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296 Our Worst Episode with Neil Pearlberg, Santa Cruz Surf & Skateboard Podcast Legend from Off The Lip Radio

296 FYD - Neil Pearlberg

On almost every episode of Christopher Lochhead: Follow Your Different, we strive to provide radically valuable, radically different real dialogues that hopefully make a big difference. Today, we aspire to do none of that. Because what you’re about to hear is a fun funny ADHD conversation with our guest, my buddy and Santa Cruz icon, Neil Pearlberg.

So sit back and listen to two buddies have a conversation while the cocktail flows and the better judgment goes out of the window.

Neil Pearlberg On podcast high jinks and Cameo

The conversation begins with some light-hearted ribbing about podcasting, and how they don’t get together often anymore unless there’s a podcast. There’s also a couple of stories about their previous attempts and always having an issue every time they do so.

Afterwards, Christopher brings up the idea of Cameo, and maybe hiring someone to do audiobook readings of their Category Pirates mini books. They muse if UFC fighters could be good audio books readers, and also wonder how much they would charge if they set up their own Cameo.

Neil Pearlberg on high-profile guests to the podcast

The conversation then shifts to the past guests they’ve had on their respective podcasts, particularly the higher-profiled ones.

Neil recalls the time when he had Jimmy Panetta on as his guest, back when he was still a District Attorney and was running for Congress. He remembered how nervous he was and how he wanted to ask great questions rather than the usual ones they dish out at interviews.

So as Neil’s interview winds down and he is down, to his last question, he decides to take a chance.

“So at the end of my 10 questions. I’m like, fuck it, I’m just gonna ask the guy. Because I know he’s gonna say No, and I’m not afraid of the word No.

So I said, “Mr. Panetta, What could you tell me? What it was like to be in the situation room with you and Obama went off to bin Laden? Can you describe to me that process?” I’m thinking, “Fuck no. Hey, that’s top secret”, you know?

He answers, “Do you have half an hour?” Yes, sir. I do. And he told that story about the whole thing with the three helicopters and that black ops and Navy Seals and the whole thing was badass. was pretty cool.”

– Neil Pearlberg

Getting Banned on Twitter

Christopher then talks about Twitter, and given its recent trends, how he got suspended for the most ridiculous reasons.

One of his suspensions was from an offensive Covid tweet, where he sarcastically replies that Bill Gates has a farm that puts Covid on 5G towers (a weird conspiracy hoax perpetuated at the time). Unfortunately, Twitter customer service bots can’t detect sarcasm, and he was suspended the next day, although he got immediately reinstated once he deleted the tweet.

Though given the current trend, getting banned or suspended on Twitter is almost a badge of honor for some, especially if their ban came from the most ridiculous or offhand reason. Which is sad, because despite its flaws, Twitter remains one of the few places were people could have an open discourse, provided it is executed properly.

To hear more from Christopher Lochhead and Neil Pearlberg, download and listen to this episode.

Bio

Since September 2009, Neil Pearlberg has written over 200 articles covering the sport of surfing, as well as skateboarding, and soccer, for the Bay Area News Group, & Santa Cruz Waves.

He is also the host of the “Off the Lip Radio Show”, & Hour Local Radio Show aired on Santa Cruz Radio Show KSCO AM 1080, FM 104.1, ksco.com and streamed on Santa Cruz Waves Facebook Page.

Neil has also published articles in Adventure Sports Journal, National Geographic, Stand Up Paddle Board Magazine.

Links

Connect with Neil Pearlberg!

Off the Lip Radio | Instagram | Twitter | Linkedin

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

LOM_Episodes-164 - Sachit Gupta & Christopher Lochhead

Recently, I was a guest with the legendary Sachit Gupta on his fantastic podcast called Conscious Creators, which I highly recommend. During our conversation on his podcast, we unpack Category Pirates’ most recent book Snow Leopard. Our producer Jason DeFilippo heard this podcast and thought it’d be a great idea to drop it here for you.

What you’re about to hear is me and Satya go deep on what it takes to be a successful native digital creator slash writer.

Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.

