Posts by Christopher Lochhead
232 How To Create The Future with Martin “Marty” Cooper, Father of the Cell Phone
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In this incredibly special episode of Follow Your Different, we have a person that is like no other that has ever been on this podcast. We know the names of many of the legendary innovators and category creators of the modern era: people like Henry Ford, Steve Jobs, Bill Gates, Elon Musk, and many others are rightfully celebrated worldwide. Yet most people don’t know who the father of the cell phone is. The man behind it all is Martin Cooper, and he is our guest for today.
In the last 100 years, there is no category of technological breakthrough more important than the cell phone. While there are others that are equally important, it is not an exaggeration to say that the mobile phone changed the trajectory of humanity. The cell phone created a radically different future that has created and it continues to create exponential benefits for humankind.
I’m very grateful that Marty took the time to write his new riveting book, it’s called Cutting the Cord. Because now, we have a first-person account of the life and the learnings of a legendary innovator, engineer, and category creator, and frankly, American, Martin “Marty” Cooper.
What follows is an unedited, uninterrupted conversation with Martin Cooper. We cover everything from his definition of what technology is, to why he’s irked by how the mobile companies have rolled out 5G. We also talk about his thoughts on how to bridge the digital divide and how to bring the internet to everyone, which he is really passionate about.
So if you want to hear more from the Father of the Cellular Phone himself, stay tuned to this episode.
Martin Cooper on Bridging the Digital Divide
When asked about his current thoughts on technology, Marty’s initial thoughts were on the digital divide with regards to education. Particularly, it’s due to the fact that people cannot get a decent education in modern times without having access to the internet. One reason is that having access to the internet means having access to anything all the time. You also have access to all the knowledge of society at your fingertips.
Unfortunately, that access is only afforded to half the students nowadays, even in an advanced country like the United States. Others either have no access to it because of the cost, while some have no decent service available to them at all. For Marty, the idea is simply ridiculous, especially during this day.
“There is no technological reason for that to be the case. The carriers that provide us with service, people like AT&T, T Mobile, Verizon, and many other carriers license the radio spectrum from us. Their licenses have one basic requirement: and that is that the use of the spectrum should be in the public interest and convenience. And yet, there we have it 25% of our country is not covered, and 25% of our population can’t afford the service.” – Martin Cooper
Some of Marty’s suggestion regarding the matter is to make it more accessible to the public, either by lowering rates, or building a system where its almost a necessity for each household to have such a connection. Even if it means having the government shoulder the cost. Because the alternative is having a population where half of it is being left behind in terms of education.
Martin Cooper on 5G
For Marty, 5G doesn’t really affect the average consumer. It is mostly targeted on businesses, companies, and other structures of that nature. What irks him about this is how they are promoting it, saying that they will be useful to industries such as autonomous cars and remote surgery.
The main thing about those two examples is that it’s not only fast connection that will enable it to be effective. You also need a network where it can operate at very low latency, so that reaction times will be instantaneous. It would be bad if two autonomous cars that are about to crash to have a few seconds delay on their response. You definitely do not want a doctor doing a crucial operation on someone being hampered by lag.
“I think the FCC should be taking some action to either get the carriers to fill this gap in their service, or let other people come in and do it via the radio spectrum.” – Martin Cooper
Cutting the Cord
Marty pointed out that nowadays, there are more cell phones out there than people. This is because most people have at least one phone, and there are some who have multiple mobile devices on them. This indicates that a lot of people are naturally mobile, though that might not be the case during this time. The point is, these phones and other mobile devices are being used daily to do pretty much everything in the society nowadays.
Yet when you talk to politicians about giving access to everyone, their go-to response is still to provide cable service. The problem with this is that wired telephone is a thing of the past, and it is slowly being phased out even by the cable companies they tout.
“In the United States, there are only less than 60,000 wired telephone left, yet there are more cell phones and people. So the answer is that somehow, we have to provide wireless access to everybody, for all of the services, and the most essential service today is education.” – Martin Cooper
To hear more from Martin “Marty” Cooper and his thoughts on the future of technology and bridging the digital divide, download and listen to this episode.
Bio
Martin Cooper is an engineer, inventor, entrepreneur, and futurist. He is known as the “father of the cell phone.” He led the creation of the world’s first cell phone at Motorola—and made the first public call on it. Over nearly three decades at Motorola, Cooper contributed to the development of pagers, two-way radio dispatch systems, quartz crystal manufacture, and more.
