Podcast: Play in new window | Download (Duration: 31:39 — 21.7MB) | Embed

Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More

On this episode of Christopher Lochhead: Follow Your Different, Christopher shares his personal journey through grief following the tragic murder of his close friend, Tushar.

Joined by fellow Category Pirates Eddie Yoon and Katrina Kirsch, they explore the metaphor of the “empty chair” to symbolize the ongoing presence of loss. Eddie discusses Grief Design, advocating for radical self-expression and community support. Katrina emphasizes the universality of loss and the importance of open conversations about grief.

Together, they offer insights on navigating grief, balancing pain with joy, and the transformative power of community support.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

The Empty Chair

Christopher introduces the metaphor of the “empty chair” to symbolize the ongoing presence of grief in our lives. This empty chair represents those we have lost, serving as a poignant reminder of their absence while also opening up a space for reflection and conversation about our experiences with loss.

Acknowledging the empty chair is the first step towards healing, and creating a physical space, such as a small memorial in your home, can serve as a tangible reminder and a place for reflection.

Grief Design

Eddie Yoon presents the concept of Grief Design, emphasizing the importance of actively engaging with our grief rather than allowing it to consume us. By framing our grief, we can express our anger and pain without resorting to violence or despair. Finding safe outlets for emotions, whether through writing, art, or physical activities, can aid in processing grief.

Additionally, surrounding oneself with a supportive network of friends, family, and professionals is crucial. This support system helps navigate the tumultuous waters of grief, allowing for a deeper understanding of oneself and relationships.

Creating Spaces and Opening Conversations for Grief

Katrina Kirsch underscores the universality of loss and the importance of creating spaces for open and empathetic conversations about grief.

Christopher shares his journey of learning to coexist with grief while seeking joy, highlighting the possibility of experiencing joy in the face of pain. Allowing dual emotions to coexist harmoniously is essential, and engaging in activities that bring joy, even if they are small, can help balance the emotional landscape. Christopher also touches on the role of faith in navigating grief, sharing a moment of vulnerability when he reached out to a higher power for support. Faith, whether through organized religion or personal spirituality, can provide comfort and strength during difficult times.

To hear more about Grief Design and how you can help someone who is currently in need of support, download and listen to this episode.

Want to join in on the Pirate Talks? Subscribe to Category Pirates and sail the seas with fellow Pirates today!

Don’t forget to grab a copy (or gift!) of one of our best-selling books:

•  Snow Leopard: How Legendary Writers Create A Category Of One
•  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche
•  A Marketer’s Guide To Category Design: How To Escape The “Better” Trap, Dam The Demand, And Launch A Lightning Strike Strategy
• The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
•  **NEW!** The B2B Tech Marketer’s Guide To Category Design: How To Engineer Your Market, Find What Makes You Different, And Become A Category Queen

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Podcast: Play in new window | Download (Duration: 59:14 — 54.5MB) | Embed

Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More

In this episode of Christopher Lochhead: Follow Your Different, we revisit an enlightening conversation with Ken Honda as we dive into the concept of “happy money,” a transformative philosophy that fosters a more joyful and harmonious relationship with your finances.

In a world where financial success is often measured by the size of one’s bank account, Ken Honda, a renowned Japanese author, brings a refreshing perspective on the emotional and relational aspects of money.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Ken Honda on Happy Money and the Power of Gratitude

Ken Honda introduces the idea of “Happy Money,” which he defines as money that brings joy both when it is received and when it is spent. This concept challenges the traditional view of money as merely a tool for transactions. Instead, it emphasizes the emotional impact of money on our lives.

One of the foundational principles of Happy Money is gratitude. Ken suggests that when making payments or writing checks, we should say “thank you” to appreciate the opportunity to bless others with financial support. This simple act can transform spending from a burdensome task into a joyful experience.