The Reason for Podcasting

The conversation starts off with a discussion of how the two first met, and it was through the legendary podcaster Jordan Harbinger. Christopher was looking into getting sponsors and thinking about was to monetize his podcast, and was recommended to Sachit Gupta this way.

While he did get ideas on different styles of monetization, the biggest thing that Christopher got out of the conversation was the realization that monetization was not his primary focus on doing podcasts.

“I sort of had this aha that said, “Hey, wait a minute, dude, this was actually never about money”. And if I want to make money, I know how to go do that. So you sort of set my head straight, and that the emphasis was on the wrong syllable that if I wanted to make money, I knew how to go make money in a way that was much more exponential than being essentially an ad salesperson.

The real gift you gave me around podcasting, was that I’m not doing this to monetize.”

– Christopher Lochhead

Sachit Gupta on Monetizing Directly vs Indirectly

One of the things that Sachit wanted to share was that one doesn’t have to monetize directly. Focus on making good content first and foremost, so that you can reach out and cultivate an audience naturally, rather than going for cookie-cutter approaches for a short-term viral status.

“Here’s what I see happening in this greater world right now: there’s a stat that I think like 75% of youngsters want to be YouTubers, and the path most of them see in front of them is go on YouTube or something else and create content that’s for the extremes, because that’s what spreads. And then once you chase views and get to a certain level of audience, you can monetize in some way, right. And if you don’t become big, you can’t monetize. In your book, you call like the obvious content, which is not really the stuff that’s useful.”

– Sachit Gupta

While there is merit to uploading consistent content, you don’t have to flood your audience with bit-sized content that is just a big nothing burger. Creating meaningful content, let’s say once every week or two is way better than just dropping portion-sized content that just adds to the collective brain-rot of society.

The Content Pyramid

The topic then shifts to the concept of the content pyramid, and what types of people thrive in each level.

Consumers, for example, are at base of the pyramid and consists of the largest section of it. In internet culture, there is something known as the 1% rule, which states that on social media platforms, 1% create while 99% consume.

Most people spend their entire lives being content consumers—not content creators. And that’s totally fine, so long as you understand you’re not “playing the game.” You’re sitting on the sidelines watching the game.

In order to “get in the game,” you must move out of consumption and up The Content Pyramid.

To hear more of the conversation between Sachit Gupta and Christopher Lochhead, download and listen to this episode.

Bio

Sachit Gupta

Connect with Sachit Gupta!

Website | Conscious Creators Show | Twitter | Instagram | LinkedIn

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

295 How To Have A Legendary Career In Tech, Designing The A.I. Category, & IPOing with Bruce Cleveland, Bestselling Author of Traversing the Traction Gap

FYD - Episode 295 Bruce Cleveland

On this episode of Christopher Lochhead: Follow Your Different, we go deep with one of my favorite people in Silicon Valley, Bruce Cleveland.

Bruce Cleveland has had a career in Silicon Valley for over 40 years. And he’s pretty much done it with building companies, technologies, categories, and brands, as well as working on and with some of Silicon Valley’s best executive teams and entrepreneurs. He’s been a successful investor.

He’s also a bestselling author. In fact, one of my favorite books is Traversing the Traction Gap, which he wrote. And I recommend it to all entrepreneurs.

By the end of this dialogue, we hope you’ll have gained radical new insights into how you can do legendary things in your life and career.

Traversing the Traction Gap

The conversation begins with a discussion of Bruce Cleveland’s book, Traversing the Traction Gap. His best-selling book was praised by Silicon Valley insiders and many entrepreneurs for the information and insights it provided.

Bruce shares that his reason for writing the books stems from people trying to make VC seem like a mystical thing, rather than explaining things in a clear way.

“The reason I wrote it was because I began to grow pretty weary of really, really smart people not making it. Their companies not surviving for a variety of reasons. And they all tended to be pattern-matched against those reasons. I was also not happy with the venture community in its entirety, because I don’t think it was honest with a lot of these entrepreneurs as to why they weren’t getting investments, etc. And I kind of wanted to demystify those issues.”

– Bruce Cleveland

Bruce Cleveland on helping out entrepreneurs

Another reason Bruce gives for writing out the book is that he wanted to help out fellow entrepreneurs who may be feeling lost, or guide those who are doing well into things that could make their ventures better.