A serial entrepreneur, he and his wife, Arlene Harris, have cofounded numerous wireless technology companies. This includes Cellular Business Systems, SOS Wireless Communications, GreatCall, and ArrayComm. Cooper is currently chairman of Dyna LLC and a member of the FCC’s Technological Advisory Council. He was the first to observe the Law of Spectrum Capacity, which became known as Cooper’s Law.
In 2013, Cooper became a member of the National Academy of Engineering from whom he received the Charles Stark Draper Prize for Engineering. He was awarded the Marconi Prize “for being a wireless visionary who reshaped the concept of mobile communication.” He has been inducted into the Consumer Electronics Hall of Fame and Wireless History Foundation’s Wireless Hall of Fame. The Radio Club of America awarded him a Lifetime Achievement Award in 2010. He is a lifetime member of the IEEE, was president of its Vehicular Technology Society and received its Centennial Medal. In 2007, Time magazine named him one of the “100 Best Inventors in History.” He is a Prince of Asturias Laureate.
Cooper grew up in Chicago, the son of Ukrainian immigrants. He attended Crane Technical High School and the Illinois Institute of Technology, where he is a Life Trustee. He served in the US navy as a submarine officer during the Korean Conflict.
Links
Follow Marty today!
LinkedIn: in/MartinCooper4
Twitter: @MartyMobile
Check out his book: Cutting The Cord
More on Martin Cooper:
Meet the Inventor of the First Cell Phone
CBS 60 Minutes – The Cell Phone: Marty Cooper’s Big Idea
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
121 How to be more creative (Inspired By bestseller “Two Beats Ahead” By Panos Panay & R. Michael Hendrix)
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In this episode of Lochhead on Marketing, let’s talk about how to be more creative and two beats ahead of the rest.
I’ve been inspired of late by a new book called Two Beats Ahead by Panos Panay and Michael Hendrix. What I love about this book is these guys are musicians who teach entrepreneurship and how to have an entrepreneurial mind in the musical world, so to speak. This book is about how to take some of the big creating learnings from some of the greatest music artists in the world and apply them in a business context.
If you want to hear more from them, check out this episode of Follow Your Different (FYD episode 218) or get Two Beats Ahead here.
Though for this one, I wanted to focus on the ideas that have been rattling around in my head and in my conversations with marketers and entrepreneurs. So if you want to hear more about it, stay tuned to this episode.
Two Beats Ahead
If you haven’t listened to our conversation at Follow Your Different, you are really missing out. Panos Panay and Michael Hendrix are amazing people, and our conversation about the book and their thoughts on business is legendary.
One of the things we talked about in the books is that they ask a question. When they do workshops, they ask the CEOs, “who would you rather hire, an athlete or a musician?” I thought this was an interesting question, because musicians, particularly ones that write their own music, usually have a high degree of creativity.
Three Takeaways
There are three big ideas I wanted you to take away from how I’ve been taking the learnings from Michael and Panos.
Dare To Suck
The first comes from a quote from Justin Timberlake in the book: “ I only have one rule in the studio, and that’s this: dare to suck.”
I think when many of us are in business jam sessions, whether we are thinking about products or marketing campaigns or new business models and whatnot, we’re in some kind of jam session with a group of people. Our objective is to do some thinking out loud and be creative. Though what tends to happen in these sessions is not about being creative, innovative, and coming up with legendary ideas. It can often be sort of about posturing, looking good, currying favor with the boss, or something along those lines.
I think it’s best to not worry about those things and dare to suck. Let ourselves be free and be open. Don’t worry about what we look and take Justin’s advice: Dare to suck.
Collaboration
As you read through the book, it is painfully obvious that legendary musicians collaborate in a way that is unusual, to say the least. Here’s a quote from the book:
“The company that operates more like a band of collaborators than a strict corporate hierarchy has the ability to shape an environment where everyone feels a sense of belonging.” – Two Beats Ahead
As someone who collaborates with two highly creative people in Category Pirates, having a highly intense and creative environment multiple times a week as we work on the newsletter has been an amazing experience. When you have a group of people who are committed to doing legendary work, who are willing to suck, and willing to jam with each other like a band would, it can be quite rewarding for everyone involved.
The opportunity to be playful and truly collaborative and not give a shit about sucking or how we look is a very freeing thing in business.
Keep Creating, Not Editing
One of the things mentioned in the book is that musicians just keep creating. When they get into a creative zone, they just keep going and not worry about editing it. The time for editing comes later.