The Role of Money in Our Lives

Christopher points out that many financial books focus on the mechanics of making, saving, or investing money, often neglecting the emotional and relational aspects. Ken agrees, noting that he is often referred to as a “money healer.” He explains that many people have a troubled relationship with money, leading to feelings of shame, frustration, and anxiety.

Ken emphasizes that this unhealthy relationship with money is a universal issue, affecting people across different cultures and socioeconomic backgrounds. Whether someone is financially challenged, middle class, or wealthy, a lot of them experience negative emotions related to money.

Ken Honda on Money Wounds and Emotional Healing

The conversation delves into the concept of “money wounds,” which are emotional scars that affect how individuals perceive and interact with money. These wounds can stem from various experiences, such as financial struggles or societal pressures. Ken highlights that even wealthy individuals can feel guilt or anxiety about their financial situations.

Christopher shares a story about a wealthy acquaintance who frequently argued with his spouse about finances, illustrating that money does not guarantee happiness. Ken concurs, stating that true security comes from relationships and trust in the future, rather than solely from financial wealth.

To hear more from Ken Honda and how to heal your Money Wounds and start your Emotional Healing, download and listen to this episode.

Bio

Ken Honda is a bestselling self-development author from Japan, with over eight million books sold since 2001. His work blends financial expertise with self-help principles, offering readers insights into creating personal wealth and happiness.

Drawing from his experience owning and managing multiple businesses, Ken’s writings emphasize the importance of self-honesty in fostering financial and emotional well-being.

He holds the distinction of being the first Japanese member of the prestigious Transformational Leadership Council.

Fluent in Japanese and English, Ken has lived in Boston and currently resides in Tokyo.

Links

Connect with Ken Honda!

Website | Happy Money | LinkedIn 

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Podcast: Play in new window | Download (Duration: 6:44 — 4.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More

Welcome to Christopher Lochhead: Follow Your Different 2025! In this New Year’s episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce.

With 60% of Americans considering job changes, the episode highlights the diminishing value of traditional knowledge work and the rise of “creative capitalists” who leverage AI for innovation. Our 2025 focus includes helping individuals identify their unique strengths, connect them to meaningful contributions, and achieve personal and financial fulfillment.

Join us in embracing these transformative opportunities for a legendary year ahead.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Trends in Job Changes

Recent surveys reveal a striking trend: approximately 60% of Americans are contemplating job or career changes in 2025. This statistic, reported by Gallup and corroborated by a résumé templates survey, indicates a widespread desire for new opportunities. Specifically, 56% of individuals are looking to pursue new jobs, with 27% actively searching. This data suggests that more than half of the workforce is seeking meaningful transitions in their careers.

The New Reality of AI

As we navigate this new landscape, we must acknowledge the rapid advancement of artificial intelligence (AI). We are no longer in a future where AI is a distant concept; it is now a present reality. The workforce will be divided into two categories: those who thrive in this new environment and those who struggle to adapt.

For the past 70 years, the highest value work has been classified as “knowledge work,” a term coined by the renowned Peter Drucker. Knowledge workers acquire valuable information and apply it to produce results. However, in an AI-driven world, the value of existing knowledge is diminishing daily. Tools like ChatGPT and Google Gemini can provide insights and strategies that were once the exclusive domain of high-end knowledge workers.

The Rise of Creative Capitalists

In this evolving landscape, the new high-value role is that of the “creative capitalist.” These individuals are not just knowledge workers; they are innovators who generate new knowledge and ideas, leveraging AI to enhance their creativity and productivity. Those who can harness AI to create unique solutions and insights will find themselves at the forefront of success in 2025 and beyond.

Conversely, those who cling to traditional knowledge work without adapting to the changes brought about by AI may face significant challenges. The tech industry has already seen substantial layoffs, with around 200,000 job losses reported in 2024. This serves as a stark reminder of the need to evolve and embrace new ways of working.

To hear more about the new trends and what you need to adapt in this new year 2025, download and listen to this episode.

