nd part of these series.

So think about this the next time you are looking into the sunset on a sandy beach: which type of human are you?

 

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.

225 Everybody Wants To Rule The World with #1 Tech Analyst Ray Wang, Chairman of Constellation Research

FYD - Episode 225 Ray Wang 2

In this episode of Follow Your Different, Ray Wang is back to talk about how to survive and thrive in a world of Digital Giants.

Ray Wang is the world’s number one Tech Analyst, and the founder of Constellation Research. He has a brand-new book called Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants. We talk about the points he wrote in the book, as well as other recent tech-related events and breakthroughs. This is a fascinating conversation with one of the smartest guys in tech, so you wouldn’t want to miss this episode.

Tech Breaches and Cybersecurity

When asked on the recent tech security breaches, Ray comments how we are vulnerable at the moment. It seems the current tech for protection available to the public is vastly outpaced by these breachers.

As to why these tech breaches keep happening, Ray quotes the Willie Sutton Rule: “Because that’s where the money is.”

He also thinks it is scary that if it is occurring here in the US, then how about other countries that might have less defense mechanisms in place? While you can expect corporations to have systems in place to counter that, it can be harrowing for smaller companies.

Ray’s advice is that your company should always have a back disaster recovery ready to go. So if your company was unlucky enough to get hit these breachers and ransomware hackers, you can just revert your system using that backup. You might lose a few hours work due to it, but it’s better than succumbing to these malicious entities.

Ray Wang: Everybody Wants to Rule the World

Ray shares that when you think Digital Giants, you think large corporations. While large corporations can be Digital Giants, the reverse is not always true. It’s not about the size or the market that the company dominates, it goes a bit deeper than that.

With the cost of access to fast internet and tech becoming cheaper by the minute, more people are swarming the net as we speak. One commodity that is often overlooked when moving around the web is your personal information.

“First thing is, you have to believe in the fact that your personal data, genomics, and digital exhaust should all be property rights. The reason that’s important is because we have laws that talk about how you treat and give consent to property. Land rights, invention, IP and trademarks, right?

The good news is property laws exist. And in every state, country, and jurisdiction, you just have to say, “look, your personal data is a property, right?” And if somebody wants to use it, you need their consent. Suddenly, boom, you actually now have a whole economy around data. You’ve actually put the ownership of data back in the hands of the people that are creating that data.” – Ray Wang

So why is this important? Because for something that should be property, we seem to be giving it away easily in exchange for simple access. These Digital Giants then use that information to further benefit on our behalf, turning you into a product rather than a user.

Amazon, the Ultimate Digital Giant

Ray elaborates further by comparing Facebook and Google, and how these two Digital Giants operate. What’s fascinating is how Google is often perceived as the good guy, while Facebook is the bad one. When in truth, both giants have the same aim, it’s just that their delivery varies.

While talking about these two giants, Ray brings up the ultimate digital giant, Amazon. Why is it the ultimate digital giant? Unlike Facebook and Google, who are focused on one or two aspects to dominate in, Amazon seems to have its fingers dipped into multiple cookie jars.

“Amazon is the ultimate digital giant. I mean, it’s got ads. It’s got search. It even has subscriptions via memberships and prime. It’s got the goods and the services and their own network that’s on the back end. So that’s really what’s going on. We see a rise of these things called Digital Giants that have dominated markets, but they’re battling each other out for every digital monetization model there is.” – Ray Wang

Want to learn more from Ray and how to thrive in the world of Digital Giants? Download and listen to this episode.

Bio

R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman, and Principal Analyst of Silicon Valley based Constellation Research Inc. He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month.  Wang also serves as a non-resident Senior Fellow at The Atlantic Council’s GeoTech Center.

Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking bestselling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015.  Ray’s new book about Digital Giants and the future of business titled, Everybody Wants to Rule the World will be released July 2021 by Harper Collins Leadership.

Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune.  He is one of the top technology analysts in the world.

Links

Follow Ray today!

Website: RayWang.org

Twitter: @RWang0

LinkedIn: in/RWang0

Check out Ray Wang’s latest Book: Everybody Wants to Rule the World

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!