I think that’s remarkable as when you think about it, when you have a creative jam session in business, a lot of the time is spent on editing rather than creating. Whenever someone comes up with a new idea, it’s either immediately criticized or shut down. It’s rare that an idea is allowed to be built up by the person who mentioned it or someone else in the session.
So the AHA here is just let the creating keep happening, play a game called “What’s Possible”. I also ask questions like, “If we were legendary, what would we do here?”, or “If we were smart and we were us, what might we do here?” Because we’re definitely us.
Another question I love is what are the headwinds and tailwinds, and how do we harness both to our great advantage?
That said, the main point is to not edit: just keep creating. We over edit and under create in the business world. Let’s be more like legendary musicians and create like crazy and edit later on.
These three takeaways I think are very, very powerful. This book has sort of swiveled around in my head and let me play with these ideas. Hopefully you take a look at the book and have your own takeaways on it as well.
Bio
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
231 The Science and Technology of Growing Young with Sergey Young
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In this episode of Follow Your Different, we’ll have a dialogue that just might change how you think about aging, and maybe even life itself. Who better to have this dialogue than with Sergey Young, author of the book called The Science and Technology of Growing Young.
Sergey believes that entrepreneurs and startups are already creating the longevity, technology, and category breakthroughs needed to design a new category of human that lives to 200 and beyond. He also believes that people in the future will have a health span well past 150, and that most of us living right now can get to 120.
We dig deep into this new into what’s happening in this new mega category of longevity. We also talk about what Sergey calls the near and far horizons of longevity breakthroughs, and how the conversion of bio and tech is already saving and extending lives.
The Science and Technology of Growing Young
Sergey talks about the journey on writing his book, The Science and Technology of Growing Young. He misses it so much that he’s already thinking about his next book, which will be as legendary as the current one.
When asked about any particular topic in the book that he wanted to discuss, Sergey points to the last chapter, which talked about the morality of immortality. The reason for this is that his publisher thinks that the last chapter deserved its own book. To which Sergey responded:
“My response was like, each chapter in the Growing Young book deserves to be a separate book. Because human health, happiness, or desire to live longer is such a complex subject. So you can do like 1000 books on the back of that.” – Sergey Young
Sergey Young on the Morality of Immortality
Following up on the publisher’s comment, Sergey believes that the morality of immortality is probably the most contentious topic, because it is always very shocking. He shared that most polls, depending on the country, have 60 to 80 percent of the people saying no to life extension.
“I was always surprised why. And what I learned is, we have created the science and technology to extend our lives. But we haven’t created life that we want to extend.” – Sergey Young
This is because when most people hear about longevity of life, they think it’s just to extend their lives for 5-10 years. Though in this case, Sergey’s book discusses working on healthspan, and not necessarily lifespan.
“What I want to do is to insert another 20 to 25 years, right in the middle of your life cycle, to give you more time on Earth, to be with your loved ones, to realize your dreams, to change your career, and to have kids from multiple generations.” – Sergey Young
Sergey Young on Virtual Avatars
Sergey then talks about virtual avatars, and what he thinks will be a good use for it in the future.
He shares that he misses his conversations with his grandfather, and would give anything to be able to talk to him again. Virtual Avatars could be a way to have such moments with your love ones, even as they have moved on.
“I’m actually expecting this with a weird combination of excitement and fear. At the same time, like many of us, I always try to think about the application of this new technologies, which sounds scary. But if applied in the right person at the right time, they actually doing a lot of good things.” – Sergey Young
Sergey also mentions Elon Musk and the research on neuro link. While some people think this is really against human nature, it might eventually be helpful to those suffering from neuro-genetic diseases. Also, being able to integrate with computers mean that we can explore more depths and harsher environments without sacrificing human life.
If you want to hear more from Sergey Young and his thoughts on how to grow young, download and listen to this episode.
Bio
Sergey Young is a longevity investor and visionary on a mission to extend healthy lifespans of one billion people. To do that, Sergey founded Longevity Vision Fund to accelerate life extension technological breakthroughs and to make longevity affordable and accessible to all.
Sergey is on the Board of Directors of the American Federation of Aging Research (AFAR), and is a co-sponsor of the AGE REVERSAL Prize Design. Once ultimately launched, this XPRIZE aims to dramatically delay the biological aging process through widely available interventions that extend the human life and health span.