“The purpose and objective of this book was to share with entrepreneurs that, “hey, here’s some things you could possibly do to significantly enhance the probability of success.”

You know, we only get one shot at this life, I felt like I owed it back to the entrepreneurs of the world who take all the risk as to what I saw, from my vantage point, both as an operating exec and as an investor, to why I thought things weren’t working for the vast majority of startups.”

– Bruce Cleveland

C3.ai and Enterprise AI

The conversation then goes to Bruce’s latest ventures into category creation. Together with Tom Siebel, they founded C3.ai, which delves into enterprise AI.

Bruce then talks about how it came to be, and how working on C3.ai has been so far.

“I think this is one of the benefits of having a CEO who understands and believes in category creation, is that it as your job as CMO becomes much easier to do.”

– Bruce Cleveland

When they started conceptualizing and creating the category of enterprise AI, the term wasn’t even on the radar. While there were companies who were doing something similar to a lesser degree, it wasn’t clearly defined, and no one was pursuing rapid advancement on it.

Now, it’s something that a lot of companies are looking at, and C3.ai is at the forefront of it.

To hear more from Bruce Cleveland and how to have a legendary career in VC and tech, download and listen to this episode.

Bio

Bruce Cleveland’s career in Tech spans more than 40 years as a venture investor and operating executive.

He was a first investor and a board member of Marketo, which held an IPO in 2013 and was acquired in 2018 by Adobe for $4.75B.

He was an early-stage investor in other notable companies such as C3.ai, Doximity, Vlocity, and Workday. Bruce also held senior executive roles in engineering, product management and product marketing at Apple, AT&T, C3.ai, Oracle and Siebel Systems.

His book, Traversing the Traction Gap, is a prescriptive guide for startups and new product initiatives within larger companies helping teams to use ‘market engineering’ techniques to successfully transition from Ideation to Scale.

He attended the US Military Academy, West Point, New York, and received a BS in business administration from CSU, Sacramento. He lives in the San Francisco Bay Area.

Connect with Bruce Cleveland!

LinkedIn | Twitter | Website

Check out his book here: Traversing the Traction Gap

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

Pause for Democracy

FYD-Pause for Democracy - Midterm Elections

In observance of the Midterm Elections in the United States, we will not be dropping full normal episodes of Follow Your Different this week. And if you are American, I do hope you get out and vote. It is, in my opinion, one of the most patriotic things you can do.

I also just wanted to read you a little something that I wrote recently on LinkedIn that I think is germane. Because whatever happens in the American midterms, roughly 50% of the country is going to be elated, and 50% of the country is going to be pissed. So let me do a little reading for you here.

“Today, more Americans hate more Americans than ever. And yet, we all know hating someone because they disagree with you might be the biggest stupid of them all. So how did this happen in the oldest surviving democracy in human history?

It’s because politicians, media, and social media, on both sides, create hate. Politicians, media, and social media, on both sides. monetize hate. We took the bait and internalize the hate, but it’s not too late.

We can start really thinking. We can start really dialoguing. We can start really making a difference. American on American hate stops with us. This is something every American can be a leader on, and frankly, everybody in the world can be a leader on. American on American hate stops with us. God bless America and God bless the world.”

Pause for Democracy

LOM-Pause for Democracy - Midterm Elections

In observance of the Midterm Elections in the United States, we will not be dropping full normal episodes of Lochhead on Marketing this week. And if you are American, I do hope you get out and vote. It is, in my opinion, one of the most patriotic things you can do.

I also just wanted to read you a little something that I wrote recently on LinkedIn that I think is germane. Because whatever happens in the American midterms, roughly 50% of the country is going to be elated, and 50% of the country is going to be pissed. So let me do a little reading for you here.

“Today, more Americans hate more Americans than ever. And yet, we all know hating someone because they disagree with you might be the biggest stupid of them all. So how did this happen in the oldest surviving democracy in human history?

It’s because politicians, media, and social media, on both sides, create hate. Politicians, media, and social media, on both sides. monetize hate. We took the bait and internalize the hate, but it’s not too late.