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Podcast: Play in new window | Download (Duration: 1:22:00 — 56.3MB) | Embed

Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More

On this episode of Christopher Lochhead: Follow Your Different, we look back on a fascinating deep dive with renowned author and peak performance expert Steven Kotler.

The conversation centers around Kotler’s book, “The Art of Impossible,” which explores the intricate relationship between motivation, neurobiology, and the pursuit of extraordinary achievements.

This episode will break down the key insights to help you harness your potential and achieve remarkable results. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Understanding Intrinsic Motivation

Steven Kotler begins by unpacking the concept of intrinsic motivation, which he identifies as a crucial driver for human performance. He highlights five key elements: Curiosity, Passion, Purpose, Autonomy, and Mastery.

These components not only fuel our desire to excel but also enhance our focus and engagement in activities. Kotler emphasizes that these intrinsic motivators are hardwired into our biology, suggesting that when we align our actions with these motivators, we can achieve remarkable results with less effort.

Kotler illustrates this point by referencing the neurochemicals involved in passion and love, particularly dopamine and norepinephrine. He recalls the intense focus and attention one experiences when falling in love, noting that this heightened state of awareness comes effortlessly. This natural inclination towards passion and engagement, he argues, is a testament to our biological design, which favors extraordinary achievements.

The Consequences of Not Going Big

A striking assertion made by Kotler is that not striving for greatness can have detrimental effects on our well-being. He argues that human beings are inherently wired for extraordinary accomplishments, and failing to pursue big goals can lead to negative outcomes. This perspective challenges conventional views on motivation and success, suggesting that complacency can be harmful.

Kotler points out that many of the issues plaguing modern society, such as depression and anxiety, can be linked to a lack of meaningful work and engagement. He identifies eight major causes of depression, two of which—genetics and severe trauma—are often highlighted. However, he emphasizes that these factors account for less than half of the equation. The remaining causes are rooted in our biology and motivation, particularly the absence of work that aligns with our values, passions, and the opportunity for mastery.

The Importance of Meaningful Work

One of the most significant insights from Kotler’s discussion is the idea that meaningful work is essential for mental health and fulfillment. He explains that when individuals engage in work that lacks curiosity, passion, or autonomy, they are more likely to experience feelings of emptiness and depression. This lack of alignment with intrinsic motivators can lead to a sense of stagnation and dissatisfaction.

Kotler argues that the modern workforce often overlooks the importance of these intrinsic motivators, leading to widespread disengagement. He stresses that when people are not allowed to pursue their passions or develop their skills, they miss out on the flow state—a mental state of complete immersion and focus that is crucial for peak performance.

To hear more from Steven Kotler and how you can unlock peak performance in your company, download and listen to this episode.

Bio

Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.

He is the author of nine bestsellers (out of thirteen books), including The Art of Impossible, The Future is Faster Than You Think, Stealing Fire, The Rise of Superman, Bold, and Abundance.

His work has been nominated for two Pulitzer Prizes, translated into over 40 languages, and has appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, Wall Street Journal, TIME, and the Harvard Business Review.

Links

Website | X (formerly Twitter) | LinkedIn

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Podcast: Play in new window | Download (Duration: 1:14:34 — 68.3MB) | Embed

Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More

On this episode of Christopher Lochhead: Follow Your Different, we get a blast from the past from a legendary dialogue with Rick Bennett, a renowned marketing expert from Silicon Valley.

We delve into unconventional marketing strategies, emphasizing the importance of boldness and creativity in a crowded market. Rick shares anecdotes about impactful campaigns, such as a direct ad to a CEO that led to a significant response, and discusses the necessity of courage in marketing.

The episode highlights the psychological impact of disruptive advertising on competitors and clients, encouraging executives to embrace risk for standout success. Christopher’s engaging style and Rick’s authentic insights make this a must-listen for marketing enthusiasts.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Creating Memorable Marketing Tactics

Rick Bennett is celebrated for his ability to craft ads that not only capture attention but also provoke strong reactions. One of the standout moments in the episode is Christopher’s recollection of Rick’s iconic website from 1996. This site was more than just a digital presence; it was a masterclass in contextualizing advertisements within the competitive landscape.