Sergey Young has been featured as a top longevity expert and contributor on CNN, BBC, Fox News, and Forbes. As the author of books such as ‘The Science and Technology of Growing Young’ and the mastermind behind the online life extension platform SergeyYoung.com, Sergey is passionate about sharing news from the exciting world of longevity.
Links
Follow Sergey today!
Website: SergeyYoung.com
LinkedIn: in/SergeyYoung
Get the book: The Science and Technology of Growing Young
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
120 14 Reasons You Should Not Create A Category
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In this episode of Lochhead on Marketing, let us talk about the 14 reasons why you should not create a category.
- You believe in hustling – If you are one of those hustle porn believers, then you believe it’s all about hard work and more hard work. Hamsters in wheels hustle, but they never get anywhere.
- You Believe that the best brand wins – Microsoft spent billions of dollars putting their brand on retail stores, and had their ass handed to them. Google tried to compete head-on with Facebook with Google Plus, and got their ass handed to them. So if you believe the best brand wins, don’t create a category.
- You believe the best product wins – This mindset means you’re aiming for market share instead of creating one.
- If you like to change “strategy” often, you should not create a category.
- If you’re a mercenary, not a missionary – That is to say, you’re only in it for the money.
- You think “re-branding” will drive growth – When a new CMO comes on board, I always look: is there a rebrand that comes out in the next six months? Because nine times out of ten, when a new CMO immediately rebranded the company, they have their head on backwards or up their ass,
- You believe in achieving “product/market fit” – There are a few phrases that have done the damage that that one has done because it tricks legendary marketers and entrepreneurs to thinking they should fit their product into a market. There’s no legend that ever did that.
- “Go-to-market” sounds like a smart thing to do – In many ways, category design is about making the market come to you.
- You think category design is a marketing exercise – If you just want to do a marketing exercise, hire some marketing people to reshuffle some words in your website and call it the day.
- Category designers are expensive and hard to find – That’s true, because they’re in massive demand.
- You think you can win on quality, features, and price – Again, aiming for market share.
- If you believe that marketing products is smarter than marketing problems – Do you believe that you want to market your products, and not the problems? You probably shouldn’t create a category.
- You think asking customers what they want is the best strategy – There are a lot of people who say that business is really not that hard. Just ask me what they want and give it to them.Well, in a blind taste test, 10 out of 10 people said that bottled water was bottled water, and before Évian, 10 out of 10 people said they wouldn’t pay for it. So remember the sage words of Henry Ford: “If I’d ask people what they wanted, they would have asked for a faster horse.”
- You should not create a category because creating demand takes a lot more thinking than capturing demand. – It’s easy to try and run some Google ads and try to capture demand. But the question is, or the issue is she who creates the demand wins.
That’s it, folks. Please stay safe. Stay legendary. And the quote I’ll leave you with today says, “If you don’t think you should create a category, then you probably shouldn’t.”
Bio
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
230 Aliens, UFOs, And UAPs with Harvard’s Top Astronomer Dr. Avi Loeb, Author of Extraterrestrial
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In this episode of Follow Your Different, Dr. Avi Loeb makes a return to give us an update about his work after he released his book, Extraterrestrial. If you are not familiar with Dr. Avi Loeb and his work, you can check out our previous conversation with him (FYD episode 202).
Dr. Avi Loeb is the most credential scientist and astronomer ever to say that we have been visited by something outside of our galaxy that is alien in nature. In 2021, Professor Loeb published a book called Extraterrestrial, The First Sign of Intelligent Life Beyond Earth. For me, the ideas shared in this book can be a game changer for humanity.
This time, Professor Loeb tells us why you can’t use the internet without using quantum mechanics, and about the connection between theoretical physics and Bernie Madoff. Also, if you have been paying attention to UFOs, Dr. Loeb unpacks what he thinks the US government’s latest disclosures on the existence of UFOs really mean.
All these and more on this episode, so stay tuned to the end.
Dr. Avi Loeb on Letting the Scientists Handle Science
When asked whether he had a particular though he’d like to share, Professor Loeb remarks that he wishes that these unidentified phenomena in the sky be explored through scientific experiments. There have been a lot of people giving their thoughts on the matter, but they’re simply not qualified to give such statements.
While data might be sensitive and are often classified, at the very least have someone with a scientific background deliver the explanation to such events. Rather than a politician who is not equipped to assess the nature of these phenomena, it’s better to have an expert digest the information and deliver it in a concise manner.