We can start really thinking. We can start really dialoguing. We can start really making a difference. American on American hate stops with us. This is something every American can be a leader on, and frankly, everybody in the world can be a leader on. American on American hate stops with us. God bless America and God bless the world.”

294 Quit A Job You Hate For The Work You Love with Pat Hiban, Bestselling Author of The Quitter’s Manifesto

FYD - Episode 294 Pat Hiban The Quitters Manifesto

On this episode of Christopher Lochhead: Follow your Different, we discuss the idea of keeping a successful career that you have stopped liking a long time ago versus quitting it to find one that you find more fulfilling. And who better to have this conversation than with our guest, Pat Hiban.

Pat Hiban is the bestselling author of the book, The Quitter’s Manifesto. He is an investor, author, podcaster, and a guy having a very good time living an epic life.

By the end of this dialog, you will gain radical new insights to build your muscles for designing the life of your choosing, and not just do something because of a current trend.

Pat Hiban on The Quitter’s Manifesto

The conversation starts with Pat Hiban’s book, The Quitter’s Manifesto, particularly on the topic of why he wrote it, and his inspiration while doing so.

Pat shares that during the past year or so that we were all locked up, people had time to think a lot about their work conditions, and what they want to do in life.

“It was during COVID. I just heard of a lot of people making decisions to change jobs and the change the location of where they were working from. Also, we had this great resignation going on.

I saw it, and I called Tim and I was like, “Tim, the one thing that I learned from you, you are my mentor in quitting, and I said, we should write a book on quitting.”” – Pat Hiban

So Pat and Tim Road pooled their thoughts together and The Quitter’s Manifesto was born.

Quitting is Scary

Pat’s idea for the book was that it should be a tactical, step-by-step book. So first things first, they have to acknowledge the reality of things: that quitting a stable career is scary.

“The first chapter in the book is called, Acknowledging the Truth. And the truth is, quitting is very, very scary. It’s like going to a cliff and jumping off.” – Pat Hiban

For entrepreneurs, taking the jump is just Tuesday to them. This is because before they jump, they already have a parachute or glider ready even before they take the leap. Normal people do not always have those prepared beforehand, and jump blindly to their doom.

So the aim of The Quitter’s Manifesto is to create rope swings that they can hang on each chapter, and at the end of it all, a net of safety when you finally decide to take the plunge.

The Company Healthcare Trap

The conversation then shifts to the topic of job fluidity being hampered by healthcare being tied to their employment. There are a lot of people who stick it out with big corporations for less pay, because of the healthcare benefits that they could have. So a lot of people end up being stuck or always teetering at the edge of quitting, until they find something with enough income that it overshadows the healthcare benefits they get.

The weird thing about this is that they may already be earning a lot more monthly than that potential “healthcare benefit” might provide, but they still hedge because they don’t want to let go of that supposed “security blanket”.

“I talked to a guy yesterday that had a family health care plan, it was worth $2,000 a month. And he wouldn’t quit his work because of it, even though he was flipping real estate on the side, making 400 grand a year. He wouldn’t go to flipping real estate full time, just because he wanted that healthcare. And then he finally did quit, and he realized how minuscule that the healthcare actually was, it didn’t matter.” – Pat Hiban

To hear more from Pat Hiban and The Quitter’s Manifesto, download and listen to this episode.

Bio

Pat Hiban

As a young child, Pat Hiban was labeled “learning disabled with speech deficiencies” and put into special classes.

Through his teenage years, Pat fell forward through life and tried everything he could to find his purpose, including 2 years as a 4th string player (benchwarmer) on the lacrosse team.

He graduated from college with a degree in sociology and a 2.6 GPA. After being turned down for several corporate sales positions out of college, Pat jumped into real estate and sold 10 homes his first year (6 condos, 1 house, and 3 mobile homes); he earned a total of $13,200.

Through the consistent application of 6 steps, Pat grew his real estate business each and every year.

In 2004, he became the #1 RE/MAX agent in the world.