Rick shares an intriguing story about creating an ad for a political candidate designed to catch the eye of Sergey Brin at Google. The ad claimed the candidate had a revolutionary plan to eliminate income taxes and the national debt. This bold approach succeeded in getting the candidate a direct call from Brin, showcasing the power of direct and audacious communication.

Vetting Executives for Courage

Christopher probes Rick about how he assesses the courage of CEOs when considering collaboration.

Rick introduces the concept of a “self-weeding garden,” a metaphor for identifying the right clients. He emphasizes the importance of being straightforward and authentic, stating, “God hates cowards,” to underline the necessity of courage in marketing.

Christopher praises Rick for being unapologetically himself, noting that his authenticity sets him apart in the industry. Rick recounts his early experiences, including a pivotal moment with Larry Ellison, where he confidently challenged Ellison’s views on advertising. This encounter not only solidified Rick’s reputation but also transformed Ellison into an advocate for advertising.

Guerilla Marketing: Making Generals Surrender

Rick shared some important insights about guerilla marketing. One of the goals of guerilla warfare is to make the generals of the opposing army make mistakes.

“My ads will attack your competition like a pack of speedy, crazed wolverines”

– Rick Bennett

He adds, “Demoralize the generals of the opposing army, then they’ll make mistakes. You have your investors to say, ‘Hey we have a winner here’ and you have to make the employees feel that their boss is kicking ass.”

In the end, marketers should aim for a campaign where you make opposing generals psychologically surrender, even before any battle has begun.

To hear more from the Marketing Assassin Rick Bennett, download and listen to this episode.

Bio

Rick Bennett is a renowned Silicon Valley guerrilla marketing expert with decades of experience helping startups and tech companies achieve explosive growth through unconventional and impactful strategies.

Known for his innovative thinking and bold approach, Rick has a proven track record of creating campaigns that maximize reach and engagement while minimizing costs.

Passionate about empowering businesses to stand out in competitive markets, he continues to be a trusted advisor and mentor for entrepreneurs seeking game-changing marketing solutions.

Link

Follow Rick Bennett!
Website  | LinkedIn

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Podcast: Play in new window | Download (Duration: 1:00:57 — 41.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More

On this episode of Christopher Lochhead: Follow Your Different, the spotlight is on the resilience and unique challenges faced by Israeli entrepreneurs as we have a conversation with Judah Taub, managing partner at Hetz Venture Capital.

Judah shares insights on the Israeli tech startup ecosystem, the profound impact of military service, and the remarkable adaptability of entrepreneurs, especially following the traumatic events of October 7th.

This dialogue highlights the intertwined nature of personal and professional lives in Israel, showcasing the enduring spirit and innovation that drive the entrepreneurial community amidst adversity.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Judah Taub on Military Service and Society

Judah Taub discusses the integral role of military service in Israeli society, emphasizing how it creates a shared experience that binds citizens together. He shares an anecdote about speaking to West Point cadets, highlighting the differences between their backgrounds and those of Israelis. In Israel, military service fosters a collective sense of urgency and responsibility, particularly during crises.

The Impact of Recent Events & Processing Trauma

The conversation shifts to October 7th, a day that transformed from a high holy day to one of duty for Judah and his family, as they were called back into military service. This rapid transition underscores the unpredictable nature of life in conflict zones and its profound personal impact.

Judah remembers the emotional toll of sudden changes, noting that the reality of the situation didn’t fully sink in until a week later. This highlights the struggle of processing trauma amidst chaos and the importance of recognizing different coping mechanisms.

Entrepreneurship Amidst Adversity

Despite challenges, Judah highlights the resilience of Israeli entrepreneurs, who thrive on innovation and determination. The ability to adapt and pivot is crucial for success in uncertain environments.