“These are serious people and they had access to the classified information, they talk about it seriously. But they cannot really assess the nature of this phenomenon, and they were trained as either politicians or administrators.
When you go to a shoe maker, you don’t expect the shoe maker to make you a cake. I mean, it makes no sense for them to make statements that are scientific.” – Dr. Avi Loeb
The Stigma and Taboo of Anomalies
Regarding the UFO sighting report, Professor Loeb comments that there could be a lot more that have not been reported. This is because of the stigma of bringing up UFOs or certain unusual phenomenon. In this day and age, it’s almost seen as a taboo to discuss such things.
Professor Loeb finds it strange that it is the case. For some reason, anomalous evidence is unpopular, almost to the point of being shunned. Though if you look at the history of science, these anomalous evidences are what brought a lot of progress in different fields.
“Why is anomalous evidence so unpopular? To me, it’s really strange, because if you look at the history of science, most of the progress was a result of experimental anomalies. We saw something that we didn’t expect, we learn something new about nature. What you need to do, of course, is to verify that the evidence is robust. If it’s robust, then nature’s telling you, you didn’t really understand me. Here is something new that you have to figure out.” – Dr. Avi Loeb
Quantum Mechanics
Professor Loeb shares that it was the same before with Quantum Mechanics. Nobody really expected it, and it was something that was discovered through experiments. Although scientists like Albert Einstein resisted the notion at first. He even sought out to disprove it at some point.
Yet today, we build new technology and instruments that are based on these principles, particularly in communication. We might not fully understand it yet, but it shouldn’t stop us from exploring these anomalous behaviors and find out more about what nature has to offer.
“Quantum mechanics is definitely a facet of reality. We know that we use it and so forth, but we don’t fully understand it. And nature is under no obligation to make itself agree with our preconceptions. So every now and then we find some evidence that we were wrong in the way we think about reality.” – Dr. Avi Loeb
To hear more from Dr. Avi Loeb and his thoughts on Extraterrestrials, Quantum Mechanics, and the universe, download and listen to this episode.
Bio
Abraham (Avi) Loeb is the Frank B. Baird, Jr., Professor of Science at Harvard University.
He received a Ph.D. in Physics from the Hebrew University of Jerusalem in Israel at age 24 (1980-1986), led the first international project supported by the Strategic Defense Initiative (1983-1988), and was subsequently a long-term member of the Institute for Advanced Study at Princeton (1988-1993).
Loeb has written 8 books. These includes most recently, Extraterrestrial (Houghton Mifflin Harcourt, 2021), and about 800 papers (with an h-index of 113) on a wide range of topics. Topics include black holes, the first stars, the search for extraterrestrial life and the future of the Universe.
He had been the longest-serving Chair of Harvard’s Department of Astronomy (2011-2020), Founding Director of Harvard’s Black Hole Initiative (2016-present), and Director of the Institute for Theory and Computation (2007-present) within the Harvard-Smithsonian Center for Astrophysics.
He is the Chair of the Board on Physics and Astronomy of the National Academies (2018-present). Additionally, he is also an elected fellow of the American Academy of Arts & Sciences, the American Physical Society, and the International Academy of Astronautics.
Loeb is a member of the President’s Council of Advisors on Science and Technology (PCAST) at the White House and a member of the Advisory Board for “Einstein: Visualize the Impossible” of the Hebrew University.
He also chairs the Advisory Committee for the Breakthrough Starshot Initiative (2016-present). Further, he serves as the Science Theory Director for all Initiatives of the Breakthrough Prize Foundation.
In 2012, TIME magazine selected Loeb as one of the 25 most influential people in space. In 2020 Loeb was selected among the 14 most inspiring Israelis of the last decade.
Click here for Loeb’s commentaries on innovation and diversity.
Links:
Amazon Books – Extraterrestrial: The First Sign of Intelligent Life Beyond Earth
Harvard’s Top Astronomer Believes Aliens Tried to Contact Us in 2017
A Harvard professor says an alien visited in 2017 — and more are coming
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes
119 The Conversation You’re Probably Not Having, That You Probably Should Be Having
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This episode is based on the Category Pirates Newsletter.
In this episode of Lochhead on Marketing, we continue our discussion on Native Digitals and the impact they are having on the way we live, work, and play. You might find this episode confusing if you haven’t checked out the last two episodes (LOM 116 & LOM 117). You should definitely check them out to be informed of what exactly are Native Digitals and their relevance.