In 2006, he was honored with the same recognition by Keller Williams Realty. Now, having sold over 4,000 homes and over one-billion dollars in volume, Pat is one of only a handful of residential real estate agents internationally to hold the title of Billion Dollar Agent. Pat is also an avid real estate investor, a venture capitalist, and the founder of Rebus University: an online training platform for real estate agents who want the secrets that most successful agents try to keep to themselves.

On average, Pat takes 153 days off each year to spend with his wife of 18 years and his two daughters.

In his book, he outlines the exact process he follows to earn more working less so you can too. He lives in a suburb of Baltimore, Maryland.

Pat’s book is titled “6 steps to 7 figures” and includes a glowing introduction by Gary Keller, co-founder of Keller Williams Realty and three-time bestselling author.

Connect with Pat Hiban!

Gobundance.com | HibanDigital.com | LinkedIn | Real Estate Rockstars podcast

Check out Pat Hiban’s works here: Amazon Books

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

163 How To Think Like A Category Designer | Category Pirates

163 How To Think Like A Category Designer

What percentage of the total value created in any given market category goes to the category designer or leader? That was a question that we had several years ago. And we thought there would be research about that. Well, when we were writing Play Bigger, we couldn’t find that data. So we had to create it. The number has been an extraordinary insight. It turns out that the company that wins the category earns 76% of the total value created in the space, as measured by market cap and or valuation. And that insight was so compelling, we actually published it in the Harvard Business Review.

On this episode, let’s dig into how you could be that person. How do you be that company that earns that 76%? Or seven another way? What are the different ways that category designers, the people who create and dominate new market categories think and become the one who earns that 76%?

Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.

Category Design is a Game Of Thinking

Thinking about thinking is the most important kind of thinking for a Category Designer.

You are responsible for changing the way a reader, customer, or consumer “thinks.” You are successful when you’ve moved their thinking from the old way to the new and different way you are educating them about.

But what is “thinking?”

According to Roger Martin, arguably the world’s #1 management thinker, “thinking” is when you look at the world through an existing model. It’s how you use learnings from the past to make sense of the present. So when another driver cuts you off on the highway, you apply your past experiences to the present and swerve on reflex.

But almost all thinking is “reflexive” rather than “reflective.”

Consider the difference we laid out in our mini-book The Art of Fresh Thinking:

  • “Reflexive” thinking: Having an unconscious “reflex” in response to ideas or opinions.
  • “Reflective” thinking: Taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future.

Reflexive thinking causes a scarcity of fresh thinking in the world because it relies on mental scaffolding built in the past.

Some of the smartest people stopped reflective thinking a long time ago. We would even go so far as to say that being declared a smart person is almost certain to make you stupid. Because when you get called “smart,” you become entrenched in your comfortable past. When you’re smart, you know things. And most people who know things are called “experts.” Which means they already know. And when you already know, by definition you are using old mental scaffolding to consider new and different futures.

Which makes you stupid.

So, don’t strive to become an expert (ever!)—it’s the enemy of fresh thinking.

Here’s How a Category Designer Thinks

You are presented with information.

You become conscious of which model you are using to evaluate the information (which “lens” you are looking through).

And then before you react, respond, or give in to your reflexive nature, you pause and first consider which mental model you’re using to examine the information being presented. You train yourself to be curious, to ask why, to suspend your past opinions, beliefs, and mental models, and to open the aperture of your mind and consider something different.

That’s “thinking.”

Our friend, Mike Maples Jr., calls this “Backcasting.”

“Legendary builders must stand in the future and pull the present from the current reality to the future of their design. So an important additional job of the builder is to persuade early like-minded people to join a new movement.”

To learn more on how you can become a Category Designer and start thinking more reflectively, download and listen to this episode. You can also read more about it at Category Pirates.

Bio

Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

Don’t forget to grab a copy (or gift!) of one of our best-selling books:

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!

293 Solar Energy, Opportunities & Myths with Bill Nussey, Author of the no.1 Bestseller “Freeing Energy”

FYD - Episode 293 Bill Nussey

Most of us are interested in what is happening in the electric energy revolution. So it is logical that people want to understand how this different future will impact ourselves, our families, our communities, our work, and our world. On this episode of Christopher Lochhead: Follow your Different, we talk to Bill Nussey to clear the air about renewable energy.