Judah then reflects on balancing multiple roles over the past year, including military service and entrepreneurial endeavors. He hope for the future, emphasizing the resilience of the Israeli spirit. Despite challenges, there is a strong foundation for recovery and growth within the entrepreneurial community.

To hear more from Judah Taub and the power to innovate even at the most dire situations, download and listen to this episode.

Bio

Judah Taub is an Israeli entrepreneur known for his innovative approach to business and technology.

As the managing partner at Hetz Ventures, he has played a pivotal role in investing in and supporting early-stage startups, helping them scale and succeed globally.

Judah’s expertise spans venture capital, product development, and strategic growth, with a focus on fostering innovation in deep tech and enterprise software.

Passionate about empowering entrepreneurs, he combines analytical insights with hands-on mentorship, making him a respected figure in Israel’s vibrant tech ecosystem and beyond.

Links

Follow Judah Taub!

LinkedIn | X (formerly Twitter) | Hetz Ventures

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Podcast: Play in new window | Download (Duration: 1:13:32 — 50.5MB) | Embed

Subscribe: Apple Podcasts | Spotify | Pandora | RSS | More

On this episode of Christopher Lochhead: Follow Your Different, we are treated to a profound conversation with Rickson Gracie, a legendary figure in Brazilian Jiu-jitsu.

Known for his unparalleled contributions to martial arts and his deep philosophical insights, Rickson Gracie shares his wisdom on life, purpose, and spirituality.

Rickson also discusses the significance of being present, engaging authentically in relationships, and cultivating a sense of purpose. His philosophy extends beyond the mat, offering valuable lessons in personal growth and mindfulness, encouraging listeners to embrace resilience and inner strength in their daily lives.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Rickson Gracie on the Nature of Competition in Jiu-Jitsu

Rickson Gracie begins by highlighting a unique aspect of jiu-jitsu: the ability to compete intensely without causing injury. Unlike striking arts such as boxing, jiu-jitsu incorporates the concept of “tapping out,” allowing practitioners to engage fully while maintaining safety. This dynamic foster a learning environment where losing is seen as an integral part of growth.

Gracie also emphasizes the significance of being present, a practice that is central to jiu-jitsu. On the mat, practitioners must focus entirely on the moment, leaving behind external distractions. This mindfulness not only enhances performance but also translates to everyday life, fostering a sense of calm and clarity.

Rickson Gracie on Engagement and Connection in Relationships

The conversation then touches on the importance of genuine engagement in relationships. Gracie reflects on how technology has altered social interactions, often leading to superficial connections. He argues that martial arts training can help individuals reconnect with the essence of human interaction, fostering deeper connections through shared experiences and presence.

Rickson Gracie on Finding and Fulfilling Your Purpose & Building Inner Strength

Rickson Gracie discusses the concepts of purpose and service, highlighting that happiness is a dynamic process requiring effort and intention. He encourages listeners to identify their commitments and responsibilities, whether to family, work, or personal growth. Taking care of oneself is essential to being able to serve others effectively.

On that note, Gracie opens up about his personal challenges, including his battle with Parkinson’s disease. He approaches this new opponent with a strategic mindset, focusing on resilience and adaptability. He emphasizes the importance of understanding oneself and developing a strong sense of inner peace to navigate life’s difficulties.

To hear more from Rickson Gracie and his philosophies on the mat & in life, download and listen to this episode.

Bio

Rickson Gracie is a legendary Brazilian Jiu-Jitsu master and MMA pioneer, celebrated for his mastery, discipline, and contributions to martial arts.

A member of the renowned Gracie family, Rickson holds an 8th-degree red-and-black belt and has achieved an unparalleled level of skill and influence.

Known for his philosophy of mind-body connection and his undefeated record in over 400 fights, he remains an iconic figure in the jiu-jitsu world, inspiring practitioners globally.

Links

Follow Rickson Gracie!

Website | Instagram

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!