As for this episode, I will try and re-create some of my conversations with entrepreneurs, CEOs & VCs lately about the biggest sea-change in a very long time that is hiding in plain sight. Though for some reason, most people are not talking about it.
Native Digitals vs Native Analogs
Best I can tell Native Analogs (people who are over 35 years old) are pretty much asleep to a massive transformation. The fact that Native Digitals are the first generation of humans ever to grow up integrated with technology and have a digital life experience is lost to them.
The problem with this is the disconnect between a company trying to move into the digital age, but still have Native Analogs for their CEO. Take for instance the WSJ article about working from home. Now that restrictions are lessening, most Native Analog bosses want their employees to be back in the office. Though Native Digitals think otherwise.
“Many CEOs say their companies function best when employees can interact in person. (Though) Workers have indicated in surveys that they want greater flexibility about where and how they work.” – Wall Street Journal
So Native Analog CEOs are saying you’ve got to come back to work. Though a lot of employees, a meaningful percentage of them, are millennials who want to continue working digitally from their homes. Native Digitals are even saying that they’d rather quit than go back to the old office system.
So if you’re a company looking to hire after this new normal, working remote could very well be the signing bonus you can offer to these Native Digitals.
On Digital Creation vs Digital Transformation
The big AHA moment for me here is that this new category of humans are creating a new category of work. They’re not just being transformed digitally. It’s being created anew in the digital space. It’s not just creating an imitation of the office remotely, the remote digital space is their office.
So this Native Digital versus Native Analog conversation has been coming up a lot with entrepreneurs and marketers. The reason behind this is it has profound implications for how we build companies, products, categories, and brands.
“I think the first thing it means is if you’re a Native Analog is that you got to start off by realizing you don’t get it and you got to build a bridge to the Native Digitals. It’s sort of like if you’re a woman, you can empathize about what it might be like to be a man, but you will never truly get it. And of course, the opposite is true as well. ” – Christopher Lochhead
In order to work together, we need to build bridges of understanding to really get some powerful things done. Because as somebody who is Native Analog who works with other Native Analogs and a lot of Native Digitals, there’s something magical here when the two generations could come together.
To hear more on how you can transform yourself to become more digital, download and listen to this episode.
Bio
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
229 How To Live A Creative Life with NYT Bestselling Fiction Author of “Did I Say You Could Go” & “Wife 22” Melanie Gideon
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Many of us would like to be more creative. Some would even aspire to make a living with their creativity. Yet without legendary role models like Melanie Gideon, it’s hard to learn what it really takes.
Melanie Gideon is willing to get real with us and go deep about her experience in making it happen. She is a New York Times bestselling fiction author of monster hits like Wife 22, The Slippery Year, The Valley of the Moon, and much more. Her new book, Did I Say You Can Go, is one of the most anticipated novels of 2021.
In this episode of Follow Your Different, we dig into what it really takes to be a professional fiction writer and how Melanie works on her craft. If you care about creativity, I think you’re going to fall in love with Melanie and what she has to share on the topic.
Melanie Gideon on Tours
The discussion starts off with a question about Melanie, and how she approaches book tours as an introvert. She shares that it can be quite an excruciating experience for her. She loves the writing aspect of her craft: from thinking of the story’s design and structure to writing and even editing it afterwards.
“I do (love editing) because you’re streamlining the story. You are sometimes finding the story in the editing. And you’re just making it tighter and creating what you want for your reader. What I want for my reader is to create a page turner where they just have to know what happens next, no matter what genre I’m writing in. That is what I endeavor to do. So I love that.” – Melanie Gideon
Though Melanie says she’s starting to like the publishing aspect more nowadays, since everything can be done online. Being able to do it from the comfort of your home, and engaging with fellow authors rather than just having a conversation with herself was a nice change of pace. Not only that, her family can attend her virtual book events now that everything is online, not to mention all her fans from different places.
How to be Like Melanie
A lot of people certainly would love to achieve their dreams like Melanie. I remember asking her once how she did it. Her response was:
“I just didn’t stop writing” – Melanie Gideon
She thinks not giving up is a huge part of being successful. This applies to a lot of things in life, but for Melanie it is more so when it comes to writing. Plus, her urgency and passion for storytelling was always there to drive her forward.
“You know, since I was eight years old, I read voraciously. I always just wanted to be in another world alongside the world I was living in. I was a weird little kid. And I would walk around in the woods, and hope that I would find the portal to Narnia.