Bill Nussey is a best-selling author, and his book, Freeing Energy is a fact-based, clear-eyed look at how innovators are using what he calls a local approach to solar to develop whole new categories.

What you’re about to discover is how learnings from the information technology and entrepreneurship world are now driving breakthroughs, in energy and in specific solar energy. We go right at some of the myths about solar energy, and the trillions in New Category potential that Bill sees for entrepreneurs and investors in solar energy.

Bill Nussey on Legacy Power Technology

Bill starts of the conversation by describing how outdated the current grid system that we are using to power homes and businesses around the country.

He describes past inventors like Graham Bell and Wright Brothers, and how proud they would be if they were to see how far their inventions have evolved over time. Unfortunately, the same could not be said about the technology running our power grids.

“If I were to go back to Thomas Edison, Nikola Tesla, George Westinghouse, any of the fathers of the original grid 100 years ago and bring them forward. They would look around and say, “WTF, this is the exact same system.”

Every other part of the industry & technology has been completely changed, yet this is the same. – Bill Nussey

Why Nothing has Changed

All of this could be traced back to the business model being outdated, yet no one is taking a huge leap in changing. That’s because they are afraid of losing the monopoly they have over distribution, should their new venture fail. Every one of them is risk averse and more than happy to just keep the status quo.

Though it might look broken at times, it’s not to say that the grid can’t handle the capacity. It’s just that overall consumption is steadily growing, especially during peak hours when everyone is at home, using their devices and charging up their EVs.

That said, this also fuels the rhetoric of how monopolies work, which is “if it is not noticeably broke, then we don’t have to fix it.”

Myths about Renewable Energy

Bill then talks about the general misconceptions and myths surrounding renewable energy, particularly those who insist that it is worse than what we currently have now.

One major misconception that still prevails is that creating the materials to harvest renewable energy is simply too expensive and generates a lot of waste that it supposedly should prevent. The main target of this argument was solar panels, which back then was costly to make, and usually have a long Return of Investment (ROI) for potential adopters.

While it may have been a reasonable argument in the past, nowadays technology and further development has made it so that manufacturing these materials don’t require as much energy and resources as it did before. If you are willing to spend a little extra, you can even have the manufacturer create 0% net carbon panels for you.

New technology will continue to make more efficient, and more affordable things in the future. It’s all a matter of if and when you are willing to adapt to the new circumstances.

To hear more from Bill Nussey and how the Renewable Energy category can thrive in the near future, download and listen to this episode.

Bio

Bill Nussey spent most of his career as a tech CEO.

His first company, which he co-founded in high school, provided graphics software for early, text-based personal computers.

Bill’s second company, Da Vinci Systems, was started out of his college dorm room and grew to serve millions of users across 45 countries. Later, he spent several years as a venture capitalist with Greylock.

In 1998, he left the firm to become CEO of a portfolio company, iXL, which went public and grew to $500 million in revenue.

After iXL, he joined Silverpop as CEO. The company grew to nearly $100 million in recurring revenue and became a global leader in cloud-based marketing. In 2014, IBM acquired the company and made it the foundation of the IBM Marketing Cloud.

Shortly after the acquisition, Bill was promoted to IBM’s VP Corporate Strategy, helping the CEO and SVPs set IBM’s strategic roadmap. Bill’s companies have created thousands of jobs and billions of dollars in value.

Bill’s journey into clean energy began with a TED Talk, which grew into 100+ articles and, most recently, the #1 ranked renewable energy podcast called The Freeing Energy Podcast.

All of this supported and ultimately led to his upcoming book called Freeing Energy.

Supported by 320 interviews across the world, the book’s mission is to help readers understand a powerful new approach to accelerating the shift to clean energy. The core ideas focus on decentralized (or local) energy, novel business models, and the inspiring people driving these changes.

In 2018, Bill co-founded Solar Inventions whose mission is to commercialize a set of scientific breakthroughs for improving silicon photovoltaics.

Bill received a degree in electrical engineering from North Carolina State University and an MBA from Harvard Business School.

