Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
187 How To Become A Category Pirate | Christopher Lochhead on Lenny’s Podcast with Lenny Rachitsky
This week, we’re presenting to you Christopher Lochhead’s appearance on Lenny’s Podcast, hosted by Lenny Rachitsky. Lenny Rachitsky runs the #1 Business Substack newsletter, Lenny’s Newsletter. It is legendary especially for people in tech marketing, product marketing, and startups. It’s so legendary that even Christopher pays for it. And now, he’s in it. This is…
186 Israel: War in “Startup Nation”
On this episode, let’s talk about Israel, and the war that has come to this “Startup Nation”. Off the top, let me say the pain and suffering of what’s happening is unbelievable, unbearable. My heart goes out to Israel, all Israelis, and all Jews around the world. I also want to say I have spoken…
185 Where Is Consumer Spending Heading? | Pirates Perspective
On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates about consumer spending trends. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss the latest consumer spending reports and what they mean for the retail category and retail category queens. They also dive into a category…
184 Building Your Digital Reputation with Josh Greene, CEO of The Mather Group
On this episode, we have a powerful dialogue with our guest, Josh Greene about what it really takes to build your reputation online and do legendary marketing in the digital world. Josh Greene is the CEO of The Mather Group. In a world of digital marketing BS, sophomores hacks and self-congratulatory vanity metrics, Josh is…
183 What Barbie Can Teach Tech CEOs About Marketing
On this episode of Lochhead on Marketing, let’s take a look on what the movie Barbie did to reach such an overwhelming success, and what Tech CEOs can learn about their approach to marketing. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Barbie’s…
182 Is Twitter’s Rebrand to X a Category Design Play? | Pirates Perspective
On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss Elon Musk’s recent move to rebrand Twitter to X. They also speculate why Elon made such a move, and what he could have done from a…
181 My First Year As A Category Designer with Mike Bruno of Play Bigger
On this episode, we welcome Mike Bruno, Senior Category Designer at Play Bigger. Today, we dig into what it takes to make Category Design your career, and how incredible it is working with some of the most advanced technology companies in the world on category design. Welcome to Lochhead on Marketing. The number one charting marketing…
180 How Important is Framing, Naming, & Claiming a Problem? | Pirates Perspective
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss why it’s crucial to frame, name, and claim a problem when designing a category and marketing it to customers. They also discuss why companies struggle to articulate their problems, and…
179 Why Do Some Companies Ship Products And Very Few Category Design Markets? | Pirates Perspective
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss why some companies ship products, but very few companies category design markets. They explain this through the lens of Apple’s new Vision Pro spatial computing headset in talk about why…
178 Apple’s New Category Design & Why(almost) No One Got It
Apple announced some powerful new stuff at their Worldwide Developer Conference. And, as usual, many people in the business press, Twitter, and in Silicon Valley didn’t see what happened in plain sight. So here we are again, explaining why this new category is different from the other virtual and reality augmentation devices out there, and…
Quotes
“This is a great podcast for those who want to be on a constant learning adventure”
- iTunes Reviewer
“The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
- iTunes Reviewer
“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
- iTunes Reviewer
“#1 Podcast for a reason”
- iTunes Reviewer
“This is not your average self help podcast”
- iTunes Reviewer
“Honesty and passion”
- iTunes Reviewer
“Quite frankly, unlike any other podcast”
- iTunes Reviewer
"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener
"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener
"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener
"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
- Podcast Listener
"Good people, good conversations, fun and insightful"
- Podcast Listener
"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener
"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
- Podcast Listener
"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
- Podcast Listener
“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute
"Off-putting to some"
- The Economist
"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine
"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal
“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend
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Latest Episodes
207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets
205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective
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