As I grew older, and I became more serious about writing, I realized that every book that I wrote, I was creating a portal to another world that I got to live in for however long it took me to write the book. So that was magic. I found the secret that solved the mystery.” – Melanie Gideon
Melanie’s Approach to Writing
While some people get inspiration to hit them from their surroundings, Melanie prefers to go out and look for it herself. She often goes out to find inspiration, to find the story.
For some writers, they wait for the story to materialize, to develop in their mind and they go from there. That does not work for Melanie.
“I’m always actively looking for the story that will make something flutter inside me. And I know I have to follow that. It might not be the book that I write. But it will probably bring me to another path and another path, and eventually I’ll stumble upon it.” – Melanie Gideon
When asked where she goes to find her story, Melanie shares that she reads, a lot. Magazines, articles, sometimes other fiction novels that strike her interest. Which is interesting, as most writers would say, “I don’t have time to read, I’m too busy writing”. Clearly, Melanie is not like most writers.
To hear more from Melanie Gideon and her new book, Did I Say You Can Go, download and listen to this episode.
Bio
Melanie Gideon is the New York Times bestselling author of the novels, Did I Say You Could Go, Valley of the Moon and Wife 22, as well as the memoir The Slippery Year: A Meditation on Happily Ever After. Her books have been translated into 30 languages.
She was born and raised in Rhode Island and now lives in the Bay Area.
Links
Connect with Melanie Gideon!
Website: MelanieGideon.com
Melanie’s Books: Amazon.com/Melanie-Gideon
Twitter: @MelanieGideon
See her works at NYTimes.com:
Car-Pool Epiphanies: A Memoir About the Ordinary
A Diesel Engine Woke Up Our Love
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
118 How to YOLO And Execute A “Personal IPO”
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In this episode of Lochhead on Marketing, let’s have a very different conversation about your career. Here’s how you can take the plunge and achieve your “Personal IPO”.
This episode is based on the Category Pirates ?☠️ Newsletter.
The YOLO Economy
Welcome to the YOLO economy.
You’ve probably heard this term. It stands for You Only Live Once. That said, there’s certainly something really interesting going on.
One of the powerful effects of the pandemic is that it has created a sort of a global existential life set of questions and redesign for many people. Millions of people around the world asking the same kinds of questions: Why do I do what I do? Does my work matter to me? Why do I live where I live? Am I making a difference in the world? How do I integrate my personal and professional life?
I’ve always thought work/life balance was a broken paradigm. You only have one life and sometimes you’re working, sometimes you’re not. There’s really not a clear-cut way of dividing and “balancing” it. It all depends on your preference in the end.
According to The New York Times, we are now in this thing called the YOLO economy, and people are saying, screw it and let’s go YOLO.
Taking the Plunge
According to a study by Microsoft, more than 40 percent of the global workforce is considering leaving their employer this year. Blind, an anonymous social network popular among tech workers, shares that 49 percent of its users are planning to land a new position in 2021.
For most people, a good job, nice car, steady paycheck, and a house on the suburbs are no longer enough.
“In the words of Loverboy, many are done “Working for the Weekend”. People want agency, choice, freedom, and meaning.” – Christopher Lochhead
Your Personal IPO
I think as a result of this pandemic, a lot of people are making a shift in their thinking. With all of that said, here are some ideas that might make a difference for you.
One is to think about doing what you might call your personal IPO. And this is an idea that Maddie and Cole have been writing a bunch about. It’s a strategy for finding deeply meaningful work, living a happy and successful and highly profitable life all at the same time.
To those doubting this I say, Why not? Who said we couldn’t have it all? And the sort of concept of a personal IPO is how can we successfully take control of our life and career while achieving agency?
So let’s address three big things:
- How much is agency worth to you?
What are you working for that’s greater than a paycheck? - Who is your Archimedes?
Archimedes said, “If you give me a lever and a place to stand, I can move the world.”
You don’t need the whole world to support you. You just need that one supporter, one client, one customer, or that one opportunity.
- Who is your Auctioneer?
Who can advocate for you is your auctioneer. Your auctioneer is probably a friend, mentor, family member or former coworker. Someone who bolsters you with: “You need to charge 10x more!”Although sometimes, you have to be your own auctioneer. You need to dig deep, look them in the eye and say: “That will be <insert large dollar amount that makes you scared to ask for here>.”