He holds several patents, has published three books and sits on several commercial and non-profit boards. Bill and his family are involved in a handful of projects providing off-grid, resilient electricity in places like East Africa and Puerto Rico.

Connect with Bill Nussey

FreeingEnergy.com | LinkedIn | Twitter

More about the book: Green Energy Times book review

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram and subscribe on iTunes!

292 Flat & Happy: Mastectomy – A Personal, Practical, Different Dialogue with Bestselling Author Katrin van Dam

FYD - Episode 292 Katrin van Dam Flat and Happy

On today’s episode of Christopher Lochhead: Follow Your Different, what you’re about to hear is a story of challenge, loss, courage, and triumph. We’re also releasing it now in part because October is Breast Cancer Awareness Month. So join us as we have a meaningful dialogue with our guest, Katrin Van Dam.

Katrin Van Dam is a successful executive in the media business, and she’s focused on content for kids and families. About three years ago, doctors told her that she had to have both breasts removed because of cancer. What she did next will surprise and will likely inspire you because she chose a different path.

By the end of this dialogue, I think you’ll gain some legendary insights into a problem that almost all of us will be touched by.

Katrin van Dam on Breast Cancer

The dialogue starts of with Christopher sharing that as people stay longer in this world, they experience a lot of expected and unexpected things. One of the unexpected things would be cancer and other serious ailments.

Katrin van Dam replies that it is not as unexpected as we all thought. Given that one in eight women get diagnosed with breast cancer. So rather than unexpected, it’s something to be aware of and get checked for every once in a while, after a certain age.

When Katrin was diagnosed with breast cancer, she found that both her breast had an invasive type of cancer. So rather than going for radiation, she opted to nip the problem in the bud and went with mastectomy.

Being Presented with Options

The part that Katrin found perplexing afterwards was when she found out that there was an option to not have breast reconstruction after undergoing mastectomy. Most would’ve probably taken reconstruction as part of the process, rather than an option.

But Katrin also clarifies that she’s not advocating that everyone not to have reconstruction, but consider if it is really something they want.

“I want to be clear about this. It’s a tremendous boon to somebody who wants to have breast mount reconstruction. For many, many women, that is a great way to be able to sort of move on from what’s happened to them and to reconnect with their bodies. And I don’t begrudge anyone that, but knowing that it was not for me.” – Katrin van Dam

She also points out that Breast Mound Reconstruction is not a one-and-done thing. It is normal for those pursuing it to have multiple operations to have the desired outcome that they want, and as with any operation, each one of those presents risks.

This is why Katrin is pissed that women aren’t given all the options upfront, and some have gone through painful and risky operations for something that they may have not wanted in the first place.

Making an Informed Decision

Katrin brings up a conversation she had with her husband when she informed him that she wasn’t getting the reconstruction. It surprised her that he did not give his immediate support on the matter, which got Katrin thinking if she missed something.

In retrospect, Katrin realized that they were not operating on the same knowledge base. She who has had time to research on the complications and risks of reconstruction can confidently say that she doesn’t want one, as compared to her husband who has not delved into the matter as deep as she did.

Another thing was that they were working on different assumptions: him thinking that having no breast would be a constant reminder of the cancer, while Katrin not caring about it at all.

In the end, Katrin realized that she could’ve communicated better, not just on the final decision, but on her process on how she got to that decision.

To hear more from Katrin van Dam on how to be Flat and Happy, download and listen to this episode.

Bio

Katrin van Dam has worked in children’s media and licensing for nearly thirty years and is currently a creative executive at a major media company.

A few months after her debut Young Adult novel was published, she was diagnosed with breast cancer and underwent a double mastectomy.

After getting a taste of the societal pressure to have reconstruction, she felt compelled to provide a resource for women who are facing this difficult decision. FLAT AND HAPPY, her first work of nonfiction, came out of that commitment.

Katrin lives with her husband in New York City.

She is an avid theatergoer and enjoys hosting raucous dinner parties and traveling.

Katrin is also passionate about good food, storytelling, and saving our beautiful, besieged planet (not necessarily in that order). She is a graduate of Yale University.

Links

Connect with Katrin van Dam!

Website | Flat & Happy

More information about Breast Cancer: www.cancer.org

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