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097 You Are What You Subscribe To

Wednesday 24th February 2021
097 You Are What You Subscribe To

Today, let’s talk a little more about your career. My brother from another mother and  co-creator of our new newsletter category pirates, Nicholas Cole has an interesting insight: “you are what you subscribe to.” Christopher thinks he’s right.

So in this episode, find out what media Christopher consumes that he finds life-changing.

“The content we subscribed to, the content we consume, it affects how and what we think about. Our thoughts affect our actions and our actions affect our outcomes, both professionally and personally.” – Christopher Lochhead

F*ck The Hustle Porn Stars

If you’ve been a long time listener, you would know that Christopher is not a fan of these hustle porn stars. He does not believe in hustlin’ all your life. Instead, Christopher pushes for being different and legendary.

“Porn stars say no one ever worked himself to death. Well in Japan, they have a word for it. It’s called Karoshi and it translates into death by overwork. Maybe you can hustle all you want, but there’s a difference between hard work and smart work.” – Christopher Lochhead

Choose What You Consume

We have very limited spaces in our brains so Christopher encourages you to choose what you read and listen to. He gives out a few recommendations such as below:


New Thought Leaders

B2B World

A Couple of Key Questions

Those life-changing books and podcasts are just a couple to think about. Moreover, Christopher is encouraging you to sit down and ask yourself a couple of key questions:

“What’s the kind of content I love? What do I most want to learn in the next 12 months? What should I stop consuming? What should I start consuming? And remember, be very careful whose ideas you let into your head because your thoughts become your actions, your actions become your outcomes and your outcomes become your life.” – Christopher Lochhead

To know more about why you are what you subscribe to, download and listen to this episode.


Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.

He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.

Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.

In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.

He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.

We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.