In order to do so, you need to build your Personal IPO. Change your investor base from people who buy on past performance (your former employers) to people who buy on potential. Simply put, you’re swapping out “value investors” for “growth investors”.
Bio
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.
228 Make It, Don’t Fake It with #1 Amazon Author Sabrina Horn
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We live at a time when there’s plenty of dumb and unquestioned business and live advice floating around the internet. Most of it comes from an avalanche of problematic stupidities from hustle porn stars. There’s also “Follow your passion”, which doesn’t always work out. Of course, there’s the tried and true, “Fake it until you make it.” Our guest today, Sabrina Horn, is the opposite of that.
Sabrina Horn has seen those situations play out in her career as a Communications Entrepreneur and eventually, CEO of HORN Strategy, LLC. Her new book, “Make it, don’t fake it” is out, and has hit no.1 on the Amazon charts as soon as it was released.
In this episode of Follow Your Different, what you’ll hear from her is a fun, no BS dialogue about what success really takes. If you’re interested in hearing more from Sabrina Horn, stay tuned to this episode.
Catching Up with Sabrina Horn
I talk with Sabrina Horn about the Silicon Valley days. When asked if a lot has changed over the years, Sabrina shares that it has changed, but not by much. According to conversations she’s heard around, CMOs often last for around 4 years before moving on. A few years ago, the shelf life for CMOs is usually 18-24 months before moving on to another or building their own company.
Sabrina then asks if I would go back.
“Not for two seconds. I hung up my gloves, I have no desire to, and I got nothing left to prove. Most importantly, I love my life the way it is. Now I get to make a difference at scale through podcasting and writing. I’ll do some advising and I still enjoy that very much, particularly under the right circumstances. But no, I don’t have any desire to do it. I’m at a different stage of my life like you are right, I’m in the throw down the rope stage, not continue to collect merit badges stage.” – Christopher Lochhead
Sabrina agrees and thinks that even while outside Silicon Valley, the podcasts and books still fills a hole and affects the overall meta in the industry.
Make It, Don’t Fake It
We then talk about Sabrina’s new book, Make It, Don’t Fake It. What’s amazing about the book is that it’s almost sort of a hybrid between a business book and a memoir. There were a lot of stories from personal experiences, the most of the advice that was given has a real-life situation that she has personally been through.
Sabrina shares that this structure was intentional.
“(These are) The stories of my profession and my career, bring the message that I wanted to deliver to life. And I didn’t want to write a book and do a ton of, you know, external research and take yours and do surveys. I thought, I’ve got 25 years of running a company. That’s my research. “ – Sabrina Horn
The Problem with Faking It
Sabrina then shares one of the things that the book tackles right from the get-go. It’s the mantra of “Fake it until you make it”. Because the biggest problem with this mantra is that you’re exposed. Either you get caught up in the lie, or get exposed right from the onset.
“It is initially which was sort of an innocent like tongue in cheek, little quip, right has, has become like a way of doing business a way of living. it’s an it’s a really bad excuse for bad behavior. And it’s not just, you do it at work, you do it in your personal life. And in nine times out of 10, you get caught.” – Sabrina Horn
While one would think that the biggest problem with faking it is getting caught, there is another aspect of it. If you think you’ll just fake it and learn along the way, that means you are not working optimally for the job you have. Instead on improving yourself and doing better, you are playing catch-up to get the skills you said you already have.
So it is better to just be yourself. Tell them what you can and cannot do, so everyone knows what to expect from you. Nowadays, being authentic can be refreshing, and it might even earn you the respect of the person who you are trying to impress.
To learn more from Sabrina Horn and her new book, “Make It, Don’t Fake It”, download and listen to this episode.
Bio
Sabrina Horn is an award-winning CEO, communications expert, advisor, and author. Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. Horn’s new book, “Make It, Don’t Fake It: Leading with Authenticity for Real Business Success” (forward by Geoffrey Moore) is published by Berrett-Koehler and aims to help executives make the right decisions as they start and grow their businesses for long term success.
She founded Horn Group, a public relations firm, with $500 and five years’ job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity.
As a young executive, Horn learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Facing countless difficult situations, crises, even failure, she came to understand that leadership is about making the right decisions at the right time based on the often very harsh, realities of the truth. Through her journey, she learned that there are no short cuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.
Links
Connect with Sabrina!
Twitter: @SabrinaHorn
LinkedIn: LinkedIn.com/in/SabrinaHorn
Sabrina’s book: Make It, Don’t Fake It
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!